LookupPage Blog | Professional Web Presence and Visibility

Making Your Online Business Boom

The whole rulebook of how to run a business has been thrown out the window. No longer is it possible to run the most effective business that you can without the help of online reputation management and marketing. In fact, some businesses go so far as to make the whole business online. Creating an online business may be even easier than trying to make a brick and mortar business for some people. This means that without the overhead, the individuals running an online business are going to be able to make more money. In order to achieve some of these goals for yourself, you need to make sure that you understand some of the basics of online marketing. 

The very first thing that you are going to want to think about is how you are going to be able to reach the largest audience possible. Not only are you looking to reach the largest audience, but you are also hoping to reach the audience that is going to be the most interested in what you are trying to sell them. This requires you to target your audience through many of the online tools that are now available.

The first place to start taking a look at a new marketing frontier is through the social media websites. The social media websites are some of the most popular on the web, and they are the ones that many people go to every day. This is a great place to do some marketing because of the fact that people are sharing information with one another every day. An online business can benefit from this because of the fact that they are sharing information about the business with those who are sharing information with their friends. It is a virtual word of mouth campaign that helps many businesses large and small to gain a larger audience for their products. 

Social media websites are just the first step of an effective online marketing campaign. Another option is to use mobile devices as a way of marketing. Through the increasing popularity of apps on different phones, companies can market themselves to users who don't even realize they are being marketed to. A company might consider making an app that can be used as a utility by customers. Some companies even create games for users to play that simply has their logo embedded into the game. The customer is just enjoying their game play without realizing that they are actually being marketed to as well.

When you start to apply some of these online principles to your marketing, you are going to find that the results translate well to the real world. Before long, you are going to find that you are able to bring in more money than you ever imagined possible. When this kind of activity is going on, then you are going to find that your business is able to grow and you are becoming more and more of a household name. That is the ultimate goal of all who get involved in business.

Facebook Page Statistics Explained

Facebook insights, or Facebook statistics, can be very useful in determining how much influence your Facebook fan page has. The insights can help you target your potential customers, but you have to know how to interpret the data first. A Facebook fan page can really help your business, or it can be a waste of company time. In order to determine which scenario you have, you have to read the statistics. 

Your Facebook statistics will not be activated until you reach thirty "likes", or fans, on your page. The insights will automatically be started, you don't need to activate it yourself. When it is activated it will be visible on the left sidebar of your Facebook fan page. Your insights has a summary with two graphs: interactions and users. Both provide a summary of their respective pages. 

For the users data, you will find the following information:

Users active in the last month
New likes per day
Total number of likes
New likes and unlikes
Sources for likes
Demographics for your fans
Fanpage page views
Referrers
Media consumption

For the interactions page you will find the following data:

Post views per day
Post feedback per day
Story feedback per day
Recent posts
Page activity per day 

Using Facebook statistics can help you learn how much influence your page really has. Focusing on the total number of fans isn't enough. Many people click on "like" and never return to your page which doesn't help your company. Focus instead on the number of active users per day. Active users are those that come to the fan page or see the content on each day. By getting users to interact, you increase the chance that your company will be fresh in their minds. The daily page activity can also help measure how many users are interacting with your page. Here you will find any mentions your page has received and be able to track how your online reputation is spreading. These are very helpful because they help your page go viral and gain more fans. 

By reading your Facebook statistics, you can see which days of the week your fans are most likely to engage with you. You can then post new products and other relevant information on these days to get more user participation. Look for unusual activity in the likes/unlikes graph. If you see a big increase for either, try to see what caused it. If a post caused a lot of people to unlike the page, avoid posting this material again. 

Also look closely at external referrers. This will tell you what is working for gaining more fans and what isn't. This can help you refocus your efforts when advertising or doing other social media. If a source isn't working to gain fans, you can work harder on another source that is working.

Demographics of your fans is also very useful. It's helpful to know what gender and age your potential customers are and tailor your content to that audience. You should determine your target audience first. Then when your page gains more "likes", you can see if you are reaching your target market.

The Power of Online Public Relations

Public relations is an all-encompassing program of marketing a person, service or product to the best of it's advantage. Whie public relations was traditionally conducted offline and cost companies high prices, today online public relations are the best way to improve your reputation and to get information about your company, brand or product to the public.

Creating an Online PR Plan

The first steps to successful public relations is deciding what message you want to push and how to best share it with the public. Online public relations is all about promoting your message in different formats. For example, you can promote on one or more blogs, websites and article submission websites, on social media sources like Facebook, Twitter and LookupPage and many other places online. You can also plan online events to spark the interest of the public. For example, you can hold a competition, one-time online conference, or live chat session. If you're clear about your message and creative with your form, you'll be able to successfully conduct a public relations campaign online.

Make the Experts Talk About You

Though it might be surprising, expert public relations professionals know how to get other people to talk about their company or product -- this is what makes public relations different than online advertising. For example, public relations campaigns usually target journalists, important online figures and other professionals in the field to get them talking about and interacting with your company or product. If you aren't successful in getting others to write about you, try inviting them for an interview and asking them what they think of your product. Experts that have large followings are the best, because people will inevitably be looking for them online and this will provide you the oppotunity to become aligned with the best and attract their following to you. 

Get References

One of the more subtle nuances in PR is the use of references from experts and product or services users. References go a long way toward turning ambivalent prospects into confident customers. Don't be afraid to use testamonials from qualified professionals as a point of reference. This is particularly important for websites or blogs that utilize article markets to further promote their offers. Finally, promote yourself as part of the PR package so prospects feel they know you as well as your products or services.

Improve Your Reputation with Social Media Sites

In recent years, social media has sent ripples through the online world. One of the most important aspects of social media news sites are that people can easily advertise their business and messages easily and effectively. Through social media news sites, individuals are able to connect easily with prospective clients and business enterprise partners. Some of the best social media sites include the following:

1. Facebook:

Facebook is unmatchable as the most fast developing social networking web site, where members discover new folks, schoolmates, encounter groups and fan pages and contribute their opinions and share their favorite things. Advertising through a facebook profile or fan page is easy and the more friends you have, the more people you'll be able to reach for free. In addition, if people like what you're sending out online, they'll be sure to "share" it with their friends and send the message to others.

2. Twitter:

Twitter is a micro-blogging social media site. Here you are able to add as many "followers" as you wish. Only follow them and a few of them will follow you back. Make your profile and place tweets concerning your website -- but only 140 characters per tweet: a brief note where you can add a short sentence and a link to get people immediately to your web site.

3. You Tube:

You Tube is the first video share-out web site in the virtual existence. In this big video share-out web site, you are able to contribute your videos with ease. A video is a big means to charm people towards your products or web site. Create a video and allow people recognize how you resolve a challenge or something similar to that. Still, utilize the links to your web site and as well employ the link on Facebook.

4. LookupPage:

LookupPage is the first social site created specifically to improve search engine results. While it focuses on business professionals and companies, it's a great way to add information about you or your business to the web and see your name at the top of Google, Bing and other highly important search engines. 

5. Digg:

In the virtual existence, Digg is the first rated social networking news sites where members contribute various kinds of news. The news program that generates a good enough ranking is probable to be visited by thousands of people.

These are the most powerful social media news sites, where you are able to advertise your website effectively, improve your online reputation and get more traffic to your website. In addition, since most people are on social networking sites, you'll be able to meet lots of like minded people and businesses who will share your work with others (if you're willing to do the same). So if you haven't already, join the social media revolution adn start benefiting from all of the targeted traffic.