LookupPage Blog | Professional Web Presence and Visibility

How to Improve Your PR Campaigns

As a company it is hard to come up with PR campaigns that work and something you can stick too. It is also very important for your company to have at least a couple ideas about how they envision the PR campaigns to go. There will be a couple that will be written here that you can try to use yourself or put your own spin on to fit your company.

One campaign was on the social network Twitter, with a link on the company's site with a fun game. This game inspired people to spread the word about the company without much thought and advertise for the company for free simply because they wanted to share the game. All it takes is a creative way of having people use your product or service as a social outlet to allow them to praise your name without them even knowing it.

Another social networking campaign was a progressively growing coupon. This coupon's amount grew larger and larger each time someone liked their product and signed up for the coupon. Thus, the fan base grew and grew in order to reach a financial goal. This is a great way of improving your campaign by allowing people to not only get a discount on your product but getting the word out on your company as well. Many people are more than willing to help spread the word of your company as long as they can receive some benefit in return. 

Using social networking as a public relations campaign launcher is a great way to get people interested in your company and improve your reputation. You can specifically reach out to your specific target market and let it grow from there. This can improve your reputation and your overall market by allowing the internet to do your marketing for you.

Improve Your Reputation with a Strong Facebook Presence

It is no secret that Facebook is a strong tool in any company's tool belt. With the ease to reach millions with a click of a button it is obvious that it can be something that can help improve your reputation for your company. There are a couple ways you can achieve this and are not hard for you to do either.

Facebook allows you to upload photos, videos or comments that made by or for your company. These can easily be shared with your friends and fan base through facebook without any difficulty of having to create your own complicated website. This can help immensely when you want to get out a certain topic about your company out there by contacting all of your market with a single click of a button.

If you want to run a charity campaign, you can use the facebook application "causes" to market your cause and get people to donate money. Facebook helps you through any steps you need help with to get your cause started and than from than on improving your company's reputation. Raising funds for a charitable cause will be something you can add to your list of accomplishments and will be a great way to reach out to new clients and supporters. 

A great way to build your own Facebook page for your company is so you can start to interact with your market audience. The more you interact with people, the more people trust you and your company and also can save you a lot of PR work in the long run. Interacting is not only fun for both parties to take part in but is also educational for you because you can hear first hand what your market has issues with or want more of from your company. Overall, Facebook is a great tool that should be used to improve your company's reputation.

Do Mobile Apps Improve Your Reputation?

Many people think mobile apps are annoying and will not improve your company, but actually hurt it and be overbearing. This can be true if you do not properly advertise with mobile applications. If this tool is properly used it won't hurt yourcompany but actually could be a valuable asset.

One thing that is important when using mobile app advertisements is to make sure you allow the user to be in control of the application. This means let the user be able to see what he or she wants to see in your app by giving them choices. This gives them the feeling of you not being overbearing or trying to control them and force them to see your product or service.

Another way to have success with you mobile apps adverting is to make sure that you design for the medium. What this means is to not make it so simplistic but also don't go over the top with your design. You have to find a happy middle ground where you're not boring people to sleep but you're also not to in their face about it. This is may be the trickiest of all steps to creating your mobile app advertisement since it is hard to gauge where you stand exactly.

Load times are something that can really break you if you don't take seriously. No one is going to check out an advertisement for a product that takes 10 minutes to load. Make sure your advertisement loads quickly and without any faults to make sure you are able to get your word out. Also, if someone downloads your app advertisement you should think of giving something back to them. Such as a coupon of some sort or discount to your product or service you are offering.

Mobile app advertising is a great way to improve your company's reputation and expand it across the globe. So many people use mobile applications multiple times a day giving you a large group of people access to your company and whatever it may provide.

 

How to Reach Out (Virtually) to Japan

The recent devestating earthquake and tsunami in Japan has left hundreds of people dead and thousands upon thousands homeless. According to CNN, this could be the most expensive earthquake in history. However, there are plenty of clever ways that caring people are finding ways to help online. Here are some of our favorite highlights of ways that you can make a difference to the Japanese people.

Facebook Donate

The Red Cross is using facebook causes to launch an incredibly timely fundraising campaign to send $25,000 to Japanese victims of the tsunami. On their facebook cause page, the Red Cross has also posted raw footage of the earthquake and other important bits of information to motivate people to donate. The project has been incredibly successful and already raised nearly double their target $40,000. 

Donate your SMS

The American Red Cross has also launched a SMS donation campaign where you can simply text REDCROSS to 90999 and donate $10 to the Red Cross' humanitarian efforts in Japan, Haiti and other places suffering from natural disasters around the world. This type of fundraising has been so successful, that last year the Red Cross was able to raise $20 million for Haiti.

Virtual Games

Thought those people playing FarmVille are just waisting their time? Not since FarmVille decided to provide relief to Japan. Zynga has already raised $2 million dollars for relief efforts in Japan and millions more for Haiti.

"Like" a facebook page

Explore.org is donating $1 for every person who likes their "Dog Bless You" facebook page. This idea could be applied to several other campaigns and helps organizations connect with new users, improve your reputation and put funds towards a worthy cause. 

Create a donation landing page

Several companies and organizations have added a small piece of html code to their websites to encourage their users to donate to relief organizations. The Hello Bar puts a small message on top of the website and lets people directly send donations via your website. This is a great way to encourage people to donate to the relief efforts and get to get to know your organization or company better.