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November 04, 2011

If there is a noticeable difference within your online brand presence and the way your brand name is perceived by the public, it is advisable to start re-thinking your SEO and internet based marketing and advertising strategy. Knowing how the public feels about you is one of the most important marketing tools in the world.

 Traditional Marketing vs. Online Measurable Results

Traditional advertising and marketing doesn’t accommodate tangible and accurate figures. Your online brand presence on the other hand, is measurable and easily viewed using your analytics program, which means you are able to make adjustments on an ongoing basis.

Online Brand Presence - Google Analytics

The analytics of your site give you a very good reference platform, particularly if you are a new comer to SEO or planning any strategy to improve your online brand presence and boost visitors to your website. Google Analytics is provided for free and that matches everyone’s marketing budget. Learning how to read and how to examine analytics though, is often a highly developed skill. Additionally, you must use the statistics in order to position yourself in the direction of a solid and maintainable e-marketing tactic.

Google Analytics can determine the amount of individuals who are finding your website through your brand name. This supplies useful data concerning the quantity of direct site visitors to your website along with the performance of your keywords. The utilization of branded keywords can certainly help you discover out the number of people searched for you making use of your name brand.

The most crucial information however, will almost always be the amount of direct website traffic that you received to your website or weblog. This could be the most important indicator of exactly how the online public sees your brand. There is never any question that organic search is a superb indicator of one's authority and will give you enhanced online visibility. The volume of people who know your brand name and visit your website directly may be the biggest sign that you have achieved authority with your brand name presence. Using analytics will even let you know how many visitors visit your internet site or blog more often than once. When you've got a large amount of returning visitors it is indicative of the fact that you are establishing a relationship with the online public.

There are a number of various analytics software programs that you can use to track your online brand presence. You should create a simple Excel sheet which tracks your social media marketing online brand presence. Facebook, Twitter and LinkedIn will all provide you with precise data that you can use to keep your online brand presence exactly where it really needs to be.

If you have noticed a dip within your ranking or in your traffic, then you need to start investigating your strategy. A supportable online marketing method is also engineered to be dynamic as well as active. You can't continue with the exact same strategy, and this is when it becomes so vital that you employ an SEO professional that is able to transform and develop as your online brand presence increases. Rather than keeping up with what others are doing, you need to be placing your brand name at the front of the trends so that people perceive you as an authority on the World Wide Web.




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