In previous posts I have talked about certain characteristics websites need to possess in order for search engines to rank them higher creating, in turn, an enhanced online visibility. The top-dog of search engines, Google, released its Panda updates to the Google algorithms in early 2011 knocking the SEO world on its back. The changes in how they ranked pages was huge and if the April release of Panda was the megaquake then the six minor changes since then have been aftershocks. Thankfully, Google announced in December 2011 that Panda was taking a vacation until January 2012. At last, a chance for everyone trying to increase their rank on Google and build their enhanced online visibility can breathe for a few weeks.
We say, no! This is not a time to rest. This is the perfect time to revamp one’s website checking for anything and everything that may be lowering the page rank and reducing its ability to cultivate an enhanced online visibility. By spending a few weeks while Panda is away (and getting ready for the next attack) cleaning up a company’s website, they’ll increase their enhanced online visibility and be in a better position to fight new changes when they come around.
Enhanced Online Visibility and Keyword Stuffing
Keyword stuffing is when an unscrupulous website identifies keywords pivotal to their enhanced online visibility and then fills fluff pages with said keywords. The result is page after page of useless words used to lure unsuspecting searchers to a website. Panda really cracked down on such underhanded methods of increasing rank and now companies must be mindful of the amount of keywords used per page of content.
Enhanced Online Visibility and Broken Links
Links break. Unfortunately search engines use broken links against a website featuring them. While most broken links are unintentional and companies don’t even realize they are there, they will be a detriment should the Panda find them. This is the perfect time to test every link to ensure that they are live and functional.
Enhanced Online Visibility and Professional Clean Up
While these are just a few suggestions for companies wanting to build their enhanced online visibility in 2012 they are important. To really make the most on a website and launch online visibility into the stratosphere a company’s best bet is to turn to professionals. They have the knowledge and resources to stay on top of problems, anticipate changes to search engine algorithms and make subtle changes to websites should the need arise. When committing to increasing one’s enhanced online visibility trusting the work to a professional is usually the best choice.