Look Up Page

December 29, 2011

For a while now all the experts have been throwing out suggestions on how to increase rank on search engines.  Incorporating video into one’s website or online brand presence is just one of the ways to do this.  Many people are confused by how to do this and intimidated by the thought alone and therefore avoid it in lieu of simpler methods of increasing online brand presence like starting a Twitter account.

We understand the intimidation and would like to simplify the process for all those companies that wish to improve their online brand presence but have yet to step into the exciting world of video.  Before setting up the webcam and shooting the first movie every company should understand exactly what how powerful YouTube is and what it can do for their online brand presence.

A Picture is Worth a Thousand Words

And words are worth quite a lot as well which is why YouTube is such a great marketing tool.  By combining both companies are able to give customers a behind-the-scenes look at their company.  Companies can use video to offer tutorials for products or service, show new items before they’re available or introduce new employees and showcase their talents.  Regardless of what a company posts on YouTube about their company the result can only be positive and encourage an online brand presence.

Engaging Customers through YouTube

Some of the most successful advertising campaigns in the past few years have been run entirely by a company’s customer base.  Coke threw out a challenge to their customers to create unique videos portraying interpretations of Coke’s newest marketing slogan and awarded prizes to winners.  Other companies have followed suit and encourage new and emerging artists to post their videos with casting votes for their favorites.  Through this subtle product placement a company can grow a larger customer base and increase their online brand presence.

Including YouTube Videos in the Company Blog

Anyone these days can embed a YouTube video into a blog making it a wonderful way to increase rank on search engines, engage readers and break up the monotony which afflicts many blogs.  Whether it be an interview, a how-to guide or a funny video by adding it to the company blog it will aid in building the company’s online brand presence – guaranteed.

While YouTube might be a little daunting to those not familiar with creating videos it is a necessity in today’s marketing world.  Any company not yet utilizing the website should spend some time exploring YouTube checking out what the competition is doing because chances are the competition is already using it and increase their online brand presence.


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