Look Up Page

December 28, 2011

By now everyone understands the power social media can give a business in terms of marketing and creating an enhanced online visibility. Facebook, being the most popular social media site to date should be the focus of your company’s social media campaign.  With that said there is no better time than this week between Christmas and New Year’s to do some remodeling of your Facebook page. 

Enhanced Online Visibility – Comment on Fans’ pages

Most employees don’t have a lot to do this week and busy work is a chore but necessary to any successful marketing campaign.  Unlike the typical office Facebook is hopping this time of year as people are sharing pictures and comments about their holiday festivities and New Year’s plans.  To really jumpstart your company’s enhanced online visibility for the upcoming year utilize this week by commenting on your Fans’ pages.  Once that is done every one of their Friends will see your comment and your company by default.  This is a great way to interact with your Fans showing that you value them and spread the word of your company.

Enhanced Online Visibility – Offer Something Spectacular

With everyone giddy with gift giving and getting they will jump when your company offers an extraordinary deal available only to Facebook Fans.  Of course, add a caveat that they have to comment on your company’s page or on their own page or invite Friends to either get said great deal or be eligible for winning it (in an effort to boost your own enhanced online visibility).  To make the offer enticing and stand out in a crowd of many companies vying for your customers’ money and mouse clicks, make the offer appropriate and worthwhile. Most people aren’t going to waste their time for a lousy 10% off their next purchase.

Enhanced Online Visibility – Have a Relevant Gimmick

With so many holidays packed into this time of year it’s easy to come up with a unique way to project your Facebook page into other’s lives.  Throw an online New Year’s party.  It’s easy and free and will attract attention from your Fans.  Add several reminders each day about the online New Year’s party and make sure to add promotions and discounts.  One idea is to give out prizes for the best New Year’s photos posted to your page. 

Regardless of what your company does with its Facebook page, do it now.  By utilizing this downtime during the holidays your company has an opportunity to seriously boost its enhanced online visibility and gain new customers.  



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