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December 22, 2011

The holiday season is a perfect opportunity for your small business to promote your product or service while simultaneously creating an enhanced online visibility.  Primarily this can be done through social media but with smart use of your website the same results can be seen.  People love to broadcast their lives to their many friends on social media.  Taking advantage of that and promoting the behavior with a subtle nod to your product or service is a quick way to get word of your company out to the masses.

Enhanced Online Visibility through Updates

People love to update their profiles as to their location especially during the holidays.  This is a great opportunity for businesses to get promoted through the best way possible – word of mouth.  Retail stores, restaurants, and other businesses should utilize this behavior and place subtle reminders around a store suggesting customers update their status.

A Picture is Worth a Thousand Words and Adds Enhanced Online Visibility

Just like your customers your business should update social media accounts with pictures.  If your store has a beautifully decorated display window dressed up for the holidays or new merchandise, by all means, post good pictures on your social media accounts!  This, along with a good enhanced online visibility marketing program will guarantee that more new customers walk through your doors or clicks on your website.

Holiday Packages Bring in the Customers

Everyone is looking for a deal around the holidays and your customers, and potential customers, are no different.  Creating holiday packages and then advertising them like crazy is a proven way to get new and existing customers coming your way.  One idea is to create a new holiday deal or package every day.  You can post it on all of your social media accounts – Facebook, Twitter, Google+ - and include a link back to your website.  This takes a little extra time but the results are well worth it!

Regardless of what ongoing SEO marketing campaigns your business are engaged in during the year the holidays is an excellent opportunity to beef up sales and capture new customers.  With just a little planning and time devoted to the cause your company can transform the holidays into a customer-getting season.  Enhanced online visibility is about getting your company’s name out there.  Combining existing customers’ power to advertise through social media and holiday deals your company is bound to come out ahead.


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