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December 20, 2011


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Small and mid-sized companies are always looking for inexpensive ways to increase their online brand presence.  Thanks to social media that can be done with no more investment that the time required to create and maintain a social media profile.  Facebook and Twitter have dominated the social media scene for the last few years but might have a run for their money with Google’s introduction of Google+.  This newest social media experience easily facilitates a company’s growing online brand presence and is easy to do.

Online Brand Presence at the Heart of Social Media

In essence social media turns every one of their users into a brand.  The more a person interacts with others within the realm of that website the more prominent their brand becomes.  Smart companies have realized this and have jumped head first into the cultural phenomena.  By creating a profile for one’s company current customers, potential customers and everyone in between can keep tabs on the company’s doings and receive constant advertising. Most important to building an online brand presence, though, is the daily reminders all one’s customers will have of a company’s product or service.

The Benefits of Google+ when Creating Online Brand Presence

Unlike Facebook and Twitter Google+ marketed their social media site at an older, more professional audience.  Also, regardless of whether one really likes Google+ there is no denying there are certain perks to belonging.  First and foremost the Google machine loves itself and when building an online brand presence raising Google ranking is the best method.  Google+ does have some advantages to its program and many experts in online marketing have already began to maximize these features to build an online brand presence.

No matter what size a company may be it is a best practice to draw as much attention to one’s brand as possible.  When that attention is free, it’s even better!  Social media is a free way to build an online presence.  While it may be free it is expensive in time commitment.  To utilize social media sites like Google+ one must be prepared to update their sites regularly, respond to comments, engage in on-going conversations and constantly look for potential customers.  Companies who make the commitment to Google+ can see immediate and long-term rewards, most importantly an increased online brand presence as demonstrated in higher Google rankings.

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