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January 27, 2012


Blogging
We talk a lot about the importance of blogging to create online brand presence and while that is true there is a component of the blog that is often times overlooked.  In short, a blog is a social experience which builds community around one’s service or product.  If a business views their blog this was online brand presence is greatly enhanced.  If they see their blog as a way to increase search engine rank or make a sale online brand presence will be slow in attaining.

A blog might seem like a lonely task, information only going in one direction, from the writer to the audience, but in fact it is an online conversation.  A recent article explained just how important the social aspect of blogging really is to building an online brand presence.  Within the article several tips were given for small businesses to keep in mind when writing blog posts.

Online Brand Presence through Blogging – Communicate

The audience is every bit as important as the writer as a blogpost is a conversation not a lecture.  A post should pose questions to the audience and expect answers in the form of comments.  One relatively new way to engage readers and promote comments is to add social media buttons to each post.  These are small Facebook ‘like’ and Twitter ‘tweet’ buttons that allow readers to send a link to the blog post to their respective social media account.  This is one of the best ways to create and maintain online brand presence available today.

Online Brand Presence through Blogging – Content

While the content will be ultimately determined by one’s industry there are certain topics that readers do not want to see in a post. Small businesses should refrain from technically complicated (above their average audience’s knowledge) information, bland industry news and vulgarity.  Controversial topics are great if they are not too divisive.  Controversy can be a great conversation starter or it can be damaging.  Topics should be part of the overall social media plan with controversial topics one possible strategy to increase online brand presence.

Once a small business gets the hang of writing a blog and is beginning to see involvement from their target audience it is time to take their writing to the next level and seriously begin working on their online brand presence.  By becoming aware of subtle manipulations to one’s company’s blog can make the time invested writing and maintaining it well worth it. Building and creating online brand presence is a job all in itself and when a business works smarter they reach their goals quicker.

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