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January 24, 2012

In part 1 of this post we looked at three very basic rules to remember when building online brand presence through social media accounts.  These rules apply to businesses of all sizes in all stages of their social media development.  Online brand presence is carefully cultivated over time and with thorough plans, not just appearing overnight to a few lucky chosen. 

With that in mind we can jump right back into some basic rules all businesses must follow if they hope to reap an increased online brand presence through social media use.  Today focuses on three rules that are unique for social media marketing but no less important.

Be Active

Online brand presence is such a finicky thing as are one’s customer base.  If one were to study the companies with the largest, most influential, online brand presences they would find they were constantly doing something.  Of course a small business can’t compete with the likes of Coca-Cola or Playstation but they can make themselves available to their customers by responding quickly to comments and posting interesting comments which leads to the next rule.

Initiate Conversations

Facebook and Twitter are vehicles for conversations, not an arena for sales pitches.  Customers can turn to a business’s website if they want to learn about how wonderful a product or service is.  Online brand presence is, also, not directly about sales.  It is simply getting the word out about one’s business.  By posing thought-provoking questions and posting intelligent, interesting questions customers will respect and admire one’s Facebook or Twitter page resulting in the highly coveted online brand presence.

Take the Time

This cannot be stressed enough.  When businesses complain that their social media accounts are not building the online brand presence they were expecting time is usually the reason why.  Businesses need to post a comment at least once a day and respond to comments within a maximum of twenty-four hours.  There are a variety of online solutions for being notified when a comment is posted.  If a business cannot make the time to do social media correctly then perhaps they should explore other ways of building online brand presence.

The rules set forth in this two part post are very rudimentary yet still highly accurate in creating an online brand presence using social media.  It’s easy to get distracted with all the applications and customizations Facebook and Twitter offer a business, but at the end of the day if the goals aren’t met and online brand presence isn’t gained the job just wasn’t done right. 




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