Look Up Page

January 04, 2012

Often companies turn to building a blog to create their online brand presence.  If nothing else they believe it will attract a few more customers.  While blogging can have quite an effect on increased online brand presence it must be done right.  One of the issues those new to blogging are guilty of is only including text in each post. 

Of course the text is the most important part of a post and a lot of focus in the area of SEO marketing in regards to crafting one’s online brand presence is spent fixating on the content of a blogpost it is not the only thing to include in a post.  Each post should have at least one non-text item like a photo, multimedia item or video. 

Online Brand Presence and the Blog – Pictures

Adding a picture to every post is easy and effective.  The Google Panda loves pictures and it will, if other components of a great blog are in order, raise ranking on Google search. While any picture will do try and choose one that best suits the material being discussed.  If a photograph of merchandise is a good choice, throw it in.  Otherwise, there are plenty of great free pictures available on the internet life creativecommons.com.

Online Brand Presence and the Blog – Video

 Not only does adding a video to a blog post add ranking value but it also adds quality and a level of professionalism.  If one adds just any video to the post in an effort to increase ranking and online brand presence it will probably get flagged and suffer a penalization from Google and other search engines.  More importantly if customers of a company take the time to read the blog and then are subjected to a pointless video they feel used.  It’s just not worth it.

Instead only add a video if the video adds value to the post. Most companies keep video of conferences, meetings and how-to guides for products.  Even a commercial may fit a particular post.  The main thing to remember when incorporating video into a blog is that one must think creatively and put the readers’ interest as top priority – not Google rankings.

All in all, any company serious about beefing up their online brand presence through blogging should take the time to do it right.  Adding video and pictures is a great and easy way to start.  If one does not have the time or desire to devote the required effort to creating and maintaining an effective blog they should hire a professional well-versed in SEO marketing to deliver a stellar online brand presence.


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