After setting up a company blog to build an enhanced online visibility it can become difficult to find quality content to post especially if posting daily. The same situation can occur in social media posts like on Facebook and Twitter. While creativity is a wonderful virtue to possess in the world of social media and blogging and goes a long way in achieving an enhanced online visibility there are certain rules for content that should always be adhered to. Below is a list of some of the most common rules every company should obey at all times when posting a blog or social media comment.
1) Enhanced online visibility should be a positive thing. That means that all of a company’s posts need to stay on the sunny side of the street. While times may be hard and the economy sinking one’s posts should always focus on the positive. No matter what the topic there are ways to see the glass half full. This is one of those times to let that creativity fly.
2) Companies should avoid foul language, crude humor and trash talk at all times to create an enhanced online visibility. There are, of course, a few exceptions – companies specializing in the vile and vulgar – but it is safe to say most companies’ target audience will not appreciate crass humor and profanity.
3) Posts are not for selling products. Rather they are for selling solutions. In fact, they are not for selling at all. Social media is such a wonderful tool at building enhanced online visibility because it allows companies an ongoing and intimate conversation with their customers and potential customers. That conversation is about sharing idea not pitching a product or service.
4) Companies should keep a close eye on what trends their customers are following. By allowing the customers to determine the topics they will be much more likely to participate in online conversations. Enhanced online visibility is deemed achieved by engagement of customers not the number of sales.
These are just a few tips for developing the much desired enhanced online visibility that companies so desperately desire. It is possible through social media to create and maintain an enhanced online visibility while increase sales numbers but it takes hard work. Companies utilizing social media and blogging should educate themselves on all aspects, not just content, before committing to this new and revolutionary enhanced online visibility tool.