Most companies focused on creating an enhanced online visibility have been convinced of the value of adding a blog onto their website. Unfortunately, their blog is not doing all that it can to produce the enhanced online visibility for which it was designed. There are several common errors companies make with their blog that can easily be fixed with a little dedication and time. For companies whose blog problems are because of a lack of both time and dedication considering hiring a professional company to maintain the blog might be the best solution.
For everyone else, there are a few things to try before calling in the professionals:
1) Blog Often – There is nothing worse than a spotty blog for creating an enhanced online visibility – one that posts randomly with huge gaps between dates. Try to commit to at least three posts per week. The posts do not have to be novellas, but just something interesting . If you try to post boring filler your audience will know and desert you.
2) Take Advantage of Guest Bloggers – No one like to post every day or every other day. Similarly your audience doesn’t want to hear your opinions all the time unless you’re a celebrity. By inviting a guest to post every now and then you shake up the blog and impress search engines.
3) Link Carefully – Don’t go crazy with the linking. Yes, links are vital to a successful blog and an enhanced online visibility but if you go nuts you will only offend the delicate Google Panda and cause guests to never click on your links. When reading through a new post consider what YOU would like to click on to learn more about. Then link appropriately.
4) Write About Real Issues – A golden rule for writing of any genre is to write what is interesting. If it’s not interesting to the author it sure won’t be to the reader. Even if you are the primary blogger for your website and therefore responsible for enhanced online visibility and are getting sick and tired of writing about your chosen industry day after day, boring posts are not okay. Find a new angle. Take a break. Do whatever you need to keep every post fresh and interesting.
A blog might seem simple in theory but in reality it takes a lot of work to do it right. The payout for a blog done right, however, is exactly what every company needs to build an enhanced online visibility. All companies need to be honest with themselves and decide if they can handle blogging for enhanced online visibility or if a professional is needed to do it right.