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January 17, 2012


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Let’s just assume that everyone has their blog up and running, is posting on it every day and makes sure to make the posts thoughtful and well planned – all in the name of building an enhanced online visibility.  Maybe the numbers aren’t as hot as you’d hoped they’d be or you’re running dry on content.  Whatever the problem may be you’re feeling frustrated with the whole blog process starting to wonder if enhanced online visibility is ever going to happen and if it does is it even worth it.

Don’t fret. Yes developing your enhanced online visibility is most definitely worth all the hard work you are putting into the blog whether you realize it today, tomorrow or months down the road.  In an effort to give a new perspective to the company blog this post is devoted to increasing your enhanced online visibility by focusing less on yourself and more on others.

I know it seems counter-intuitive to say that but in reality it works.  Enhanced online visibility depends on others being interested enough in your product or service to know you exist.  A blog is a great way (as we’ve established many times) to accomplish this.   But not all blogs are equal.  One of the ways a blog fails miserably is by focusing only on itself. 

“Look what we are doing.” 

“Aren’t we cool?”

There is only so much of that kind of posting that people can take.  That is why focusing the majority of posts on other companies, other providers of service, other anything related to your industry will beef up the enhanced online visibility.

It doesn’t end there though.  Part of focusing on others is responding to comments.  If a fan of your blog takes the time to comment it is only polite to pay notice.  Not all comments are relevant but many are.  By just checking the comments once or twice a day and making a quick comment back blog traffic will increase followed by enhanced online visibility.

These are not difficult tasks to perform for someone already posting daily or every other day.  Sometimes it is even easier to stop trying to think of more wonderful news to write about your own company and look instead for advancements in the industry.  Enhanced online visibility is not easy to create and time must be dedicated for it to be done right but in the end it is most definitely worth it.

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