I’ve mentioned in previous posts the importance of keeping on top of updates on a company website and social media like Facebook and Twitter. There is nothing more devastating to an online brand presence than an outdated and irrelevant web page. With that said and already established I want to emphasis the responsibility of every company in maintaining the website in an effort to continually build online brand presence.
With the New Year now upon us it is the perfect opportunity for every company to set themselves apart from their competition less dedicated to maintain an online brand presence and update their websites with 2012 information. This goes far beyond changing the dates on the website. One would be surprised to realize that the year pops up quite frequently on a website and social media pages.
Here are a few places to check for updating if creating an online brand presence is important to one’s company:
1) Web Content - The first is the most obvious. Make sure that all of the web content on a website says 2012 instead of 2011. This is especially crucial for the homepage which is often the center of any online brand presence campaign. Even though it is only a few days difference it appears to be a year different to anyone visiting the site. That equals sloppy and an out of date website.
2) Pricing Lists - Pricing lists cannot be forgotten! Most companies update their pricing lists at some point during the year but not always on January 1st. If the pricing list says 2011 prices it should immediately be changed to 2012 prices. If the pricing schedule runs on a different schedule than the calendar year it should clearly state the dates, i.e. June 2011 through June 2012.
3) Social Media – Many businesses are catching on to the unique marketing power and creation of online brand presence that social media allows and advertise specials via Facebook, Twitter or Google+. At the beginning of the New Year every social media page should be gone over with a fine tooth comb to ensure all the 2011s that need to be updated to 2012 are.
Rather than enjoy a few easy days at the office during the first week of the New Year businesses should take advantage in the usual lull in activity and clean up their online identity. Building and maintaining an online brand presence takes time and an ongoing commitment to being better than average.