Look Up Page

February 08, 2012

Hopefully, by this point in the year small business owners are finally able to catch their breaths and analyze if their enhanced online visibility is working out for them.  We’ve gone over several strategies that a business of any size can employ to beef up their enhanced online visibility in the past, but if the numbers are still not where they should be there are a few more tips and strategies one can try.

The first thing that every small business should be doing regularly, regardless of whether one’s enhanced online visibility appears to be thriving, is check out the competition.  This is not something with which one should be obsessed but it never hurts to take a peek every month or so to see what the immediate competition is doing to improve their enhanced online visibility. 

By immediate competition I mean those businesses that are in one’s immediate vicinity and has been known to take a customer or two.  This may be geographically if one is operating a brick and mortar store or it may be an internet store.  No matter who one’s immediate competition may be it is always a good idea to see what they are doing on their social media pages, blog and website.  Of course, one would never steal ideas or strategies from a competitor but if they appear to be thriving one can always see where they put their energy. Is it Facebook, the company blog, or better web content?   

After studying the competition a small business can take a fresh look at their strategies aimed at building an enhanced online visibility.  Rather than duplicate what the competitor down the street is doing successfully one can try and find a unique strategy with the same goal.  If the competitor has a killer Twitter account a small business might want to focus on the Facebook page.  If blogging seems to be where the customers are then finding creative new tactics should be one’s focus.

This review and reevaluation of one’s strategies for gaining an enhanced online visibility should be done on a regular basis whether one’s business is suffering or soaring.  For those stagnate this process should be done more often.  Enhanced online visibility requires hard work and diligence to be maintained.  Even small businesses employing great strategies and staying on top of trends will have to commit to a large amount of work to keep their enhanced online presence thriving.


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