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February 06, 2012

Online Innovation is it online marketing
We looked at previously how every day marketing strategies employed by small businesses should be looked at from the new perspective of building one’s enhanced online visibility rather than throwing away what has proven to work in lieu of completely new practices.  While there is no harm in a small business owner trying to make the transition to an online presence on their own they may want to at least consult with a professional online marketing company to make sure they are doing enough and not wasting precious time and money on strategies with little effect on an enhanced online visibility.

The key to tweaking current marketing strategies to make them applicable to an enhanced online visibility is to start with what works best.  Below are a few strategies every business already should be doing but can easily be used to bolster an enhanced online visibility.

Enhanced Online Visibility – Print Advertising

Almost every small business has print ads of some kind even if it is an ad in the local high schools basketball program.  It doesn’t matter where print ads are located; they should always include a website, blog address and social media information if an enhanced online visibility is the goal.  As suggested in Part 1 contacting a professional online marketing agency may be a wise decision when designing ads of all kinds as they have experience in promoting websites and social media.  The changes to the ads may appear subtle but usually have an amazing impact.

Enhanced Online Visibility – Promotional Material

A great marketing strategy is to give promotional material away to customers and target customers.  Depending on the industry these gifts can range from teddy bears and lollipops to Post-Its and pens.  No matter what gifts and materials a small business uses to market to customers and potential customers along with the company name should always be the website address.  Again, this is crucial for developing an enhanced online visibility. 

The focus of marketing needs to shift from the customer thinking of Business A when needing their product or service to the customer thinks of Business A’s website.  Enhanced online visibility does not happen overnight and takes a lot of work.  Thankfully, most small businesses already have effective marketing strategies that can easily be manipulated to move them online and get customers thinking of them as an online presence.  With a little help from an online marketing professional any business can quickly begin building an impressive enhanced online visibility.


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