Every smart business owner understand that social media is directly linked to online brand presence. These days the two cannot be separated. With this being the case many get disheartened when their well planned social media campaigned seemingly stall after a short time. If goals aren’t being met, analytics are less than exemplary, the online brand presence is virtually nonexistent, and one has no idea what is not working, going back to the beginning is probably the best solution.
When going back to the drawing board with a social media campaign a re-examination of the social media marketing goals is the first step. In many cases goals are lofty, ambiguous and not measurable. That is a recipe for disaster and will not bolster online brand presence. Unless there is a clear way to measure a goal’s success or failure it doesn’t belong in the campaign. When looking at goals every business should also take the opportunity to consider goals from non-tradition sources. Sometimes thinking outside the box when dealing with social media and online brand presence gets the best results.
After clear and measurable goals have been established some type of metric must be created for each goal. These can be simple like measuring hits on a webpage or blog or they might have the type of complexity that only a program devoted to social media analytics can handle. No matter what the metric is it must be used to measure goal progression at all times. Without accountability of one’s goals and their progress online brand presence will not grow.
Finally, in order to get a fresh start in a social media campaign a sense of humor must be adopted. Too often businesses start a social media marketing blitz riding high on hopes and dreams and then crash when the results and online brand presence they believed would be forthcoming are not. In order to combat this ‘blah’ attitude which most definitely seeps into social media and damages the already established online brand presence every business should diversify formatting (photos, videos, text, etc…), use different writers and remember to laugh.
The majority of social media users approach websites like Facebook and Twitter as well as blogs as a fun hobby and if a business is not a partner in that fun they hold no value. Before giving up on social media marketing and the stellar online brand presence guaranteed to accompany, reviewing one’s entire social media marketing campaign is due.