Look Up Page

March 27, 2012

We’ve written before about the importance of keeping blog posts fresh and interesting but we also need to also address the importance of making time for blog maintenance for enhanced online visibility. By blog maintenance I do not mean scheduling posts.  This goes a little deeper than that.  Once a month or so, in an effort to maintain your enhanced online visibility that you’ve worked so hard to achieve, you need to perform a few housecleaning chores to keep your blog running smooth.

Blog Maintenance for Enhanced Online Visibility – Reread

Even though you carefully edited every single post that was scheduled it never hurts to spot check a few posts to check for missed grammatical errors, spelling mistakes or just plain wrong facts.  They say that ‘hindsight is 20-20’ making the need to reread old posts very important.  The best part about revision is that revised posts do not affect your search engine rankings in the least. 

Blog Maintenance for Enhanced Online Visibility – Picture Check

Videos and images should be added to every post to make them more interesting and help your search engine rank.  One of the best ways to keep a blog fresh is to change the images from time to time.  As part of your regular blog maintenance choose a few images or videos that you determine just don’t go with the flow and take the opportunity to change them to something more appropriate.

Blog Maintenance for Enhanced Online Visibility – Link Check

This is one of the most important parts of blog maintenance.  When a link is broken and leads nowhere your ranking can be severely damaged.  Sometimes links are entered incorrectly within the text and sometimes websites and pages shut their doors after the link was embedded. No matter what the reason may be for a dead link showing its ugly face in your blog you must find it quickly and fix it.  A once a month check of your blog should be sufficient for catching bad links.

These are just three routine blog maintenance items that need to be checked.  Depending on your blog size, the nature of the writing content contained in the blog posts and your available manpower to address these issues you may determine that blog checks need to be done more often or less often than once a month.  No matter what other items you add to the checklists or how often you check for mistakes blog maintenance for enhanced online visibility must become part of your business’s online marketing routine.


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