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March 28, 2012

Everyone loves watching videos making the ability to increase your online brand presence with YouTube an easy task.  Current studies have proven that almost half of all internet users watch a video at least once a day.  That is a pretty impressive number! Many small business owners aren’t sure how to get in on the action when it comes to YouTube and as a result don’t utilize this amazing brand building tool.  If you spend a little time surfing YouTube you’ll quickly realize it’s not a site of all professionals or teeny-boppers.  In fact, if you look long enough you’ll probably find your competition.

Increase Your Online Brand Presence with YouTube – Stay Interesting

You probably aren’t a filmmaker or a Hollywood producer.  That doesn’t mean you can’t make a great video for online brand presence purposes.  First, you must determine a topic that your customers most often wonder about.  Video allows you a lot more ability when it comes to showing how products work or how they can be used in new and interesting ways.  If you provide a service make a video that shows your services.  No matter how you use YouTube stay interesting or no one will come back for more.

Increase Your Online Brand Presence with YouTube – Be Direct

At the end of your video make sure to invite visitors to your website, blog or social media pages.  In order for them to actually go there your video will have to have explained how your product or service can become a solution for one of their products.  Also, throwing in something for free never hurts either.  You may, for example, have a coupon on your site for a discount on the service you just explained.  No matter how you do it, you must make sure your YouTube watcher knows how to find you.

Increase Your Online Brand Presence with YouTube – Take Advantage of Banner Ads

YouTube allows video posters the option of creating a Banner Ad that will be displayed at the bottom of the video.  This banner is completely customizable so you can make every banner unique to match every video.  No taking advantage of this will only hurt your online brand presence.  If a potential customer clicks on the video but after a few seconds realizes it’s not what they had in mind but are still interested in your brand they can click on your banner to be directed to your website.  No banner equals no new customer.

YouTube is an underutilized tool when it comes to social media tools especially by small businesses.  Creating videos can be intimidating but once you commit to doing it and produce a few you’ll probably find it’s a lot of fun and rewarding.  If you are looking for creative new social media strategies you can always increase your online brand presence with YouTube.


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