Savvy business owners and e-commerce site owners need to keep track of movement and trends in the web firmament to be able to harness the power of internet marketing for increased online brand presence. The only constant that you can expect from the world of online marketing is the presence of continual change. Being able to adapt and respond to change could be one of the elements that your e-business needs to succeed.
Internet Marketing Is Not Advertising
While internet marketing is one of the most important tools that a business can use to ensure a positive online brand presence, it is even more important than ever before to understand that you cannot use a social media/blog/web site to “flog your wares”. It is not a mass advertising channel like television or even radio and the very first step that any company must know is that the process of internet marketing is about allowing people to interact with you and your brand rather than try to sell to them.
Social Media For Business Is Still About The Community
Work with a company who understand the vkaue of traffic, sales and ranking to increase online brand presence. Tweeting about a new product is just not as effective as inviting your potential clients to a live Ustream demonstration. Social media for your business is about building an online community and making sure that you provide and communicate with your community on a regular basis.
Social Media Content Development
Great content is the first step in growing your social media marketing efforts in 2012, say the experts. Having excellent social media content is the only way to attract new users to your community and to your site and to turn them into clients. Social media optimization will be one of the biggest buzz words this year as people realize the value of optimizing all of their content online. Once you have good content being published via social media on a regular basis and are attracting users to your page, you need to be able to keep them there with information, entertainment and web content that will keep them coming back.
A return visitor is immensely valuable to any business and is one of the fundamentals of marketing that many marketing managers miss in the race for unique traffic stats to impress you. The longer a potential client stays on your site or social media page, the more likely they are to purchase a product or avail themselves of your services. They are also more likely to ‘share’ your page with their friends and family which is where the ‘word-of-mouth’ component of social media marketing is so valuable. Online brand presence in 2012 will look at consolidation on bigger sites like Facebook and Twitter, the rise of Google+ as a major player and the increased use of smaller or even ‘closed’ social media sites on the world wide web.