Your online brand presence should not be left to chance when you want to utilize the internet as a business tool. As an entrepreneur who is serious about doing business online, you know just how important it is to have a recognized and trusted brand that your customers and potential customers can relate to. Branding on the internet is just as important as branding offline, but you'd be surprised at just how many businesses don't have a cohesive online brand that is promoted across all aspects of their internet business.
Design, Logos and Your Online Brand Presence
Look carefully at your online logos and make sure that they are a true reflection of what you are selling and what your company is all about. It may be that you have to change your logo slightly to reflect your online business. Sit down with a graphic designer who is experienced with logo design for the internet and discuss your needs and requirements. Not all logos translate from one medium to the other, and you'll need to take professional advice as to whether or not your logo is right and will enhance your online brand presence.
Websites, Social Media and Blogs For Online Brand Presence
Every aspect of your online brand presence must be cohesive. This is probably the single area where entrepreneurs and small business owners fall down. You can't have a different logo and different branding for each aspect of your online brand presence. Your website, blog, social media pages and even your video channel should be a reflection of who you are and what you are selling. It may be nice to have a website that has all of the 'bells and whistles', but is it carrying a cohesive message to your customers?
Ask yourself these questions and take a good look at your online brand presence:
- Do your social media channels work for you? It's important that you carry your online brand presence into all aspects of your social media. Your online brand presence needs to sell your business for you.
- Is your content contributing to your online brand presence? You can't just assume that your logo will attract traffic to your website and online business. Make sure that your content is original, informative and able to compete in search.
- Is your online brand presence effective? Make sure you work with a company that uses empirical data and analytics to help you decide which aspects of your online brand presence need to be changed and which ones are working for you.
Your online brand presence can have a masive impact on your reputation and your ranking, which in turn will affect how much traffic you attract to your website.