Businesses looking to compete on the World Wide Web need to have more than a Facebook page to drive their online brand presence. It has long been recognized that the power of social media marketing is an important part of any company who wants to position themselves as a major player on the internet.
Local Brand Presence With Global Results
Being a major player does not mean that you have to be a large corporation or a fortune 500 company either. Local business owners and professionals such as lawyers, dentists, vets and even plumbers have woken up to the idea that web marketing and focussed online branding is not only important, but vital even in the current economic climate and the vast abyss that is the internet.
Making the most of your website needs a dedicated effort in terms of your enhanced online visibility strategy and marketing, and one of the biggest tech companies in the world has invested billions of dollars to make sure that all business can use social media tools to their advantage.
IBM started their business division “Connections” which sells social media software back in 2007. Today, after massive amounts of development they have created a unique software tool that can be used internally or externally as part of a valuable social media marketing strategy.
Social Media and Analytics
The value of analytics and social media is only just beginning to be explored, but IBM looks set to be one of the first to successfully combine the two for the benefit of businesses across America. Analytics is data that is mined that can be used to track user trends, provide useful statistics or even to predict what will happen in the future. By having everyone online in your organization, you will be able to create a large reserve of data that can be used as part of your social media strategy.
Good Social Media Means You Think Before You Tweet
When it comes to small business owners, analytics could be the most important part of your social media marketing campaign. A good web consulting firm will not only be able to provide analytics for your business, but actively use the data that is mind to put a workable internet marketing strategy into place for your business. Each fragment of written and visual content that goes onto the World Wide Web must be based on empirical data, and a firm online brand presence strategy and not just the whim of your webmaster who knows a bit about social media.