Every part of your content plays an important role in establising your online brand presence. Most people are attracted to an article by its title that is why the choice of the title is so very important. Blog posts are found when someone tweets them or they are posted by a Facebook user who stumbles across it or it pops up on a Google search. However it is found, it will invariably be the title that captures the initial readers attention, and perhaps a snippet of the post itself. It is the title that causes a click through to the entire post and once this most difficult task has been accomplished, content then becomes King.
The gateway to content is the title, if the gateway is not interesting, who would bother wandering in? You need to pay attention to every aspect of your content to ensure maximum enhanced online visibility. The title must be valid, the title is like the big sale banner in the store window that begs attention, the title must fulfill the promise that it makes. The steps to writing titles are actually quite simple, but to understand the concept you have to understand people.
People are looking for information. There is an old saying that a day without new knowledge is a like a day without sunshine. Make your title quantifiable, make the content compelling. “5 steps to writing killer blog posts” will get the attention of a budding blogger. So will “5 tricks that every blogger should know”.
Titles that make you part of an elite insider group are more than compelling, they are like an invitation to an exclusive club. You know you must know “The secrets to successful blogging” or “Do you want to know why the Jeep Wrangler is the worlds best off road vehicle”?
A blog post with the title “Warning, read this before you wash another dish” will attract readers because we all wash dishes and we are all aware of chemical hazards and the likes, put two and two together and you have a compelling blog title.
I call these titles my “old man titles”. You know that old guys are a wealth of wisdom, whether that’s true or not is in the eyes of the beholder. Excellent “old man titles” like, “5 things I wished I knew about the internet” will spike attention.
Goood titles build interest, they use keywords strategically, they always have the client in mind, and they always have the objective in mind. The objective of course is to station the client higher and higher in the search results and increase online visibility and brand presence but this will only happen when the articles are well written and the titles are seductive. Whether you use the promise of information, the promise of exclusivity, fear or “old man’s wisdom”, the title is your pipeline to success.