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August 08, 2012

Affiliate Marketing
You need to harness every aspect of internet marketing when you're trying to boost your online brand presence. Many people have heard about affiliate marketing, but not everyone understands how it works. Wikipedia defines it as “a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts.” Essentially, you’re able to earn money with an affiliate marketing business by sharing unique links to other business’ websites. the most important part though, is that you're able to forge links with other businesses.

There are several ways to use affiliate marketing to help you improve your online visibility. The most common affiliate marketing business is created through a blog. You can create your own free blog account through services such as blogger.com or wordpress.com. Another option is to create your own unique website based on a specific topic. If you're using a blog to help increase your online brand presence you need to make sure that the content is interesting and informative.

Think about a topic that interests you (health and fitness, nutrition, funny stories about your kids, cooking, etc.) and then start writing blog posts or articles about it. Next, you’ll want to create a following. The best way to do this is to share links to your blog posts or articles through Twitter, Facebook, or by posting comments on other blogs related to similar topics.

Another important consideration is related to what types of businesses and what specific links you feature. If your blog posts or articles are related to health and fitness, you’ll want to include links that interests the same people who are interested in health and fitness topics. So, in this instance, links related to gym memberships would be more appropriate than links to pet supplies. By featuring links related to your audience’s interests, you’ll receive more affiliate links and increased online brand presence.

Money Matters

You typically either get paid every time someone clicks on a particular link, or every time someone clicks on the link and makes a purchase. So, featuring the right links will increase the number of clicks from the members of your audience. One often overlooked aspect of affiliate marketing  and link building is trust. You need to create trust with your followers.

So, by acting as an expert on a specific topic, or generating good content that people want to share with friends and continue reading on a general basis, you begin to build trust with your audience. When your audience trusts you, they are more likely to click on offers or links featured on your page. Trust plays an important part in establishing credibility and increasing your online brand presence.





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