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September 25, 2012

Can Blogs Build Online Brand Presence

In a technological world of tweeting and status updates, social media networking has become the e-marketing buzzword, but what about the humble Blog? Can blogs be leveraged effectively to guarantee an increased online brand presence? Blogs,as a medium of communication that can have tremendous value to the small business owner and can be used as an effective marketing tool.

Effective Use of Blogs for Online Brand Presence

A blog is a web page on the internet that consists of short posts on different or specific subjects. The material is updated frequently and the information is more than likely to be presented in a chronological fashion. Since 1999, the weblog community has grown from a few thousand users to a worldwide community of over 100 million. Divided into two general categories, blog are either personal, much like a journal, or business related which is when they are a tool for corporate communications and to establish an online brand presence.

The Advantages of Having a Business Blog for Online Brand Presence

  • Business blogs can be used to connect with a much wider audience of potential customers. They are used to drive traffic towards a business website and are an excellent way for being able to share information with people on a global platform.
  • Business blog software is easy to use. It is a matter of a few simple clicks to be able to post the information that you have directly onto the blog web page. The three most popular blog software companies are Wordpress.com, Blogger.com and Typepad, all offering valuable software for the business blogger.
  • Blogging is cheap. In fact, it’s almost free. If you are a small business owner, you might not have the time to learn how to write the programs needed to keep a website up and running, and sometimes the cost of hiring a web designer and developer is out of reach. Blogging means that the business can have an important web presence for a few cents per day. It will get your business name out onto the World Wide Web and if you team it with some clever social media networking, you can have as much influence as any website.
  • Share your knowledge. Business blogs provide business owners with the opportunity to share their expert knowledge in their sphere of business. It is a way of adding value to the products and services that a business offers, and if you do have a web site and are able to set up cross-links then you will be increasing the traffic to the website, quickly and effectively.

A business blog can be one of the most powerful marketing and networking tools that your business can use. It will give you a valuable online brand presence and over time, the blog will develop a following of readers who will always be interested in the latest news and developments in the industry.

The best way to develop a loyal readership if to have regular updates. They do not have to be daily updates, but they should be posted at regular intervals so that people know when to check back for new information. If you are just starting out then you can even do a blog post once a week, just ensure that it is always on the same day, so people who come to expect it won’t be disappointed when they log in to your blog page. You can always up the frequency later as it gains momentum and you have an established online brand presence.


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