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September 03, 2012


When a business starts to look for a way to ensure increased online brand presence, they need to make sure that they have a ‘social’ face. A good internet marketing strategy means taking every aspect of your business and making sure that it is optimized for the web.

Online Brand Presence Is Not Just Advertising

Online businesses can no longer afford to use social media as an advertising strategy for increased online brand presence. Today, you need to make sure that your social media strategy covers a lot more than a quick sales message which is overtly promotional. You need to make sure that all of your divisions and employees speak with one ‘social voice’. The most important factor when you want to start a successful social media marketing campaign is to have a cohesive social message.

Any online marketing campaign needs to start by talking a look at your core business and your brand identity. Identify the way your brand speaks to the market place and what has worked successfully for you in traditional marketing as a way of attracting new clients and retaining old ones. What type of message do you send out to the world? You need to make sure that your internet marketing message reflects your business brand.

Look at your target market, look at where you do the most business and make sure that your message is going out in the right places. An industrial business offering services to other businesses will be far better served by using LinkedIn than Facebook. These little factors have a great impact on where and how effectively your online brand presence message is received.

One of the keys to a successful online brand strategy is consistent and regular communication. Not only will this help your ranking, especially if you are blogging, but it will ensure that people can rely on receiving information from you regularly. Your tone and style must be consistent with the message as well as your brand to be truly effective as part of an online marketing strategy. Never underestimate the power of social networks and the immense value that they can add to your business.

Keep your message concise, consistent and have great content that has been optimized by a professional ORM before you hit the social media dance floor. It pays to have a little bit of savvy behind your message and any online reputation management company who is planning your strategy will have the tools, data and creative team to ensure success.


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