Look Up Page

April 23, 2014


Hey LookUpPage Fans!

If you want to increase your company’s social presence but don’t know where to start - GOOD! Before you even begin tinkering with social media, it’s important that you form an action plan.

With so many different social sites around today, it’s not always possible to find the time or resources to invest effectively in every single one. Without a knowledge base for action, you could end up beefing up your Pinterest page for people who prefer to connect on Twitter or forgetting to update your Pinterest page when you’re targeting photographers.

Forming an action plan for building your company’s social presence allows you to highlight and target exactly what your audience wants so you’re not wasting time on what they don’t. We’re here to help you get started - here are five steps to social media success!

 

1. Identify and understand your audience so you can create content they want.

Figure out what social media sites they use most, and don’t forget about niche audiences outside of your target base. By studying your audience’s interests and activity, you can better cater to them specifically, so they gobble up the content you create rather than simply clicking past to something that piques their interest more.

 

2. Focus on the long-term when creating content.

Increasing followers may help your social media presence in the short term, but ultimately, creating content your users consistently respond to and engage with builds long-term brand credibility.

Since you have targeting what your audience wants to engage with, make sure you not only create relevant content but also form a plan for establishing long-term engagement.

Combining online content with promotions or adding incentives is a good short-term way to boost engagement, but in addition, focus on regularly interacting with your consumers in a sincere way.

 

3. Sharing is caring.

Sharing boosts your SEO, but most importantly, consumers pay attention to what others are liking and sharing. Make sure your content is easy to find, e-mail, bookmark, and share across different social media channels. Keep up with what users are sharing and respond to their input.

You can even use meta-social strategies by re-posting shared content on a company blog and publicly thanking and/or offering an incentive to the consumers who shared it the most.


4. Use your competition to your advantage.

Look at what is working - and not working - for other brands. Also, don’t be afraid to reach out to your competition as allies. Offer guest blogs, share others’ content, and interact with other companies on social media to build your company’s credibility in their audience’s minds.

In today’s interconnected world, don’t be shy. The social butterfly always looks better than a wallflower.


5. Don’t just push out content.

Remember, today’s online experience is not just about Facebook and Twitter, it’s a total social ecosystem. Make yourself an authority on relevant topics by guest blogging and staying active on forums. And most importantly, never forget that when it comes to engagement, customer service creates long-term brand trust.

Check review sites that your company is advertised on and respond to users’ compliments and critique. Always answer forum questions promptly, and don’t just post on social media waiting for likes. If someone comments, respond!

Once you’ve established your company’s social presence, don’t just sit back passively and wait. It’s important to know what are your customers clicking on, liking, tweeting, and sharing – as well as what they aren’t. Continuously monitor the effectiveness of your communications by looking at consumer participation, search term shifts, and SEO statistics.

 

Written by the marketing team at Ranky.

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