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129 posts categorized "Branding"

April 23, 2014



Hey LookUpPage Fans!

If you want to increase your company’s social presence but don’t know where to start - GOOD! Before you even begin tinkering with social media, it’s important that you form an action plan.

With so many different social sites around today, it’s not always possible to find the time or resources to invest effectively in every single one. Without a knowledge base for action, you could end up beefing up your Pinterest page for people who prefer to connect on Twitter or forgetting to update your Pinterest page when you’re targeting photographers.

Forming an action plan for building your company’s social presence allows you to highlight and target exactly what your audience wants so you’re not wasting time on what they don’t. We’re here to help you get started - here are five steps to social media success!

 

1. Identify and understand your audience so you can create content they want.

Figure out what social media sites they use most, and don’t forget about niche audiences outside of your target base. By studying your audience’s interests and activity, you can better cater to them specifically, so they gobble up the content you create rather than simply clicking past to something that piques their interest more.

 

2. Focus on the long-term when creating content.

Increasing followers may help your social media presence in the short term, but ultimately, creating content your users consistently respond to and engage with builds long-term brand credibility.

Since you have targeting what your audience wants to engage with, make sure you not only create relevant content but also form a plan for establishing long-term engagement.

Combining online content with promotions or adding incentives is a good short-term way to boost engagement, but in addition, focus on regularly interacting with your consumers in a sincere way.

 

3. Sharing is caring.

Sharing boosts your SEO, but most importantly, consumers pay attention to what others are liking and sharing. Make sure your content is easy to find, e-mail, bookmark, and share across different social media channels. Keep up with what users are sharing and respond to their input.

You can even use meta-social strategies by re-posting shared content on a company blog and publicly thanking and/or offering an incentive to the consumers who shared it the most.


4. Use your competition to your advantage.

Look at what is working - and not working - for other brands. Also, don’t be afraid to reach out to your competition as allies. Offer guest blogs, share others’ content, and interact with other companies on social media to build your company’s credibility in their audience’s minds.

In today’s interconnected world, don’t be shy. The social butterfly always looks better than a wallflower.


5. Don’t just push out content.

Remember, today’s online experience is not just about Facebook and Twitter, it’s a total social ecosystem. Make yourself an authority on relevant topics by guest blogging and staying active on forums. And most importantly, never forget that when it comes to engagement, customer service creates long-term brand trust.

Check review sites that your company is advertised on and respond to users’ compliments and critique. Always answer forum questions promptly, and don’t just post on social media waiting for likes. If someone comments, respond!

Once you’ve established your company’s social presence, don’t just sit back passively and wait. It’s important to know what are your customers clicking on, liking, tweeting, and sharing – as well as what they aren’t. Continuously monitor the effectiveness of your communications by looking at consumer participation, search term shifts, and SEO statistics.

 

Written by the marketing team at Ranky.

January 03, 2013



Email Marketing - LookUpPage

How you manage your email marketing will have an impact on how well you are perceived as a brand. Email marketing is not 'old hat' or 'old fashioned'; it should be tried and tested by every business as an effective way of reaching out to people on a constant basis.

Email Marketing Builds Online Brand Presence

It is possible to build up your email marketing contact list by offering something free of charge to visitors of your website. For example, you can supply a free e-book to web visitors with valuable information. To be able to utilize this e-book, the web visitors will be required to submit their email address and as a result, you can send out emails to a broad group of people, which enhances the chances of a sale. Never forget why a business has a website and engages in online marketing: SALES. The more people you have on your contact list, the better the result will be, but it is vital that you include the appropriate content into your email marketing if you are to be successful.

Email Marketing in 2013 - Solutions To A Problem

If you include a solution to a problem in your email marketing plan, you can be sure that you will attract lots of people. Most people who use the Internet do so because they want their questions answered, so if you can provide this to someone in an easy-to-access manner, you can guarantee that you will make a good number of sales or gain a good number of subscribers, depending on what your goal is. Industry-wide problems and issues should be targeted so that the group of people you speak to will relate to what you are saying.

Two Top Tips For Terrific Emails

#1 Sensational Subject

The subject line on an email will drastically impact how many people actually open your emai and read it.If your subject line lacks enthusiasm or anything remotely interesting, you cannot expect people to want to buy or subscribe to your newsletter/website/social media group. Therefore, you should focus most on this. Once someone opens an email, you have gained a captive audience, so ask yourself, ‘What would I want to see on an email?’ When you understand what catches your eye, you can implement this into your email marketing plan.

#2 The Numbers Game

When an email is easy to read and can be scanned within a few seconds with a call to action at the bottom, people will be far more likely to click through and recommend to others. Numbers and organized lists are a very useful way of gaining attention with email marketing and if you use phrases like, ‘Three ways to…’ ‘Five ways to avoid…’ ‘Get …. In Four Days’, you can attract attention for your products and services.

Email marketing is a fantastic way of reaching a existing and potential clients and placing your products and services in front of them. It is also a phenomenal way of enhancing your online reputation and brand in the eyes of the public.

 

 

November 26, 2012



 

Enhanced Brand Visibility

StumbleUpon has a unique social media strategy for all business owners who want better online visibility and to rank even higher in search. The strategy is simple: StumbleUpon is an online engine scouring through web content and finding the best for its social media readers. The great thing about this website is that it will locate appropriate web pages for every specific user and their interests. This feature makes for great marketing and with a strategy like this in place, business owners can rank considerably higher on the search engines and enjoy more online visibility.

How To Use StumbleUpon For Better Brand Presence

You can start making use of social media outlets like StumbleUpon by creating a profile and including all of the relevant information that would intrigue other users of the site. Once you do this, consider getting the coding for a StumbleUpon badge. These badges can be conveniently added to your website, so that visitors can link to and from your social media account and your business website. This will enhance the possibility of you getting ‘stumbled upon’ and when this happens more and more people will be able to view your work. As time progresses, this can lead to much higher rankings on the major search engines.

Include Stumbleupon In Your Marketing Strategy

As important as your strategy of getting a StumbleUpon account will be, your content creation will be of no use unless you get a targeted team of followers. If you invest a certain amount of time each day into building the number of followers on your social media account, it is more likely that each unique visitor you get will be a worthwhile one. Promote your StumbleUpon account through forums, blog posts and other social media outlets. Each stumble from a fellow user will be beneficial and previously, single clicks on a post have resulted in 7,000 views in one day and over time, 43,000+ views in total according to KISSmetrics.com.  These views will make a difference in the height of your ranking.

Investment With StumbleUpon ‘Paid Discovery’

Never overlook an investment because if you make no investment whatsoever into your online brand strategy, you can guarantee that other business owners who are investing will be getting better results. StumpleUpon has a ‘Paid Discovery’ option on their website, which allows you to make a minor investment relating to how noticeable your posts are. Before you spend money on this as part of your marketing and online brand enhancement to boost the page ranking for your business website, ensure the posts you submit are of good quality. ‘Paid Discovery’ ads will allow you to be seen by larger audiences. The more people that see you, the more chance you have at getting ‘stumbled’ and clicked upon. Think about how good that could be for the success of your business.

Your social media strategy does not have to focus solely on StumbleUpon, because undoubtedly there are plenty of other strong sites that receive millions of visitors each day. StumbleUpon, however, is good for picking your content out on the search engines and ranking it higher, which is ideally what you want to transpire into conversions. For this reason, you should post links and information through your other social networking accounts as a way of alerting other interested users to visit your StumbleUpon account. This could almost double the amount of ‘stumbles’ you get and dramatically enhance your online visibility.

 

October 15, 2012



Can Blogs Build Online Brand Presence
Blogs can be a powerful marketing tool that can be leveraged for enhanced online brand presence if they are managed correctly. They can mean a lot of work and they are highly content driven and demand an investment of time and effort to keep them unique and effective. Business blogs need to be worked at all the time to be truly effective and keep people coming back for more.

Enhanced Brand Presence Through Excellent Content

A business blog sets you apart from your competition because they rate high on SEO scales as well as being an important facet of the social networking community. A good business blog can attract the attention of people who may not have even visited your website. They create awareness and can be used to drive traffic to your site and increase buying and spending levels. They can be used to develop a following on the internet and ensure better brand presence online. When you develop a truly effective blog you have tapped into your potential customer base and are getting your products and services into their space.

The key to having a successful business blog is to ensure that it is updated on a regular basis. If your readers come to expect that there will be a new post at a certain time or on a certain day, they will be logging on to get the news. Blogs also create a huge amount of search engine interest and this can increase your ranking. Blogs are one of the most vibrant and vital ways of creating traffic to your site and increasing sales.

Business Blogging Doesn’t Have To Be a Chore

Blogs are more personal than the content on a website. They fulfill the need in readers to get that personal opinion on different subjects, issues and products. A good business blog never uses the hard sell but rather seeks to inform and provide useful information for potential clients. If you provide excelent content, your online brand presence will be immediately enhanced and people will remember your brand name when they make a purchasing decision in the future. The most successful business blogs are a resource for their readers and get shared more often than blogs that continually push their products or services.

 

 

October 08, 2012



Enhanced Online Visibility

The best way to ensure an effective online brand presence is to have a well designed website.If you are thinking about having a website designed for your business or to enhance your personal reputation, you will need to look carefully as the web design pricing to make sure that your website is going to pay for itself. You need to look at your website as an extension of your business; a shop window to the world. If it is not effective then people will not enter your business to purchase your products and services.

Too many people think that if they have a website that looks good, it will help their business. This couldn’t be further from the truth. A good website is an effective website, and you need to look carefully at your market, and what you want your website to do before you start your web page design.

Template Designs

You can save money on your web design pricing when you work off a template design. Your website will be completely unique and wholly original even if you use a template to work from. A template gives your designer the chance to really get involved in the functionality of your web page design rather than spend your time and your money on writing the code for a design template. A web page design using a template is a starting point for both you and your website designer. It means that you’ll be able to focus on improving what your site does for you in business and how you can use your site as a vital tool to improve your online brand presence in your business model.

Content Management System

Having a CMS in place when you discuss web design pricing means that you will be able to save a huge amount of money on the maintenance and updating on your site. A CMS means that you have control over what goes onto your site and you can add, edit and change information as your business grows. Having to go back to your website designer every time you need some content on your site, will not only cost you in monetary terms but in time and efficiency. Having a CMS in place is vital if you are selling products through your website. You don’t want to have to worry about changing a price tag on an item or increasing your product offering when you are in charge of your content management.

Keeping your costs down and looking carefully at your web design pricing is a part of doing business. With a template original design and a CMS in place you will be able to run and manage and effective website that will become a vital part of your overall online brand presence.

September 03, 2012



Images


When a business starts to look for a way to ensure increased online brand presence, they need to make sure that they have a ‘social’ face. A good internet marketing strategy means taking every aspect of your business and making sure that it is optimized for the web.

Online Brand Presence Is Not Just Advertising

Online businesses can no longer afford to use social media as an advertising strategy for increased online brand presence. Today, you need to make sure that your social media strategy covers a lot more than a quick sales message which is overtly promotional. You need to make sure that all of your divisions and employees speak with one ‘social voice’. The most important factor when you want to start a successful social media marketing campaign is to have a cohesive social message.

Any online marketing campaign needs to start by talking a look at your core business and your brand identity. Identify the way your brand speaks to the market place and what has worked successfully for you in traditional marketing as a way of attracting new clients and retaining old ones. What type of message do you send out to the world? You need to make sure that your internet marketing message reflects your business brand.

Look at your target market, look at where you do the most business and make sure that your message is going out in the right places. An industrial business offering services to other businesses will be far better served by using LinkedIn than Facebook. These little factors have a great impact on where and how effectively your online brand presence message is received.

One of the keys to a successful online brand strategy is consistent and regular communication. Not only will this help your ranking, especially if you are blogging, but it will ensure that people can rely on receiving information from you regularly. Your tone and style must be consistent with the message as well as your brand to be truly effective as part of an online marketing strategy. Never underestimate the power of social networks and the immense value that they can add to your business.

Keep your message concise, consistent and have great content that has been optimized by a professional ORM before you hit the social media dance floor. It pays to have a little bit of savvy behind your message and any online reputation management company who is planning your strategy will have the tools, data and creative team to ensure success.

August 15, 2012



Enhanced Online Visibility


If you are starting to market your business on the internet, you may want to get some of the best online brand presence information from offline sources. One of the best ways is to perform a survey. From your budget to the audience you are aiming your business and services at, you need to make sure that every element is incorporated and every section covered. A survey is something that every business will benefit from, old and new. When you are in the early stages of your business creation a survey will give you a good idea of what your potential clients are looking for.

Make Sure Your Online Brand Presence Is Strategized

Not all customers or web visitors fto your business will tell you how they feel. More often than not, this is because they never have the outlet to do so, rather than them not having the confidence to tell you. Opinions really matter and without opinions, it will be difficult to make improvements and gain insightful feedback from your loyal customers. By offering an opinions section on your page, you can get comments from people with truthful answers. It may be worth naming everyone as anonymous, so that nobody feels pressured into giving their name. Use these opinions and grow on them to expand in your business and entice more customers, much like many big brands have like McDonald’s, Adidas and Ford have.

With the opinions you have received from the surveys and customer feedback, you can then work to add new services. You may feel a bit uncertain about including particular services into your work, because you might think that customers will not like them. A great way to get your head around this is to either include a section on the survey regarding services the customers would like to see in the near future or alternatively, you can create a survey based solely around the service you would like to implement. This is a sure fire way to get advice that will guide you in the right direction for your business, both online and offline.

Expand Online Brand Presence With Customer Service

The most important part of any business will be customer service. Customer service is something that will play a big role in your business reputation as it will lead to positive reviews and comments as well as social media 'sharing'. A customer service survey will show you the areas you need to improve on, better ways to interact with people and also, if you hire people you can pay attention to how they are helping your business grow.

Feedback from your market is one of the most important ways of making sure that you maintain and even increase your online brand presence. If your clients think that you're actually listening to them, half the battle is won.

 

 

July 30, 2012



Create-the-perfect-blog-title


Every part of your content plays an important role in establising your online brand presence. Most people are attracted to an article by its title that is why the choice of the title is so very important. Blog posts are found when someone tweets them or they are posted by a Facebook user who stumbles across it or it pops up on a Google search. However it is found, it will invariably be the title that captures the initial readers attention, and perhaps a snippet of the post itself. It is the title that causes a click through to the entire post and once this most difficult task has been accomplished, content then becomes King.

The gateway to content is the title, if the gateway is not interesting, who would bother wandering in? You need to pay attention to every aspect of your content to ensure maximum enhanced online visibility. The title must be valid, the title is like the big sale banner in the store window that begs attention, the title must fulfill the promise that it makes. The steps to writing titles are actually quite simple, but to understand the concept you have to understand people.

People are looking for information. There is an old saying that a day without new knowledge is a like a day without sunshine. Make your title quantifiable, make the content compelling. “5 steps to writing killer blog posts” will get the attention of a budding blogger. So will “5 tricks that every blogger should know”.

Titles that make you part of an elite insider group are more than compelling, they are like an invitation to an exclusive club. You know you must know “The secrets to successful blogging” or “Do you want to know why the Jeep Wrangler is the worlds best off road vehicle”?

A blog post with the title “Warning, read this before you wash another dish” will attract readers because we all wash dishes and we are all aware of chemical hazards and the likes, put two and two together and you have a compelling blog title.

I call these titles my “old man titles”. You know that old guys are a wealth of wisdom, whether that’s true or not is in the eyes of the beholder. Excellent “old man titles” like, “5 things I wished I knew about the internet” will spike attention.

Goood titles build interest, they use keywords strategically, they always have the client in mind, and they always have the objective in mind. The objective of course is to station the client higher and higher in the search results and increase online visibility and brand presence but this will only happen when the articles are well written and the titles are seductive. Whether you use the promise of information, the promise of exclusivity, fear or “old man’s wisdom”, the title is your pipeline to success.

 

July 29, 2012



Online brand presence through SEO


SEO stands for Search Engine Optimisation and using SEO for online brand presence means that your information can be marketed more successfully and aimed at the customers who are really looking for what you have to offer.  SEO content for brand management is becoming increasingly precise, complex and targeted to allow for the increasing sophistication of search engines and a knowledgeable audience.

Good brand managment ensures that that your material is well placed in search engines. This not only gives the target audience a quick, definitive response to their search, but also, through the use of carefully placed words and phrases, offers your material to a wider audience.

Online Brand Presence For Reputation Management

Your online content covers a large amount of websites, articles, ezines, press releases and newsletters, using your website to produce content which will link back to your product and reinforce your site on search engines. Your online brand management team should also cover a variety of social media sites such as Facebook and Twitter, and for target blogs which will further enhance your website’s visibility in searches by potential clients. The text for your site must be instantly appealing to your target audience as well as containing a high level of keywords for search optimisation and your content must be written with a careful attention to the tone and clarity of your website information. Taking the time to learn from you about the tone and audience for your site will allow you to create engaging content for enhanced online visibility.

We recommend the use of blogs and a full reputation management strategy that keeps your blog fresh, informative and active. Your should identify other blogs which are read and used by your target audience and use them to further market your material by the use of comments and cross links. Your blog postings should include links to Squidoo and Hubpage, as well as posting images which can also be tagged for search engine optimisation. Commenting on blogs is a very useful form of SEO for increased online brand presence and you should make thoughtful comments on your blog postings, or get a professional to write your blog content for you; research shows that target audiences can be won over or turned off by blog comments, and your aim is always to maximise your audience potential.

You should craft content specifically to attract more customers to your product, and to ensure it is seen by the widest audience, yet remais specific and focussed on what you can deliver.It will maximise your potential through its content and its specific keywords and phrases and by targeted cross links will raise your profile and optimise your online brand presence.

 

July 09, 2012



Enhanced Online Visibility through Blogging

For companies trying to create an internet marketing plan, adding a blog to one’s website is a great way to enjoy enhanced online visibility.  They are a popular, easy and non-threatening way to invite new customers to your product and are great for raising ranking on search engines.  The secret to accomplishing all of the above benefits is to do it right from the beginning.  Internet marketing is not about putting large amounts of money into complex marketing schemes but rather putting money where it will get the most results.

Enhanced Online Visibility - Blog 101

A blog can be a scary venture for a young company just getting their feet wet in internet marketing online and even for established companies just expanding their marketing campaign to the world wide web.  Wherever a company may be in their internet marketing plans, adding a blog is a good investment.  It does, however, require some time and dedication.

How To Leverage Your Blog For Enhanced Online Visibility

First, to be successful a blog needs to look nice.  If there is already a website design guru on staff that can realize an aesthetically pleasing blog - ka-ching! - more money in the bank!  If there is not, then by all means, a company should hire one to set them up in a professional looking blog.  Next, the blog must have some meat to it before it even goes live.  That means someone or someones must write a lot of articles and backdate them.  Current internet marketing wisdom dictates that at least thirty posts should be already included in the blog before it goes live.  If a company has a communications department they can provide the posts, if not, consider hiring a professional marketing company to create content for you.

What’s Inside Matters

The composition of a blog post is a very tricky thing.  Customers will be turned away if a hard sell is evident within the lines.  They will go elsewhere if there is no mention of one’s product.  The balance between the two is a hard equation to figure out.  That is why there are many professional internet marketing companies that provide posts for companies.  They have figured out the successful formula to win customer loyalty, remain interesting and rank high on the search engines to ensure enhanced online visibility.

Regardless of whether a company has a budget big enough to hire the best bloggers available to enhance their internet marketing or is just starting out with a handful of employees and is setting out to build their own site, blogging matters.  Internet marketing is ripe with opportunities for those smart enough to take a chance on something new that will guarantee enhanced online visibility.

 

 

July 01, 2012



Online Brand Presence On Forums
Internet marketing for increased online brand presence does not have to be limited to website design and tweets.  Smart companies understand the value of forums and realize that there is no easier way to reach their target audience and increase online brand presence than by becoming actively engaged in forums.  Of course, there are a few rules to follow which make forum posting more difficult than typical internet marketing campaigns, but if it’s done right the reward is great.  Posting does not an overnight success make.  Making one’s product known in forums is part of an internet marketing process of recruiting new customers as well as maintaining current ones. 

Create Online Brand Presence In A Community

Forums are a very intimate form of internet marketing and if done improperly will cost a company potentially many customers.  No spamming is allowed.  Choose topics that pertain to a product and stay on topic.  This cannot be stressed enough! Shameless promotion of one’s product will only result in being banned. Forums can be a way to find specific audiences ripe for your product’s market and actively promote online brand presence.  Treat posts with care and consideration and remember that being involved in a forum is being involved in an online community.  Do not abuse that privilege.

Look Beyond The Obvious

Do not avoid forums that do not allow links.  Of course linking a product or website to every post is a great internet marketing strategy to promote one’s products, but there is more to gain in a post than getting a web address out there. By posting interesting information companies build credibility in their product. Look for ways to subtly promote a website.  Many forums allow a link in the signature. 

Do Internet Marketing Right From The Beginning

Forums can be a wonderful tool in a company’s internet marketing toolbox.  When done in the correct fashion new, informed customers are attracted to one’s website and product or service.  When not given the proper respect a company’s credibility is ruined, something most companies cannot afford to do.  If investing money in internet marketing companies should be really to commit 100% to see the full results.

Before one gives forum posting a chance, companies need to make sure they are able to devote the necessary time to properly integrate themselves into the forum.  By being productive and useful members leaving intelligent posts a need will be created for their product which will ensure increased online presence.

 

June 28, 2012



Enhanced Online Visibility


Learn to leverage all Google products to enjoy enhanced online visbility. Google are stepping up to the challenge of being the best in search and with them being the primary search engine provider and top Internet corporation in the world, they have a lot to live up to. With the recent introduction of their social media platform Google+, Google are hitting new milestones as they bring to light the ‘Search Plus Your World’ tool. This search tool is rather different to any other search engine listing, and what makes it so unique is the fact that it can be personalized and tailored to suit you.

An integration of Search Plus Your World into the general Google search engine homepage and search listings will make a major difference in the results that are generated. The main purpose of Search Plus Your World is to cater specific searches to the individual who is actually using Google as a resource. The social search features incorporate tools such as personal results, profiles in search and people and pages. Ultimately, this means that whatever you may be looking for on the Internet, you can find not only content based around the entirety of the web, but you can also discover information pertaining to places in your area, people you know and relationships that are yet to be established.

Personal Results On Search Plus Your World

Personal Results are one of the three tools you can make use of when you get started with Search Plus Your World. This option is very beneficial for anyone who has a Google+ account. Searches on Google are made considerably easier with this tool, should you be seeking out results relating to the opinions of people in your area. For example, if you are thinking of using a particular service but do not want to get too wide a variety of web content results which may not even be relevant to what you are looking for, you can use Personal Results as a way of obtaining truthful opinions from local Google+ users and even photos from Google+ accounts. This is an ideal way of tailoring your homepage to your specifications, and while you will constantly see these results for your general searches, nobody else will.

Profiles In Search On Search Plus Your World

Profiles In Search is the second of the three tools and this clever tool could possibly be the most innovative and valuable way of finding people all over the Internet. Much like the social media site of Google+, where you can search for individuals, you can use the Search Plus Your World option when generating search engine results to get profiles of those you are looking for. For instance, if you are using Google search to locate a particular person named Joe Bloggs, you may be faced with over a million Joe Bloggs. This can waste time and effort, but Profiles In Search will immediately generate an image and profile of a fellow Google+ user in your area. This personalized profile prediction can be done for finding friends or any Google+ users swiftly. This helps people find you and your business immediately.

People and Pages On Search Plus Your World

People and Pages are the final of the three tools created by Search Plus Your World. People and Pages will be completely useful for any individuals who maintain hobbies or enjoy certain things. When looking on the Internet and Google for specific topics on things such as sports, music and entertainment, you can expect to get a list of commonly discussed topics in these areas from appropriate people who have the same interests as you.

An easy interface allows you to connect and join circles with other Google+ users who hold the same interests as you. What’s even better about implementing Search Plus Your World into your daily Internet searches is the fact that in the event you want to remove your personalized view, you can do so promptly. Search Plus Your World is the newly established option for Google+ users to try out as a way of learning what they want to know, in their area of the world. It's ideal for businesses who are looking to make a mark in ranking and to enjoy enhanced online visibility.

 

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