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13 posts categorized "Business Lookup"

August 31, 2012



Branding


Looking for more customers? Many small business owners are wary about spending money on internet marketing for enhanced online visibility. There are a number of things you can do to promote your brand online and ensure that customers can find your website and services.

Can Customers StumbleUpon Your Business?

The StumbleUpon business model should be part of your overall online marketing drive. While it’s easy to focus on the giants of social networking, you need to pay attention to sites like StumbleUpon and start up’s like Pinterest to get the best results and enhanced online visibility for your brand. Just a year ago it was all about delivering clicks to your website, but now the focus has changed in social media and online marketing. The goal is no longer getting the clicks, but to be seen by internet users and consumers as an approachable available brand. 

The way StumbleUpon works, and the reason it is so popular, is because millions of users come to the site and use it as a filter for their internet searching. Perfect for when you want to filter out the “background noise” of the internet. It might not be as user friendly as Facebook or Twitter, and it may not be as interactive, but it is a valuable part of your online brand promotion. StumbleUpon is considered to be an authority site. People go there specifically because it filters out the filler/spam results and delivers high quality content.

Enhanced Online Visibility Through Website Promotion

There are a few techniques that you should use to ensure success in website promotion. First is to implement content sharing. Although many websites are skeptical in letting their site content be viewed on another site, this can actually help increase traffic due to their improved visibility.This can be executed through widgets and badges that allow sites to showcase their site’s content without having to force their readers to go to their website.

Another sure-fire technique of getting traffic through networking sites is through commenting on popular websites with your own site’s link. Other websites that have like buttons, such as Facebook, are also known to drive traffic towards a product. When people see their friend likes a certain product, these people tend to check out what this product is, thereby increasing their website’s hits.

With all the significant advantages that social media optimization has to offer, the success of this method of website promotion still lies in the quality of your website content. StumbleUpon needs to have excellent content to work effectively, and that is really what your internet marketing should be about to ensure enhanced online visibility.

The StumbleUpon business model is second only to Facebook in the amount of traffic referred to external websites. The numbers of registered users may seem small; just under 20 million, but those users spend on average of 6 hours per month using the service.

What would you pay to reach 20 million people who are actively looking for your service?

 

 

August 15, 2012



Enhanced Online Visibility


If you are starting to market your business on the internet, you may want to get some of the best online brand presence information from offline sources. One of the best ways is to perform a survey. From your budget to the audience you are aiming your business and services at, you need to make sure that every element is incorporated and every section covered. A survey is something that every business will benefit from, old and new. When you are in the early stages of your business creation a survey will give you a good idea of what your potential clients are looking for.

Make Sure Your Online Brand Presence Is Strategized

Not all customers or web visitors fto your business will tell you how they feel. More often than not, this is because they never have the outlet to do so, rather than them not having the confidence to tell you. Opinions really matter and without opinions, it will be difficult to make improvements and gain insightful feedback from your loyal customers. By offering an opinions section on your page, you can get comments from people with truthful answers. It may be worth naming everyone as anonymous, so that nobody feels pressured into giving their name. Use these opinions and grow on them to expand in your business and entice more customers, much like many big brands have like McDonald’s, Adidas and Ford have.

With the opinions you have received from the surveys and customer feedback, you can then work to add new services. You may feel a bit uncertain about including particular services into your work, because you might think that customers will not like them. A great way to get your head around this is to either include a section on the survey regarding services the customers would like to see in the near future or alternatively, you can create a survey based solely around the service you would like to implement. This is a sure fire way to get advice that will guide you in the right direction for your business, both online and offline.

Expand Online Brand Presence With Customer Service

The most important part of any business will be customer service. Customer service is something that will play a big role in your business reputation as it will lead to positive reviews and comments as well as social media 'sharing'. A customer service survey will show you the areas you need to improve on, better ways to interact with people and also, if you hire people you can pay attention to how they are helping your business grow.

Feedback from your market is one of the most important ways of making sure that you maintain and even increase your online brand presence. If your clients think that you're actually listening to them, half the battle is won.

 

 

October 07, 2010



Many people overlook one of the best ways online to improve your businesses' reputation -- Google Maps. Today Google Maps is like the yellow pages for businesses, so if your business isn't listed there you're sure to be losing some valuable real estate. In addition, having your business listed with Google Maps will insure that when someone types the name of your business into Google, your business will come up first, greatly improving your Google CV and online reputation.

One of the first things you need to do in order to get your business listed in Google maps is to go to the Google Maps website and search for your business. Sometimes your business will already be listed, so you'll just need to edit the details and make sure that they are correct. If your business isn't already in Google Maps, you'll want to go to the Google places home page and "Add your business". In order to verify that the business is in fact yours, Google will send you a secret PIN via snail mail or telephone.

The Google Maps listing is far more interactive than you would expect. In addition to the name, telephone number and address of your business, you can add the link to your businesses' website, links to videos and photos and more. This will create another central hub that connects all of the important information about your business in one place and improves your Google CV and search engine ranking once again.

Sometimes people think that because their business isn't a shop or store that they don't have a place for it on Google Maps -- but don't shut out your opportunity to be in Google Maps too quickly. Every business has an address, even virtual businesses, and you can still use Google Maps for your virtual business by claiming your home address or other business address on the map.

March 09, 2010



One of the most important parts of online reputation management is the ability to know when and where a conversation is occurring that relates to your brand – and ideally to know it right away, so you can positively engage in the conversation. With many next-generation tools, such as Twitter, this process is made seamless and simple through search services offered by the tools themselves. Blogs, however, are another matter entirely. Although blogs are often interconnected, and some reside on central services, for the most part they are independent entities, so there is no integrated search feature.

Luckily, a number of services have arisen to fill this niche. These services allow you to monitor the vast majority of blogs online for any buzz about your personal brand or keywords related to your brand. This way you can pop in to comment on a new post, pull positive quotes to use in your own materials, or arrange link trades to help boost your visibility.

Google Alerts

Google Alerts is one of the most popular ways to keep up on your personal brand, not only in blogs but also in news items, general web searches, Google Groups, and videos. The search allows you to decide which areas you want searched for your terms, how often you want them searched, and how many results you want displayed. You then enter an email address and Google Alerts will send you regular updates telling you where your brand has been discussed on the internet.

Technorati


Technorati is arguably the most used, and most powerful way to search blogs and receive updates on key phrases in new blog posts. The service indexes hundreds of thousands of blogs, as well as keeping up on news clippings. This enormous database can then be quickly searched for appearances of your brand name. From that search you can generate an RSS feed, which will give you immediate updates when a new blog post appears anywhere in the blogosphere that mentions your brand.

WatchThatPage

If you’re interested in watching only a select few blogs, rather than the entire blogosphere, a service like WatchThatPage may prove to be more useful. This site allows you to create a list of pages that you want to monitor. You can then receive updates whenever the page is updated, or only when specific changes have been made to the change. For example, you could compile a list of your competitors’ blogs and business pages, and set it to alert you whenever your brand is mentioned on any of those pages, to keep appraised of negative spin they may be attempting to generate.

Rollyo

An alternative to WatchThatPage, Rollyo lets you create a dynamic search based on a search string that checks anything from the entire internet to specified list of sites. This search can then be turned into an RSS feed to give you regular updates. Although newer than WatchThatPage, Rollyo offers a number of additional tools, including a Firefox extension and other widgets to help keep you up to date more seamlessly.



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February 16, 2010



Google Image Management

Once you’ve started to get your Google CV under control, you’ll want to also look at the results that come up on Google Image and Google Video searches. These results may be radically different from your traditional Google CV search, and the last thing you want to show up on an image or video search is an unflattering or embarrassing picture or clip of you. 

The easiest way to get rid of an undesirable image or video is to push it off of the first page of results by getting other images or videos to replace it. While eventually Google and other search engines will use facial recognition software to automatically tag images and videos, for now they rely on things like the Alt and Title tags of an image, and surrounding text. In order to make images you choose come up first, simply rely on tags that hit the keywords you are targeting. 

The great thing about both images and video is that there are a number of free, high-relevance sites you can upload your media files to, and these services all have built in tools to tag the media with the key words and phrases you want. Sites such as Flickr, Picasa, YouTube, Vimeo, LinkedIn, and LookupPage are all great places to post images and videos that reflect well on your online reputation. 

Best of all, Google and other engines tend to weight newer content more highly than older content. That means that if you post a new image or video with the same keywords as an old image or video you want to get rid of, Google will tend to rank your new media more highly than the old. It therefore doesn’t take too much effort to clean up your Google video and image legacy online.

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February 15, 2010



While there are many different tools one can use to manage their online reputation, there are a handful that stand head-and-shoulders above the rest. These three, particularly, have a great deal of clout, and can be used in almost any situation to improve an online brand.

WordPress Website

Image representing WordPress as depicted in Cr...

WordPress is the premiere blogging platform used in the world, with more than 200 million blogs running on the software. It is built with user interaction in mind, and features an incredibly-intuitive backend that anyone can learn to use in a short period of time. Running a blog on Wordpress is one of the best ways to be featured near the top of search results, because the very nature of blogs lends itself quite well to having a great deal of search engine relevant content

Search engines are occupied with many things, but one of the most important factors in determining relevance is the freshness of content. Because blogs encourage their users to update frequently, search engines such as Google look at them regularly to see that the content has changed. And tools like WordPress actually include built in features that let a number of different websites and services know whenever new content is posted, so that each new post is echoed around the web, offering many hooks for search engines to pick up your content.

LookupPage

LookupPage is an incredibly high-ranking business directory that gives members an inside view of who exactly is viewing their profile on the web. Businesses and personalities can use LookupPage to quickly establish a presence on the web with no hassle at all. Sign Up with LookupPage When members sign up with sign up with LookupPage they create a basic profile for themselves, putting down important information about their business, uploading a logo, and generally creating a business-card style presence on the web.

The reason LookupPage is powerful is that 95% of LookupPage Pro users are featured on Google’s first page. This gives a business or personality a place for information that they input and have total control over, presented in a professional manner. The LookupPage pro offering has no ads, and keeps close track of who is viewing the profile, so that businesses can analyze who is landing there, what they searched for to arrive there, and other key data.

Twitter

Image representing Twitter as depicted in Crun...

Because of Twitter’s very strong web presence, a Twitter username will very often show up in the first page of search results for that term. As a result, setting up a free Twitter account using a personal name or a business name can be an easy, quick, and effective way to establish a first page listing. Twitter allows information to be personalized, a custom icon to be uploaded, which may be a photograph or company logo, and the background to be customized.

Additionally, a Twitter account can be used to publish occasional updates promoting positive aspect of one’s business. These updates will then be displayed on the highly-ranked profile page. This is a great way to manage one’s brand and reach out to potential and existing customers for free, and with very little time investment.



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February 04, 2010



Image representing Google as depicted in Crunc...

As nearly everyone knows by now, Google is one of the most powerful search engines and providers of online tools. When people are interested to know about you or your business, one of the first things they do is search Google. That’s right, your Google CV is the first impression people have of you, so it’s important to know how to manage your reputation in Google effectively. Here are a few tips to get you started:


Know What’s Crawled Before You Sign Up 

Every day dozens of websites ask visitors to register with their names, create a username, and establish identities in online communities. While it’s illegal to share your email with third parties, many websites and social networks have no problem sharing your name or username with Google and you can be sure that many of these websites will be some of the first results on your Google CV.

Before you sign up to a website, check to see if the website is crawled on Google. See what kind of content is showing up and then determine if you should register to the site and what information you can list there.

Keep Track of Where You’re Registered

As people register to more and more websites everyday, it can get challenging to keep track of all the separate accounts and identities that you or your business may have online. If you have a Google Account you can easily sign up for Google Docs and use a spreadsheet to keep track of all your usernames and passwords. This is a highly effective way to make sure that as you establish more online identities, that you’ll be able to update them with you or your businesses’ information easily and not leave any old information on your Google CV.

Register to Websites that Improve Your Google CV


Most people and businesses have an idea of the image they would like to portray online or an image that they’d like customers to associate with their brand. The best way to craft your Google CV is to register to high ranking websites that will improve your online image. Today there are thousands of niche social networks that rank high on Google and can improve your online identity. Some social networks, like LookupPage, rank especially high on Google and are built for helping users create a positive image online. 

Take a Pen Name

While in some social networks, like Facebook and LinkedIn, is it expected that you will use your real name, many websites give you the option to use a nick name or pen name. You should only register your real name to social networks and websites that improve your online image and brand. For other websites, take a pen name or nickname so that you don’t risk having the website connected to you or your company’s Goolge CV. 

Sign Up for Google Alerts

If you have an account with Google, you can register for Google Alerts and get an email every time Google indexes a new page with your name or your business. Setting up Google Alerts is easy, and helps you to know immediately as your reputation is being built online. One tip: Make sure that you place quotations around your name when you are searching or setting up your Google Alert, this way you’ll get very targeted results.
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October 13, 2009



John smith Web visibility is an issue that has become increasingly important with the growth of internet access both in developing countries and in the western world. More people are online than ever before and more businesses are counting on the web to generate sales of products and services. 

Ranking on the first results page of major search engines in recent years has become harder to achieve as there are simply more businesses and professionals competing to rank for specific key terms. People who have a common name such as “John Smith” may find it very difficult to rank on the first and second page of Google even if the content that they are providing is informative and relevant. This is because there is a lot of content out there that includes the name “John Smith” as well as every other common name. 

If a professional, i.e. a lawyer or accountant wants to rank for a common name, it is often a good idea to bid for search engine marketing (SEM) results at the top of the page. The cost that each click would be  considerably lower than key terms such as “mortgage “or “wedding ring” and yet the fact that the name, title and specialties would be listed on the first page of Google could lead to solid conversions as a lot of people will search your name online before meeting you. 

Another option is to focus on more specific search terms which include your middle name or your profession. For example, “John A. Smith”  or “John Smith Lawyer”. Obviously, the more specific the search term, the more targeted traffic you will receive. The down side would be that some traffic could get lost along the way. 

If you have a common name, and don’t know much about SEM, LookupPage,may be the solution for you.Check out the LookupPage products page for more information.

October 07, 2009



Three weeks ago, we kicked off our new initiative of LookupPage Wednesdays.  It is our chance to highlight a business that is doing an incredible job as far as online visibility and branding using LookupPage. We briefly discuss what the business is doing that makes it so successful on Google and if necessary, we give out some ideas on how to improve the results the business is getting even more.

This week we have chosen Complete Logistics Services of Wigan, UK.  If you Google their business name, you will not be able to overlook the fact that their LookupPage was carefully thought through and executed extremely well (first page from more than 6m results). Google simply does not miss a LookupPage with great content! 

Complete Logistics Services or CLS are really using their LookupPage effectively. The page contains plenty of content and explains in detail what it is that CLS does and why they are great at what they do. The page is useful for people who are in the logistics services business as it explains what new legislation has been taken into effect and how CLS can help implement the new rules. This is another great example of providing great content and subsequently being rewarded for it by the world’s most important search engine .The fact that CLS include a logo on their page that links directly to their home page is “icing on the cake” as far as we are concerned. CLS deserves the credit they are receiving because they created an excellent LookupPage and are doing a fantastic job at guaranteeing their online visibility.

Creating a LookupPage for your business is free and simple. All you need to do is sign up and your business page will be live in a matter of minutes.

August 05, 2009



The LookupPage Business directory provides a great network for finding contemporaries and competitors or to simply being found by others. There is a lot of link building potential within the business directory itself, as well as the stand alone profile pages.

The LookupPage Professional profiles include space for:

  • Logo or profile picture.
  • Your personal biography (available for personal users) - Now is the time to provide some detailed information about your business background and experience. This section can also include links.
  • Link section - If the links within your bio body copy weren’t enough, the link section allows you to provide links to your various business endeavours, colleagues and so on.
  • About your business - This section focuses on your business, allowing you to provide detailed information on your company, its history and the services offered. And of course direct links to your business website.
  • Contact details - Extensive contact details permits the public to get hold of you directly, in a medium of your choice. The most common channels are email via LookupPage, landline telephone, mobile phone, Skype, fax or direct email.
  • Located at the bottom right of your profile, the ‘forward’ option allows others to email your profile to their friends.

Every time a link you link to another relevant page about you or your company, there is increased potential for search engine spiders to find your content and recognise the relevance. This will positively impact your company’s Google CV.

Plus, every link created (and supported by credible content) improves the odds of a user finding your business information and navigating through to your website or contacting you directly – making the LookupPage business directory an invaluable tool for link building.

Join the LookupPage business directory today and increase your link potential.

July 31, 2009



While it’s important for your business to have a presence online, less emphasis is placed on traditional websites for promotion these days. The social environment has proven lucrative for online businesses. Customer reviews, for one, are often known to increase sales.

Social Networking Sites

These types of sites generally allow for free membership, as well as extensive multimedia freedoms for better branding or product galleries. Sign up and create your profile, write your biography, import your contacts and start socialising.

Blog Sites

Another great location to make oneself at home is at one of the many free blog sites around the Internet. Less formal than traditional sites, but with added flexibility, blog sites allow you to create content and increase your online presence with ease.

Mini Sites

Don’t have a huge budget, but want a small site? There are many services out there offering free yet confined online space to the public. The construction tools are easy to use, and additional hosting is available if you want to build something a bit bigger.

Business Directories

Now that you have at least one ‘official’ resource, it’s time for submissions to business directories. A quick search should yield many options for you, but industry specific or location based directories can be just what you need to reach your niche audience.

Business Lookup


LookupPage logo

With a LookupPage business account, you not only get a customisable page to display your company information, products and services and contact details, but also a customised URL with your business name.

e.g. www.yourbusinessname.com

This profile is guaranteed a top spot in Google search results for your business name, and even provides detailed search and traffic information so you can gain a better understanding of your market.

Sign up now for a LookupPage business account and do more business online.

July 30, 2009



A LookupPage profile is a great way to increase your web presence – but a LookupPage business profile can be an indispensable online asset for commercial success.

With tops spots guaranteed in Google search results, traffic analysis, ad free messaging and space for plenty business details, the potential simply cannot be ignored.

Steps for Setting Up Your Business LookupPage profile

Navigate your way to the LookupPage for business page and decide which package you’d like to sign up for. With a pro account, you get all the bells and whistles, including a personal domain name and space for you business contact details.

Account Creation Details:

  • Email address
  • Password
  • Business name
  • First Name
  • Last Name
  • Captcha code for security purposes

Once you are sure that your details are all entered correctly (especially your password of 6 or more characters, in a case sensitive format), click the sign up button. A popup will ask you if you’re sure about your business details. Click “confirm”.

Upon confirmation, you will receive an email with your URL and account information. Next, you will be asked to fill in your customer information.

Customer Information:

  • First Name
  • Last Name
  • Email Address

Billing Information:

  • Address Line 1
  • Address Line 2
  • City
  • ZIP Code/Postal Code
  • Country
  • Phone Number
  • Method of Payment

Making the Payment for Your LookupPage Profile

Double check your details and click “next”. Input your payment details, depending on the billing method of your choice and submit.

Once the payment has been verified (to protect you from fraud), your LookupPage for business order will be processed, giving you the benefit of increased online presence and search engine visibility.

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