94 posts categorized "Business"

April 23, 2014

Hey LookUpPage Fans!

If you want to increase your company’s social presence but don’t know where to start - GOOD! Before you even begin tinkering with social media, it’s important that you form an action plan.

With so many different social sites around today, it’s not always possible to find the time or resources to invest effectively in every single one. Without a knowledge base for action, you could end up beefing up your Pinterest page for people who prefer to connect on Twitter or forgetting to update your Pinterest page when you’re targeting photographers.

Forming an action plan for building your company’s social presence allows you to highlight and target exactly what your audience wants so you’re not wasting time on what they don’t. We’re here to help you get started - here are five steps to social media success!


1. Identify and understand your audience so you can create content they want.

Figure out what social media sites they use most, and don’t forget about niche audiences outside of your target base. By studying your audience’s interests and activity, you can better cater to them specifically, so they gobble up the content you create rather than simply clicking past to something that piques their interest more.


2. Focus on the long-term when creating content.

Increasing followers may help your social media presence in the short term, but ultimately, creating content your users consistently respond to and engage with builds long-term brand credibility.

Since you have targeting what your audience wants to engage with, make sure you not only create relevant content but also form a plan for establishing long-term engagement.

Combining online content with promotions or adding incentives is a good short-term way to boost engagement, but in addition, focus on regularly interacting with your consumers in a sincere way.


3. Sharing is caring.

Sharing boosts your SEO, but most importantly, consumers pay attention to what others are liking and sharing. Make sure your content is easy to find, e-mail, bookmark, and share across different social media channels. Keep up with what users are sharing and respond to their input.

You can even use meta-social strategies by re-posting shared content on a company blog and publicly thanking and/or offering an incentive to the consumers who shared it the most.

4. Use your competition to your advantage.

Look at what is working - and not working - for other brands. Also, don’t be afraid to reach out to your competition as allies. Offer guest blogs, share others’ content, and interact with other companies on social media to build your company’s credibility in their audience’s minds.

In today’s interconnected world, don’t be shy. The social butterfly always looks better than a wallflower.

5. Don’t just push out content.

Remember, today’s online experience is not just about Facebook and Twitter, it’s a total social ecosystem. Make yourself an authority on relevant topics by guest blogging and staying active on forums. And most importantly, never forget that when it comes to engagement, customer service creates long-term brand trust.

Check review sites that your company is advertised on and respond to users’ compliments and critique. Always answer forum questions promptly, and don’t just post on social media waiting for likes. If someone comments, respond!

Once you’ve established your company’s social presence, don’t just sit back passively and wait. It’s important to know what are your customers clicking on, liking, tweeting, and sharing – as well as what they aren’t. Continuously monitor the effectiveness of your communications by looking at consumer participation, search term shifts, and SEO statistics.


Written by the marketing team at Ranky.

November 01, 2012

Enhanced Online Visibility

Over 100 000 new domains and website are registered every day. That’s a lot of new competition on the World Wide Web, and getting just the right amount of enhanced online visibility is critical if you’re just starting out.

Enhanced Online Visibility For Small Businesses 

Smart businesses know that doing business on the internet can be a massive percentage of total business. The key to making money online is to have enhanced online visibility from the very start. Many businesses do not realize the massive potential of their products and services and often give up soon after they have started. Their website becomes a dusty shop window to the world and no one visits. It can be discouraging, but harnessing enhanced online visibility through good SEO is the key to small business success online.

What is SEO and how does it give me Enhanced Online Visibility?

SEO is Search Engine Optimization. It is a technique that is used to ensure that your website and brand is seen by as many people as possible. Creating an online brand presence is one of the tools of the SEO expert and it can be done in a number of ways:

  • Pre-optimization. Start as you mean to go on. Websites that have pre-optimized content stand a far better chance of being ranked than websites that look good. Choose an SEO professional to write your content. They have a good understanding of what is needed and how to work your content so that it looks good for Search Engines and users.
  • Use Social Media. Right from the start you need to establish an online brand presence by utilizing the giants of social media: Facebook, Twitter, and LinkedIn. Having an active presence on social media sites can give you a massive amount of enhanced online visibility. You can drive traffic to your website in huge numbers if you use an SEO expert to handle your social media feeds.
  • Work your keywords. Make your keywords work for you. Being ranked on the first page of Google takes time and effort. You can’t do it by submitting your site to a few directories or going the way of trying to manipulate the search engine algorithms. Fact of the matter is: You Can’t! Rather start your online brand presence the right way, focus on keywords that bring traffic to your site. Ask an SEO professional to find you keywords that will send potential customers and clients to your site immediately.
  • Use the tools of the SEO gurus to maintain enhanced online visibility. Having a blog is just as important as having a website. Great content makes fantastic websites that really SELL.


Using reliable and trusted techniques with SEO you create a buzz around your new website, and your products. You can create valuable links, and raise your ranking and enjoy enhanced online visibility in just a few months

August 10, 2012

Building your small business brand is just as important as building a massive corporate reputation. With the right brand message, your business has a competitive advantage and added online brand presence. So, ask yourself the following questions to begin the process of building a successful brand:

  1. Who is your customer? The first thing you need to do is understand your target market. Describe the person who you view needing your product or service. Is your perfect customer a male or female, a person with or without a full time job, or someone in a particular income bracket? Does s/he have kids? Where does s/he live? Identify the customers who you want to deal with, and then begin building your brand around that person. It's important to know who your content will be aimed at online. Increasing your online brand presence needs to be targeted and focussed.
  2. What are your customer’s needs? Once you know who your perfect customer is, you need to list all of their needs, including all of the reasons why your product or service will help satisfy their needs. For example, if you have a home daycare business, does your perfect customer need detailed feedback on what their child did that day, do they need extended hours for late meetings or a long commute, or do they need to know that their children are in a learning environment? Understanding your customers’ needs will help you build your small business brand in a way that makes you the obvious choice for your customers.
  3. What makes you remarkable? What can you say about your business that’s different from your competitors? In order to be remarkable, you need to do something really special. In the same home daycare example, could you consider offering a more flexible schedule? Most institutional daycare centers are open from 7:00 AM to 6:00 PM. What if you offered customers a fee based on the number of hours they actually need? So, families who need care from 9:00 AM to 3:00 PM would pay less than those who need care from 8:00 AM to 5:30 PM. What if you offered evening or weekend care? Would that make you remarkable? Think about what do that’s special and different and your brand will stand out.
  4. What messaging targets your customer’s needs and highlights what makes you remarkable? Once you describe your perfect customer and identify your competitive advantage, you need to develop messaging that focuses on how you can meet your customers’ needs in a unique way. You need to do something different and more valuable than what every other business in the industry is doing, or your business will just fade into the background. Maintaining your online brand presence on the internet needs constant work.
  5. What is your company’s voice? Is your company fun and whimsical, or is it serious, professional and knowledgeable? It’s a good idea to make a list of 5 adjectives that describe how you want your business to be viewed and then make sure your messaging and brand (including your writing style) is portrayed in a tone that reflects those adjectives.

The exercise above should take you just a few hours, but it will be invaluable as you build your small business brand to make sure that your online brand presence is working for you. 


August 03, 2012

Maybe you’re a website owner who wants to get more hits. Maybe you’re an internet marketer who wants to promote a company or a product. Either way, you are going to make use of SEO to try and get the most online brand presence to attract more traffic to your website and to your company.

Website Design For Increased Online Brand Presence

Business owners often tend to focus on what the website looks like, but your website design is much more intricate than the graphics and colors. Your website deisgn should always focus on the content, because it is content that will affect your search engine ranking and increase online brand presence.

Sure, your website may look technologically-savvy with its beautifully-scripted fonts, blinking text, high-definition photographs and interactive videos ,but what good will it do for your search engine rankings if its content reads like it’s been written by a third grade pupil? You may get a few clicks here and there due to your visually interesting website, but the most important audience will be ignored. 

Excellent content and client interaction is the way to build rankings for increased online brand presence. Most people assume that the way to expertly manipulate search engine rankings is to add as many keywords that they can in a paragraph. If a website owner takes the as-many-keywords-as-possible advice and wants to get their website known for Chinese food, their website content would probably look a lot like this. "Chinese food is a delicious Chinese food in the market of Chinese food."

Although that sentence seems like a successful SEO content for most people, it may actually drive traffic away from your website instead of towards it. The sentence above is an example of keyword stuffing which are usually placed on lower rankings. The delicate balance between sensibility and keyword density is vital for enhanced online visibility. Keywords may be important for an article to rank first in the search engines but the number of keywords and their placement in the article is just as important for a flourishing website. 

To enjoy enhanced online visibility, you need to make sure that you constantly monitor the web for any possible mentions and reviews of your business. Responding and reacting fast to any negative comments is also an important part of being able to enjoy enhanced online brand presence.


February 24, 2012

Manage online brand presence
We’ve stressed repeatedly what an important role social media plays in developing your business’s online brand presence. Part of accepting social media as an effective strategy is being open to new social media trends. The newest, hottest thing in social media is currently Pinterest, a social media site that allows its users to ‘pin’ pictures to their boards (the equivalent of a page) and then share those pins with all their followers and the rest of Pinterest. In short, it looks a little bit like a page of Post-It notes and it is spreading like wildfire and is the best way to build your online brand presence at the moment.

Using Pinterest to really increase your online brand presence isn’t as easy as just signing up however. You have to get and keep followers in order to spread word of your business. Although it’s a new website there are definitely some tips which have been quickly developed to help those struggling with Pinterest followers.

1) Just like with Facebook and Twitter you can add a “Pin It” button to your web content and blog post. This will remind people to share what they read just as it does with other social media sites which have proven to increase online brand presence.

2) Since Pinterest focuses on graphics you need to make sure your photographs are up to par. The more impressive your pics are, the more they will be ‘re-pinned’ (shared).

3) Pinterest offers a real opportunity to businesses to show their creativity. Instead of focusing on a small pool of customers try to expand with your boards to rope in more followers – even if they aren’t potential customers – because it will build online brand presence.

4) In order to get followers sometimes you’ll have to be a follower. Take the opportunity to follow are many people as possible with the hope that they will then follow you. Share your pins with other companies within the same industry to get exposure to more people, furthering your online brand presence.

5) Most people find pictures on Pinterest by searching. With that being the case all Pin captions and board titles must be searchable phrases. Pinterest is a wonderful opportunity to really cultivate and expand your business’s online brand presence and jumping on now, while it’s still in its youth, is the ideal time.

When adding social media strategies related to Pinterest to your overall social media campaign make sure to have fun and encourage creativity. Pinterest is an amazing chance to show your creative and quirky side while still building an impressive online brand presence.

December 21, 2011

I have to admit I’m not good with business cards.  When someone hands me one it usually gets tucked away in my pocket or purse. More often than not it ends up a victim of my washing machine.  In fact, I’ve always considered people who hand out their business card like candy to be annoying.  That was until I needed an auto body shop and remembered I had a casual acquaintance who owned a body shop.  I had forgotten the name of the shop, though. What to do?  Then, I remembered the business card.

After digging through my purse I found his card and a few days later was paying his company for fixing the dent in my bumper.  The moral to this story is that even though my friend’s incessant handing out of business cards borders on aggressive marketing, it is effective.  That is how one builds an online brand presence and gets more customers.

There are all kinds of tips and techniques for online brand presence building and increasing traffic to a company’s website.   While all the advice is completely well-meaning and in most cases highly effective the first step in building a company’s online brand presence is to think like my friend and see opportunities in every situation. 

The key to building an online brand presence is to remember when online the small business owner should always behave as if all their customers are watching.  By being cognizant of their movements and behavior on social media and forums they create opportunities to build an online brand presence.  There are a few simple steps that go a long way in developing an impressive online brand presence:

1)      Every online signature should include a website address. Period.  This includes Forum signatures, email signatures and social media.  One’s online signature is their business card and is how online brand presence is created.

2)      To reach more customers subtle promotion must be authentic and show thoughtfulness.  This means becoming active on industry forums.  Active does not mean constant pitching of one’s product or service.  It means becoming part of the community and adding valuable and thought-provoking comments.

3)      Business owners should become experts in their field.  Expertise demands respect.  The best way to showcase expertise is to create a blog.  By discussing all aspects and elements of one’s industry or product they will grow a customer base guaranteed.

Building an online brand presence is about more than just online marketing – it’s about creating a brand for one’s company and selling it.  The goal of every business owners should be to have a customer base who thinks of them first when a need arises; much like I did when I needed my friend’s body shop. 


May 27, 2011

Ask ten different people what their ten favorite marketing tools are and you are more than likely to get ten different answers. While marketing tactics are all essentially the same, you are going to see variations on the same theme depending on the type of business doing the marketing. Along with those variations, marketing tools will be given different priorities depending, again, on the type of business being marketed.

Search engine positioning will always have a high priority because the majority of the people using the internet use search engines to find what they want. In that same vein, tag lines are used as marketing tools to help your message stand out to the consumers who are using search engines. Once the consumer gets to your web site, you will find that a well designed website is one of the best marketing strategies you can have. Getting a press release out to the public has also been proven to be an effective marketing tool.

Using marketing tools such as Google Analytics is essential regardless of what type of business you have. Analyzing and tracking your customer base is essential if you want to keep them. Something as simple as sending regular e-mails will also help you retain customers as they are reminded of what you have to offer. Using optimum keyword tracking tools will also help in your marketing strategy because it will keep you updated as to what the most popular keywords are in the type of business you have. Using a social bookmarking toolbar such as StumbleUpon for example will also help drive traffic to your site. Sites such as this are also known as directories and they have a proven track record of improving your online reputation because they are keyword optimized marketing tools.


May 22, 2011

One of the big issues facing businesses today, in a world of instant reviews and online blogs, is managing negative publicity. While in the past there may have been only a handful of channels available to reviewers, allowing you to carefully monitor and control your messaging, these days anyone with an internet connection can post whatever they want about your brand, and their posts may find their way to the front page of an important search.

You can do your best to keep publicity positive by treating every job as important, making personal connections with colleagues, and keeping open lines of communication so that you can address problems as they arise and before they are shared with the world. Eventually, however, it is likely you will inadvertently generate negative publicity, and at that point you’ll need to deal with it. By keeping your wits and taking immediate action you can mitigate possible damage.

Keep Initial Exchanges Private

Assuming the negative publicity you’re receiving isn’t obviously just someone lashing out to be negative and get a response, your first step should be to contact the person who wrote about your brand. Keep in mind during your exchanges that you are trying to fix the problem, however, and do not get overly defensive. Generally this first round of exchanges should take place privately.

You want to be able to be honest in your responses, and you want them to feel free to clearly articulate their problems, without giving further fuel to their negative reviews. If they decide to move the conversation into a public forum, such as a comments thread, take extra care to never come across as overly defensive, and if possible try to steer the conversation so that they do not need to further repeat their problems. Keep in mind that any public conversation will also be indexed by search engines, and could exacerbate your negative publicity.

Attempt Reconciliation

Once you have an idea of the underlying issue that provoked the negative publicity, you can make an attempt to remedy the problem. Often people who post negative reviews online are doing so out of a sense of frustration, and the simple act of reaching out to them will be enough for them to feel their complaints have been taken care of.

If you are able to reach an understanding with the other person, such that they feel okay with the situation, the next step is to ask them if they would remove their original negative review, or post a follow-up review. Having negative publicity taken away entirely is of course always preferable, but in cases where that’s not possible, having an immediate follow-up explaining that the situation has been resolved can actually help your brand in the long run. 

If All Else Fails, Bury

If reconciliation is not possible, either because the person is just out to slander you, or because you simply can’t come to an understanding, make efforts to hide their negative comments. By utilizing brand reputation tools you can push negative publicity down search engine results for your name or brand. Although the negative publicity will still exist, its effects will be greatly lessened by the fact that most web users won’t ever see it.

April 27, 2011


Managing your reputation can lead to lots of good publicity and connections with other businesses and potential clients. But some company's reputations can take them even farther, and now Google has been given the status of "The Best Reputation in the World" by Harris Interactive, a US based company. 

According to Harris' sophisticated rating system, Google beat out Johnson & Johnson for the best reputation, as well as 3M, Apple and other highly well regarded brands and companies. The status of "Best Reputation" was awarded by Harris after conducting a survey of 30,000 Americans on their opinions of the 60 "mot visible companies" in the USA. The survey groups responded to six categories that mattered most to the firm's reputation "emotional appeal, products, services, social responsibility, vision and leadership."

The technology sector had increasingly high reputations, with Apple and Facebook, among others, coming in the top 50. Over the past decade, the technology sector has become one of the most favorable as people interact with technology brands on a daily basis and many of the companies have some element of democratic participation. Additionally, unlike other companies that produce hard products, technology companies have less chance to create reputation disasters like oil and gas companies or other companies that's work negatively impacts the environment. 

One of the best ways to improve your company's reputation is surely to enter different competitions for best brand, best product and other categories. These kind of competitions can be found easily online simply by searching and can provide your company with an opportunity to compete, beat out and shine other competition. Additionally, people love to see quotes from former and current clients and testimonies from their experience with your company. This boosts consumer confidence and improves your company's online reputation.


April 22, 2011

Sometimes, even if you plan your public relations campaign very carefully, someone can spoil your efforts. For example, if you've carefully planned an online contest, tallied the results and determined the winner, you'll want to send out a virtual press release to top bloggers and media sources announcing the results. However, it is usually necessary to send this kind of release out a few days in advance of announcing the results on your site -- thus creating an opportunity for a leak of the highly secret information. 

Leaks can create big public relations messes and reuion your surprise, so it's imperative that you put a big header on your press release that details that this is confidential information. In some cases, it's also a good idea to ask journalists to sign a confidentiality agreement. Take for example the recent case of a Glee extra spoiling the season finale. Last week on Twitter, Nichole Crowther revealed who would become prom king and queen on the show -- a big spoiler.

This created a backlash against Nichole where angry fans responded to her spoiling the show and the producer of Glee, Blad Falchuk, tweeted "hope you're qualified to do something besides work in entertainment" and "Who are you to spoil something talented people have spent months to create?"

Unfortunately in this case, the standard union contract that Nichole signed did not require her to sign a non-disclosure agreement, so filing a suit for liquidated damages would be difficult. However, if Nichole had signed an agreement with a pre-set amount of money for leaking, Glee and Fox would be protected from such actions -- and more importantly -- would probably prevent such reputation management problems from occurring at all. 

April 20, 2011


Over the past decade consumers have become much more environmentally conscious and are making many of their purchasing choices, including online choices, based on companies with good green reputations. That is making it increasingly important for companies to firstly make wise business choices when it comes to the environment and secondly to manage their green reputations -- especially online. While small companies and brands are less likely to have independent environmental watch organizations conduct investigations on them, bigger companies and brands have to manage their green reputation carefully or else they could end up with a reputation crisis like Apple is currently finding itself in.

Last week, the powerful NGO Greenpeace published a report about the top internet companies and their green reputations. The 35 page report details how much energy data companies like Yahoo, Google and Apple use to create the massive internet cloud. According to Greenpeace, the internet is consuming nearly 2% of the worlds power. After looking at a number of influential companies, Yahoo was ranked the cleanest -- improving its reputation with eco-savvy surfers -- and Apple was ranked the dirtiest. For Apple, who has a reputation of being a progressive organization, this is a blow to its reputation and in order to curb the bad public relations that this report will produce, Apple should change its policies and find ways to save more energy. Additionally, the company should send out a press release acknowledging their lack of eco-consciousness and perhaps even launch a campaign to reduce their energy consumption.

Today, in an ever increasingly environmentally conscious consumer driven world, being green isn't just about being trendy. NGOs and other civil society organizations are keeping a close watch on private companies and using the net to share with the world whose really green and whose just green washing. Thus, it's important that you truly know your companies green record and find a effective way to share it with the world and keep your online reputation as clean as possible.


March 23, 2011


As a company it is hard to come up with PR campaigns that work and something you can stick too. It is also very important for your company to have at least a couple ideas about how they envision the PR campaigns to go. There will be a couple that will be written here that you can try to use yourself or put your own spin on to fit your company.

One campaign was on the social network Twitter, with a link on the company's site with a fun game. This game inspired people to spread the word about the company without much thought and advertise for the company for free simply because they wanted to share the game. All it takes is a creative way of having people use your product or service as a social outlet to allow them to praise your name without them even knowing it.

Another social networking campaign was a progressively growing coupon. This coupon's amount grew larger and larger each time someone liked their product and signed up for the coupon. Thus, the fan base grew and grew in order to reach a financial goal. This is a great way of improving your campaign by allowing people to not only get a discount on your product but getting the word out on your company as well. Many people are more than willing to help spread the word of your company as long as they can receive some benefit in return. 

Using social networking as a public relations campaign launcher is a great way to get people interested in your company and improve your reputation. You can specifically reach out to your specific target market and let it grow from there. This can improve your reputation and your overall market by allowing the internet to do your marketing for you.

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