Many people think mobile apps are annoying and will not improve your company, but actually hurt it and be overbearing. This can be true if you do not properly advertise with mobile applications. If this tool is properly used it won't hurt yourcompany but actually could be a valuable asset.
Another way to have success with you mobile apps adverting is to make sure that you design for the medium. What this means is to not make it so simplistic but also don't go over the top with your design. You have to find a happy middle ground where you're not boring people to sleep but you're also not to in their face about it. This is may be the trickiest of all steps to creating your mobile app advertisement since it is hard to gauge where you stand exactly.
Load times are something that can really break you if you don't take seriously. No one is going to check out an advertisement for a product that takes 10 minutes to load. Make sure your advertisement loads quickly and without any faults to make sure you are able to get your word out. Also, if someone downloads your app advertisement you should think of giving something back to them. Such as a coupon of some sort or discount to your product or service you are offering.
Mobile app advertising is a great way to improve your company's reputation and expand it across the globe. So many people use mobile applications multiple times a day giving you a large group of people access to your company and whatever it may provide.