It is no secret that Facebook is a strong tool in any company's tool belt. With the ease to reach millions with a click of a button it is obvious that it can be something that can help improve your reputation for your company. There are a couple ways you can achieve this and are not hard for you to do either.
Facebook allows you to upload photos, videos or comments that made by or for your company. These can easily be shared with your friends and fan base through facebook without any difficulty of having to create your own complicated website. This can help immensely when you want to get out a certain topic about your company out there by contacting all of your market with a single click of a button.
If you want to run a charity campaign, you can use the facebook application "causes" to market your cause and get people to donate money. Facebook helps you through any steps you need help with to get your cause started and than from than on improving your company's reputation. Raising funds for a charitable cause will be something you can add to your list of accomplishments and will be a great way to reach out to new clients and supporters.
A great way to build your own Facebook page for your company is so you can start to interact with your market audience. The more you interact with people, the more people trust you and your company and also can save you a lot of PR work in the long run. Interacting is not only fun for both parties to take part in but is also educational for you because you can hear first hand what your market has issues with or want more of from your company. Overall, Facebook is a great tool that should be used to improve your company's reputation.