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8 posts categorized "Google Analytics"

June 03, 2012



Seo links


To enjoy an enhanced online visibility you need to keep track of and respond to the constant changes in search engine tools and algorithms.Google  has changed the way that it ranks content that is presented on some of the directories that publish and distribute materials. The claim is that this is the new wave of weeding out bad materials. While it is true that unique content is the way to better ranking, you need to be careful that you are not caught in the Google vs. Yahoo crossfire in the war for web domination.

Google Vs. Yahoo For Enhanced Online Visibility

Farms like Associated Content and E-zine are all a part of the Yahoo family, which makes it impossible for anyone putting an article on their website to get the recognition that once was given out by Google. Instead, those who publish on these websites will constantly be placed further down the ranking. There are two major methods that you can use to help increase your online reputation and be ranked by both search engine giants.

Online Brand Presence and SEO

The first part of the solution is to make sure that your content is direct and to the point. Leave out the extras that lengthen your content but don't add value. Readers are interested in the who, what, where, why and when. They can spot a repeated phrase and sentences that have no meaning. Secondly, using keywords and synonyms is vital to every article or blog, just be sure they are used correctly and not overused.

​If you’re interested in Google local SEO for your website and enhanced online visibility, you must not forget the giant of all web crawlers that works for the Google Farmers. We know very well that it is important to be picked up by Google. When you place articles on Yahoo! through Associated Content, do not ​expect them to be picked up by Google. For an individual to be picked up by Google you need to get a Google email account, create a blog site, then place your blogs and articles on your own website.

Valuable content is produced by contributors who are knowledgeable about their subject matter and know how to infuse their content with Google local SEO friendly content as well as know where to place it on the World Wide Web. There are many different sources of traffic on the web that allow people to find you and for your to capture enhanced online visibility. All these sources look for content that is concise, engaging, and informative.

 

February 09, 2012



Computer_plus_magnifying
One of the proven ways to build one’s online brand presence is to be active in industry forums, social media and other’s blogs.  This activity usually takes the form of making thoughtful and compelling comments – not blatant advertising of one’s product or service.  Best practice recommends that to really build online brand presence one must always include a link back to the company blog or website when posting said comments. 

Understandably, after a few dozen comments it becomes difficult to keep track of all the blogs, forums and social media pages upon which one commented in an effort to monitor the ongoing conversations so that online brand presence can continue to be built.  Since this is a universal problem several new programs are available online to do that job exactly.  Below are a few programs that will make monitoring one’s online brand presence incredibly easy so that time and energy can be spent on more important components of creating and maintaining a business’s online brand presence.

Backtype – This is great for monitoring blog comments across the web.  Once one comments on a blog and includes a link to their blog or website Backtype will update any new activity on the blog saving time and energy.  This service can also be used to monitor trends and discussion in one’s industry which comes in useful for the company blog.

Google Alerts – One can now tame the search engine giant by setting up Google Alerts which notify one when a pre-entered phrase or business name is mentioned any where on the internet whether that be in a blog, forum or article.  This is great for monitoring a business’s online brand presence.

Twitter Search – For those small business’s investing their online marketing time on Twitter keeping up with all the Tweets can be exhausting.  Enter Twitter Search.  One can search for all the instances a company’s name is mentioned in a tweet and then choose to respond or not respond.  One of the keys to maintaining online brand presence is constant communication.  Tools like Twitter Search help keep one on top of social media.

Friend Feed – Similar to Twitter Search this tool helps businesses keep an eye on all social media activity that mentions the business name.  An ongoing log is presented that pulls from all the major social media sites. The temptation with a tool such as this is to spend as much time monitoring Friend Feed as one would the individual sites which doesn’t really save time or increase online brand presence.

January 13, 2012



Now that we are squarely in 2012 everyone must begin to look to the year ahead and how to better their enhanced online visibility.  New reports of what to expect in every industry are coming out by the bucket loads.  After reviewing the predicted trends in industries related to enhanced online visibility we’ve pulled a view that are worth mentioning.  The biggest prediction we have noticed has to do with Google and the changes predicted in its algorithms used to determine rank. 

Google is going to battle in 2012 with those who manipulate the algorithms to get ahead.  They are focusing on the quality of web content rather than the quality.  Up until this point to raise one’s rank and enhanced online visibility in the process more pages needed to be added to a website.  Google interpreted that as good because obviously a company who has many pages has a lot to say.  Well, we all know that necessarily isn’t the truth.

There is a fine line between manipulating search rank algorithms and using guidelines to increase one’s likelihood of receiving a higher rank creating a more vibrant enhanced online visibility.  We have tried within the posts of this blog to feature tried and true ways of competing in the brave new world of online marketing by building an online brand presence and enriching enhanced online visibility.  These trends noted in the 2012 predictions (not the end of the world predictions) are in concurrence with our advice.  In short, to achieve an enhanced online visibility companies must devote the time and experience necessary to get the job done right.

Now that the Google Panda is onboard with this ideology we expect some big changes in 2012.  First of all, things are going to get more competitive.  As Smartphone activations are growing exponentially more and more people are utilizing search engines making those top ranks even more coveted than ever.  As Google and other search engines are realizing the underhanded schemes to improve rank through less than honest methods and begin cracking down on such practices new less than honest practices will emerge confusing companies even more.

Again, we fall back on do the job right.  There are no shortcuts to creating an enhanced online visibility.  There is no magic trick that one can do to become an overnight search engine sensation.  Creating a viable enhanced online visibility is possible for any company if they stick to the tried and true methods and heed advice given by the experts in the field.

January 05, 2012



Website-analytics
At this point everyone serious about increasing their enhanced online visibility should be working diligently on their website and blog giving a large chunk of time and devotion to smart web content.  Key words and URLs are important but there are some even more, basic, good housekeeping rules that need to be followed to really make the most of a web site and send one’s enhanced online visibility into the stratosphere.

Develop Enhanced Online Visibility through Organization

For anyone who has performed any management task, no matter how big or small, the concept of good organization is not new.  Unfortunately many forget to apply organization know-how when working on the company blog.  Archiving posts is a crucial part of a successful campaign to create an enhanced online visibility.  Most archives are organized by category, date and perhaps key words (which is different from category).

Develop Enhanced Online Visibility through Link Baiting

Link Baiting refers to the deliberate posting of articles intended to draw a lot of attention to one’s website.  Obviously not every article can create a sense of urgency and compel people’s interest.  A good rule of thumb is to create a link bait post for every twenty to twenty posts written.  Since these are designed to attract attention they need to well-written (really show what you’ve got), have a hook, and a great graphic if at all possible.  Some ideas for link bait articles would be an interesting video or picture, breaking industry news, or secrets from within revealed.

Develop Enhanced Online Visibility through Analytics

All companies have access to their blog analytics.  This is tool that often sits unused in the company toolbox.  Through careful examination of analytics bloggers can see which posts were most popular and cultivate categories to match.  Also, trends in times of high traffic can be discovered through careful observation.  Lastly, analytics provide where the click originated from allowing companies to tweak their marketing to those locations producing the highest quality visitors.

With a little bit of time any size company can improve their website’s traffic thus building enhanced online visibility.  Organization cannot be stressed enough as it will ultimately make or break a site.  Even the best web content is worthless if visitors can’t navigate a site easily.  Companies can further their website’s success through a careful analysis of statistical information provided by analytics and well-placed link baiting.  If done properly enhanced online visibility will be increased with immediate results.

November 14, 2011



Tips-on-Keyword-Research
To continually reap the rewards of enhanced online visibility it is sometimes necessary to re-look at the very basics of SEO: Keyword research. Many companies assume that they only need to do their keyword research once and it will continue to give them the results that they desire. Keyword research might be the first rule of SEO and enhanced online visibility, but how many of us pay it attention on a regular basis?

Enhanced Online Visibility – How To Find Your Keywords

Keyword research is a resource that is used to develop a list of words and phrases that adequately match your brand description and what you are selling. Discovering what the most important keywords are for your business can be done in a number of ways. Every website can use the multifaceted Google Analytics tool that is provided free of charge to all website owners.  You can also use a number of other analytics programs to make sure that your keyword research is as extensive as possible and covers all major search engines and not just Google.

Make sure that you do an exact match for keywords when you are starting out. It will give you the keywords and phrases that are an exact match for your website and your products. Remember that your keywords research can help you optimize your website which is the starting point for any SEO strategy or project.

When you start your keyword research for an enhanced online visibility you need to check just how much authority your site has currently. Authority is measured mainly by the numbers of sites that link to yours. Establishing authority if you are a new company or are starting a new website can be done through highly optimized web content which is based on keyword research.

Enhanced Online Visibility – Ongoing Research

You cannot stand still on the World Wide Web. If you only optimize your site for a few keywords, you may be missing out on a massive business opportunity. Your keyword research should be ongoing and done in different areas of your market to make sure that you are enjoying enhanced online visibility across a number of important words and phrases. Choosing the top keywords may not be the right thing to do if you’re just starting out. This is because your search terms could be too broad or too competitive.

 A good way to establish authority and increase the chances of an enhanced online visibility, is to consider ranking highly for a number of keywords that are not as competitive. Once you have made your mark on these words you can turn to more competitive phrases.

Keyword research for enhanced online visibility should always be done by a professional who can advise you of the different aspects and factors that you need to consider when you start your SEO campaign.

 

November 04, 2011



Website-analytics
If there is a noticeable difference within your online brand presence and the way your brand name is perceived by the public, it is advisable to start re-thinking your SEO and internet based marketing and advertising strategy. Knowing how the public feels about you is one of the most important marketing tools in the world.

 Traditional Marketing vs. Online Measurable Results

Traditional advertising and marketing doesn’t accommodate tangible and accurate figures. Your online brand presence on the other hand, is measurable and easily viewed using your analytics program, which means you are able to make adjustments on an ongoing basis.


Online Brand Presence - Google Analytics

The analytics of your site give you a very good reference platform, particularly if you are a new comer to SEO or planning any strategy to improve your online brand presence and boost visitors to your website. Google Analytics is provided for free and that matches everyone’s marketing budget. Learning how to read and how to examine analytics though, is often a highly developed skill. Additionally, you must use the statistics in order to position yourself in the direction of a solid and maintainable e-marketing tactic.

Google Analytics can determine the amount of individuals who are finding your website through your brand name. This supplies useful data concerning the quantity of direct site visitors to your website along with the performance of your keywords. The utilization of branded keywords can certainly help you discover out the number of people searched for you making use of your name brand.

The most crucial information however, will almost always be the amount of direct website traffic that you received to your website or weblog. This could be the most important indicator of exactly how the online public sees your brand. There is never any question that organic search is a superb indicator of one's authority and will give you enhanced online visibility. The volume of people who know your brand name and visit your website directly may be the biggest sign that you have achieved authority with your brand name presence. Using analytics will even let you know how many visitors visit your internet site or blog more often than once. When you've got a large amount of returning visitors it is indicative of the fact that you are establishing a relationship with the online public.

There are a number of various analytics software programs that you can use to track your online brand presence. You should create a simple Excel sheet which tracks your social media marketing online brand presence. Facebook, Twitter and LinkedIn will all provide you with precise data that you can use to keep your online brand presence exactly where it really needs to be.

If you have noticed a dip within your ranking or in your traffic, then you need to start investigating your strategy. A supportable online marketing method is also engineered to be dynamic as well as active. You can't continue with the exact same strategy, and this is when it becomes so vital that you employ an SEO professional that is able to transform and develop as your online brand presence increases. Rather than keeping up with what others are doing, you need to be placing your brand name at the front of the trends so that people perceive you as an authority on the World Wide Web.

 

 

October 13, 2011



Google analytics1

If there is a remarkable difference in your online brand presence and the way your brand is perceived by the public, you need to start re-thinking your SEO and online marketing strategy. Knowing how your public feels about you is one of the most important marketing tools in the world. Unfortunately, traditional marketing doesn’t allow for tangible and accurate figures. However, your online brand presence is measurable and trackable, so you are able to make adjustments on an ongoing basis.

Online Brand Presence – Google Analytics

The analytics of your site provide a good reference point, especially if you are new to SEO or planning a strategy to enhance your online brand presence and improve traffic to your site. Google Analytics is free which fits right into everyone’s marketing budget. Learning how to read analytics though is a skill. You also need to use the figures to point you toward a firm and sustainable e-marketing strategy.

Google Analytics can determine the amount of people that are finding your website through our brand. It provides useful data about the amount of brand traffic to your site as well as the effectiveness of your keywords. The use of branded keywords can really help you find out how many people searched using your brand name.

The most important information though, will always be the amount of direct traffic that you received to your website or blog. This could be the biggest indicator of how your online public views your brand. There is never any doubt that organic search is a good indication of your authority and will give you enhanced online visibility. The amount of people who know your brand and visit your site directly is the biggest indicator of brand presence. Using analytics will also tell you how many visitors visit your website or blog more than once. If you have a large amount of returning visitors it is indicative of the fact that you are establishing a relationship with your online public.

There are a number of different analytics programs that you can use to track your online brand presence. You need to develop a spread sheet that tracks your Social media online brand presence. Facebook, Twitter and LinkedIn will all provide you with accurate data that you can use to keep your online brand presence where it needs to be.

If you have noticed a dip in your ranking or in your traffic, then you need to start looking at your strategy. A sustainable online marketing strategy is also one that is fluid and dynamic. You cannot keep on with the same strategy, and this is where it becomes so important to employ and SEO expert that is able to change and grow as your online brand presence grows. Instead of keeping up with what others are doing, you need to be setting trends, so people see your brand FIRST!

September 30, 2011



 

Personal-branding

Creating an online brand presence is an important facet of marketing. Not only does your brand have to be recognizable it has to deliver value in the eyes of the world. Search Engine Marketing (SEM) offers a range of strategies for the creation and maintenance of your online brand presence that are effective, and most importantly measurable.

Online Brand Presence – The Appliance of Science

SEM is one of the most measurable forms of marketing in the world. This has a huge advantage over traditional forms of advertising and marketing because you are able to respond immediately to change. When it comes to maintaining your online brand presence, reacting to positive change is just as important as reacting to a negative response. The value of your brand is measurable using different types of software. The most common way of measuring your online brand presence is to use Google Analytics. This is an intuitive tracking software package launched by Google to accurately measure and track changes in your online brand presence.

Analyzing your website, social media and blogs is an important tool in planning as well as to increase your online brand presence. You can see how long people stay on your website. Which pages are viewed the most, and how people find your online content.

Enjoy an excellent Online Brand Presence Through Conversion

Online brand presence marketers use SEO as the key to creating excellent content that can be ranked and used to drive traffic to your website. Your page rank can be very high, but if people are only spending a few seconds on your site, then your bounce rate can affect your online brand presence negatively.

One of the surest ways to measure your online brand presence is to check your conversion rate. Of the people that visit your site, how many buy, or click on a link for further information about your products and services? Increasing your conversion rate will increase bottom line sales and the best way to do this is through your online brand presence. A higher conversion rate will ensure that you are making money from your online marketing efforts.

SEO consistently tracks and checks different analytics of your online brand presence to provide the most up to date information about your brand and where you can make changes that have an immediate, visible and measurable result.

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