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46 posts categorized "Google CV"

May 15, 2011



You’re getting ready for that big job interview or presentation. You’ve sent your application in and now you know that your company or name is going to be Googled. Unfortunately, when you were back in college, you took a few too many pictures and posted some “funny” comments on your friends blogs. Now, every time you search your name on Google the bad links are showing up. So what to do? Can you eliminate or erase content from Google. Unfortunately, the answer is no. There is no way to remove content from Google. On the other hand, good, new content you put online will also not be removed. So how do you get that good content to take over the bad content?

SEO isn’t just about improving traffic to your website, it’s also about building your Google CV. Whether you have a lack of content online or negative content, there are a number of secondary sources that are high ranking on Google. When you fill in profiles on these websites, they push weaker results down and secure your reputation on your Google CV. One of the highest ranking secondary sites that you can put your information on is LookupPage. LookupPage was especially designed in order to be high ranking in Google, so when you put your information there – very quickly you will find it generating positive links and positive of PR – pushing the negative content down to the bottom.

There are many aspects to a Google CV. Of course, the most obvious is the overall web view where a few images and videos will be shown as well. However, it’s very important, when you are checking your Google CV, to check all of the different pages behind Google and other search engines. For example, images, videos, blogs, news, scholar and so on. Where you have links, will determine what kind of impression you make on potential clients – depending on what type of brand or company you are, you’ll want to target different parts of the search engine.

For example, if you are a photography company, you’ll want to insure that when you type your company name or related keywords ie San Francisco photographer, that pictures from your company and representing your brand show up. If you manage to monitor the links on your website and what you contribute to other websites, you’ll be able to easily improve the results in the image section. Each time you submit an image, especially on your website, you’ll be able to write a description and tags. In these places it’s most important to write your company name and other keywords, so that they will show up in the results.

Another example is with video. Google video now tracks all of the different videos on the web and compiles them in one place. However, it doesn’t compile and treat video from every location the same. If you want to insure that your video will show up in the web results, you must insure that the tags on the video and the title are related to the keywords that you are targeting. Video makes an especially good impression as a few videos will show up at the top of Google immediately, taking up some of the most precious advertising real estate in the world – real estate that isn’t for sale, but for strategic usage. `

November 25, 2010



There are many ways to improve and maintain your online reputation. One of our favorite, is using social media websites that provide free profiles like Facebook, Twitter, LinkedIn and LookupPage. This makes it easy for people to improve their online reputation and spread the word about themselves. Job seekers and business owners are able to find information about you or your business and connect easily online. However, there are many other ways to improve your online reputation as well.

Another way to improve your online reputation is to create a string of comments on blogs and websites related to your profession or business. This is one the best free ways to improve your online reputation and if you post intelligent, positive comments, it can be a great way for people to get to know you and your business. In many of the comments online, you can also post links to your website or relevant articles you have written. This helps improve your search engine ranking and continue to create a positive image of you or your business online.

It's especially important that you carefully create and monitor your online reputation because nearly everything that you put online cannot be removed. Many human resources professionals, who are looking to hire employees, will most certainly look at your Google CV. If you have photos and articles written about your social life in college, it could make it much more difficult to get a job. This is why you'll want to make sure you're in control of all of the content that you put online and that you continue to be aware of your reputation as it builds.

October 07, 2010



Many people overlook one of the best ways online to improve your businesses' reputation -- Google Maps. Today Google Maps is like the yellow pages for businesses, so if your business isn't listed there you're sure to be losing some valuable real estate. In addition, having your business listed with Google Maps will insure that when someone types the name of your business into Google, your business will come up first, greatly improving your Google CV and online reputation.

One of the first things you need to do in order to get your business listed in Google maps is to go to the Google Maps website and search for your business. Sometimes your business will already be listed, so you'll just need to edit the details and make sure that they are correct. If your business isn't already in Google Maps, you'll want to go to the Google places home page and "Add your business". In order to verify that the business is in fact yours, Google will send you a secret PIN via snail mail or telephone.

The Google Maps listing is far more interactive than you would expect. In addition to the name, telephone number and address of your business, you can add the link to your businesses' website, links to videos and photos and more. This will create another central hub that connects all of the important information about your business in one place and improves your Google CV and search engine ranking once again.

Sometimes people think that because their business isn't a shop or store that they don't have a place for it on Google Maps -- but don't shut out your opportunity to be in Google Maps too quickly. Every business has an address, even virtual businesses, and you can still use Google Maps for your virtual business by claiming your home address or other business address on the map.

September 09, 2010



Today, most every business has a blog where they update their customers about there business and write articles related to their industry. This blog is essential for building your online reputation and your business online and there are several aspects that you can work on in order to insure that your blog is one of the best.

Content

The first rule to writing a good online blog is to provide interesting content. Make sure that what you're writing will attract your target audience and will be useful information that they will want to share with others. When writing articles, don't make them any longer than 500 words, since people who are looking for information, usually want the information to be as to the point as possible. Also, break up your article into different sections if it is any longer than 300 words. This will help your readers find the most important information first and make reading your articles and staying on your site seem easy.

Keywords

Each of your articles should also be rich with keywords. These keyword improve your Google CV and help improve your search engine ranking in Google and other online search engines. When people are looking to find useful information, they will be sure to type in these keywords and if your article is rich with them, find your articles.

Linking

Linking is also an essential part of building a strong business blog. Usually, on most blogs, there is a place on the side bar where you can link to other relevant websites. See if you can do a link exchange with the blogs that you link to and invite them to link back. This will strengthen your blog's search engine ranking and provide new entry ways for people to find your blog.

Commenting

Lastly, one of the best ways to improve your online reputation is to start commenting on related blogs and show that you're following industry trends and can provide thoughtful analysis. In most comments, you can easily post a link back to your blog, greatly improving your online reputation and helping you strengthen your Google CV.

August 04, 2010



Since so much networking today happens online, it’s no surprise that people will be Googling your name and contact information before you even meet. That’s why it’s important that you keep track of your Google CV and know at all times what kind of content people are finding online about you. 


One of the best ways to keep track of your Google CV is to keep Google Alerts running about your name. These Google Alerts are easy to set up and get running within a matter of minutes. All you have to do is sign into your Google Account and select Alerts from the menu bar. Then, enter your personal name or company name into the alerts and determine if you would like to get an alert when something is published immediately, every day or once a week. These alerts will be delivered to your email box and you’ll know at all times when new content is being published about you.


Another way that you can improve your Google CV is by signing up for free profiles online that you’ll control. For example, today there are many free online profiles that end up in Google’s search. LookupPage, our free personal and business profile, is easy to use and let’s you control the content that is there. In addition, our tool is specifically created to be high ranking on Google and get you on the first page results. This means, that you’ll have control of one of the top results when people search for you on Google and will be able to put the positive content that contributes to your reputation or brand there immediately.


You can sign up for a free LookupPage account simply by registering and entering your information into our easy to use site.

May 21, 2010



Even with the rise of social networking and alternate modes of customer communication, email promotion still plays a huge role in most businesses’ marketing efforts. Email marketing is affordable, can reach a huge potential client base, and is incredibly dynamic. Like all online marketing, however, there are good and bad ways to use this tool. With a few simple tips, however, you can begin using email much more effectively to market your product or service.

1. Distinguish Yourself

The average internet user receives more than two dozen email correspondences from businesses they’ve opted into each week. With that much marketing material coming at them, its very easy for them to just breeze past what you write. It’s important when crafting an email marketing piece to differentiate it from everything else they’re getting – that might mean using dynamic images, it might mean taking a more fun and casual tone, or it might mean catching their interest with a surprising lead in. Whatever the case, it’s important not to get lost in the shuffle.

2. Don’t Overdo It

Since people are receiving so many of these messages each week, it’s important not to make yourself a burden to them. Try to limit your messages to one or two a week if possible. People are generally more receptive to receiving a slightly longer message more rarely than they are to getting short bursts each day that fill up their inbox.

3. Keep Your Online Reputation Positive

Often people will forget email groups they’ve subscribed to, and when culling subscription lists most people first turn to Google. If your company doesn’t come up positively, they’ll likely remove themselves from your email group. In order to continue to have the chance to reach out to the largest audience possible, you want to make sure that when anyone performs a Google search on your brand, the first few things they see will improve your reputation.

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April 22, 2010



Online profiles are a powerful tool in managing one’s online reputation. Because many of the sites that allow users to create their own profiles are well established, with a great deal of weight with search engines, the short amount of time it takes to set up a personal profile can be an incredibly efficient way to get a listing on the first page of search engine results, assisting in managing one’s brand.

Amazon.com Profile

Amazon.com is one of the most trusted sites on the internet, from the perspective of search engines. It has literally hundreds of millions of links pouring in from across the web, updates constantly, and has been around since 1994. It’s hard to imagine a more search-engine lucrative site, and thankfully all of this power can be used to help manage one’s online reputation.

The site actually gives users a number of different ways to get their name on a page, making it ideal for online reputation management. The easiest way is to create a personal profile. Users can create a profile under their Real Name or under a Pen Name; in either case the user’s identity will be verified by using a credit card, helping to guard against identity theft.

To create a profile, one need only log in, and click the Your Profile button underneath the upper search bar. The profile features the real name prominently, as a page title, a header tag, and as many times as one wishes to list it in the content of the page. This, combined with Amazon’s search engine weight , makes it an ideal vehicle for optimization to grab a first page listing for reputation management. A link can also be attached to the profile, giving a strong inbound link to another site used for reputation management.

LookupPage Profile

LookupPage is another excellent site that can be used to build a front-page listing for reputation management. Unlike Amazon and many other older sites, LookupPage is actively designed to get listings on the first page of Google for their clients. This means that a LookupPage profile is optimized explicitly for this purpose, and has an extremely high probability of yielding a front page result.

A LookupPage profile features not only personal information, but also links to sites of the client’s choosing. The service also includes analytics so that users can see what searches led visitors to the profile page, how many arrived, and other important data to help analyze what people are looking for.

Finally, LookupPage offers a Pro level which includes a number of premium features. These include inclusion in a LookupPage directory, a direct messaging system, and a higher level of optimization.

Social Media Profiles

Virtually any modern social media site allows users to create profile pages of varying degrees of comprehensiveness and be used for online reputation management. Even at their most minimal, these pages still allow for multiple listings of a person’s name, and at more advanced levels they may allow extensive bios, embedded links, and more, all helping one to better manage their online reputation.


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April 07, 2010



Spend enough time reading about online reputation management and online marketing, and you’ll begin to notice one thing very clearly: people rarely talk about search engines. Instead, they talk about Google. If you spoke only to online marketers, it would be easy to come away with the impression that no other search engines exist – that Google was the only thing anyone selling a product or service online cared about. And the truth is, in many ways, that’s true.

One need only look at the global market share of the major search engines to get a feel for why that is. As of February, 2010, the breakdown looked something like this: Google, 85.74%; Yahoo, 6.09%; Bing, 3.39%; Baidu, 2.61%; Ask, 0.63%; AOL, 0.48%; MSN, 0.08%; and so on to ever smaller and smaller portions. To put that into perspective: Google has more than 14 times as much traffic as the number two slot, more than 25 times as much as the number three, and more than 1071 times as much as the number seven. So Google is, without a doubt, the uncontested master of the search engine space, and this isn’t something that seems likely to change anytime soon; hundreds of millions of dollars of development, the backing of a well-established brand, and one of the biggest online ad campaigns later, and Microsoft’s Bing is still just barely peeking above 3%.

But the relevance of Google doesn’t end simply with its search engine share. Google is also the most robust search engine in terms of it's search engine algorithms, and its discipline in investigating suspicious behavior on the part of websites. It is easier to get blacklisted from Google than any other website, and it is more difficult to get a high ranking with them than anyone else. While that might seem like it would discourage marketers from spending the time and energy on the search engine, with their market share too large to ignore it has the opposite effect: if you focus exclusively on succeeding with Google, you can be fairly confident that every other search engine will find you acceptable.

Finally, there is the question of toolbox: with such a monumental market share, and the best suite of advertising and marketing tools of any major engine, nearly everyone who dedicates themselves to search engine optimization spends the bulk of their time on Google. This creates a snowball effect: as the massive body of material already developed for Google makes it more attractive for other marketers, who spend their time analyzing Google, and in turn write even more about how to market for Google, repeating the cycle. 

The community energy dedicated to understanding the Google algorithms, the number of tools built exclusively to analyze Google results, and the level of interactivity Google offers its marketers all make it the obvious choice. So, the next time you hear a marketer talking about Google as though it is the only search engine on the planet, understand that this is only because by making their sites perfect for Google, they are not only immediately targeting more than 85% of search traffic, they are also creating sites that every other search engine will likely view favorably as well.
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March 10, 2010



A typical search engine results page

Inbound links, or links that direct people to your site from other sites, are one of the cornerstones of a strong online brand. Not only do they drive traffic directly, they also influence how much weight your site carries with search engines, helping to bolster your online reputation. Many people take a passive approach to inbound links – if they appear, great, if they don’t, they don’t worry. Others work hard at getting new links, but are only aware of the links they directly solicit.

Build Your Link Reputation

Most people don’t realize that by failing to monitor inbound links, you’re actually missing a great opportunity to reach out to supporters, increase traffic to your site and build your Google CV. The internet is built on a model of reciprocity, and many people regularly check their outbound links to see if the link is reciprocated. If it isn’t, they may cull those links to make more room for people who will link back to them. Knowing when a site links to you allows you to decide whether it is a link you want to pursue keeping, and gives you the chance to take the steps necessary to keep it. Knowing when new links come in also gives you the opportunity to reach out to those people and, if necessary, ask them to improve the link text to best help your search engine relevance.

Collect Data About Your Links

There are two main classes of inbound link monitors: standalone software and web services. Both has their merits and flaws, but as both have costs associated with them, most people choose to opt for free web services. Using a web service gives you portability, and ensure you will never have downtime – rather than having to remember to open a program to check your links, it is done for you every day and you receive an email giving you an overview of new links gained and lost.

Develop a Linking Strategy

You can then use this data to develop a weekly strategy. Look at the new links you’ve gained, and visit the sites they came from. Decide whether you think that site has search engine relevance or traffic relevance for you, and if so how valuable it is. Find the context in which your link appears, and see if you think there is anything that could be improved – maybe it should go to a different page on your site, or have different link text. Then find contact information for the site operator and write them an email thanking them for the link to your site, informing them you have put up a reciprocal link (if you felt it was worth it), and if necessary asking them politely if they would mind updating your link information slightly.

You will also be informed when links to your site have disappeared. In these cases, if the inbound link was from a source you cared about, you’ll want to send an email and ask why they removed the link to your site, and whether there is anything you could do to reconcile the situation. If they decide to leave your link removed, you may wish to remove any outbound links you have to their site, as these one-way links may negatively impact your search engine rankings.

Use LookupPage Services

At some point, you may want to hire a team of professionals to manage your link reputation. LookupPage has a team of advanced SEO and linking professionals who know exactly which content to promote and how, greatly improving your link reputation. LookupPage also helps individauls and businesses get first page rankings on major search engines, under unique domain names.To start benefiting from our expertise, upgrade to our plan for professionals and follow these simple steps:


  1. Sign into your account (or create a new one).
  2. Click the "My Account" tab.
  3. Click the "Upgrade / Renew your subscription" link.
  4. Chose the "Pro" package and purchase.

We look forward to helping you manage your online image and reputation to ensure a safer and fully enriched online future.
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February 16, 2010



Google Image Management

Once you’ve started to get your Google CV under control, you’ll want to also look at the results that come up on Google Image and Google Video searches. These results may be radically different from your traditional Google CV search, and the last thing you want to show up on an image or video search is an unflattering or embarrassing picture or clip of you. 

The easiest way to get rid of an undesirable image or video is to push it off of the first page of results by getting other images or videos to replace it. While eventually Google and other search engines will use facial recognition software to automatically tag images and videos, for now they rely on things like the Alt and Title tags of an image, and surrounding text. In order to make images you choose come up first, simply rely on tags that hit the keywords you are targeting. 

The great thing about both images and video is that there are a number of free, high-relevance sites you can upload your media files to, and these services all have built in tools to tag the media with the key words and phrases you want. Sites such as Flickr, Picasa, YouTube, Vimeo, LinkedIn, and LookupPage are all great places to post images and videos that reflect well on your online reputation. 

Best of all, Google and other engines tend to weight newer content more highly than older content. That means that if you post a new image or video with the same keywords as an old image or video you want to get rid of, Google will tend to rank your new media more highly than the old. It therefore doesn’t take too much effort to clean up your Google video and image legacy online.

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February 04, 2010



Image representing Google as depicted in Crunc...

As nearly everyone knows by now, Google is one of the most powerful search engines and providers of online tools. When people are interested to know about you or your business, one of the first things they do is search Google. That’s right, your Google CV is the first impression people have of you, so it’s important to know how to manage your reputation in Google effectively. Here are a few tips to get you started:


Know What’s Crawled Before You Sign Up 

Every day dozens of websites ask visitors to register with their names, create a username, and establish identities in online communities. While it’s illegal to share your email with third parties, many websites and social networks have no problem sharing your name or username with Google and you can be sure that many of these websites will be some of the first results on your Google CV.

Before you sign up to a website, check to see if the website is crawled on Google. See what kind of content is showing up and then determine if you should register to the site and what information you can list there.

Keep Track of Where You’re Registered

As people register to more and more websites everyday, it can get challenging to keep track of all the separate accounts and identities that you or your business may have online. If you have a Google Account you can easily sign up for Google Docs and use a spreadsheet to keep track of all your usernames and passwords. This is a highly effective way to make sure that as you establish more online identities, that you’ll be able to update them with you or your businesses’ information easily and not leave any old information on your Google CV.

Register to Websites that Improve Your Google CV


Most people and businesses have an idea of the image they would like to portray online or an image that they’d like customers to associate with their brand. The best way to craft your Google CV is to register to high ranking websites that will improve your online image. Today there are thousands of niche social networks that rank high on Google and can improve your online identity. Some social networks, like LookupPage, rank especially high on Google and are built for helping users create a positive image online. 

Take a Pen Name

While in some social networks, like Facebook and LinkedIn, is it expected that you will use your real name, many websites give you the option to use a nick name or pen name. You should only register your real name to social networks and websites that improve your online image and brand. For other websites, take a pen name or nickname so that you don’t risk having the website connected to you or your company’s Goolge CV. 

Sign Up for Google Alerts

If you have an account with Google, you can register for Google Alerts and get an email every time Google indexes a new page with your name or your business. Setting up Google Alerts is easy, and helps you to know immediately as your reputation is being built online. One tip: Make sure that you place quotations around your name when you are searching or setting up your Google Alert, this way you’ll get very targeted results.
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January 19, 2010



We all work hard, day and night sometimes, to ensure the success of our businesses. We go way beyond the call of duty so as not to slip up and make any kind of regrettable mistake. And yet, there are countless examples of people exactly like this, who have managed to accumulate negative press now available for all to see online. No matter what the product or how good the business, all we really have to depend upon is our reputation.

So what is an online reputation and why is managing it so important?

Wikipedia.com defines reputation management as "the process of tracking an entity's actions and other entities' opinions about those actions; reporting on those actions and opinions; and reacting to that report creating a feedback loop....."

When such opinions are viewed on the internet, it is clear that the widest possible audience can be reached at the click of a button, and one's reputation can be irreversibly damaged in seconds. As the internet is the number one tool used worldwide: be it for information or transactional purposes, the user relies upon the top search engines for accurate and current data, usually depending on results shown on the first page.

It is therefore more important then ever before to manage your online image. Cyberspace is rife with negative bloggers among others and if their content is managed properly, defamatory comments can rise to the top of the search engine results thereby ruining their subject.

On a more optimistic note, LookupPage can help you improve your online image, or as we like to call it, your "Google CV". As we highlighted before, the most important factors in search engine optimization (SEO) is content and links. While you are in charge of the content, LookupPage is responsible for the links. Using our advanced SEO techniques developed by top professionals who know exactly which content to promote and how, you can benefit from first page ranking on all major search engines under domain names bought especially for you, pushing negative comments to lower pages. To start benefiting from our expertise, upgrade to our plan for professionals and follow these simple steps:

  1. Sign into your account (or create a new one).
  2. Click the "My Account" tab.
  3. Click the "Upgrade / Renew your subscription" link.
  4. Chose the "Pro" package and purchase.

We look forward to helping you manage your online image and reputation to ensure a safer and fully enriched online future.

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