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9 posts categorized "Google Features"

February 28, 2012



Google-Plus-Logo
When developing one’s online marketing strategies it’s tempting to stick to a handful of social media sites rather than diversify to really bolster enhanced online visibility.  Rather than sticking with what is comfortable we challenge everyone to step outside their comfort zone and experiment with new types of social media.  One social media tool that too many people tend to avoid when trying to improve their enhanced online visibility is Google+. Although they may be the new kid on the block there are a lot of benefits to using Google that Facebook and Twitter just don’t offer.

For starters, Google+ has a great way to share information, just a little different from its competition.  That difference is huge though when trying to network with a world of people most of them unknown.  Simply put, anyone on Google+ can share a post from anyone else.  This is a great way not only to pass on valuable and interesting information to one’s own circles of friends (great for enhanced online visibility), but also create new relationships with those from whom the information is originated.

When sharing an interesting post there are a few rules to follow. First, always add a new and original title and introduction.  Included in the introduction should be a teaser about the information like a quote or simple bullet points.  Also, one should always give credit to the person who posted the information originally.  By first placing a plus sign (+) directly in front of their name Google+ will add a link to their profile and notify them of the share. It might seem like a little thing to do but flattery will get one everywhere, as they say.  Getting on the radar of important movers and shakers in one’s industry is priceless for building one’s enhanced online visibility and Google+ now makes that much more likely to happen.

Before one shares just anything they may want to create a circle of people who routinely right interesting things related to one’s own industry.  This will simplify the process of acquiring information that is relevant.  One can also ask for recommendations for those quality people from their trusted Google+ friends.  Again, flattery goes a long way.

While there is no sure-fire way to guarantee success with social media within a larger online marketing campaign with a focus on enhanced online visibility diversifying is always a good place to start.  With Facebook and Twitter getting so much attention it’s easy to overlook Google+ even though their numbers are growing quite impressive.  Building an enhanced online visibility takes time and patience plus a lot of networking.  Google+ now makes that networking easier than ever before making the sought after enhanced online visibility closer to becoming a reality.

 

September 21, 2011



Headshots

A new portal to increase your online brand presence has finally been released to the world. Savvy internet marketers and businesses have already tested the power of G+ and will be making use of the new social network to create more online brand presence for the products and services.With beta testing finished, Google opened their G+ social network to the world on 21 September 2011.

To date, the G+ admin have been quite strict on the use of G+ as a business tool but the worldwide launch will allow users to set up business pages and product pages. Although this has been tipped as possible competition for Facebook and Twitter, the two giants of social media, clever marketing people will think of it as another avenue to create online brand presence for the business.

Having an online brand presence is a vital part of marketing and the power of the internet should always be used. This is especially important for small business owners who don’t often have the resources and the time to invest in advertising on a large scale. The use of social media and business networks has been the saving grace of small and medium businesses in the recession.

If you create an effective online brand presence, it is possible to market your products and services to millions of potential customers without having to invest a huge amount of money.

Online Brand Presence: Keep Your Reputation Intact

It is not always easy to create an online brand presence using social media, and it is very important that you manage your online reputation as carefully as possible. If you are using your personal reputation to promote a business, you need to make very sure that everything you post on the internet is congruent with the services and products that you offer as a business. Managing your online reputation is a key area where businesses often struggle. Remember that everything that you post on social networks becomes part of the public domain. Be careful about what you post, blog or write about in case it has a detrimental effect on your business.

With G+ you are able to carefully position how you share posts and manage your online brand presence and reputation quite easily. Many small business owners are turning to professionals to ensure that their online brand presence is enhanced by their online reputation.

May 15, 2011



You’re getting ready for that big job interview or presentation. You’ve sent your application in and now you know that your company or name is going to be Googled. Unfortunately, when you were back in college, you took a few too many pictures and posted some “funny” comments on your friends blogs. Now, every time you search your name on Google the bad links are showing up. So what to do? Can you eliminate or erase content from Google. Unfortunately, the answer is no. There is no way to remove content from Google. On the other hand, good, new content you put online will also not be removed. So how do you get that good content to take over the bad content?

SEO isn’t just about improving traffic to your website, it’s also about building your Google CV. Whether you have a lack of content online or negative content, there are a number of secondary sources that are high ranking on Google. When you fill in profiles on these websites, they push weaker results down and secure your reputation on your Google CV. One of the highest ranking secondary sites that you can put your information on is LookupPage. LookupPage was especially designed in order to be high ranking in Google, so when you put your information there – very quickly you will find it generating positive links and positive of PR – pushing the negative content down to the bottom.

There are many aspects to a Google CV. Of course, the most obvious is the overall web view where a few images and videos will be shown as well. However, it’s very important, when you are checking your Google CV, to check all of the different pages behind Google and other search engines. For example, images, videos, blogs, news, scholar and so on. Where you have links, will determine what kind of impression you make on potential clients – depending on what type of brand or company you are, you’ll want to target different parts of the search engine.

For example, if you are a photography company, you’ll want to insure that when you type your company name or related keywords ie San Francisco photographer, that pictures from your company and representing your brand show up. If you manage to monitor the links on your website and what you contribute to other websites, you’ll be able to easily improve the results in the image section. Each time you submit an image, especially on your website, you’ll be able to write a description and tags. In these places it’s most important to write your company name and other keywords, so that they will show up in the results.

Another example is with video. Google video now tracks all of the different videos on the web and compiles them in one place. However, it doesn’t compile and treat video from every location the same. If you want to insure that your video will show up in the web results, you must insure that the tags on the video and the title are related to the keywords that you are targeting. Video makes an especially good impression as a few videos will show up at the top of Google immediately, taking up some of the most precious advertising real estate in the world – real estate that isn’t for sale, but for strategic usage. `

July 21, 2010



Google Trends
 

One of the most important things that you can do for your brand is keep a close eye on it and monitor it over several different platforms. While we’ve written about several ways to monitor your brand over time, we haven’t yet covered Google Trends and this can be one of the most effective tools that you can use to monitor your personal or business brand.

Google Trends was created by Google Labs and can be used to monitor your peronsal and business brand easily online for free. Google Trends can show you not only how often a set of keywords, either your name or your company’s name, appears on the web, but how frequently people search for it. Using a tool called “Hot Searches” you can see how often people search for your company over time. Google Trends spans back several years so if you’ve recently launched a new brand or a campaign to improve your brands reputation, you’ll be able to see how effective your efforts have been using this simple tool.

Google Trends also has as nifty feature called “Hot Topics” that lets you see not only the content you’ve published, but what other people are saying about your brand. Want to know how your brand matches up against others? You can search up to five different keywords and compare them in an easy to view graph that charts the change in discourse over time. If you want to focus on a specific period of time, the Google Trends allows you to focus in on a series of dates and narrow down your search so you can see how effective a specific campaign has been or a change in your brand strategy.

You can also use Google Trends to track negative publicity and search for a series of negative keywords that have been associated with your brand to see if the trend in using them is changing. Since bad publicity typically comes in waves, this tool can help you as you try to combat the negative publicity. Simply compare the positive keywords that you are trying to associate with your brand to the negative keywords to see whose winning the public relations battle -- that’s how easy it is to track your progress and to win the PR war online.

April 27, 2010



Image representing Google Chrome as depicted i...

It was inevitable that Google would eventually release its own web browser, but the steadily-growing success of Google Chrome took even the staunchest advocates by surprise. With more than 12% of internet users now using Chrome, it has obviously become the browser of choice for many power users. As a result, a number of extremely useful plug-ins have been created for Chrome, including many which are highly relevant to SEO professionals. What follows is a sampling of the most useful.

Chrome SEO

Without a doubt the most comprehensive SEO tool available for Google Chrome, Chrome SEO offers a number of features that help speed up the process of SEO. Chrome SEO has some innovative features, such as highlighting all no-follow links on a page, allowing webmasters to quickly and easily see whether sites they link to are linking back.

Chrome SEO also has easy access to cached versions of a webpage; full domain information including Whois, IP, DNS, etc.; number of pages indexed on a site; traffic and rankings on major engines; a robust keyword research tool; social bookmarking data; and backlinks from a page. Chrome SEO makes use of Ask, Bing, Alexa, Digg, Dmoz, Google, StumbleUpon, Technorati, Yahoo, and more, making it one of the most comprehensive suites for any browser.

Best of all, as with many Google Chrome extensions, Chrome SEO is constantly being updated. New features are added every few weeks, and the developer is highly receptive to feedback from the SEO community, making it likely this extension will remain relevant for some time to come.

Meta SEO Inspector

A highly-functional, very usable tool for displaying meta information, the Meta SEO Inspector is seamless and can greatly speed up analyzing pages for SEO. The extension shows things such as the head title, meta tags, XFN tags, microformats, no-follow links, scripts, and other crucial information. Although being able to see this information all in one place is very useful, the Meta SEO Inspector’s best feature is its warning system: if tags are too short or too long, or if tags are improperly formatted, it throws up a red flag. This helps webmasters ensure their meta data is all optimized for Google, increasing search engine relevance with a minimum of time investment.

Link Grabber

Although not explicitly an SEO tool, Link Grabber is one of the fastest, most usable Google Chrome extensions that webmasters will likely find themselves using for SEO. The extension simply takes every single link on a page, opens a new tab, and generates a page with a list of all of the links on it. It’s an incredibly fast way to see how many links a page has, and to see where they lead. 

SEO Quake

This is an extension for Google Chrome that any SEO-driven webmaster who was also a Firefox user will be well acquainted with. SEO Quake is one of the most popular SEO extensions for Firefox, and its Chrome version replicates all of its many features. A top bar includes a wealth of SEO data, including no-follow links, Google PageRank, inbound links, Alexa rank, page age, link density, and more.
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April 07, 2010



Spend enough time reading about online reputation management and online marketing, and you’ll begin to notice one thing very clearly: people rarely talk about search engines. Instead, they talk about Google. If you spoke only to online marketers, it would be easy to come away with the impression that no other search engines exist – that Google was the only thing anyone selling a product or service online cared about. And the truth is, in many ways, that’s true.

One need only look at the global market share of the major search engines to get a feel for why that is. As of February, 2010, the breakdown looked something like this: Google, 85.74%; Yahoo, 6.09%; Bing, 3.39%; Baidu, 2.61%; Ask, 0.63%; AOL, 0.48%; MSN, 0.08%; and so on to ever smaller and smaller portions. To put that into perspective: Google has more than 14 times as much traffic as the number two slot, more than 25 times as much as the number three, and more than 1071 times as much as the number seven. So Google is, without a doubt, the uncontested master of the search engine space, and this isn’t something that seems likely to change anytime soon; hundreds of millions of dollars of development, the backing of a well-established brand, and one of the biggest online ad campaigns later, and Microsoft’s Bing is still just barely peeking above 3%.

But the relevance of Google doesn’t end simply with its search engine share. Google is also the most robust search engine in terms of it's search engine algorithms, and its discipline in investigating suspicious behavior on the part of websites. It is easier to get blacklisted from Google than any other website, and it is more difficult to get a high ranking with them than anyone else. While that might seem like it would discourage marketers from spending the time and energy on the search engine, with their market share too large to ignore it has the opposite effect: if you focus exclusively on succeeding with Google, you can be fairly confident that every other search engine will find you acceptable.

Finally, there is the question of toolbox: with such a monumental market share, and the best suite of advertising and marketing tools of any major engine, nearly everyone who dedicates themselves to search engine optimization spends the bulk of their time on Google. This creates a snowball effect: as the massive body of material already developed for Google makes it more attractive for other marketers, who spend their time analyzing Google, and in turn write even more about how to market for Google, repeating the cycle. 

The community energy dedicated to understanding the Google algorithms, the number of tools built exclusively to analyze Google results, and the level of interactivity Google offers its marketers all make it the obvious choice. So, the next time you hear a marketer talking about Google as though it is the only search engine on the planet, understand that this is only because by making their sites perfect for Google, they are not only immediately targeting more than 85% of search traffic, they are also creating sites that every other search engine will likely view favorably as well.
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February 18, 2010



Google Buzz CrisisImage by Getty Images 

One of the most influential companies in the world is the search-engine and information technology giant, Google. Although users around the world love Google for the many tools it offers to make their lives easier, recently Google has rolled out a number of services which people see as violations of privacy. These technologies include Google Buzz, Google Streetview, Google Mail, and even the core search engine.

When Google Buzz rolled out in February, Google Buzz users had their Gmail contact history revealed on their public Google profile. Every email sent and chat message exchange was available for the public to see. A boss could see an employee emailing competitors, a partner could see their significant other emailing an ex, and any number of other revealing situations.

Since many people did not know how, or did not realize that they need to opt out of this Google Buzz feature, it has led to cries that Google is showing sensitive information without explicit user consent. A related concern is with the mobile version of Google Buzz, which by default reveals the exact location a person was at when they made a post.

In response to a recent outcry over privacy concerns, Google CEO Eric Schmidt was quoted in The Register saying, “If you have something that you don’t want anyone to know, maybe you shouldn’t be doing it in the first place.” This cavalier attitude towards privacy has led some Google users to question whether they can simply forgive Google pushing Google isto an ever growing  reputation management crisis.

Analyzing The Crisis Response

However, Google, for its part, has been quick to respond to their reputation management crisis. The company has integrated features allowing users to turn off updates about their location, and to stop information about their contacts from being shared by default. While many people feel this is too little too late – and indeed, that the fact they made these changes is tantamount to admitting wrongdoing – others believe the company is making a genuine effort to correct an error in judgment.

Whether the public ultimately accepts Google’s attempts at reconciliation remains to be seen, but in similar cases in the past the company has shown themselves to be adept at addressing concerns, explaining their logic, and making amends for any damage that was done.

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February 14, 2010



Google Buzz
Last week when Google released its new social networking feature, Google Buzz, to compete with other popular social networking and micro-blogging services like Twitter and Facebook, the media giant set up their new social network to automatically enroll tens of millions of Gmail users. While having millions of new users instantly is a competitive advantage the only online giants like Google can enjoy, the company's unilateral actions have resulted in a large and vocal Google Buzz backlash.

As angry users have noted online, automatically opting-in people and intimately connecting them with their email contacts oversteps the social boundaries that many users have worked to create online. Today people have multiple identities online that they manage through distinct avenues--they know that they must carefully craft each of their online reputations depending on what social network or online community they are a part of. For example, many people use facebook to connect with their friends and LinkedIn for establish relationships with professional contacts. When Google Buzz stepped in and suddenly, without much of a pre-buzz, intimately connected users with their distant and disorganized email contacts, users responded by giving Google buzz a reputation management problem that they’ve been scrambling to correct ever since.

What’s to be Learned from Google’s Buzz Backlash?

As internet companies continue to provide powerful technology and communication solutions for businesses and individuals, they must keep a balance between meeting their users needs and their needs. It’s also very important, as Google’s users noted, to understand the social distinctions between different types of media--social bookmarks are clearly less intimate than social networks, and social networks far less intimate than email. Each type of media has different social norms that companies must recognize and attempt to blend slowly. Coercing millions upon millions of users to allow their private information to be used by a new technology that breaks the current online social norms is bound to result in a backlash bigger than your new products buzz.

How To Prevent Buzz Backlash

If you want to prevent buzz backlash or are looking to manage your own online crisis, LookupPage can be one of the best places to find highly effective online reputation management strategies, brand reputation tips and crisis management tools.

December 30, 2009



Google search is constantly changing. It seems this time around, Google does not share the information with the end user in the same fashion as it did in the past. Let us start with the obvious, conducting a search for the term “Tony Blair” on Google.co.uk and on Google.com yields different Google Suggest results. That is actually understandable but one thing that is slowly being phased out is letting the user know just how many results there are for every suggested term. Searching on Google.co.uk will still inform you how many results there are for each suggestion, but Google.com only lists the top ten suggestions without sharing any metrics.

Google Suggest - Differences

Why is it an issue if Google does not share the metrics with the users? 

Analyzing metrics can often lead to improved performance. If people knew how many indexed pages on Google have a chance of “earning” a Google Suggest spot, than they would try to manipulate these results for personal gain. Google is trying to avoid that but by doing so is eliminating an informative metric from ordinary users. The fact that this metric was available and might not be in the future reduces the quality of the search that people can conduct using Google.

How does Google Suggest affect online reputation?

When searching the term “Tony Blair “Google Suggest picks ten options it deems relevant for the time. Once again, there is no real way to know how Google decides what is relevant at any point in time. It is likely that recent queries as well as trending topics on major blogs and news services have an influence on what is suggested. but the bottom line is only Google knows what exactly dictates what is included in Google Suggest and what does not. Recent searches that we have conducted on both Google.co.uk and Google.com for “Tony Blair” brought negative suggestions along with positive ones. A negative suggestion that appeared on both was the word “antichrist”.

If a high school student is researching the former Prime Minister of the UK for a school report and clicks on Google Suggested results for “Tony Blair the antichrist” there is a chance that these results would rank even higher on future searches, this can have a negative effect on Blair’s online reputation. Blair is certainly not alone in this predicament; Google suggestions for Tiger Woods  are mostly negative nowadays as well. 

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