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30 posts categorized "Google Rankings"

December 13, 2011



Online-advertising-tvads
For companies just starting out and looking to improve (or even create) their online brand presence all the advice can be pretty confusing.  Before becoming completely overwhelmed by it all young entrepreneurs should try the simplest online brand presence building activities first.  One of the simplest methods is for new brands to create a key phrase to use over and over.  Customers will grow to associate the phrase with the brand and sales will increase.

If one was to stop and think of all the brands with catch phrases they’d be overwhelmed.  There’s the cute duck who yells, “Aflac!” and who could forget, “Pardon me, do you have any Grey Poupon?”  While those advertising campaigns were highly successful that is not the kind of phrase being recommended to young businesses trying to build their online brand presence. 

The keyword/key phrase recommendation is a much more subtle marketing plan that if done correctly the consumer will never even realize existed.  Early on in a company’s existence a vision should have been created.  With that vision should be a target customer.  Keyword/Key Phrase determination depends wholly upon the target customer when trying to establish an online brand presence. 

Most people visit websites after performing a search.  For one’s website to be clicked on it needs to be listed on the first or second page of the results.  An entire industry has popped up in response to this process helping companies get their website in those coveted spots and, in turn, build their online brand presence.  One of the principles behind ranking is keyword placement.  One must think like one’s target audience and try and predict what words they will put into the search engine.  If the prediction is right and a company has utilized those key words and phrases within their website and blog, their website will be ranked high in the search results cementing their online brand presence.

So, getting back to choosing key words or a key phrase for a new company – keep it simple.  Companies should think of the most concise wording someone looking for their product or service would use.  For instance someone looking for a plumber in New York might put “New York plumbers” into the search engine.  “New York plumbers” would be a great key phrase to use for a plumbing company.

Once a key phrase is determined it needs to be strategically placed in all online content.  There is a thin balance between it not being used enough and being used so much that it detracts from the information being provided.  Companies should place their key phrase in every page of their website, in all blog posts, and in social media updates.  If a company is utilizing blog comments for marketing purposes, the key phrase should be used there as well.

As mentioned earlier, there are many companies specializing in online marketing and helping companies build an online brand presence.  Any company having tried keyword placement and having not seen results should consider contracting with online marketing service providers.  Keyword placement is an easy and smart way to begin one’s online brand presence building.  With a little trial and error it can launch a website to the top of the search results.

October 04, 2011



 

Google_update_engine_logo
If you want to increase your enhanced online visibility you need to make sure that you’re in touch and in tune with the changes that big search engines make to their search algorithms. The latest changes to the Google search program were released last week amid massive drops in ranking for a lot of websites. Good SEO experts do not spend their time playing catch up with their brands there is too much at stake when it comes to enhanced online visibility to have to spend months realigning your brand so that it captures the attention of companies like Google, Yahoo! and Bing.

Enhanced Online Visibility is Ongoing

SEO is the most important part of doing business online. The playing field is remarkably level when it comes to the world of online marketing and business. Big brands must do just as much as smaller websites to attract attention and get more traffic. This is advantageous if you are a small business looking to create and maintain your enhanced online visibility.

Enhanced Online Visibility – Act Local; think Global

Competing on the world wide web for rank and position is no mean feat, but ether are ways that small business owners can take advantage of SEO techniques and online brand presence to drive traffic to their websites.

One of the key techniques is to act on a local level as far as possible. Is your website optimized for local searches? If you provide a service that is sought after in your neighborhood, town or city, are you providing content that targets those searches? This could have a huge impact on your online brand presence and even help to push you further up the ranking pages.

Google is in fact targeting companies who are getting more direct traffic to their sites. They consider this a good indicator of overall popularity and are rewarding sites that have a good local online brand presence. Sites that rely entirely on search traffic may not enjoy the enhanced online visibility of sites that are offering great content and useful information for their local users and clients.

Use video on your website to gain an enhanced online visibility. Google rewards the use of video and interesting information more than keyword stuffing and content that is only geared towards gaining a ranking.

Never underestimate the power of word of mouth advertising and marketing. Use your social media wisely and promote your online business using traditional marketing techniques to draw traffic to your site. Enjoying enhanced online visibility can be done for a reasonable fee from a professional SEO expert, who specializes in content. Don’t look at SEO as separate from marketing; it is an integral part of maintaining enhanced online visibility using technology and marketing to create the magic of your online ​brand presence.

http://www.youtube.com/watch?v=DmWPjauPBbs&feature=player_embedded#t=330s 

September 28, 2011



   SEO-Content

 

The only constant in the world of SEO is change. Learning how to maintain your enhanced online visibility means that you need to be aware and alert to the changes made by search engines.

It is not enough to assume that your SEO efforts will give you enhanced online visibility for all time. The internet is a large universe and search engines need to find better ways of getting information to their users. To this end, Google, Yahoo! and other large search engines constantly change the algorithms that they use for search.

While this can be a challenge for SEO experts, it is actually good news for consumers and users of the internet. People want information when they search on the internet. They want information that they can use to make lifestyle choices and possibly even to make buying decisions. Having and enhanced online visibility means that you have to keep up with what is happening in the world of SEO and SEM.

Enhanced Online Visibility on the Internet

If you want to see a profitable return for your online business, you have to be ranked close to the top on Google. This is where keywords play such an important part in establishing an enhanced online visibility for your business. Once you have decided on the most likely keywords and search terms for your business, you need to create excellent content around those terms. Enjoying enhanced online visibility means establishing a social media presence, managing your online reputation and creating content that is useful.

Enhanced Online Visibility and Google

The latest Google changes to their algorithm program, called Panda, mean that SEO marketers must dig even deeper to provide excellent content. Google will not give you enhanced online visibility and reward you for shoddy or misleading content. Stuffing your website full of keywords and no useful content will not get you ranked anywhere near the top. In fact, Google is actively targeting companies that use manipulative SEO techniques.

Create Enhanced Online Visibility through SEO

If you want to make a concerted effort to improve your online marketing you need to hire an SEO expert. Web developers have a good understanding of SEO, but they do not have the tools of the SEO guru to provide enhanced online visibility. Traditional marketers have an immense knowledge of marketing, advertising and promotion, but they do not always understand the technical specifications needed for SEO.

You need to think about your online brand presence and the way you are perceived on the internet to ensure enhanced online visibility. While content is the key to making ​sure that you are ranked high on the search engines, where you place your content is becoming a vital part of maintaining enhanced online visibility.

Facebook, Twitter, blogs, articles – All of your content should have the goal of delivering useful information to your users. With enhanced online visibility those users can turn into potential clients and customers for your business.

 

May 15, 2011



You’re getting ready for that big job interview or presentation. You’ve sent your application in and now you know that your company or name is going to be Googled. Unfortunately, when you were back in college, you took a few too many pictures and posted some “funny” comments on your friends blogs. Now, every time you search your name on Google the bad links are showing up. So what to do? Can you eliminate or erase content from Google. Unfortunately, the answer is no. There is no way to remove content from Google. On the other hand, good, new content you put online will also not be removed. So how do you get that good content to take over the bad content?

SEO isn’t just about improving traffic to your website, it’s also about building your Google CV. Whether you have a lack of content online or negative content, there are a number of secondary sources that are high ranking on Google. When you fill in profiles on these websites, they push weaker results down and secure your reputation on your Google CV. One of the highest ranking secondary sites that you can put your information on is LookupPage. LookupPage was especially designed in order to be high ranking in Google, so when you put your information there – very quickly you will find it generating positive links and positive of PR – pushing the negative content down to the bottom.

There are many aspects to a Google CV. Of course, the most obvious is the overall web view where a few images and videos will be shown as well. However, it’s very important, when you are checking your Google CV, to check all of the different pages behind Google and other search engines. For example, images, videos, blogs, news, scholar and so on. Where you have links, will determine what kind of impression you make on potential clients – depending on what type of brand or company you are, you’ll want to target different parts of the search engine.

For example, if you are a photography company, you’ll want to insure that when you type your company name or related keywords ie San Francisco photographer, that pictures from your company and representing your brand show up. If you manage to monitor the links on your website and what you contribute to other websites, you’ll be able to easily improve the results in the image section. Each time you submit an image, especially on your website, you’ll be able to write a description and tags. In these places it’s most important to write your company name and other keywords, so that they will show up in the results.

Another example is with video. Google video now tracks all of the different videos on the web and compiles them in one place. However, it doesn’t compile and treat video from every location the same. If you want to insure that your video will show up in the web results, you must insure that the tags on the video and the title are related to the keywords that you are targeting. Video makes an especially good impression as a few videos will show up at the top of Google immediately, taking up some of the most precious advertising real estate in the world – real estate that isn’t for sale, but for strategic usage. `

April 27, 2010



Image representing Google Chrome as depicted i...

It was inevitable that Google would eventually release its own web browser, but the steadily-growing success of Google Chrome took even the staunchest advocates by surprise. With more than 12% of internet users now using Chrome, it has obviously become the browser of choice for many power users. As a result, a number of extremely useful plug-ins have been created for Chrome, including many which are highly relevant to SEO professionals. What follows is a sampling of the most useful.

Chrome SEO

Without a doubt the most comprehensive SEO tool available for Google Chrome, Chrome SEO offers a number of features that help speed up the process of SEO. Chrome SEO has some innovative features, such as highlighting all no-follow links on a page, allowing webmasters to quickly and easily see whether sites they link to are linking back.

Chrome SEO also has easy access to cached versions of a webpage; full domain information including Whois, IP, DNS, etc.; number of pages indexed on a site; traffic and rankings on major engines; a robust keyword research tool; social bookmarking data; and backlinks from a page. Chrome SEO makes use of Ask, Bing, Alexa, Digg, Dmoz, Google, StumbleUpon, Technorati, Yahoo, and more, making it one of the most comprehensive suites for any browser.

Best of all, as with many Google Chrome extensions, Chrome SEO is constantly being updated. New features are added every few weeks, and the developer is highly receptive to feedback from the SEO community, making it likely this extension will remain relevant for some time to come.

Meta SEO Inspector

A highly-functional, very usable tool for displaying meta information, the Meta SEO Inspector is seamless and can greatly speed up analyzing pages for SEO. The extension shows things such as the head title, meta tags, XFN tags, microformats, no-follow links, scripts, and other crucial information. Although being able to see this information all in one place is very useful, the Meta SEO Inspector’s best feature is its warning system: if tags are too short or too long, or if tags are improperly formatted, it throws up a red flag. This helps webmasters ensure their meta data is all optimized for Google, increasing search engine relevance with a minimum of time investment.

Link Grabber

Although not explicitly an SEO tool, Link Grabber is one of the fastest, most usable Google Chrome extensions that webmasters will likely find themselves using for SEO. The extension simply takes every single link on a page, opens a new tab, and generates a page with a list of all of the links on it. It’s an incredibly fast way to see how many links a page has, and to see where they lead. 

SEO Quake

This is an extension for Google Chrome that any SEO-driven webmaster who was also a Firefox user will be well acquainted with. SEO Quake is one of the most popular SEO extensions for Firefox, and its Chrome version replicates all of its many features. A top bar includes a wealth of SEO data, including no-follow links, Google PageRank, inbound links, Alexa rank, page age, link density, and more.
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April 07, 2010



Spend enough time reading about online reputation management and online marketing, and you’ll begin to notice one thing very clearly: people rarely talk about search engines. Instead, they talk about Google. If you spoke only to online marketers, it would be easy to come away with the impression that no other search engines exist – that Google was the only thing anyone selling a product or service online cared about. And the truth is, in many ways, that’s true.

One need only look at the global market share of the major search engines to get a feel for why that is. As of February, 2010, the breakdown looked something like this: Google, 85.74%; Yahoo, 6.09%; Bing, 3.39%; Baidu, 2.61%; Ask, 0.63%; AOL, 0.48%; MSN, 0.08%; and so on to ever smaller and smaller portions. To put that into perspective: Google has more than 14 times as much traffic as the number two slot, more than 25 times as much as the number three, and more than 1071 times as much as the number seven. So Google is, without a doubt, the uncontested master of the search engine space, and this isn’t something that seems likely to change anytime soon; hundreds of millions of dollars of development, the backing of a well-established brand, and one of the biggest online ad campaigns later, and Microsoft’s Bing is still just barely peeking above 3%.

But the relevance of Google doesn’t end simply with its search engine share. Google is also the most robust search engine in terms of it's search engine algorithms, and its discipline in investigating suspicious behavior on the part of websites. It is easier to get blacklisted from Google than any other website, and it is more difficult to get a high ranking with them than anyone else. While that might seem like it would discourage marketers from spending the time and energy on the search engine, with their market share too large to ignore it has the opposite effect: if you focus exclusively on succeeding with Google, you can be fairly confident that every other search engine will find you acceptable.

Finally, there is the question of toolbox: with such a monumental market share, and the best suite of advertising and marketing tools of any major engine, nearly everyone who dedicates themselves to search engine optimization spends the bulk of their time on Google. This creates a snowball effect: as the massive body of material already developed for Google makes it more attractive for other marketers, who spend their time analyzing Google, and in turn write even more about how to market for Google, repeating the cycle. 

The community energy dedicated to understanding the Google algorithms, the number of tools built exclusively to analyze Google results, and the level of interactivity Google offers its marketers all make it the obvious choice. So, the next time you hear a marketer talking about Google as though it is the only search engine on the planet, understand that this is only because by making their sites perfect for Google, they are not only immediately targeting more than 85% of search traffic, they are also creating sites that every other search engine will likely view favorably as well.
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February 16, 2010



Google Image Management

Once you’ve started to get your Google CV under control, you’ll want to also look at the results that come up on Google Image and Google Video searches. These results may be radically different from your traditional Google CV search, and the last thing you want to show up on an image or video search is an unflattering or embarrassing picture or clip of you. 

The easiest way to get rid of an undesirable image or video is to push it off of the first page of results by getting other images or videos to replace it. While eventually Google and other search engines will use facial recognition software to automatically tag images and videos, for now they rely on things like the Alt and Title tags of an image, and surrounding text. In order to make images you choose come up first, simply rely on tags that hit the keywords you are targeting. 

The great thing about both images and video is that there are a number of free, high-relevance sites you can upload your media files to, and these services all have built in tools to tag the media with the key words and phrases you want. Sites such as Flickr, Picasa, YouTube, Vimeo, LinkedIn, and LookupPage are all great places to post images and videos that reflect well on your online reputation. 

Best of all, Google and other engines tend to weight newer content more highly than older content. That means that if you post a new image or video with the same keywords as an old image or video you want to get rid of, Google will tend to rank your new media more highly than the old. It therefore doesn’t take too much effort to clean up your Google video and image legacy online.

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February 04, 2010



Image representing Google as depicted in Crunc...

As nearly everyone knows by now, Google is one of the most powerful search engines and providers of online tools. When people are interested to know about you or your business, one of the first things they do is search Google. That’s right, your Google CV is the first impression people have of you, so it’s important to know how to manage your reputation in Google effectively. Here are a few tips to get you started:


Know What’s Crawled Before You Sign Up 

Every day dozens of websites ask visitors to register with their names, create a username, and establish identities in online communities. While it’s illegal to share your email with third parties, many websites and social networks have no problem sharing your name or username with Google and you can be sure that many of these websites will be some of the first results on your Google CV.

Before you sign up to a website, check to see if the website is crawled on Google. See what kind of content is showing up and then determine if you should register to the site and what information you can list there.

Keep Track of Where You’re Registered

As people register to more and more websites everyday, it can get challenging to keep track of all the separate accounts and identities that you or your business may have online. If you have a Google Account you can easily sign up for Google Docs and use a spreadsheet to keep track of all your usernames and passwords. This is a highly effective way to make sure that as you establish more online identities, that you’ll be able to update them with you or your businesses’ information easily and not leave any old information on your Google CV.

Register to Websites that Improve Your Google CV


Most people and businesses have an idea of the image they would like to portray online or an image that they’d like customers to associate with their brand. The best way to craft your Google CV is to register to high ranking websites that will improve your online image. Today there are thousands of niche social networks that rank high on Google and can improve your online identity. Some social networks, like LookupPage, rank especially high on Google and are built for helping users create a positive image online. 

Take a Pen Name

While in some social networks, like Facebook and LinkedIn, is it expected that you will use your real name, many websites give you the option to use a nick name or pen name. You should only register your real name to social networks and websites that improve your online image and brand. For other websites, take a pen name or nickname so that you don’t risk having the website connected to you or your company’s Goolge CV. 

Sign Up for Google Alerts

If you have an account with Google, you can register for Google Alerts and get an email every time Google indexes a new page with your name or your business. Setting up Google Alerts is easy, and helps you to know immediately as your reputation is being built online. One tip: Make sure that you place quotations around your name when you are searching or setting up your Google Alert, this way you’ll get very targeted results.
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January 06, 2010



Marketing Yourself Online While Job Searching With the grim economical news coming from Dubai, the job market continues to be a difficult one. The latest collapse of what seemed to be a thriving economy would undoubtedly result in significant job loss, as corporate restructuring will go into affect.

Maintaining a strong Google CV is not only important for one’s online reputation but it can also be a helpful tool when applying for a new job. It has become considerably easier and faster for employees to “Google” someone than to pick up a phone and ask for recommendations.Professionals who maintain a positive business image online would have an easier time impressing prospective employers than people who do not have any web presence at all.

A recent survey by Harris Interactive for CareerBuilder.com shows that researching of potential candidates on social networks by managers and human resource staff, has doubled in the past year alone. A social network such as LinkedIn or a guaranteed visibility online tool such as LookupPage can rank extremely well on search engines and provide an additional positive result when a job applicant is being searched online by an employer.

Creating a LookupPage that highlights the attributes of a candidate as well as provides links to online reports, pictures and recommendation letters can make the difference between being called back for an interview and being looked over. Another advantage of creating an online resume is that it can be accessed at any time of day and from just about anywhere. Finally, LookupPage Pro users receive a unique domain name as well as comprehensive user statistics about who has been searching for them online. This is without a doubt a great online tool for job seekers!

December 17, 2009



Wordpress  If you follow several blogs or even read a blog post every now and then there is a good chance that Wordpress was used in the process of publishing the content you are reading. Wordpress is an open source blog publishing application that is being used on more than 202 million websites around the world. People love to voice their opinions and one way to do that online is by blogging. When it comes to establishing an online presence, a sure fire way to get a Google ranking for your name would be to keep a blog.

The main reason people are drawn to use Wordpress for their blog is the simplicity of use that it offers. Another element that is taken into consideration with Wordpress is how big and popular it has become. Bloggers are interested in improved SEO – search engine optimization for their content. More traffic could mean money in their pocket from the sales of ads or simply the satisfaction of knowing that more people in cyberspace are connecting with what you have to say. 

Google bots are not in the business of missing new and fresh content so Google will not overlook a platform used by millions of users provided unique content is added to each blog on a regular basis. In other words, when people create a web site out of thin air they are often required to submit the site to Google for indexing. This is not necessary when creating a new blog on Wordpress. Google bots will index a new Wordpress blog because it was created on Wordpress and will continue to do so as long as new content is posted frequently. 

Google strives to find the most relevant content possible for every search. This also means that the search engine bots are looking for different types of content. We all receive video and image results for our queries for a reason, people actually clicking on them; otherwise Google would not be presenting them at all. Because Google is looking for anything relevant, it is taking into consideration just about any type of file in cyberspace as long as it relevant to the search query. Blogs in general are very relevant. They are often personal and are updated on a regular basis. A WordPress blog has the potential of ranking extremely high in a person’s Google CV  provided the blog is updated frequently.

December 07, 2009



With the holiday season approaching fast, a best selling toy is facing a serious online reputation problem. A San Francisco based consumer lab named GoodGuide tested the Go Go Hamster, a furry hamster toy manufactured in China by Zhu Zhu and reached troubling results. The findings that GoodGuide reached was that one of the models of the toy contained a high level of Antimony on the toy's nose and hair, which may be linked to cancer, lung and heart problems.

The Go Go Hamster, a small hamster toy that squeaks and runs across the floor became a hit this holiday season partly because of its low price in a difficult economic period. It had already been marked as one of this season’s hottest toys. A speaker for Character Options the distributor of the toy in the UK said only a week ago that the company is expecting to sell north of 600,000 hamsters before the end of the year. The toy that became a hit partly because of its low retail price of £10 was picked up by speculators who assumed the toy would sell out and would fetch a higher price on eBay or Amazon.

Russ Hornsby, chief executive of the firm Cepia, said in a statement "We want to assure everyone already enjoying Mr. Squiggles or other Zhu Zhu Pets, and those planning to purchase Mr Squiggles or another Zhu Zhu Pet this holiday season, that the toy is 100% safe and in compliance with all US and European toy safety standards.” This statement on behalf of Zhu Zhu is a good start but the fact is that the Google Resume for the term Go Go Hamster is currently very negative

What can a business do if it is finds itself in an online reputation crisis?

Zhu Zhu would be smart to address the concerns of its customers in the most direct way possible. It would be of sound strategy to occupy themselves with the people who have already entrusted their children’s health with the company. By addressing the customer, the company is not only showing that it stands behind its product but also that it is thinking long-term and not only about short term sales for this coming holiday season. The company should follow what Comcast and Domino’s Pizza have done in the past and establish a twitter account so that people could contact the company directly and receive answers for their question. This would show the company is tackling the issue heads on and is not trying to bury the story.

Google results
 

December 06, 2009



Last week Google made headlines when it refused to remove a racially offensive image of the First Lady of the United States. Although Google has a firm policy when it comes to removing sites from its search index, claiming they would only take down illegal content or pages that directly violate the company’s webmaster guidelines, the image was removed from Google Image search for the query “Michelle Obama”. The image still appears in Google image search for a more precise description.

Google, on its part has purchased sponsored listing ads explaining that it does not condone these images and that it apologizes if user’s feelings were hurt in the process of using Google. The same sponsored ads first appeared in 2004 when searching for the term “Jew” on Google image search turned up anti Semitic images. Google Spokesman, Scott Rubin said last Tuesday “Google has a bias for free speech “and that hate speech that would result in removal of a site has to attack or advocate attacks on a person in order to be considered as such.”An image alone may not provide enough context to constitute a violation of the policies," he added.

As an interesting experiment, and also our way of telling Mrs. Obama that things could be worse, we recommend doing a Google image search for “George Bush”. For those of us who do not have the connections the White House has when it comes to removing a negative image from Google Image search, we have assembled few suggestions on how to remove negative results from Google Images.

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