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14 posts categorized "Googling"

June 28, 2012



Enhanced Online Visibility


Learn to leverage all Google products to enjoy enhanced online visbility. Google are stepping up to the challenge of being the best in search and with them being the primary search engine provider and top Internet corporation in the world, they have a lot to live up to. With the recent introduction of their social media platform Google+, Google are hitting new milestones as they bring to light the ‘Search Plus Your World’ tool. This search tool is rather different to any other search engine listing, and what makes it so unique is the fact that it can be personalized and tailored to suit you.

An integration of Search Plus Your World into the general Google search engine homepage and search listings will make a major difference in the results that are generated. The main purpose of Search Plus Your World is to cater specific searches to the individual who is actually using Google as a resource. The social search features incorporate tools such as personal results, profiles in search and people and pages. Ultimately, this means that whatever you may be looking for on the Internet, you can find not only content based around the entirety of the web, but you can also discover information pertaining to places in your area, people you know and relationships that are yet to be established.

Personal Results On Search Plus Your World

Personal Results are one of the three tools you can make use of when you get started with Search Plus Your World. This option is very beneficial for anyone who has a Google+ account. Searches on Google are made considerably easier with this tool, should you be seeking out results relating to the opinions of people in your area. For example, if you are thinking of using a particular service but do not want to get too wide a variety of web content results which may not even be relevant to what you are looking for, you can use Personal Results as a way of obtaining truthful opinions from local Google+ users and even photos from Google+ accounts. This is an ideal way of tailoring your homepage to your specifications, and while you will constantly see these results for your general searches, nobody else will.

Profiles In Search On Search Plus Your World

Profiles In Search is the second of the three tools and this clever tool could possibly be the most innovative and valuable way of finding people all over the Internet. Much like the social media site of Google+, where you can search for individuals, you can use the Search Plus Your World option when generating search engine results to get profiles of those you are looking for. For instance, if you are using Google search to locate a particular person named Joe Bloggs, you may be faced with over a million Joe Bloggs. This can waste time and effort, but Profiles In Search will immediately generate an image and profile of a fellow Google+ user in your area. This personalized profile prediction can be done for finding friends or any Google+ users swiftly. This helps people find you and your business immediately.

People and Pages On Search Plus Your World

People and Pages are the final of the three tools created by Search Plus Your World. People and Pages will be completely useful for any individuals who maintain hobbies or enjoy certain things. When looking on the Internet and Google for specific topics on things such as sports, music and entertainment, you can expect to get a list of commonly discussed topics in these areas from appropriate people who have the same interests as you.

An easy interface allows you to connect and join circles with other Google+ users who hold the same interests as you. What’s even better about implementing Search Plus Your World into your daily Internet searches is the fact that in the event you want to remove your personalized view, you can do so promptly. Search Plus Your World is the newly established option for Google+ users to try out as a way of learning what they want to know, in their area of the world. It's ideal for businesses who are looking to make a mark in ranking and to enjoy enhanced online visibility.

 

January 02, 2012



Images
I’ve mentioned in previous posts the importance of keeping on top of updates on a company website and social media like Facebook and Twitter.  There is nothing more devastating to an online brand presence than an outdated and irrelevant web page.  With that said and already established I want to emphasis the responsibility of every company in maintaining the website in an effort to continually build online brand presence.

With the New Year now upon us it is the perfect opportunity for every company to set themselves apart from their competition less dedicated to maintain an online brand presence and update their websites with 2012 information.  This goes far beyond changing the dates on the website.  One would be surprised to realize that the year pops up quite frequently on a website and social media pages.

Here are a few places to check for updating if creating an online brand presence is important to one’s company:

1)      Web Content - The first is the most obvious.  Make sure that all of the web content on a website says 2012 instead of 2011.  This is especially crucial for the homepage which is often the center of any online brand presence campaign.  Even though it is only a few days difference it appears to be a year different to anyone visiting the site.  That equals sloppy and an out of date website.

2)      Pricing Lists - Pricing lists cannot be forgotten!  Most companies update their pricing lists at some point during the year but not always on January 1st.  If the pricing list says 2011 prices it should immediately be changed to 2012 prices.  If the pricing schedule runs on a different schedule than the calendar year it should clearly state the dates, i.e. June 2011 through June 2012.

3)      Social Media – Many businesses are catching on to the unique marketing power and creation of online brand presence that social media allows and advertise specials via Facebook, Twitter or Google+.  At the beginning of the New Year every social media page should be gone over with a fine tooth comb to ensure all the 2011s that need to be updated to 2012 are.

Rather than enjoy a few easy days at the office during the first week of the New Year businesses should take advantage in the usual lull in activity and clean up their online identity.  Building and maintaining an online brand presence takes time and an ongoing commitment to being better than average.

October 12, 2011



Seo services

 

 

As a smart business owner you understand the importance of enhanced online visibility. If you’re not doing business on the internet, then you’re not doing business. From the smallest local owner managed business to global corporate you can use the World Wide Web as a way of selling your products and your services.

Enhanced online visibility is gained by using a static technique, but by investing your resources in proven and measurable SEO techniques. It is important though to define what sort of return you are expecting from having an enhanced online visibility.

Enhanced Online Visibility – Traffic or Sales

Many companies are somewhat disappointed when they embark on an SEO campaign for enhanced online visibility and don’t get an increased amount of sales in the first few weeks. The reason for this is that there is a big difference between the people who sell SEO and the SEO experts and practitioners. If anyone makes a promise regarding time, ranking or results, you should steer well clear of the organization. Businesses tend to see the potential of increased traffic and assume that it means increased sales.

Enhanced Online Visibility – Collaboration in SEO

Search engine optimization is a joint venture between an expert and your company. Business owners need to first understand the aspect of collaboration and a multi-faceted approach to SEO and an enhanced online visibility before reaping the rewards of increased sales. If you’re just looking for a small amount of optimization, tweaking of keywords and some new content, then you will not see an increase in sales. SEO is an ongoing and continual process. If you’re looking for an optimized website then you probably won’t be in the market for a professional SEO company.

A good e-marketing firm is interested in attracting more traffic to your site, or blog and then converting them into sales and that takes a lot of time, effort and a little money. Ensuring that you enjoy enhanced online visibility is the first step towards increasing your traffic. Converting your visitors will require a focused strategy that will be agreed upon by your SEO expert and your sales department. You need to be able to back up what your SEO company is selling or you risk losing your traffic and not achieving your sales.

Enhanced Online Visibility – Start SEO Now

You won’t get anywhere unless you are prepared to lay the foundation with good SEP tools and techniques, excellent content and a strategy that has measurable milestones stretching over a six to twelve month period. If you use a company that provides a professional SEO service and ensures enhanced online visibility, you will be able to ​see an increase in sales and a worthwhile return on investment for your business.

If your website has not delivered an enquiry or potential sale in the past month you need to have a look at your SEO improve your online brand presence to enjoy enhanced online visibility.

October 10, 2011



  Images

 

 

As part of our in depth blogs on creating a sustainable online brand presence we continue with the importance of fresh, optimized content for your website and how to establish your brand as an authority.

Online Brand Presence – Get Fresh

Keeping your content fresh is vital if you want to maintain an excellent online brand presence. The World Wide Web changes every day. You don’t want to spend your time reacting to what other businesses are doing on the internet; you want to create the buzz around your brand and business. If you have fresh content on your website on a regular basis, it is a sign to search engines that your site has something to offer. It will not only give you enhanced online visibility through a higher ranking but will go a long way to establishing your authority on the World Wide Web.

Online Brand Presence through Authority

This is not only important from an online perspective. Your business needs to present its authority to the world from every angle. As part of your online brand presence, your authority is established in a number of ways. The first, of course is by your ranking. A higher ranking means that your site is considered an authority in your specific niche. Of course some sites are ranked higher through dubious methods, but companies like Google will examine your site to see if your authority is real and whether or not you provide a service through your online brand presence. Sites that engage in ‘black-hat’ SEO techniques are penalized by Google for fraud.

The best way to create authority on the internet is to have unique, creative and useful content that has been written by a creative SEO copywriter, not a hack. Keep your website updated on a weekly basis at the very least. Establish links to other sites that are considered to have authority and forge relationships with businesses and sites on the internet that are complementary to yours.

You should be starting to see the inter relation of the elements of SEO and how to use them to enhance your online brand presence. You cannot just concentrate on one element at a time or only perform SEO on certain aspects of your online business. This is why many businesses hire SEO experts to advise them and create a solid campaign of integrated and congruent strategies.

See part 3 of “SEO that Works” for an introduction to the use of social media and technology and how it can have a positive effect on your online brand presence.

 

April 23, 2010



One little known tool offered by Google is their Webpage Removal Request Form. This allows webmasters to request that Google remove pages from their index that contain potentially damaging material pertaining to a brand or personal name. Although Google tries very hard not to police these sorts of things by making decisions about questionable content, they do offer this tool for people who feel their name is being truly besmirched by a website out there.

While you can’t simply request a page be taken down for saying something bad about you, there are four cases in which Google says they will remove a page:

    * If a bank account or credit card number is listed
    * If a Social Security number is listed
    * If an accurate image of a signature is listed
    * If the name of a business or personal name is listed on a pornographic site as a way of spamming the search engine

Of these, the first three are unlikely to come into play for most people looking to manage their online reputation – they represent an altogether different sort of problem. The last reason, however, is not uncommon, and is something everyone interested in brand and reputation management should know how to address.

Once a brand becomes sufficiently popular, it will begin registering on various tracking tools as a frequent search. A number of unscrupulous business people harvest these frequent searches en masse, and build pages consisting of lists of those words as a way to spam Google and other search engines, to draw in unsuspecting traffic. These pages generally forward to a pornographic website, a gambling site, or some other site that may use these black hat SEO tactics.

This can be incredibly damaging to your online reputation, as potential customers or employers may think they are going to a site to learn about you, only to be sent to a pornographic site. These listings may also push positive listings down off the first page of results, burying information about yourself or your brand that you want to be shared.

It’s for situations like this that the Google Webpage Removal Request Form exists. The form allows webmasters to submit a site that has their name or brand on it in a spamming context. Each submission is investigated by a human being, and most are handled within only a few days.

Google does request that people first attempt to contact the webmaster responsible for the spamming, before submitting a request. If the webmaster does not respond, then a request may be made to have the offending site entirely removed from the Google index. If the webmaster does respond, and does remove the offending material, a slightly different request can be made using the same form. This alternate request confirms that the webmaster has removed the offending material, and Google then removes the cache of the offending page, so that only the up-to-date, non-offending version of the site remains available to users.

February 26, 2010



Keyword management, strong title selection, and good semantic tagging will only get your site so far in

Web Links

terms of search engine results. Ultimately, the cornerstone of any good search engine strategy is link building – strong and topical inbound links to your site from other high-relevance sites will do wonders for your search engine placement across all of your keywords. There are many different ways to gain inbound links, and many of the most effective are actually free or cost very little. These are a few of the easiest, and most effective, way to build your links.

Commenting on Other Blogs and Forums

One of the easiest ways to garner links without spending a penny is to simply become active on other blogs and forums that are topical to your subject. Whenever you leave a comment on a blog you should have the option to include a URL, which will point to your site from every comment you leave. In forum posting you will be able to include a signature, which can feature a link to your site. In both of these cases, take care not to be seen as a spammer – make topical responses to the posts or threads, and don’t actively promote your site, just let the link sit there.

Registering for Pages

There are countless sites out there which allow you to create a profile that can include a link to your site. Many of these sites, such as Facebook, Flickr, or LinkedIn, are free, and also have high search engine relevance. Others, such as LookupPage, are built specifically to improve your search engine ranking. These pages act not only as a source of inbound links to your page, but also as reputation management pages, allowing you to create another node in search engine results with content about your brand that you control. 

Including a Blogroll


Other blogs can be a great source of inbound links, as they can be highly topical, and often hold quite a bit of sway with search engines like Google. A blogroll, which generally sits in the sidebar of your blog, allows you to link to blogs you like or have a relationship with. These blogs, in turn, will link back to your site. There are services available which can help put you in touch with good blog matches, or you can simply contact the operators of blogs you think would be a good fit and offer to trade links on one another’s blogrolls.

Writing Guest Posts

One excellent way to get an inbound link from a higher-profile blog or informational site is to contribute a feature to that site. This will give you the opportunity to write in your area of expertise, demonstrating to their readers why they might want to visit your site, but will also give you a valuable inbound link. Even once your feature is off of the front page and buried deep in the archives, the inbound link will remain, and continue to help with your search engine relevance.

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December 30, 2009



Google search is constantly changing. It seems this time around, Google does not share the information with the end user in the same fashion as it did in the past. Let us start with the obvious, conducting a search for the term “Tony Blair” on Google.co.uk and on Google.com yields different Google Suggest results. That is actually understandable but one thing that is slowly being phased out is letting the user know just how many results there are for every suggested term. Searching on Google.co.uk will still inform you how many results there are for each suggestion, but Google.com only lists the top ten suggestions without sharing any metrics.

Google Suggest - Differences

Why is it an issue if Google does not share the metrics with the users? 

Analyzing metrics can often lead to improved performance. If people knew how many indexed pages on Google have a chance of “earning” a Google Suggest spot, than they would try to manipulate these results for personal gain. Google is trying to avoid that but by doing so is eliminating an informative metric from ordinary users. The fact that this metric was available and might not be in the future reduces the quality of the search that people can conduct using Google.

How does Google Suggest affect online reputation?

When searching the term “Tony Blair “Google Suggest picks ten options it deems relevant for the time. Once again, there is no real way to know how Google decides what is relevant at any point in time. It is likely that recent queries as well as trending topics on major blogs and news services have an influence on what is suggested. but the bottom line is only Google knows what exactly dictates what is included in Google Suggest and what does not. Recent searches that we have conducted on both Google.co.uk and Google.com for “Tony Blair” brought negative suggestions along with positive ones. A negative suggestion that appeared on both was the word “antichrist”.

If a high school student is researching the former Prime Minister of the UK for a school report and clicks on Google Suggested results for “Tony Blair the antichrist” there is a chance that these results would rank even higher on future searches, this can have a negative effect on Blair’s online reputation. Blair is certainly not alone in this predicament; Google suggestions for Tiger Woods  are mostly negative nowadays as well. 

October 21, 2009



In a recent blog post on the official Google blog, a blogger was addressing her issues with a photo of that she does not like and that has been posted online years ago and now comes up on image search for her name. We recently addressed how to remove embarrassing images from Google search, and what we suggested is in line with what Google is offering.

The blogger who was writing the piece and discussing what is essentially an online reputation problem is a Google employee . What is unique about the situation is that up to this point, Google did not officially discuss their policy with regards to people proactively handling and improving their reputation on the web. This is news because no one outside of Google really knew where they stood on the issue of online reputation management.

Google essentially says that if a professional or a business cannot have a negative result removed by contacting the webmaster of the site or appeasing a disgruntled client that wishes to harm the reputation of the business, then he or she should create positive results on the web for themselves. These results would come up on search and eventually (and hopefully) will cause the negative result to rank lower.

In the past, we have discussed many ways in which businesses and professionals can achieve better web visibility and control their Google CV. Google is reinforcing these ideas by telling people to be proactive when it comes to their online image. Google recommends countering negative results with positive ones. Some of the reputation tips include asking satisfied customers to reply to negative criticism online and creating an online profile with links to a company website over all improving the ranking for both results.  LookupPage is a great option for improving the web visibility of a professional or a business, and you can check out the LookupPage premium solutions which guarantee first page results on Google, the world’s most popular search engine.

October 15, 2009



In online branding, we spend an extraordinary amount of time trying to send the right message. It is imperative for both businesses and professionals to position themselves online as an authority in their field of choice. When attempting to establish credibility online we often focus more on content and less on the very first impression we make. When executives need to choose one professional over another and the candidates are not physically in front of them, they often go back to each candidate's Google results in order to compare and contrast.

An appropriate photo, along with a business logo, contributes significantly to the first impression that is made over the internet. When researching a professional on the web people initially look for an image and a short bio. The fact of the matter is that a picture is worth a thousands words and in the world of online branding it is no different.

A professional image should be exactly that, a photo, preferably a headshot that is fitting for the profession. The idea is for the picture to present the subject in a natural and confident manner. This image is important because it will be associated with any interaction the professional will be making online.

In addition to a professional photo, a business logo is essential because it is an additional visual aid that helps formulate a professional image. An enhanced profile that has both a professional photo and a logo looks more professional and is more likely to create a positive response. Not including a business logo on a professional profile can be perceived as lack of attention to detail, equivalent to a business card with no logo. Ehud Furman's LookupPage is a great example of a page that has both a professional photo and a business logo.

LookupPage Pro subscribers have the distinct advantage of presenting a professional photo and a business logo on their LookupPage. Pro members also enjoy top rankings on the LookupPage Directory where their logo shows up as well, increasing their traffic significantly.

To update your professional image and upload a business logo:

  1. Signup / Login to your account
  2. For uploading a professional image, click update "My Personal Details". 
  3. For uploading a business logo, click update "My Business details". 
  4. Choose a file to upload and click save. 

If you are a Pro user, add a link to your business website which will be associated with your business logo. 

September 14, 2009



Cv

The internet and more specifically Google, has turned into the most popular source of information in the Western world for a number of reasons. Most of us own a computer or a smart phone that could take a query and answer it in seconds, accordingly convenience is a top reason. We no longer have to walk to the library to look something up or call the movie theater for show times we simply search online. The reason searching online is so effective is because it also provides us with accurate information in most cases. As perceptive Internet users, we are becoming better at separating the good and mostly accurate content we find from the junk.


Because search engines constantly index new material on the web, we keep turning to them in the hopes of finding the most relevant information out there. We search potential dates and employers to get an initial understanding of whom we are dealing with and so does everyone else.  


People work hard to present themselves in the most professional way possible on resumes. Employers however, often turn to the internet in order to search for things people would leave out of a resume. An online background check could either validate the claims made on the resume or at times expose the potential employer to a side of the applicant that he or she did not want to present.


People do not fully realize that they have control over their Google CV. “Googling” yourself is no longer the act of vanity but a personal responsibility one has to accept in order to tackle any negative results that may come up. Creating a LookupPage with background information about you could easily become a positive result an employer would find at the top of Google and other major search engines.  

August 03, 2009




 
Triple indented listings are multiple results from the same website on a search engine results page. They are usually associated with internal linking done well and the optimization of several of your site pages for the same search term. Until now you could only get double listings or multiple Google Sitelinks for your website. Recently a few triple indented listings have been spotted on Google results (They must be experimenting with that feature). This is a big deal because it essentially allows one website to show up on about a third of the results page and is a step before being approved for Sitelinks.

Here is an example of triple listing we spotted a few days ago for the LookupPage Blog:
Triple_listing
 

This is big news for online reputation management, since many businesses and professionals would love to have this kind of exposure on organic search. But how does a website reach these results?  It takes both skill and patience. Being able to get the initial page indexed on the search engine is a great start. Writing additional content that deals with the same topic on several of your site pages and linking these pages increases the likelihood that the search engine will bundle the pages together.

Using LookupPage can also certainly help a business or a professional create multiple listings on search engines and establish a better Google CV.

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February 26, 2008



You can call it the Google background check revolution and it’s happening right now worldwide. We are all somewhat familiar with this new form of background check that is putting our core philosophies to the test. Can we actively permit information which is often unreliable, contextual, and circumstantial to play a prevailing and decisive role in areas such as federal government, recruitment agencies, employers, colleagues,future employees, business, immigration, and justice departments? It is hard to resist the temptation of using the world’s leading search engine to search for information that would have normally involved human factors for decision making.  When we start using search results that are based on algorithms to substitute for our own cognitive processes in essential every day processes, then it starts to blur the line between human vs. machine.  The ethicality of Google checks which are doing more than just raising questions, are also starting to challenge the very core of issues such as ethics, rhetoric, aesthetics, privacy, and authorship.


For those of us who are self-assured that the web will find nothing to ‘testify’ against us on a professional, academic, or personal level, then think again. While the Fair Credit Reporting Act (FCRA) governs an applicant’s rights when scrutinized by consumer reporting agencies, many others are left unprotected such as illegal immigrants that are screened by businesses, or future employees who are never given a fair chance because of circumstantial information found on the web, or how Facebook is being used by employers to search an applicants background, or how law enforcements turn to social networks for incriminating information such as credit checks, criminal background checks and more. Recently, a three-panel judge ruled that it was okay to use a Google background check to rule against a previous federal employee. The list does not end here, and along with it are countless issues that are reforming the way we define our individual rights, privacy, and censorship.  The rules of how to use Google as a background check tool yet to be decided.


While we cannot always protect ourselves from public scrutiny or criticism, you can be sure of one thing - that there are effective means to ensure that you put your best foot forward in every situation.  At LookupPage we are focused on helping your promote yourself the right way on the web. We understand how information on the web can be disingenuous and misleading, and when it comes to your name or professional reputation, there are no chances to be taken. Your name and the information associated with it can either open doors of opportunities on many different levels of success, or it leave us blemished.  At LookupPage, we make your name uniquely yours and help you stay one step ahead at all times.

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