How familiar are you with the following popularized neologisms?
Self-searching, vanity searching, ego-googling, auto-googling, self-googling, and googling yourself.
Let’s assume that at one point or another, you have come across these phrases on the web. The truth is, we hear about them so much, but what does it all really mean? What can we understand from the context and phrasing of these words?
Interestingly, according to the Digital Footprints Study by Pew Internet & American Life Project, 42% of people acknowledge that they have googled themselves at one point or another and are aware of their digital footprint on the web. But we’re not the only ones who google our names, which raises the question – what do others see about you on the web? The same study showed that 37% of people search for information about a person’s professional background, making it the second most popular search criteria on the web.
With so many people searching information about other individuals, and us googling our own names - how many people are actually taking the first steps to creating a permanent place on the web? The answer: few. The Digital Footprints Study indicated that only 3% of people monitor their online presence regularly.
Perhaps now, it’s easier to understand the phrase ‘vanity-searching’ which seems more appropriately suited to a type of search that returns results that are not representative and relevant to who you really are. With this very principle in mind, LookupPage was created to provide you with a tool that helps you promote your name on the web when it’s being searched, and manage the information people see about you.
In today’s world where everyone is vying for a permanent place on the web to brand themselves, it’s easy to understand that your main priority is to look for something simple to do the job. That’s what LookupPage is aimed at doing. We pride ourselves on helping business and individuals make the most out of their name with a simple 3 step registration process.
After you create your LookupPage, you’ll say goodbye to vanity searching and welcome to your new web presence.
