8 posts categorized "Internet Sensations"

December 29, 2011

For a while now all the experts have been throwing out suggestions on how to increase rank on search engines.  Incorporating video into one’s website or online brand presence is just one of the ways to do this.  Many people are confused by how to do this and intimidated by the thought alone and therefore avoid it in lieu of simpler methods of increasing online brand presence like starting a Twitter account.

We understand the intimidation and would like to simplify the process for all those companies that wish to improve their online brand presence but have yet to step into the exciting world of video.  Before setting up the webcam and shooting the first movie every company should understand exactly what how powerful YouTube is and what it can do for their online brand presence.

A Picture is Worth a Thousand Words

And words are worth quite a lot as well which is why YouTube is such a great marketing tool.  By combining both companies are able to give customers a behind-the-scenes look at their company.  Companies can use video to offer tutorials for products or service, show new items before they’re available or introduce new employees and showcase their talents.  Regardless of what a company posts on YouTube about their company the result can only be positive and encourage an online brand presence.

Engaging Customers through YouTube

Some of the most successful advertising campaigns in the past few years have been run entirely by a company’s customer base.  Coke threw out a challenge to their customers to create unique videos portraying interpretations of Coke’s newest marketing slogan and awarded prizes to winners.  Other companies have followed suit and encourage new and emerging artists to post their videos with casting votes for their favorites.  Through this subtle product placement a company can grow a larger customer base and increase their online brand presence.

Including YouTube Videos in the Company Blog

Anyone these days can embed a YouTube video into a blog making it a wonderful way to increase rank on search engines, engage readers and break up the monotony which afflicts many blogs.  Whether it be an interview, a how-to guide or a funny video by adding it to the company blog it will aid in building the company’s online brand presence – guaranteed.

While YouTube might be a little daunting to those not familiar with creating videos it is a necessity in today’s marketing world.  Any company not yet utilizing the website should spend some time exploring YouTube checking out what the competition is doing because chances are the competition is already using it and increase their online brand presence.

September 21, 2011


A new portal to increase your online brand presence has finally been released to the world. Savvy internet marketers and businesses have already tested the power of G+ and will be making use of the new social network to create more online brand presence for the products and services.With beta testing finished, Google opened their G+ social network to the world on 21 September 2011.

To date, the G+ admin have been quite strict on the use of G+ as a business tool but the worldwide launch will allow users to set up business pages and product pages. Although this has been tipped as possible competition for Facebook and Twitter, the two giants of social media, clever marketing people will think of it as another avenue to create online brand presence for the business.

Having an online brand presence is a vital part of marketing and the power of the internet should always be used. This is especially important for small business owners who don’t often have the resources and the time to invest in advertising on a large scale. The use of social media and business networks has been the saving grace of small and medium businesses in the recession.

If you create an effective online brand presence, it is possible to market your products and services to millions of potential customers without having to invest a huge amount of money.

Online Brand Presence: Keep Your Reputation Intact

It is not always easy to create an online brand presence using social media, and it is very important that you manage your online reputation as carefully as possible. If you are using your personal reputation to promote a business, you need to make very sure that everything you post on the internet is congruent with the services and products that you offer as a business. Managing your online reputation is a key area where businesses often struggle. Remember that everything that you post on social networks becomes part of the public domain. Be careful about what you post, blog or write about in case it has a detrimental effect on your business.

With G+ you are able to carefully position how you share posts and manage your online brand presence and reputation quite easily. Many small business owners are turning to professionals to ensure that their online brand presence is enhanced by their online reputation.

May 04, 2011


There are many different ways to do public relations online, but real-time public relations is a whole new ball-game. While press conferences have become more popular online, today will mark the first ever real-time performance of a play!

A remake of a Shakespeare play, Much Ado About Nothing, will become the newest social media experiment and will bring facebook fans together to view the play. This real time experiment is also a great way for the two founding organizations to generate positive publicity, reach out to new potential supporters and bring attention to the important issue of privacy -- especially on facebook. 

According to Read, one of the sponsoring organizations, this is the plot synopsis:

Much Ado is a romantic comedy that showcases villainy at its most vicious as an innocent girl’s reputation is damaged by lies and deception. The play also features the memorable characters of Beatrice and Benedick, who start out at each other’s throats and then act out a romantic plot of their own.

In addition to showing the play online, the group has created facebook profiles for each of the characters and gives them an online persona for fans to interact with. This is a great way to fictionalize facebook and a new way of using social media -- always exciting and buzz worthy for online users and a great way to build a positive reputation online

Lastly, the project asks users to be super interactive and change their facebook news feed settings to show posts from all your friends and pages -- this will insure that users get the "full theater experience" and is a great way to insure that their message will get into other supporters news feeds. 


July 12, 2010

One of the best ways to get your message out to your target audience is to hold a virtual press conference. Virtual press conferences give businesses the opportunity to communicate with their virtual community in real time. The live broadcast gives followers the opportunity to feel that they are, or can be, a part of something real.

Take the virtual press conference held by Tiger Woods, for example. Woods' online press conference drew over 683,000 viewers who tuned into see and hear Tiger Woods speak about his latest reputation management scandal, back in November. Or, more recently, the live trial of Lindsay Lohan, which aired last week drawing a record 2.3 million viewers. The trial gave fans and foes alike the opportunity to see Lohan in action and make up their own mind about the starlet and her sentence.

Virtual press conferences can also give viewers the opportunity to interact with you and your company in a moderated space. For example, viewers of the recent Lohan conference were able to participate in a poll which drew over 800,000 responses. Since the poll was organized by Lohan's representatives, the questions were written in a way that garnered support for Lohan and created a participatory experience for her fans. In addition to polls, virtual press conferences also can provide online viewers and online journalists the chance to ask media spokespeople questions -- making it more like old fashioned press conferences, just with a much broader reach. 

Even if not a lot of people attend your virtual press conference, the footage can be posted to YouTube, Vimeo or other online networks for viewers to watch afterwards. They can also be sent out in newsletters and posted to your company's blog or website -- making them a long time part of your company's media campaign and reputation management strategy.

November 23, 2009

Workthing+ Workthing+  is an online service that gives jobseekers everything they need to manage their career in one place. It provides essential tools and advice that previously were only available to senior executives.

The Digital Development Director for Trinity Mirror's E-Recruitment businesses and a digital media expert, Gareth Lloyd talks with us on what makes Workthing+ so unique and how web visibility can affect a job seeker’s chances of landing a job.

What differentiates Workthing+ from other recruitment web sites in the Trinity Mirror Digital Recruitment group? 

Workthing+ is much more than a recruitment website. It’s a comprehensive service for jobseekers, offering the kind of structured career search support that until now have been prohibitively expensive to unemployed people looking for work. We are not paid by recruiters advertising vacancies – our clients are the candidates themselves, so candidates are our sole focus.
Of course, we’ve also got over 50 job boards in the Trinity Mirror Digital Recruitment portfolio with over 4m registered candidates and 500,000 applications per month. Overall, we have a substantial presence in the market.

Workthing+ was launched approximately 5 months ago, how do you feel the job market has changed during this time?

The job market seems to have stratified to two extremes. There are an increasing number of people who have been out of work for many months – long-term unemployment is a real concern. And then there are other areas where candidates are really in short supply, and good candidates are being picked up really quickly. 

We’ve seen candidates who claim to have done thousands of applications, and then wonder why these are not resulting in interviews. Workthing+ is all about helping smarter candidates get ahead of the game – helping them understand that being a jobseeker is a job in itself, and that job probably requires a very different set of skills to those they would use in their normal job. The challenge for jobseekers is accelerating their jobsearch – and that means quality, focus and structure – rather than ‘spray and pray’. 

One of the biggest changes over the past 5 months is that jobseekers are starting to realize that they can’t always succeed on their own, and that generic advice and support from the Job Centre is just not enough to make a difference.

In what way would you say Workthing+ clients are different from clients of other online recruitment services?

Firstly, our clients are the jobseekers not the recruiters – so our responsibility is to help the jobseeker in whatever way we can.  There is no doubt it takes time and effort to find a job, and we are open and honest about that: Workthing+ members have to put a lot in, and if they do, they get a lot out. It’s the opposite of those job boards that allow candidates to do an easy ‘1 click’ application – as though that’s all it takes to get a job. So, we appeal to the more serious jobseeker, someone who is willing to invest in their job search and career.

Are you guys happy with the rate in which subscribers are finding new jobs?

All the indication from our exit polls and other data indicate we have got a good strike rate. Now, there’s a grey area where we can’t be certain if a person got a job because they were a Workthing+ member, or whether they would have got the job anyway. Our members like and continue to use the service – we have a 70%+ renewal rate each month – and the feedback in terms of success rates is good.

What would you say is the biggest issue that job applicants struggle with when searching for a new job?

Candidates simply are not experts in the recruitment market – hopefully they don’t make a career out of looking for a job! Even if they are expert in their own field, they don’t understand how the process works and how recruitment consultants, HR departments and employers operate. So they don’t know what to expect and how to take control of the process.

How important do you think it is for a job applicant to have positive results come up on a Google search for their name?

Extremely. Any misrepresentation of your name or other negative results could be the difference between being offered a job or being passed over for someone else. Not only do these results need to be positive, they need to be accurate. Having some positive professional results is a good validation for a future employer that you are who you say you are, and you know what your CV claims – it’s virtual reference-checking.

Will having no results on Google ever become a deterring factor for an employer?

Most substantial employers would expect professional hires to have a relevant online presence, and would be confused if you had no web presence. Everyone who’s ever been online has a digital footprint – whether they realize it or not. The way I like to look at it is there’s no excuse for ignoring your online presence any more than ignoring what you wear to an interview. There’s a lot that can be done for free, requiring minimum time and effort. And for the more senior professional, services like the premium LookupPage offering are a valuable way to take control of your online presence. 


Gareth LloydGareth Lloyd

Digital Development Director, Trinity Mirror

Gareth is the Digital Development Director for Trinity Mirror's E-Recruitment businesses, managing over 50 recruitment websites. His career includes company directorships and C-suite roles in listed companies, fast-growing owner-managed businesses and as a director in a leading global consultancy firm. He has spent half his media and advertising career in Sydney and half in London, and has specialised in e-recruitment and digital media for the past 6 years.

August 13, 2009

The internet has the capability to turn an ordinary citizen into an international sensation overnight and of course, do wonders for your online visibility. In fact, one of the most exciting aspects of the web 2.0 revolution is the ability for content to go viral with the click of a button. Our past subjects, Susan Boyle and Clare Werbeloff are testimony to that.

Viral sharing of this nature has been greatly utilised by businesses and marketers who wish to gain from the ability to extend a campaign and easily (and cost-effectively) reach a wider audience. But this week’s subject, Jill and Kevin’s Wedding March proved that this viral phenomenon can also have important implications for philanthropic giving.

Jill and Kevin decided to tie the knot this year in a ceremony that challenged the conventions of a traditional wedding – with a choreographed dancing entrance by the entire wedding party to the song “Forever” by Chris Brown.

This delightful viral video has been making its rounds on the internet and has accrued 19,332,842 views on YouTube to date – making Jill and Kevin popular household names. The idea behind this viral phenomenon was not for them to gain personally, but when they were met with such a positive response, they decided to direct it toward gaining support for their charity of choice – the Sheila Wellstone Institute. This charity organisation is dedicated to ending domestic violence toward women and children. In the wake of the video popularity, the couple has set up their own website - - where their worldwide supporters are able to donate and find out more about the cause.

Jill and Kevin’s off the wall and entertaining wedding dance illustrates the ability of viral videos to serve as useful tools for charities and non-profit organisations as they can easily spread information and awareness for a cause. The reputation of this dynamic couple has been cemented in history and will hopefully be a turning point for charities and organisations to take advantage of the web 2.0 revolution to bring about more positive change.

June 18, 2009

Clare Werbeloff was the cause of much online buzz after the 19 year old Australian girl recently gave a fictitious, but all too convincing witness account of a shooting at King’s Cross.

Also known as Clare the King’s Cross Bogan (bogan being an Australian slang term for lower class), her racial account of the incident, Aussie twang and pretty face sparked much online discussion and debate.

YouTube Views to date: 141,381

Such is the spirit of the Internet; the raw Channel Nine footage of the interview went viral as soon as it hit YouTube, with countless video responses, remixes and parodies being created. Clare, naturally, asserts that her fabrication and choice of words were meant as a joke.

Clare’s Career: Chk-Chk-Boom

BuzzNumbers, an Australian social media monitoring service, said in a blog post about Clare that she’d created $200,000AUD in advertising on Australian websites and social networks alone – after only one week.

Clare’s ad-lib attracted a flurry of public appearances, branded merchandise, job offers and news interviews (the premeditated kind) as well as one more unforgettable meme for online community to share.

Love her or hate her; it seems the public have chosen to put Clare in their spotlight. “I’m not sure what happened, I didn’t see what happened with the shooting,” Clare later stated in an interview on A Current Affair.

From a 19 year old girl – to an Internet sensation overnight, such is the power of the World Wide Web.

June 11, 2009

Today we are launching a new feature that will look at how the internet has turned ordinary people into sensations. We’re starting off with a really well known example to kick things off:

From a life of relative Scottish anonymity to cultural icon and internet superstar, Susan Boyle shot to fame in 2009 after appearing on the hit reality TV show, Britain's Got Talent.
The spinster spent most of her adult life looking after her sick mother, with brief employment as a trainee cook. After some vocal training and much time spent singing in church and local pubs, Susan’s beautiful voice was destined to be noticed – even if only at the age of 47.


YouTube views to date: 4,665,009

Susan intrigued audiences with her quirky personality and child-like demeanour. But when she began to sing "I Dreamed a Dream" from Les Misérables, the studio audience fell silent, followed by a standing ovation.

10 million viewers were at home watching the show, but the amount of resulting YouTube hits within a short time greatly outweighs this. The crowd favourite (the world over), it was surprising when Susan placed second in the final round of the talent competition.

The popularity of Susan Boyle is a great example of how the Internet can affect personal branding and accelerate the dissemination of culture. The public continue to show an ongoing interest in her personal life – as was the case when she was treated for exhaustion after the talent show final.

With an inconceivable amount of publicity behind her (both offline and online), Susan’s career beyond the Britain's Got Talent reality TV show is secure.

We’ll be bringing you more internet sensations and illustrations of how the internet can effect your reputation over the next few months – so keep an eye out for them.

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