4 posts categorized "Interviews"

December 04, 2012


7158921905_0414d34929Considering that many employers utilize the internet for a good portion of their recruitment, it may be time to boost your online visibility using digital assets rather than a traditional resume. You need to make sure that all of your online profiles present you in a way that is professional and employable. If you're looking for a new job or a change in career, take a few minutes to have a look at your online profile and make sure it's professional and gives the best first impression for prospective employers.

What Do Prospective Employers Look For Online?

The very first thing you need to do is Google yourself. If you find positive information, images and profiles - that's great. If there is anything negative, you need to institute damage control immediately. If there is nothing about you online, it's just as bad an image to present to a prospective employer. You must ensure that you have, at the very least, a LinkedIn profile and many people have a professional Google Plus profile as well. You may also want to consider a Visual CV if you're looking for an online tool to present an all-inclusive online CV or resume.

Remember that it takes some time for your profile pages to show up in search, so give yourself plenty of time to boost your online visibility.

Facebook Privacy Settings 

One of the first places that employers 'check out' is Facebook. You absolutely have to ensure that your Facebook profile is professional and that a prospective employer will not find anything untoward on your page. This applies to photos and images that you have been tagged in by friends, so go through your social media pages carefully and set your privacy levels so that your online image is professional and friendly.

You may consider this an invasion of privacy and your freedom of speech. It may seem unfair to have to temper your 'voice' on social media, but statistics show that nearly 45%s of all employers use Facebook to pre-screen applicants and they make decisions about hiring based on your activity on social media.

It really pays to spend a little time polishing up your online profiles when preparing for job interviews; it could be as important as your CV or your interview.



August 28, 2010

As we've seen before, there is immense power to strengthen your brand and reputation by holding a virtual press conference. Now, entertainment is taking social media and virtual outreach to a new level by making the Emmy Awards social. As Mashable reported earlier this week, the 2010 Emmy Awards will be equipped with Twitter, UStream and yfrog to bring a virtual real-time experience to audiences world-wide. But what are the elements that can make this event a success?

1. Live Twitter Messages

The Host Jimmy Fallon is going to be receiving live tweets during the Emmys -- making him accessible to thousands of fans who want to ask questions or chime in about their opinions of the Emmy awards. Fallon may then use these tweets during his introductions and bring virtual commentary to the Emmy awards, making it more democratic than ever before. In addition, NBC will also be taking requests for red carpet inquires via Twitter and reaching out to celebs that virtual viewers want to hear from right on the red carpet.

2. Live Back Stage Cameras

Want to know what's going on backstage? NBC and CBS are going to have live cameras set up so that viewers will always know what's going on behind the scenes. This adds a unique element to the show, taking the stage behind stage and allowing for everyone to have a back stage pass to all the action. The network hosts hope that this will increase their ratings and encourage people to visit their websites, becoming more familiar with their brand and finding new ways to love the Emmys.

3. Real Time Red Carpet

In addition to having the ability to Tweet to the red carpet, fans and show hosts at the red carpet will have an online place where they can share their pictures and videos of all the stars decked out and glamorous on the red carpet. This will also provide a place where people can comment about their favorite stars dress and vote if what they are wearing is "hot" or "not" -- another way to bring democracy and participation to the Emmys that's never been seen before.

The goal of this new social media Emmy Award strategy is to engage fans in a new way. Today, many network televisions are finding that their views are down and that people are more likely to tune in online than on the television. This has led them to change their engagement strategy and to involve their fans in creating the Emmys. This type of strategy can also be used at events for your business or personal brand, meetings and conferences to give your customers and potential clients more ways to interact with you and participate virtually. Since so many businesses today are based online, it’s important that you find ways to reach your base and to give them an experience with your virtual reputation and brand no matter where they may be in the world.

February 11, 2010

Lindsay LohanIn days of yore, when reporters were writing articles they had to make dozens of telephone calls to track down celebrities and their public relations representatives to get contextual quotes. However today, reporters have started taking quotes for their articles directly from the web--making it more important than ever that high profile individuals know how to craft their online reputation and use social media to their advantage. 

While it’s easy to imagine how this new type of reporting could get out of hand--tweets taken out of context and facebook posts altered for articles--these powerful new online publishing platforms also have the ability to help set the record straight and be effective crisis management tools.

Take the case of celebrity Lindsay Lohan and her x-girlfriend Sam for example. When RadarOnline, an online celebrity gossip magazine, published an article about Lindsay’s x-girlfriend beating and chocking her, Lindsey took the web. She tweeted, "This is become a bit much...Samantha R never raised a hand to me. I've never said she did. Enough is Enough. Focus on more important world issues." Shortly after publishing this tweet, a more popular news source, US Magazine, picked the story up and published her tweets online--allowing Lindsey to set the record straight.

By having an established presence online, Lindsay Lohan was able to communicate directly with her fans and the reporters always following her every move. She no longer has to wait for someone to contact her and write a favorable story because she can use twitter, facebook and other social media to connect directly with her fans and set the record straight. In addition, Lindsay’s tweets also created the space for Sam, her x-girlfriend, to respond publicly and now the two have a unified public presence denouncing RaderOnline’s accusations.

While it is possible to manage your own online reputation, as Lindsay did in this case, their are also many services that help celebrities and high profile business people set the record straight. For example, by registering for LookupPage, users have the ability to create a webpage with positive content and track who views their profile online. In addition, LookupPage has one of the highest rankings on Google, so every user that signs up can be sure that their positive profile will be at the top of their Google CV, an accessible place for internet reporters and followers.   

November 23, 2009

Workthing+ Workthing+  is an online service that gives jobseekers everything they need to manage their career in one place. It provides essential tools and advice that previously were only available to senior executives.

The Digital Development Director for Trinity Mirror's E-Recruitment businesses and a digital media expert, Gareth Lloyd talks with us on what makes Workthing+ so unique and how web visibility can affect a job seeker’s chances of landing a job.

What differentiates Workthing+ from other recruitment web sites in the Trinity Mirror Digital Recruitment group? 

Workthing+ is much more than a recruitment website. It’s a comprehensive service for jobseekers, offering the kind of structured career search support that until now have been prohibitively expensive to unemployed people looking for work. We are not paid by recruiters advertising vacancies – our clients are the candidates themselves, so candidates are our sole focus.
Of course, we’ve also got over 50 job boards in the Trinity Mirror Digital Recruitment portfolio with over 4m registered candidates and 500,000 applications per month. Overall, we have a substantial presence in the market.

Workthing+ was launched approximately 5 months ago, how do you feel the job market has changed during this time?

The job market seems to have stratified to two extremes. There are an increasing number of people who have been out of work for many months – long-term unemployment is a real concern. And then there are other areas where candidates are really in short supply, and good candidates are being picked up really quickly. 

We’ve seen candidates who claim to have done thousands of applications, and then wonder why these are not resulting in interviews. Workthing+ is all about helping smarter candidates get ahead of the game – helping them understand that being a jobseeker is a job in itself, and that job probably requires a very different set of skills to those they would use in their normal job. The challenge for jobseekers is accelerating their jobsearch – and that means quality, focus and structure – rather than ‘spray and pray’. 

One of the biggest changes over the past 5 months is that jobseekers are starting to realize that they can’t always succeed on their own, and that generic advice and support from the Job Centre is just not enough to make a difference.

In what way would you say Workthing+ clients are different from clients of other online recruitment services?

Firstly, our clients are the jobseekers not the recruiters – so our responsibility is to help the jobseeker in whatever way we can.  There is no doubt it takes time and effort to find a job, and we are open and honest about that: Workthing+ members have to put a lot in, and if they do, they get a lot out. It’s the opposite of those job boards that allow candidates to do an easy ‘1 click’ application – as though that’s all it takes to get a job. So, we appeal to the more serious jobseeker, someone who is willing to invest in their job search and career.

Are you guys happy with the rate in which subscribers are finding new jobs?

All the indication from our exit polls and other data indicate we have got a good strike rate. Now, there’s a grey area where we can’t be certain if a person got a job because they were a Workthing+ member, or whether they would have got the job anyway. Our members like and continue to use the service – we have a 70%+ renewal rate each month – and the feedback in terms of success rates is good.

What would you say is the biggest issue that job applicants struggle with when searching for a new job?

Candidates simply are not experts in the recruitment market – hopefully they don’t make a career out of looking for a job! Even if they are expert in their own field, they don’t understand how the process works and how recruitment consultants, HR departments and employers operate. So they don’t know what to expect and how to take control of the process.

How important do you think it is for a job applicant to have positive results come up on a Google search for their name?

Extremely. Any misrepresentation of your name or other negative results could be the difference between being offered a job or being passed over for someone else. Not only do these results need to be positive, they need to be accurate. Having some positive professional results is a good validation for a future employer that you are who you say you are, and you know what your CV claims – it’s virtual reference-checking.

Will having no results on Google ever become a deterring factor for an employer?

Most substantial employers would expect professional hires to have a relevant online presence, and would be confused if you had no web presence. Everyone who’s ever been online has a digital footprint – whether they realize it or not. The way I like to look at it is there’s no excuse for ignoring your online presence any more than ignoring what you wear to an interview. There’s a lot that can be done for free, requiring minimum time and effort. And for the more senior professional, services like the premium LookupPage offering are a valuable way to take control of your online presence. 


Gareth LloydGareth Lloyd

Digital Development Director, Trinity Mirror

Gareth is the Digital Development Director for Trinity Mirror's E-Recruitment businesses, managing over 50 recruitment websites. His career includes company directorships and C-suite roles in listed companies, fast-growing owner-managed businesses and as a director in a leading global consultancy firm. He has spent half his media and advertising career in Sydney and half in London, and has specialised in e-recruitment and digital media for the past 6 years.

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