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28 posts categorized "LookupPage"

October 04, 2010



It’s not enough just to put your content in a social network, on your blog or in twitter and expect people to click – you have to know what type of content is going to get people to take action and adapt your “hook” for the platform you are using. In this article, we’ll discuss three of the main places that people put hooks for content – facebook, twitter and emails. Each type demands a different type message to inspire people to click, so you have to think strategically with every word that you type.

Facebook

Facebook is the most interactive place that you can place a hook for your content. There are several different ways that people can interact with your content – like, comment and click. While this can be good to give people options about how to respond, it can also be distracting. Depending on what you want your readers to do, you have to think about what kind of hook you write. If your goal is to get people to click on the content, and exit facebook, you have to make your hook enticing. If you want people to respond in the comments, your best off if you create an open ended question for people to respond to. On the other hand, if you want people simply to like your statement, make sure that it’s something that inspires people to think, “I like that.” If you study facebook carefully, and the successful hooks you’ll notice what type of content gets likes, comments and clicks and be able to create successful hooks for your links.

Twitter

Twitter is one of the most difficult places to write your hook to your link. You only have 140 characters to express yourself and to inspire people to click. On the other hand, it is very focused, so if you want people to click your link, there really is no other option. There is no distracting like or comment, so people will be most likely to click the link if they find you 140 characters to be interesting.

Email

Email gives you the most space to express yourself. If you have a series of links that are related to each other, writing an email gives you the chance to write a series of compelling sentences to lead people to links. On the other hand, it’s important not to make your emails too long, as today people are flooded with emails and only spend a few minutes scanning your message. This means you should make your hooks short and sweet and disperse your links throughout your message.

If you think wisely about how to get people to click your link and what to put in your hook, you’ll be much more successful at getting people to read your messages and interact with your content in the way you want. This is the best way to build your online reputation and to improve your personal and business brand. Think about the content and the form that you how you will be sharing it to make the most of your message.

June 28, 2010



Traditional Media vs. Online Reputation Management

Years ago, companies and high profile individuals hired public relations representatives to make sure that their messages were getting out to the public via the print press. Being someone’s PR representative was a tough job, you had to be well connected to media personal and shmooze with them on a regular basis in order to get your stories published.

Today everyone has the ability to publish their stories online for the whole world to see in a just a few minutes. And while that is a tremendous new power that companies and high profile individuals are discovering, it’s still important that you incorporate the wisdom from PR professionals.

Write About Events and Happenings

Keep your readers up to date on the different events and appearances related to you, your company and your brand. Post photos, videos and captions, share related articles on your PR blog -- keep the conversation going and keep your brand in people’s minds. This is the best way to make headway with your blog, to connect and create new fans and followers and most importantly, to make sure you message is getting out.

Keep Up with Comments

Before you launch your blog, you need to decide if you’re going to let people comment. Some people are afraid that comments will open the conversation up to negative feedback, however disabling comments and cutting off the conversation can be even worse because it doesn’t give you the opportunity to communicate with your fans or followers. Consider opening your comments, moderating them and responding effectively when necessary.

Let Fans / Critiques Connect with You

Connect your readers to your other online identities -- perhaps your facebook fan page, LookupPage profile, or Twitter account. No matter what it is, make sure that your readers can leave the blog and visit another place that supports your brand.


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June 24, 2010



This week the NYTimes ran an article entitled "Online Bullies Pull Schools into the Fray". The article detailed if schools should be held responsible for cyberbullying between students. While the school provides an institution to hold responsible for bad cyber behavior, most schools argue that they aren’t responsible for what happens in cyberspace. In the real world, there isn’t any institution to hold responsible for bad cyber behavior. Most people and companies either have to fend for themselves, or hire a high quality reputation management company to improve their online reputation.

LookupPage is a reputation management company that provides tools and services to individuals and businesses looking to improve their online presence. Here are 8 reasons why LookupPage why we think that LookupPage is great and can help you combat cyberbullying:

  1. LookupPage provides users with a unique way to provide the public with accurate information about you or your business
  2. Our unique online profiles put you in control of your online reputation
  3. Our People Lookup and Business Lookup help you create strong trackable brand and online presence in major search engines like Google, Yahoo and Bing
  4. Provides you information about who is searching for you online
  5. Allows you to link to your other online identities, websites and articles of your choice
  6. Is simple to use for both individuals and businesses
  7. The most basic version is free and you can upgrade and use one of the professional packages for nominal fees
  8. You can register to use this reputation management tool today

Using LookupPage is a great way to combat cyberbullying and to make sure that you have a strong online presence that is reinforcing your brand and business in a positive way.
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June 22, 2010



If you have a blog or article that you'd like the world to know about, you have to do your best to market it online and get people talking about it. There are several ways that you can market your articles and blogs online to attract new people to your brand and improve your online reputation. One of the best ways to do this is by submitting your blog or articles that you write to social bookmarks sites.

Digg is one of the largest social bookmark sites online, covering a range of topics from news and sports to current events and technology. As a site with thousands of inbound and outbound link, it has an extremely high rank on Google and can help bring your site to the top of the list. To submit your page is extremely simple, all you have to do is register for a free digg account, submit your url and see you’ll see your website or article show up on one of the top pages.

The second part of digg, or other social bookmarking sites, is the ability for other people to be able to “like” or “digg” your submission. This means that if other people like your article or web page that your submission will quickly start ranking at the top of the social bookmarks page, getting you increased traffic, links and weight in Google.

In addition to digg, there are several smaller social bookmarking sites like Choowawa.com or niche related social bookmarking sites. You can easily find social bookmarking sites related to you or your brand by searching on Google. Most of them work the same way, with free registration and easy ways to submit your articles or web pages. This easy, online marketing trick can quickly get your article or website to the top of Google with little effort and increase your page rank with healthy links for your online reputation.
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April 28, 2010



There’s a relatively-new, and highly troubling trend in domain name squatting that can affect you and your business quite negatively: personal domain name squatting. While in the past it was relatively common for domain name squatters to buy up high-profile company names, in recent years it has become more and more common for these same people to buy up domain names that are the full names of important executives and key personnel at large companies. These sites are then promoted so that they show up on the first page of a Google search for the name. Then the company attempts to sell the domain name for a hefty fee, essentially extorting the personnel or their parent business in order to regain control over their online reputation.

Now, it’s important to realize that this very likely violates ICANN’s code of use, specifically section 4b, which states that someone has registered a domain in bad faith if: “(i) circumstances indicating that you have registered or you have acquired the domain name primarily for the purpose of selling, renting, or otherwise transferring the domain name registration to the complainant who is the owner of the trademark or service mark or to a competitor of that complainant, for valuable consideration in excess of your documented out-of-pocket costs…”

The thing is, while this has become a relatively cut and dry issue when it comes to actual trademarks, helping to push back the tide of domain squatters, or at the very least making it easy for business to regain their trademarked domains, in the case of personal names the language is a bit more murky. While it seems apparent that registering a personal name of a high-profile person for the purpose of reselling it to them at a huge profit would violate the principle of this rule, in practice it is much more difficult to show someone was operating in bad faith – after all, thousands of people may have the same name, unlike a registered trademark, which is explicitly protected by statute.

Once someone has access to your full name as a domain name, they can do quite a bit of damage to your personal brand. Google and other search engines give a great deal of weight to domains that are formed entirely of a search phrase when determining the results for that phrase, so even with minimal SEO a domain that is your whole name will likely show up near the top of the search results. At its most benevolent this will mean anyone searching for your name will find a parking page, which reflects poorly on you; at its worst the site could forward to pornographic material, material that reflects poorly on you, or a competitor.

Of course, there’s a very easy way to guard against this sort of squatting: either hire a reputable reputation management company, or go out and register the domains that reflect your personal brand in any commonly-used permutations. With the extremely low cost of domain registration, this is an investment that will pay off for years to come.

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April 22, 2010



Online profiles are a powerful tool in managing one’s online reputation. Because many of the sites that allow users to create their own profiles are well established, with a great deal of weight with search engines, the short amount of time it takes to set up a personal profile can be an incredibly efficient way to get a listing on the first page of search engine results, assisting in managing one’s brand.

Amazon.com Profile

Amazon.com is one of the most trusted sites on the internet, from the perspective of search engines. It has literally hundreds of millions of links pouring in from across the web, updates constantly, and has been around since 1994. It’s hard to imagine a more search-engine lucrative site, and thankfully all of this power can be used to help manage one’s online reputation.

The site actually gives users a number of different ways to get their name on a page, making it ideal for online reputation management. The easiest way is to create a personal profile. Users can create a profile under their Real Name or under a Pen Name; in either case the user’s identity will be verified by using a credit card, helping to guard against identity theft.

To create a profile, one need only log in, and click the Your Profile button underneath the upper search bar. The profile features the real name prominently, as a page title, a header tag, and as many times as one wishes to list it in the content of the page. This, combined with Amazon’s search engine weight , makes it an ideal vehicle for optimization to grab a first page listing for reputation management. A link can also be attached to the profile, giving a strong inbound link to another site used for reputation management.

LookupPage Profile

LookupPage is another excellent site that can be used to build a front-page listing for reputation management. Unlike Amazon and many other older sites, LookupPage is actively designed to get listings on the first page of Google for their clients. This means that a LookupPage profile is optimized explicitly for this purpose, and has an extremely high probability of yielding a front page result.

A LookupPage profile features not only personal information, but also links to sites of the client’s choosing. The service also includes analytics so that users can see what searches led visitors to the profile page, how many arrived, and other important data to help analyze what people are looking for.

Finally, LookupPage offers a Pro level which includes a number of premium features. These include inclusion in a LookupPage directory, a direct messaging system, and a higher level of optimization.

Social Media Profiles

Virtually any modern social media site allows users to create profile pages of varying degrees of comprehensiveness and be used for online reputation management. Even at their most minimal, these pages still allow for multiple listings of a person’s name, and at more advanced levels they may allow extensive bios, embedded links, and more, all helping one to better manage their online reputation.


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April 14, 2010



One of the issues when it comes to search engine optimization (SEO) brand management is how to overcome bad press released onto the news websites. Such negative press may find its way to top ranked positions on the leading search engines for product and company names, so if and when this does happen, what can be done to combat such situations? It is possible to push down the ranking of negative comments on all search engines and here are some top tips on how to achieve this through good online reputation management:

1. Compile a list of your search keywords - including common misspellings and abbreviations. Keep in mind that people often shorten brand names when communicating via the social web, such as sites like Twitter who only allow a specific number of characters in each update.

2. Be active on online forums and any other websites which offer you the chance to post your profile. Always make sure that your profile name corresponds to the search term you wish to promote, and that you can fully control the content on that website.

3. Organize a Skype interview or Podcast relating to the search term. It is important to make sure that the client interviews in the most positive of terms and that the interviewer posts online to as many different websites as possible.

4. Create a Google alert for your targeted search term and Google will send you a message every time your keyword is searched.

5. Write articles and press releases around the subject matter you wish to promote - make sure you upload them to networking sites likely to bring traffic and attention to your search term.

In other words, utilize all and every online opportunity to promote your search term and keywords.

Using the services of LookupPage will not only ensure that your online presence is strengthened but for a minimum cost, you can enjoy your own personal domain to be promoted on the first page of all major search engines. For example search for "Oxford Car Service" on Google to see an example page.

To start benefiting from this upgraded service follow these simple steps:

1.     Sign up to LookupPage.
2.     Click the "My Account" tab.
3.     Click on "Upgrade/ Renew your Subscription" link.
4.     Choose the "Pro" package and purchase.

Now start to manage your online reputation for a safer and more confident future!

March 25, 2010



My social Network on Flickr, Facebook, Twitter...

With the growing importance of social media activity to a brand’s online reputation, it is becoming more and more imperative, especially for larger businesses, to watch what your employees are doing on Twitter, Facebook, and other channels of public communication. Of course, this is not to suggest that you should spy on your employees, or watch their private correspondence – all that needs be watched are those communications that are publicly available, as these are the messages that can be syndicated in real-time search and find their way out into the world in a way that can damage your brand.

Social media has become such an integral part of many people’s daily lives that they hardly even think about what they’re posting. Status updates complaining about something a boss did, tweets about a new product launch that hasn’t yet been announced, or venting about a product that isn’t working and is running behind schedule can all cause serious damage to your brand, with no malicious intent on the part of your employees. 

Having a Social Networking Agreement for your employees to sign is a good first step to managing your messaging. In it, spell out exactly what is and is not acceptable behavior in terms of discussing their work and your brand. If there are any gray areas, delineate these carefully, and set aside someone in your organization who employees can contact to check with to make sure something is appropriate. This simple step can help employees be more conscious of how they discuss their work online, and can save you a lot of grief down the line.

To protect yourself more carefully, it’s a good idea to monitor major streams of communication, such as Facebook updates and Twitter, for your brand or phrases related to your brand. This is a good idea generally, to see the buzz that’s out there, but it will also catch comments employees might make, which you can more directly deal with. Many businesses set up special RSS feeds to track their employees’ public updates, so that they can scan them throughout the day and make sure nothing critical is getting out, or hire specialized reputation monitoring professionals to insure that they know who and what is being said about their brand.

Integrated software, such as Social Sentry, will automate the process of following employees and tracking their updates for anything relating to your brand. This helps filter through the white noise, and makes it less of a direct invasion of your employee privacy, only notifying you when a status update has raised a flag according to pre-determined conditions. In addition to statements directly about your brand, many businesses also find it useful to monitor their public employees, to ensure that their behavior in social networks reflect well on their business. The last thing a good brand needs is for a VP of marketing to release a series of drunken ramblings on Twitter days before meeting with an important client. By taking a proactive approach in screening your employees’ activity, you put yourself in a position to intervene quickly and mitigate any damage that might be done by casual tweets or updates.
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March 10, 2010



A typical search engine results page

Inbound links, or links that direct people to your site from other sites, are one of the cornerstones of a strong online brand. Not only do they drive traffic directly, they also influence how much weight your site carries with search engines, helping to bolster your online reputation. Many people take a passive approach to inbound links – if they appear, great, if they don’t, they don’t worry. Others work hard at getting new links, but are only aware of the links they directly solicit.

Build Your Link Reputation

Most people don’t realize that by failing to monitor inbound links, you’re actually missing a great opportunity to reach out to supporters, increase traffic to your site and build your Google CV. The internet is built on a model of reciprocity, and many people regularly check their outbound links to see if the link is reciprocated. If it isn’t, they may cull those links to make more room for people who will link back to them. Knowing when a site links to you allows you to decide whether it is a link you want to pursue keeping, and gives you the chance to take the steps necessary to keep it. Knowing when new links come in also gives you the opportunity to reach out to those people and, if necessary, ask them to improve the link text to best help your search engine relevance.

Collect Data About Your Links

There are two main classes of inbound link monitors: standalone software and web services. Both has their merits and flaws, but as both have costs associated with them, most people choose to opt for free web services. Using a web service gives you portability, and ensure you will never have downtime – rather than having to remember to open a program to check your links, it is done for you every day and you receive an email giving you an overview of new links gained and lost.

Develop a Linking Strategy

You can then use this data to develop a weekly strategy. Look at the new links you’ve gained, and visit the sites they came from. Decide whether you think that site has search engine relevance or traffic relevance for you, and if so how valuable it is. Find the context in which your link appears, and see if you think there is anything that could be improved – maybe it should go to a different page on your site, or have different link text. Then find contact information for the site operator and write them an email thanking them for the link to your site, informing them you have put up a reciprocal link (if you felt it was worth it), and if necessary asking them politely if they would mind updating your link information slightly.

You will also be informed when links to your site have disappeared. In these cases, if the inbound link was from a source you cared about, you’ll want to send an email and ask why they removed the link to your site, and whether there is anything you could do to reconcile the situation. If they decide to leave your link removed, you may wish to remove any outbound links you have to their site, as these one-way links may negatively impact your search engine rankings.

Use LookupPage Services

At some point, you may want to hire a team of professionals to manage your link reputation. LookupPage has a team of advanced SEO and linking professionals who know exactly which content to promote and how, greatly improving your link reputation. LookupPage also helps individauls and businesses get first page rankings on major search engines, under unique domain names.To start benefiting from our expertise, upgrade to our plan for professionals and follow these simple steps:


  1. Sign into your account (or create a new one).
  2. Click the "My Account" tab.
  3. Click the "Upgrade / Renew your subscription" link.
  4. Chose the "Pro" package and purchase.

We look forward to helping you manage your online image and reputation to ensure a safer and fully enriched online future.
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March 04, 2010



We at LookupPage are delighted to announce the latest upgrades available for LookupPage users.

Personal users can now enjoy the added benefit of being free to promote their business address details and a Google map on the same page at no charge.

Google Maps For LookupPage Users

In one simple step, by logging in and clicking on the update button next to “My Business Details” you are invited to add important information for potential clients. This service has been eagerly awaited by many of our customers and we feel sure that this will provide added value to your site.

In order to fully promote your business it is recommended to upgrade to our Pro package whereby you are able to edit your profile freely, adding a logo, business information and links at will. To upgrade simply follow these 4 easy steps:
  1. Sign into your account.
  2. Click the "My Account" tab.
  3. Click the "Upgrade / Renew your subscription" link.
  4. Choose the "Pro" package and purchase.
We hope to see you take advantage of this new and improved service and will be bringing you more news on online image management soon.

March 01, 2010



The truth is, online reputation management has been important for some time. But it’s really in the last year that people have caught on to how truly crucial it is to landing and keeping a good job, and to keeping a brand untarnished. In 2009 a wide range of new applications appeared to better assist people in managing their online reputation – not coincidentally, 2009 was also the year that the social networking platform went truly mainstream. While in 2008 these platforms were still to some extent the province of the highly tech-literate, by 2009 it had become virtually unheard of for people not to have an account at least on Facebook, and sites like Twitter also became pervasive parts of the business world.

Even before this sea change, however, online reputation management was already critical. In 2007 the Ponemon Institute performed a comprehensive survey of businesses, and discovered that more than half of the businesses polled used the internet to screen potential employees. A similar study reported a third of all businesses used a basic web search to see what information came up first on applicants. These numbers have continued to grow. 

At the same time technologies like Twitter and Facebook continue to encourage people to share more and more information about themselves. While these technologies offer some great opportunities for online reputation management, they also have the danger of allowing people to share information that would not be appropriate for a potential or current employer to discover. Uploading pictures of a wild night, posting angry missives about a past employer, or demonstrating undesirable viewpoints in a blog post might all seem perfectly reasonable in the moment, but in the long run they can damage career prospects, and even result in a lost job.

There is a growing awareness that what is said on the internet does not, in fact, stay on the internet. There is a dawning understanding that things posted are permanent, and can be found by anyone. These realizations have provoked the need for some way to deal with lapses in judgment, the innocence of youth, or simply changing desires and expectations. If things cannot be easily removed or shut off from a public search, some alternative measure is needed to minimize the chances that someone important will stumble upon them, or discover them while searching.

Online reputation management attempts to solve the problem using the tools at hand. By maximizing the visibility of positive materials, either pre-existing or contrived for this sole purpose, less desirable material is buried deep in search results, far beyond where most employers will ever look. It is a simple and elegant solution, and one that is becoming more and more necessary as more employers turn to Google and other search engines to vet candidates.

So while the need for such tools certainly existed prior to 2009, the understanding was not yet fully there. 2009 was less the year online reputation management was discovered, and more the year most people caught on to how critical it is to securing a good job, and maintaining positive reviews at an existing job.

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February 23, 2010




Twitter Reputation Management

Twitter is an incredibly powerful tool not only for getting the word out about your personal brand, but also for tracking discussion about your brand, be it your business or yourself, online. Millions of users are constantly tweeting away about everything imaginable, and sometimes their tweets will be about you or  your business. Learning to track Twitter can not only help you understand what your clients are looking for, but also identify any problems they might be having. Recognizing and fixing these problems immediately, without even having to be contacted, is an incredible strength.

Twitter Monitoring Services

There are many different Twitter monitoring services out there, but one of the most effective, and completely free, services is Monitter. The interface for Monitter is robust, but can be used simply by entering your brand name into one of the three search bars. A long list of every tweet using that phrase will then appear, and it will auto-refresh roughly in real time. 

Using Monitter to the Max

Monitter

To truly leverage Monitter, however, you’ll want to take advantage of the fact that it has a built in RSS feed for every search. This means that you can integrate Monitter with an RSS feeder to effectively be updated every 90 seconds on any new tweets that reference your brand. This is an incredibly effective way to manage your online reputation, as it allows you to catch problems as they arise and address them quickly and efficiently.

Monitter has many other features as well, including widgets that you can embed into your site. This means that any tweets that reference your brand will be immediately replicated on your own site, giving your customers a central place to view information about you as it comes in off the wire. And while Monitter is free, it still offers a wide range of robust features.

CoTweet Advanced Keyword Monitoring

CoTweet

A more extensive Twitter monitoring suite can be found in CoTweet, a platform built for businesses to interact with their customer bases. CoTweet allows you to build an account that constantly tracks a large number of keywords and phrases, so that you can catch every possible mention of your brand. CoTweet can then send you updates in many different ways, and at the frequency you request. CoTweet can be used with multiple accounts, and in addition to Twitter monitoring features it includes the ability to schedule tweets, thread conversations, and a number of other functions to help you more seamlessly manage your Twitter reputation. 

Successful Brand Monitoring

By using one of these, or any of the other free Twitter monitor services available, you will be able to keep a close eye on your presence on Twitter. This is important for everyone from the small personal brand to the manager of a large company, as it allows you to take care of small problems before they become large, and to shape your online reputation actively.

Interacting with your users, clients, and potential customers via Twitter means more than just waiting for them to tweet you directly, it means being proactive in solving their issues and reaching out to contact them after they express an interest in your brand. With a good Twitter monitor service and reputation management sites like LookUpPage, you will have the tools you need to always be well informed and to continue improving your reputation online.


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