Many small businesses have established blogs to help increase online brand presence but are still confused about how using links to build online brand presence works. In short, search engine algorithms look at a lot of criteria when determining how relevant your blog or website is when ranking. One of the elements they look at is how many other websites view your blog important enough to link to it on their site. This is called a linkback and is one of the best strategies to increase your online brand presence. There are many strategies that can be used to increase linkbacks to your blog but the easiest way to do this is to simply ask.
To be successful in asking another website or blog to link back to your blog you need to first do your research and determine what sites will be the most beneficial to you and your online brand presence. Perform some Google searches using your primary keywords to determine who your competitors are. Once you know who they are check their websites to make sure they are a brand you want your brand associated with.
Assuming they are look for places within their blog or website that a link and reference to your blog would benefit. For instance, if they are discussing a topic that you cover in a blog post it is the perfect place to linkback to your blog. Also, look for places within your blog or website that you can link back to their website or blog.
Once you’ve done the research and have specific places to link both to your blog and you to theirs you need to initiate contact. While online brand presence might deal with the realm of the internet there are times to contact humans via voice. This is one of those times. Calling and speaking to a representative of the business is the best way to get results. Explain who you are and what your company does. Commend them on their website and ask if you may have permission to link their blog/site to your content and share where in your blog it would be appropriate.
Most people will have no problem with this. After they agree to that mention that you found a place on their website/blog where a link to your blog would be beneficial. Do not demand reciprocity but hint. If they say they will add a linkback to you send an email verifying the ‘deal’ and include an HTML ready link so they can simply cut and paste it into their web content.
This link building strategy does not always work but takes very little time to execute and costs nothing. When looking for ways to increase online brand presence using your blog you must be creative and assertive. Linkbacks are one of the best ways to build an online brand presence and the appropriate amount of effort and time should be spent doing so to help your brand succeed.