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70 posts categorized "Online Brand Presence"

September 25, 2012



Can Blogs Build Online Brand Presence

In a technological world of tweeting and status updates, social media networking has become the e-marketing buzzword, but what about the humble Blog? Can blogs be leveraged effectively to guarantee an increased online brand presence? Blogs,as a medium of communication that can have tremendous value to the small business owner and can be used as an effective marketing tool.

Effective Use of Blogs for Online Brand Presence

A blog is a web page on the internet that consists of short posts on different or specific subjects. The material is updated frequently and the information is more than likely to be presented in a chronological fashion. Since 1999, the weblog community has grown from a few thousand users to a worldwide community of over 100 million. Divided into two general categories, blog are either personal, much like a journal, or business related which is when they are a tool for corporate communications and to establish an online brand presence.

The Advantages of Having a Business Blog for Online Brand Presence

  • Business blogs can be used to connect with a much wider audience of potential customers. They are used to drive traffic towards a business website and are an excellent way for being able to share information with people on a global platform.
  • Business blog software is easy to use. It is a matter of a few simple clicks to be able to post the information that you have directly onto the blog web page. The three most popular blog software companies are Wordpress.com, Blogger.com and Typepad, all offering valuable software for the business blogger.
  • Blogging is cheap. In fact, it’s almost free. If you are a small business owner, you might not have the time to learn how to write the programs needed to keep a website up and running, and sometimes the cost of hiring a web designer and developer is out of reach. Blogging means that the business can have an important web presence for a few cents per day. It will get your business name out onto the World Wide Web and if you team it with some clever social media networking, you can have as much influence as any website.
  • Share your knowledge. Business blogs provide business owners with the opportunity to share their expert knowledge in their sphere of business. It is a way of adding value to the products and services that a business offers, and if you do have a web site and are able to set up cross-links then you will be increasing the traffic to the website, quickly and effectively.

A business blog can be one of the most powerful marketing and networking tools that your business can use. It will give you a valuable online brand presence and over time, the blog will develop a following of readers who will always be interested in the latest news and developments in the industry.

The best way to develop a loyal readership if to have regular updates. They do not have to be daily updates, but they should be posted at regular intervals so that people know when to check back for new information. If you are just starting out then you can even do a blog post once a week, just ensure that it is always on the same day, so people who come to expect it won’t be disappointed when they log in to your blog page. You can always up the frequency later as it gains momentum and you have an established online brand presence.

September 03, 2012



Images


When a business starts to look for a way to ensure increased online brand presence, they need to make sure that they have a ‘social’ face. A good internet marketing strategy means taking every aspect of your business and making sure that it is optimized for the web.

Online Brand Presence Is Not Just Advertising

Online businesses can no longer afford to use social media as an advertising strategy for increased online brand presence. Today, you need to make sure that your social media strategy covers a lot more than a quick sales message which is overtly promotional. You need to make sure that all of your divisions and employees speak with one ‘social voice’. The most important factor when you want to start a successful social media marketing campaign is to have a cohesive social message.

Any online marketing campaign needs to start by talking a look at your core business and your brand identity. Identify the way your brand speaks to the market place and what has worked successfully for you in traditional marketing as a way of attracting new clients and retaining old ones. What type of message do you send out to the world? You need to make sure that your internet marketing message reflects your business brand.

Look at your target market, look at where you do the most business and make sure that your message is going out in the right places. An industrial business offering services to other businesses will be far better served by using LinkedIn than Facebook. These little factors have a great impact on where and how effectively your online brand presence message is received.

One of the keys to a successful online brand strategy is consistent and regular communication. Not only will this help your ranking, especially if you are blogging, but it will ensure that people can rely on receiving information from you regularly. Your tone and style must be consistent with the message as well as your brand to be truly effective as part of an online marketing strategy. Never underestimate the power of social networks and the immense value that they can add to your business.

Keep your message concise, consistent and have great content that has been optimized by a professional ORM before you hit the social media dance floor. It pays to have a little bit of savvy behind your message and any online reputation management company who is planning your strategy will have the tools, data and creative team to ensure success.

August 28, 2012



Social-media-tools-


Social media optimization is the key to increased online brand presence. If it’s on the internet; get it optimized and that includes making sure that you are on Facebook, Twitter, Pinterest and a host of other sites. You need to make sure that you’re on target, effective and consistent. Your business tactics and marketing will not work online if you’re not using social media optimization tips to get it done properly. To get conversion rates and traffic to your website, you need to specifically optimize all the marketing you implement to benefit your business. By constantly focusing on these ways to accelerate conversion figures, you can construct strong leads and recurring sales.

Boost Credibility With Social Media Pages

Social media websites are a popular resource for people to turn to, as a way of communicating with friends, family and work acquaintances. There are great possibilities for marketing and gearing attention towards your business on these sites. The only way to do this though, is to have a desirable level of credibility so that potential and interested consumers will want to spend time visiting your profile. You can increase your credibility and online brand presence by integrating social media optimization into your business web page, as well as live streams from social media sites such as Twitter. This will make other people who visit your site have a higher trust level with you, as they can see you have a major social media following.

Constantly Improve Your Social Media Content

You cannot optimize just once and hope for the best. Look at your social media web page and look at your business web page. Both need to be constantly updated and improved, so that people can see you are consistent and current. Personalize and tailor your landing pages so they are enticing and professional. This will ensure a frequent flow of visitors, increased online brand presence and potential conversions for your business. Post updates and links on your social media sites, as well as interactions with your followers as a way of establishing bonds and a good attitude.

Your leads are the people who will be most likely to have an interest in your merchandise or services, and when you continuously increase the growth rate and diversity of these leads, the success potential for your business has no boundaries. Put the time and effort into utilizing social media optimization to track down new and interested buyers, as well as those that you could possibly sway. Appear friendly and as though you really have something to offer those who view your social media page. Get your message across to a target market and this will allow word of mouth to spread for your business. Do not forget to encourage lots of interaction on social media so that others will want to learn more about your company, outside of social media or your business website.

Social media optimization makes sure that your message is heard by people who are interested in what you have got to say. That’s the optimal way of doing business online and increasing your online brand presence.

August 17, 2012



Images
One of the biggest obstacles that we face in building an online reputation is the ability to provide continuous exposure without overwhelming our audience. Bombarding people with images and advertising can be effective, although it can also be detrimental if the delivery does not appeal to the intended audience. Building an online brand presence is not much different in that we want consistent exposure online; however we never want to appear too invasive either. There is a fine line between the two, and one of the most effective ways to ensure you are not being invasive is to allow your audience to “opt in”. Not only is this less invasive, it provides a more qualified base for future marketing efforts too.

This can be achieved in many ways. For example, many websites offer RSS feeds, where users can subscribe to news feeds and alerts from that website. This is an example of an "opt in" strategy where users willingly make the decision to receive updates and new content. Another example would be a social media site like Twitter, where users decide whose comments and updates they will follow.

When it comes to building an online brand presence, one of the most effective ways to do this is by offering newsletters. The online newsletter is an example of an "opt in" service, and it’s one that is incredibly powerful given the control you have over content. It’s a great way to push content to your audience and at the same time it provides you with the constant exposure you are looking for.

Equally important is the quality of the content you provide. If the content you provide is both valuable and informative, people tend to remain subscribers for far longer. Over time you develop a reputation with your user base, enhancing both trust and your online brand presence too. It also builds up a great deal of loyalty in your base, providing an excellent platform for further market research or marketing drives.

There are online newsletter services which will help you manage your newsletter delivery. Companies like Mailchimp and Aweber provide a mix of free and paid services, with easy integration into your online profiles, blogs and websites.  Building an online brand presence with newsletters should be considered if you are looking to engage with customers and potential customers over the long term

 

 

August 15, 2012



Enhanced Online Visibility


If you are starting to market your business on the internet, you may want to get some of the best online brand presence information from offline sources. One of the best ways is to perform a survey. From your budget to the audience you are aiming your business and services at, you need to make sure that every element is incorporated and every section covered. A survey is something that every business will benefit from, old and new. When you are in the early stages of your business creation a survey will give you a good idea of what your potential clients are looking for.

Make Sure Your Online Brand Presence Is Strategized

Not all customers or web visitors fto your business will tell you how they feel. More often than not, this is because they never have the outlet to do so, rather than them not having the confidence to tell you. Opinions really matter and without opinions, it will be difficult to make improvements and gain insightful feedback from your loyal customers. By offering an opinions section on your page, you can get comments from people with truthful answers. It may be worth naming everyone as anonymous, so that nobody feels pressured into giving their name. Use these opinions and grow on them to expand in your business and entice more customers, much like many big brands have like McDonald’s, Adidas and Ford have.

With the opinions you have received from the surveys and customer feedback, you can then work to add new services. You may feel a bit uncertain about including particular services into your work, because you might think that customers will not like them. A great way to get your head around this is to either include a section on the survey regarding services the customers would like to see in the near future or alternatively, you can create a survey based solely around the service you would like to implement. This is a sure fire way to get advice that will guide you in the right direction for your business, both online and offline.

Expand Online Brand Presence With Customer Service

The most important part of any business will be customer service. Customer service is something that will play a big role in your business reputation as it will lead to positive reviews and comments as well as social media 'sharing'. A customer service survey will show you the areas you need to improve on, better ways to interact with people and also, if you hire people you can pay attention to how they are helping your business grow.

Feedback from your market is one of the most important ways of making sure that you maintain and even increase your online brand presence. If your clients think that you're actually listening to them, half the battle is won.

 

 

August 10, 2012



Small-business-2
Building your small business brand is just as important as building a massive corporate reputation. With the right brand message, your business has a competitive advantage and added online brand presence. So, ask yourself the following questions to begin the process of building a successful brand:

  1. Who is your customer? The first thing you need to do is understand your target market. Describe the person who you view needing your product or service. Is your perfect customer a male or female, a person with or without a full time job, or someone in a particular income bracket? Does s/he have kids? Where does s/he live? Identify the customers who you want to deal with, and then begin building your brand around that person. It's important to know who your content will be aimed at online. Increasing your online brand presence needs to be targeted and focussed.
  2. What are your customer’s needs? Once you know who your perfect customer is, you need to list all of their needs, including all of the reasons why your product or service will help satisfy their needs. For example, if you have a home daycare business, does your perfect customer need detailed feedback on what their child did that day, do they need extended hours for late meetings or a long commute, or do they need to know that their children are in a learning environment? Understanding your customers’ needs will help you build your small business brand in a way that makes you the obvious choice for your customers.
  3. What makes you remarkable? What can you say about your business that’s different from your competitors? In order to be remarkable, you need to do something really special. In the same home daycare example, could you consider offering a more flexible schedule? Most institutional daycare centers are open from 7:00 AM to 6:00 PM. What if you offered customers a fee based on the number of hours they actually need? So, families who need care from 9:00 AM to 3:00 PM would pay less than those who need care from 8:00 AM to 5:30 PM. What if you offered evening or weekend care? Would that make you remarkable? Think about what do that’s special and different and your brand will stand out.
  4. What messaging targets your customer’s needs and highlights what makes you remarkable? Once you describe your perfect customer and identify your competitive advantage, you need to develop messaging that focuses on how you can meet your customers’ needs in a unique way. You need to do something different and more valuable than what every other business in the industry is doing, or your business will just fade into the background. Maintaining your online brand presence on the internet needs constant work.
  5. What is your company’s voice? Is your company fun and whimsical, or is it serious, professional and knowledgeable? It’s a good idea to make a list of 5 adjectives that describe how you want your business to be viewed and then make sure your messaging and brand (including your writing style) is portrayed in a tone that reflects those adjectives.

The exercise above should take you just a few hours, but it will be invaluable as you build your small business brand to make sure that your online brand presence is working for you. 

 

August 06, 2012



Seomoz-increased traffic
Your online visibility can always be improved and there is always work that can be done to make sure that your business brand is getting the most visibility and reaping the rewards. The best way to see where you need to improve is to use analytics to highlight your strengths and weaknesses. There are a number of excellent frre tools that you can use to check your ranking and your traffic. 

 

SEOmoz.org For Online Brand Presence

SEOmoz.org is a website that a lot of people are now using to check their ranking and to gauge the effectiveness and ROI of their SEO efforts. This site enables you to check your rankings, so that you can figure out how well you are performing. This is especially useful for if you want to overshadow the competition, because you will be able to find out who is ranking for a particular keyword. If the keyword you are searching was once dominated by someone else and is now dominated by you, it is obvious that you are doing something right. If your rankings are lower, you should make an attempt to improve on your efforts.

Sitening.com

If you are new to SEO or run a small business, you may want to consider Sitening.com as a free tool to use. This site provides you with a detailed list of SEO-related components. These components are focused on what can be improved for a website and this is a fantastic way to learn about what you are doing right and what you could improve on. If you are on the move, it is possible to use this site on your cell phone, so long as it supports PDF documents. These updated PDF documents will then act as a source of inspiration, so that you can make changes and tweak certain areas of your website or your content to make it search engine friendly.

Firefox For Enhanced Online Visibility

If you use Firefox for the Internet, you could benefit greatly from SEO for Firefox. This tool is also free of charge and because it links in with Firefox, you get a clear indication of how well you are doing in getting work to the top of results with the Firefox web browser. Acting as an overview of your work, SEO for Firefox will provide you with SEO details such as the page rank, the domain age and the cache date, allowing it to be used for other people’s sites as well as your own.

Maintaining your online brand presence is essential for maintaining traffic and your conversiona rate. Enhanced online visibility doesn't come about by accident - the harder you work at it, the better reputation your brand will have online.

 

 

 

July 29, 2012



Online brand presence through SEO


SEO stands for Search Engine Optimisation and using SEO for online brand presence means that your information can be marketed more successfully and aimed at the customers who are really looking for what you have to offer.  SEO content for brand management is becoming increasingly precise, complex and targeted to allow for the increasing sophistication of search engines and a knowledgeable audience.

Good brand managment ensures that that your material is well placed in search engines. This not only gives the target audience a quick, definitive response to their search, but also, through the use of carefully placed words and phrases, offers your material to a wider audience.

Online Brand Presence For Reputation Management

Your online content covers a large amount of websites, articles, ezines, press releases and newsletters, using your website to produce content which will link back to your product and reinforce your site on search engines. Your online brand management team should also cover a variety of social media sites such as Facebook and Twitter, and for target blogs which will further enhance your website’s visibility in searches by potential clients. The text for your site must be instantly appealing to your target audience as well as containing a high level of keywords for search optimisation and your content must be written with a careful attention to the tone and clarity of your website information. Taking the time to learn from you about the tone and audience for your site will allow you to create engaging content for enhanced online visibility.

We recommend the use of blogs and a full reputation management strategy that keeps your blog fresh, informative and active. Your should identify other blogs which are read and used by your target audience and use them to further market your material by the use of comments and cross links. Your blog postings should include links to Squidoo and Hubpage, as well as posting images which can also be tagged for search engine optimisation. Commenting on blogs is a very useful form of SEO for increased online brand presence and you should make thoughtful comments on your blog postings, or get a professional to write your blog content for you; research shows that target audiences can be won over or turned off by blog comments, and your aim is always to maximise your audience potential.

You should craft content specifically to attract more customers to your product, and to ensure it is seen by the widest audience, yet remais specific and focussed on what you can deliver.It will maximise your potential through its content and its specific keywords and phrases and by targeted cross links will raise your profile and optimise your online brand presence.

 

July 01, 2012



Online Brand Presence On Forums
Internet marketing for increased online brand presence does not have to be limited to website design and tweets.  Smart companies understand the value of forums and realize that there is no easier way to reach their target audience and increase online brand presence than by becoming actively engaged in forums.  Of course, there are a few rules to follow which make forum posting more difficult than typical internet marketing campaigns, but if it’s done right the reward is great.  Posting does not an overnight success make.  Making one’s product known in forums is part of an internet marketing process of recruiting new customers as well as maintaining current ones. 

Create Online Brand Presence In A Community

Forums are a very intimate form of internet marketing and if done improperly will cost a company potentially many customers.  No spamming is allowed.  Choose topics that pertain to a product and stay on topic.  This cannot be stressed enough! Shameless promotion of one’s product will only result in being banned. Forums can be a way to find specific audiences ripe for your product’s market and actively promote online brand presence.  Treat posts with care and consideration and remember that being involved in a forum is being involved in an online community.  Do not abuse that privilege.

Look Beyond The Obvious

Do not avoid forums that do not allow links.  Of course linking a product or website to every post is a great internet marketing strategy to promote one’s products, but there is more to gain in a post than getting a web address out there. By posting interesting information companies build credibility in their product. Look for ways to subtly promote a website.  Many forums allow a link in the signature. 

Do Internet Marketing Right From The Beginning

Forums can be a wonderful tool in a company’s internet marketing toolbox.  When done in the correct fashion new, informed customers are attracted to one’s website and product or service.  When not given the proper respect a company’s credibility is ruined, something most companies cannot afford to do.  If investing money in internet marketing companies should be really to commit 100% to see the full results.

Before one gives forum posting a chance, companies need to make sure they are able to devote the necessary time to properly integrate themselves into the forum.  By being productive and useful members leaving intelligent posts a need will be created for their product which will ensure increased online presence.

 

June 26, 2012



Tips for online branding


Your online brand presence should not be left to chance when you want to utilize the internet as a business tool. As an entrepreneur who is serious about doing business online, you know just how important it is to have a recognized and trusted brand that your customers and potential customers can relate to. Branding on the internet is just as important as branding offline, but you'd be surprised at just how many businesses don't have a cohesive online brand that is promoted across all aspects of their internet business.

Design, Logos and Your Online Brand Presence

Look carefully at your online logos and make sure that they are a true reflection of what you are selling and what your company is all about. It may be that you have to change your logo slightly to reflect your online business. Sit down with a graphic designer who is experienced with logo design for the internet and discuss your needs and requirements. Not all logos translate from one medium to the other, and you'll need to take professional advice as to whether or not your logo is right and will enhance your online brand presence.

Websites, Social Media and Blogs For Online Brand Presence

Every aspect of your online brand presence must be cohesive. This is probably the single area where entrepreneurs and small business owners fall down. You can't have a different logo and different branding for each aspect of your online brand presence. Your website, blog, social media pages and even your video channel should be a reflection of who you are and what you are selling. It may be nice to have a website that has all of the 'bells and whistles', but is it carrying a cohesive message to your customers?

Ask yourself these questions and take a good look at  your online brand presence: 

  • Do your social media channels work for you? It's important that you carry your online brand presence into all aspects of your social media. Your online brand presence needs to sell your business for you.
  • Is your content contributing to your online brand presence? You can't just assume that your logo will attract traffic to your website and online business. Make sure that your content is original, informative and able to compete in search.
  • Is your online brand presence effective? Make sure you work with a company that uses empirical data and analytics to help you decide which aspects of your online brand presence need to be changed and which ones are working for you.

Your online brand presence can have a masive impact on your reputation and your ranking, which in turn will affect how much traffic you attract to your website.

June 25, 2012



Online brand presence in 2012


Savvy business owners and e-commerce site owners need to keep track of movement and trends in the web firmament to be able to harness the power of internet marketing for increased online brand presence. The only constant that you can expect from the world of online marketing is the presence of continual change. Being able to adapt and respond to change could be one of the elements that your e-business needs to succeed.

Internet Marketing Is Not Advertising

While internet marketing is one of the most important tools that a business can use to ensure a positive online brand presence, it is even more important than ever before to understand that you cannot use a social media/blog/web site to “flog your wares”. It is not a mass advertising channel like television or even radio and the very first step that any company must know is that the process of internet marketing is about allowing people to interact with you and your brand rather than try to sell to them.

Social Media For Business Is Still About The Community

Work with a company who understand the vkaue of traffic, sales and ranking to increase online brand presence. Tweeting about a new product is just not as effective as inviting your potential clients to a live Ustream demonstration. Social media for your business is about building an online community and making sure that you provide and communicate with your community on a regular basis.

Social Media Content Development

Great content is the first step in growing your social media marketing efforts in 2012, say the experts. Having excellent social media content is the only way to attract new users to your community and to your site and to turn them into clients. Social media optimization will be one of the biggest buzz words this year as people realize the value of optimizing all of their content online. Once you have good content being published via social media on a regular basis and are attracting users to your page, you need to be able to keep them there with information, entertainment and web content that will keep them coming back.

A return visitor is immensely valuable to any business and is one of the fundamentals of marketing that many marketing managers miss in the race for unique traffic stats to impress you. The longer a potential client stays on your site or social media page, the more likely they are to purchase a product or avail themselves of your services. They are also more likely to ‘share’ your page with their friends and family which is where the ‘word-of-mouth’ component of social media marketing is so valuable. Online brand presence in 2012 will look at consolidation on bigger sites like Facebook and Twitter, the rise of Google+ as a major player and the increased use of smaller or even ‘closed’ social media sites on the world wide web.

June 19, 2012



Seo links

 

To enjoy enhanced online visibility you need to ensure that you are keeping up with a number of SEO tool and techniques on a daily basis. You do not have to follow every trend that is introduced because not all of them will work, but you do need to follow some SEO principles continually, rather than try a new SEO tool every week.

 

Enhanced Online Visibility – It’s Ongoing Work


SEO is a relentless drive to make sure that your website and your online brand is continually able to succeed in search. The place to start is with your website. Onsite SEO may be the key that give you the enhanced online visibility that you were looking for. Again, it cannot be performed as a once off job by a web designer. If you’re serious about SEO and achieving all that you want from the World Wide Web, you need to employ a specialist SEO expert to do your onsite SEO. Good onsite SEO sends a message to the big search engines that you are a site that offers their users a more complete and useful experience. Keep an eye on your internal links and make sure that your code is neat and clean.

 

Enhanced Online Visibility – The Value of Content


Good content is great for enhanced online visibility, and bad content can actually work against you when it comes to ranking and establishing authority with the search engines. Good contentwill always contain an acceptable amount of keywords. Never underestimate the value of having the right keywords placed in exactly the right position to help your ranking and let you reap the rewards of enhanced online visibility. Keyword stuff is dead and will result in a negative ranking, but the use of keywords in your content will always be an important part of SEO and one of the building blocks for enhanced online visibility.

 

Enhanced Online Visibility – Make your Links Work For You


Carefully used, and judiciously chosen, your links are the power behind your enhanced online visibility. Creating links between your website or blog and other websites is a challenge and should be handled by an SEO expert that has experience in link baiting as well as creating content on your site or blog that will attract links from their sites.

 

You can use linking to establish authority quickly within your niche market, and actually increase your online brand presence. While there is a huge amount of work that goes into building power links between your site and other site on the internet, the end result is an almost unlimited amount of free advertising and marketing from another company. You will only create good links if you have good content. You can buy links and there is no penalization for buying links but it can be a grey area and you will be monitored by search engines very carefully if you buy links that are not useful or relevant to your page.

 

Search engine optimization is a subtle blend of technology, creativity and marketing prowess to ensure that you have enhanced online visibility.

 

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