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70 posts categorized "Online Image"

April 23, 2014



Hey LookUpPage Fans!

If you want to increase your company’s social presence but don’t know where to start - GOOD! Before you even begin tinkering with social media, it’s important that you form an action plan.

With so many different social sites around today, it’s not always possible to find the time or resources to invest effectively in every single one. Without a knowledge base for action, you could end up beefing up your Pinterest page for people who prefer to connect on Twitter or forgetting to update your Pinterest page when you’re targeting photographers.

Forming an action plan for building your company’s social presence allows you to highlight and target exactly what your audience wants so you’re not wasting time on what they don’t. We’re here to help you get started - here are five steps to social media success!

 

1. Identify and understand your audience so you can create content they want.

Figure out what social media sites they use most, and don’t forget about niche audiences outside of your target base. By studying your audience’s interests and activity, you can better cater to them specifically, so they gobble up the content you create rather than simply clicking past to something that piques their interest more.

 

2. Focus on the long-term when creating content.

Increasing followers may help your social media presence in the short term, but ultimately, creating content your users consistently respond to and engage with builds long-term brand credibility.

Since you have targeting what your audience wants to engage with, make sure you not only create relevant content but also form a plan for establishing long-term engagement.

Combining online content with promotions or adding incentives is a good short-term way to boost engagement, but in addition, focus on regularly interacting with your consumers in a sincere way.

 

3. Sharing is caring.

Sharing boosts your SEO, but most importantly, consumers pay attention to what others are liking and sharing. Make sure your content is easy to find, e-mail, bookmark, and share across different social media channels. Keep up with what users are sharing and respond to their input.

You can even use meta-social strategies by re-posting shared content on a company blog and publicly thanking and/or offering an incentive to the consumers who shared it the most.


4. Use your competition to your advantage.

Look at what is working - and not working - for other brands. Also, don’t be afraid to reach out to your competition as allies. Offer guest blogs, share others’ content, and interact with other companies on social media to build your company’s credibility in their audience’s minds.

In today’s interconnected world, don’t be shy. The social butterfly always looks better than a wallflower.


5. Don’t just push out content.

Remember, today’s online experience is not just about Facebook and Twitter, it’s a total social ecosystem. Make yourself an authority on relevant topics by guest blogging and staying active on forums. And most importantly, never forget that when it comes to engagement, customer service creates long-term brand trust.

Check review sites that your company is advertised on and respond to users’ compliments and critique. Always answer forum questions promptly, and don’t just post on social media waiting for likes. If someone comments, respond!

Once you’ve established your company’s social presence, don’t just sit back passively and wait. It’s important to know what are your customers clicking on, liking, tweeting, and sharing – as well as what they aren’t. Continuously monitor the effectiveness of your communications by looking at consumer participation, search term shifts, and SEO statistics.

 

Written by the marketing team at Ranky.

June 26, 2012



Tips for online branding


Your online brand presence should not be left to chance when you want to utilize the internet as a business tool. As an entrepreneur who is serious about doing business online, you know just how important it is to have a recognized and trusted brand that your customers and potential customers can relate to. Branding on the internet is just as important as branding offline, but you'd be surprised at just how many businesses don't have a cohesive online brand that is promoted across all aspects of their internet business.

Design, Logos and Your Online Brand Presence

Look carefully at your online logos and make sure that they are a true reflection of what you are selling and what your company is all about. It may be that you have to change your logo slightly to reflect your online business. Sit down with a graphic designer who is experienced with logo design for the internet and discuss your needs and requirements. Not all logos translate from one medium to the other, and you'll need to take professional advice as to whether or not your logo is right and will enhance your online brand presence.

Websites, Social Media and Blogs For Online Brand Presence

Every aspect of your online brand presence must be cohesive. This is probably the single area where entrepreneurs and small business owners fall down. You can't have a different logo and different branding for each aspect of your online brand presence. Your website, blog, social media pages and even your video channel should be a reflection of who you are and what you are selling. It may be nice to have a website that has all of the 'bells and whistles', but is it carrying a cohesive message to your customers?

Ask yourself these questions and take a good look at  your online brand presence: 

  • Do your social media channels work for you? It's important that you carry your online brand presence into all aspects of your social media. Your online brand presence needs to sell your business for you.
  • Is your content contributing to your online brand presence? You can't just assume that your logo will attract traffic to your website and online business. Make sure that your content is original, informative and able to compete in search.
  • Is your online brand presence effective? Make sure you work with a company that uses empirical data and analytics to help you decide which aspects of your online brand presence need to be changed and which ones are working for you.

Your online brand presence can have a masive impact on your reputation and your ranking, which in turn will affect how much traffic you attract to your website.

May 22, 2012



Remember the days of scouring the current Yellow Pages to find a local service or business? It's now a fact that a high percentage of people looking for a local company or service perform an online search. According to Google, this percentage can reach as high as 97%, so it appears that any business who wants to keep its head above water must be highly visible online.

 

For every business owner, from the largest down to the smallest, or for anyone offering a product or service, the name of the game is Online Visibility. There are many ways to accomplish this, such as an SEO optimised website, active participation in social media networking and taking advantage of the numerous digital promotion avenues, but the two-fold goal is always to maintain a strong and positive Internet reputation while being highly visible in an online search. Google Places provides excellent tools to help achieve both of these goals and is one of the simplest ways of attracting local customers. Even an individual or small business that doesn't have a website can attract attention and customers by a listing on Google Places.

 

Business owners can begin using Google Places effectively by checking their own listing. Most businesses already appear, so it's important to verify the information. Check that the details are accurate and that the listing is correct. Then, to make sure your company stands out,  begin “dressing up” the listing by adding photos, videos and custom categories. These could include your service area, specific brands that are sold through the business and parking recommendations. Going one step further by offering online coupons or special promotions to first time customers is another way to ensure increased business. Once this is done, check Google Places regularly to add notifications, update information and to gather data on the number of people who have viewed your listing.

 

As a free and popular service, Google Places is one product that can and should be used by anyone who wants to increase and strengthen their online presence.

March 02, 2012



Social_media_marketing-300x300
Unlike traditional forms of marketing online marketing allows businesses the opportunity to form relationships with customers while promoting an online brand presence.  This difference is crucial to understand as traditional marketing strategies do not always work when moving online.  Below are a few online strategies that will help your online brand presence grow and are unique to social media marketing.

Online Brand Presence Builders - Focus on Feelings

All good marketing campaigns take customers’ emotions into account but social media is poised to keep up with changing attitudes as they are influenced by trends.  Also, social media allows brands to appeal to more than one group of customers at the same time.  Experts recommend that when developing social media marketing goals with a focus on building online brand presence a focus be determined. This focus should not be the brand or product one is selling but rather a feeling or attitude target customers share.  An example would be a business offering cleaning services might choose their focus to be on simplifying.  This would drive all of their marketing strategies.

Online Brand Presence Builders – Easy Does It

Customers on social media websites do not want to work hard.  Rather, they want to relax, chat with some friends, catch up on news and gossip, and possibly do a little shopping.  The easier one can make the social media experience for the customer the more likely they will take part.  Building an online brand presence depends completely on convincing the customer it is worth their time to share one’s brand with others.  To convince them without overburdening them requires finesse.  Some examples of strategies include social media only deals and giveaways.

Online Brand Presence Builders – The Latest Gadgets

People who will respond to a business’s online marketing campaign are tech people. This is something to take advantage of!  Technology is constantly changing and there is no way any business can always be on top of the hottest trend but they can catch up as quickly as possible.  To build online brand presence business’s must make their brand synonymous with the hottest technology whether that be by having really cool apps or being available on the most operating systems.

Social media marketing with a focus on growing one’s online brand presence presents both challenges and rewards unlike ever seen before in marketing campaigns.  Companies ready to jump on board and ride social media to the bank will adopt strategies that embrace the differences in marketing styles and as a result see a huge increase in online brand presence.

February 28, 2012



Google-Plus-Logo
When developing one’s online marketing strategies it’s tempting to stick to a handful of social media sites rather than diversify to really bolster enhanced online visibility.  Rather than sticking with what is comfortable we challenge everyone to step outside their comfort zone and experiment with new types of social media.  One social media tool that too many people tend to avoid when trying to improve their enhanced online visibility is Google+. Although they may be the new kid on the block there are a lot of benefits to using Google that Facebook and Twitter just don’t offer.

For starters, Google+ has a great way to share information, just a little different from its competition.  That difference is huge though when trying to network with a world of people most of them unknown.  Simply put, anyone on Google+ can share a post from anyone else.  This is a great way not only to pass on valuable and interesting information to one’s own circles of friends (great for enhanced online visibility), but also create new relationships with those from whom the information is originated.

When sharing an interesting post there are a few rules to follow. First, always add a new and original title and introduction.  Included in the introduction should be a teaser about the information like a quote or simple bullet points.  Also, one should always give credit to the person who posted the information originally.  By first placing a plus sign (+) directly in front of their name Google+ will add a link to their profile and notify them of the share. It might seem like a little thing to do but flattery will get one everywhere, as they say.  Getting on the radar of important movers and shakers in one’s industry is priceless for building one’s enhanced online visibility and Google+ now makes that much more likely to happen.

Before one shares just anything they may want to create a circle of people who routinely right interesting things related to one’s own industry.  This will simplify the process of acquiring information that is relevant.  One can also ask for recommendations for those quality people from their trusted Google+ friends.  Again, flattery goes a long way.

While there is no sure-fire way to guarantee success with social media within a larger online marketing campaign with a focus on enhanced online visibility diversifying is always a good place to start.  With Facebook and Twitter getting so much attention it’s easy to overlook Google+ even though their numbers are growing quite impressive.  Building an enhanced online visibility takes time and patience plus a lot of networking.  Google+ now makes that networking easier than ever before making the sought after enhanced online visibility closer to becoming a reality.

 

February 27, 2012



Online-reputation-management-icon
Your company worked hard to create and continually build an online brand presence yet you may be neglecting to monitor that brand to make sure that it is performing as it was intended.  To monitor your online brand presence all that is needed is some regular care and subscriptions to online tools.  With your online reputation so critical to the success of the online brand presence you can’t be diligent enough in monitoring. Below are some online tools that are free and will help you begin to monitor and maintain your online brand presence.

Online Brand Presence Monitoring with Google

Google offers Google Alerts which automatically notifies you via email when a new Google result pops us with the requested topic or search words you tell it to keep an eye out for.  Since Google is the largest and most popular commercial search engine Google Alerts should let you know about what others are saying about your brand fairly quickly.  Depending on what is being said your online brand presence may be strengthened or damaged. Either way, you’ll know and be able to react quickly and properly.

Online Brand Presence Monitoring with Technorati

Technorati is the largest blog search engine in the world.  When you register with Technorati you can be notified when anyone (also registered) mentions your brand in a blog post.  This is ideal for building online brand presence as many people rely on blogs to get first-hand, honest accounts of a brand.  Keeping tabs on what people are saying about your brand will help guide your decisions in reputation management.

Online Brand Presence Monitoring with Backtype

This service goes hand in hand with Technorati and keeping tabs on your online brand presence as portrayed in blogs.  Backtype monitors blog comments opposed to blog posts.  When anyone mentions your brand name in a comment you will receive an alert notifying you.

Online Brand Presence Monitoring with YackTrack

With so much of your online marketing campaign happening on social media sites keeping up with what others say about your brand on those sites is crucial to online brand presence monitoring.  Yacktrack combines the best of the best to let you know when any comment is posted on a social media website about your brand. 

With so much at state reputation management cannot be stressed enough.  If you’ve put all the hard work and time into carefully crafting your brand, releasing it to the online world and as a result creating an online brand presence, you’ll want to monitor and protect that brand as much as possible.  With just a little extra work your online brand presence can remain strong and vibrant through these online services.

February 22, 2012



Many companies expect an easy answer as to how to create an enhanced online visibility.  While some fish oil salesman masquerading as online marketing experts claim to be able to achieve this elevated status in ‘three simple steps’ or some other similar nonsense that is just not the case.  Creating an enhanced online visibility takes hard work, perseverance and a dedication to the task.

If one was to line up companies and brands that have achieved an enhanced online visibility certain attributes all had in similar would become evident.  One of those similarities is that each company with an enhanced online visibility is perceived to be an expert in their field or industry.  They might have taken different paths to be seen by their customers and audience (as well as competition even) as experts, but the end result is the same.

Knowing that, it would behoove any company set upon claiming an enhanced online visibility as their own to put forth the dedication and initiative to being identified as an expert.  With most of the world’s business conducted online expert status is gained through blog posts, website content, and forum posts.  The more a company becomes visible in their industry’s online community with helpful, useful and thought-provoking information the quicker their expertise will become invaluable.

Social media has truly been a gift to creating an enhanced online visibility.  Now, with the simple click of a ‘like’ or ‘tweet’ button a company’s expert advice or insights can be shared with an entirely new audience.  By adding such buttons on every blog post companies can be fast on their way to being seen as experts in their field.

Keeping on top of industry news and sharing it as quick as possible will also send the message that the company is maintaining a diligent keep on industry developments.  Having this kind of reputation will only escalate one’s rise to expert status and firm establishment of enhanced online visibility.  Of course to do this companies must devote an appropriate amount of time to surfing the web for relevant news and keeping up with industry blogs and online publications.

All in all, becoming an expert is not an easy chore no matter what online marketing gurus soliciting for business may promise.  To create an enhanced online visibility that will weather the storm companies must commit to the kind of dedication becoming an expert requires.

February 15, 2012



Online-reputation1
While a company may be utilizing social media, a blog and including fresh content in their campaign to create an online brand presence they many want a little extra something to improve their game.  For many small to mid-size businesses the little extra something that gives a great advantage is charity work.  Not only does it help a good cause and the local community, it is also a proven winner at building online brand presence.

Online Brand Presence – Community Involvement

Everyone likes to help with a good cause.  Whether it is walking to raise cancer awareness or raising money for a local family whose home burned down, people come together for charity events.  Smart businesses realize their target audience is most likely among those helping and advertise accordingly.  With the advances of online marketing businesses can take local causes to the masses via the internet. 

Online Brand Presence – Online Fundraising

Small businesses with even a modest online audience have the capacity to do a lot of good when working with charities.  There are online auctions, prizes given away to all who donate and a myriad of other online fundraising opportunities.  People almost always share positive social media and blogging comments with their friends making online charity work a great way to spread word of a small business.

Online Brand Presence – Reputation Management

Most small business owners understand that reputation means everything in a competitive marketplace.  One bad comment on a blog or social media site and a lot of time and effort must go into correcting it.  Working with charities and local non-profits is a great way to strengthen a good reputation, a task that does a lot for increasing online brand presence.

There are many local charities in every community that anxiously wait for small and mid-size businesses to show interest in helping.  By focusing on only one cause and putting all one’s effort into advancing that cause through fundraising, awareness campaigns and donations a business’s name can become attached to the charity which will create awareness and ultimately bolster online brand presence.

January 23, 2012



Training
One of the most popular ways to build online brand presence is to participate in social media.  We have suggested this repeatedly and gone to great lengths to help small businesses really gain a name for themselves and create an online brand presence while doing it.  Still, though, many businesses are faced with lackluster results and no increase in online brand presence after creating and paying diligence to their Facebook or Twitter accounts.  Faced with disappointment and frustration they may decide to quit.  Instead of throwing in the towel we want to return to the basics for a few moments. 

It’s easy to see how perhaps in all the excitement of a new Facebook account a business could forget what they learned in Marketing 101. For that reason we will review some very, very basic ideas of how to create online brand presence through social media using the exact same principles one would use in any other marketing device.

Have a Plan

We see all too often businesses jump head first into the social media pool without ever developing a plan.  An online brand presence does not come about by serendipity but rather through careful planning.  When approaching a social media website every business should develop goals in writing, then strategies for achieving those goals, followed lastly by tactics.  Goals should focus more on the online brand presence then sales.

Know the Audience

It’s tempting for businesses to want to drive the conversations on one’s social media account page.  After all they are the experts are they not?  The truth is that to really build an online brand presence businesses must let their customers set the tone for the conversations, and the topics.  By studying trends within the customer base businesses can anticipate the hot topic and steer it in their direction while appearing to let the customer hold the reigns.  That is smart marketing.

Remember Manners

If one was at a trade show they would never think of cursing at a customer or competitor.  Nor would they use vulgarity.  Some businesses forget how to behave online although the results can mean disaster for an online brand presence.  Whoever is responsible for handling the social media accounts should have stellar social skills and remember what they post lives online for eternity. 

January 12, 2012



Latest_news_greekshares
By following the steps we’ve outlined in previous posts companies can begin to create their enhanced online visibility.  Once one has a taste of success they become hungry for more.  After creating the company blog, updating the website to make it look like a million dollars and becoming active on social media websites there is still quite a bit of work to do.  One of the easiest ways to keep that enhanced online visibility going strong is to keep the world (and loyal customers) abreast of current events in one’s industry.

There is a fine line between keeping customers informed about industry events and boring them to death.  As good leaders in a company most bloggers search daily for news pertaining to the job or industry.  Not every little piece of information coming down the line is worthy of sharing no matter how desperate one may be.  By carefully selecting material to be written about a company can keep interest high and maintain that enhanced online visibility they worked so hard to get in the first place.

Social media is a great place to start when maintaining an enhanced online visibility through news.  To have a successful social media campaign companies must be diverse in their Facebook updates, Twitter Tweets or any other type of post.  Never should a company only post about news or sales or accomplishments.  It should be a well-balanced blend of everything.  When considering news stories pertaining to one’s industry the writer should pick not only those events and stories which will be interesting to customers but also items which will shine a positive light on the company.  For instance, if a restaurant specializes in hamburgers they would not want to share a report about obesity related to burgers.  That is unless they were introducing a new line of turkey burgers.

The company blog is a great place to share news.  Not only should it be updated daily with new posts but it also allows guests to comment. Getting customers to talk about one’s industry is a great accomplishment and should be one of a company’s blog’s goals.  Again the same rules apply as with social media for what type of news stories should be included to maintain the enhanced online visibility.  No one wants to read boring insider-only industry news.

Maintaining one’s enhanced online visibility takes work.  For companies unable to commit the time and expertise required contacting a professional marketing or SEO service should be considered.  In today’s competitive marketplace slacking in building an enhanced online presence could just be the straw that breaks the camel’s back.

January 10, 2012




During the last five years or so a big trend in marketing has been creating and maintaining an online brand presence.  In fact, so many companies (across all industries) are so focused on building their online brand presence that an entire industry has popped up as a result dedicated to making that online brand presence a reality.  While there are definitely many paths a company can choose to create an online brand presence some have proven results while some are a gamble. 

Any company ready to commit to the creation and ongoing maintenance of their online brand presence can begin by turning to professionals who know the necessary steps to establish a productive online brand presence. For those companies with an established brand and ready to move to the next level, there are several seemingly small tricks to follow that will reap major results.

As the internet continues to grow there are more and more websites devoted to questions and answers.  This is a great way to spread the word about one’s company.  Every company should commit to being an expert in their field.  Part of the responsibility of being an expert is answering questions.  By visiting such sites as Yahoo! Answers frequently one can give thoughtful answers to industry questions while furthering their online brand presence.

Frequenting question and answer sites accomplishes more than just increasing online brand presence.  It keeps the proverbial ear to the ground.  By reading common questions and common answers to issues linked with one’s industry one can begin to see trends in information and misinformation.  This can be useful for one’s own marketing campaigns.  Also, if one is in the business of selling products question and answer sites provide valuable reviews.  There are a number of ways a smart company can use such information to their advantage.

Cruising the internet looking for questions about one’s industry seems like a relatively simple way to build an online brand presence.  The truth is, though, that it takes time and dedication.  Companies unable to dedicate the appropriate amount of time necessary to maintain an online brand presence should not be ashamed to admit as much and leave it to a professional specializing in online marketing and search engine optimization.  As with anything else  to create an online brand presence of substance time will have to be devoted to have it done right.

January 09, 2012



Review
Companies dedicated to creating an enhanced online visibility are always looking for interesting and unique ways to do so.  One way that helps one’s own company as well as makes friends with other companies is to write a positive review of a product and allow the company being reviewed the freedom to use it as they please.  This creates friendly relations as well as increases one’s enhanced online visibility.

The idea is simple, really.  Within one’s industry an expert in a company finds products or services that are good, novel or compliment their own products and services and rights a glowing review.  Then, the review is posted on the company website for all to see (and is used to build an enhanced online visibility).  A link to the post is sent to the company (of the reviewed product) with a note giving permission for them to link back to the review as they please. 

The important part to remember in all this is that the review must be sincere to truly help a company’s enhanced online visibility.  The only thing worse than a bad review is a generic review of no real substance.  If a product or service being considered isn’t worth much or one’s company sees no substantial value in it they shouldn’t write about it.  This falls under the old adage of ‘if you don’t have something nice to say, don’t say anything at all’.

If, on the other hand, there is a product or service that has really wowed a company they should explain to the masses why they believe in that product – even if it is a competitor’s product. Yes, that is right.  If a competitor is really doing something right and one’s company writes up a review saying as much the competition will undoubtedly post the review (and the link back) everywhere possible helping create an enhanced online visibility for the company writing the review. 

Many companies feel that they have their hands full already trying to maintain a blog, a website and other marketing materials.  Between advertising online and through traditional methods companies may not see the benefit writing reviews would have considering the time required for completing.  The benefit is very real, despite many beliefs, and will surely help build an enhanced online visibility if done honestly and thoughtfully.

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