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116 posts categorized "Online Presence"

January 03, 2013



Email Marketing - LookUpPage

How you manage your email marketing will have an impact on how well you are perceived as a brand. Email marketing is not 'old hat' or 'old fashioned'; it should be tried and tested by every business as an effective way of reaching out to people on a constant basis.

Email Marketing Builds Online Brand Presence

It is possible to build up your email marketing contact list by offering something free of charge to visitors of your website. For example, you can supply a free e-book to web visitors with valuable information. To be able to utilize this e-book, the web visitors will be required to submit their email address and as a result, you can send out emails to a broad group of people, which enhances the chances of a sale. Never forget why a business has a website and engages in online marketing: SALES. The more people you have on your contact list, the better the result will be, but it is vital that you include the appropriate content into your email marketing if you are to be successful.

Email Marketing in 2013 - Solutions To A Problem

If you include a solution to a problem in your email marketing plan, you can be sure that you will attract lots of people. Most people who use the Internet do so because they want their questions answered, so if you can provide this to someone in an easy-to-access manner, you can guarantee that you will make a good number of sales or gain a good number of subscribers, depending on what your goal is. Industry-wide problems and issues should be targeted so that the group of people you speak to will relate to what you are saying.

Two Top Tips For Terrific Emails

#1 Sensational Subject

The subject line on an email will drastically impact how many people actually open your emai and read it.If your subject line lacks enthusiasm or anything remotely interesting, you cannot expect people to want to buy or subscribe to your newsletter/website/social media group. Therefore, you should focus most on this. Once someone opens an email, you have gained a captive audience, so ask yourself, ‘What would I want to see on an email?’ When you understand what catches your eye, you can implement this into your email marketing plan.

#2 The Numbers Game

When an email is easy to read and can be scanned within a few seconds with a call to action at the bottom, people will be far more likely to click through and recommend to others. Numbers and organized lists are a very useful way of gaining attention with email marketing and if you use phrases like, ‘Three ways to…’ ‘Five ways to avoid…’ ‘Get …. In Four Days’, you can attract attention for your products and services.

Email marketing is a fantastic way of reaching a existing and potential clients and placing your products and services in front of them. It is also a phenomenal way of enhancing your online reputation and brand in the eyes of the public.

 

 

August 17, 2012



Images
One of the biggest obstacles that we face in building an online reputation is the ability to provide continuous exposure without overwhelming our audience. Bombarding people with images and advertising can be effective, although it can also be detrimental if the delivery does not appeal to the intended audience. Building an online brand presence is not much different in that we want consistent exposure online; however we never want to appear too invasive either. There is a fine line between the two, and one of the most effective ways to ensure you are not being invasive is to allow your audience to “opt in”. Not only is this less invasive, it provides a more qualified base for future marketing efforts too.

This can be achieved in many ways. For example, many websites offer RSS feeds, where users can subscribe to news feeds and alerts from that website. This is an example of an "opt in" strategy where users willingly make the decision to receive updates and new content. Another example would be a social media site like Twitter, where users decide whose comments and updates they will follow.

When it comes to building an online brand presence, one of the most effective ways to do this is by offering newsletters. The online newsletter is an example of an "opt in" service, and it’s one that is incredibly powerful given the control you have over content. It’s a great way to push content to your audience and at the same time it provides you with the constant exposure you are looking for.

Equally important is the quality of the content you provide. If the content you provide is both valuable and informative, people tend to remain subscribers for far longer. Over time you develop a reputation with your user base, enhancing both trust and your online brand presence too. It also builds up a great deal of loyalty in your base, providing an excellent platform for further market research or marketing drives.

There are online newsletter services which will help you manage your newsletter delivery. Companies like Mailchimp and Aweber provide a mix of free and paid services, with easy integration into your online profiles, blogs and websites.  Building an online brand presence with newsletters should be considered if you are looking to engage with customers and potential customers over the long term

 

 

July 30, 2012



Create-the-perfect-blog-title


Every part of your content plays an important role in establising your online brand presence. Most people are attracted to an article by its title that is why the choice of the title is so very important. Blog posts are found when someone tweets them or they are posted by a Facebook user who stumbles across it or it pops up on a Google search. However it is found, it will invariably be the title that captures the initial readers attention, and perhaps a snippet of the post itself. It is the title that causes a click through to the entire post and once this most difficult task has been accomplished, content then becomes King.

The gateway to content is the title, if the gateway is not interesting, who would bother wandering in? You need to pay attention to every aspect of your content to ensure maximum enhanced online visibility. The title must be valid, the title is like the big sale banner in the store window that begs attention, the title must fulfill the promise that it makes. The steps to writing titles are actually quite simple, but to understand the concept you have to understand people.

People are looking for information. There is an old saying that a day without new knowledge is a like a day without sunshine. Make your title quantifiable, make the content compelling. “5 steps to writing killer blog posts” will get the attention of a budding blogger. So will “5 tricks that every blogger should know”.

Titles that make you part of an elite insider group are more than compelling, they are like an invitation to an exclusive club. You know you must know “The secrets to successful blogging” or “Do you want to know why the Jeep Wrangler is the worlds best off road vehicle”?

A blog post with the title “Warning, read this before you wash another dish” will attract readers because we all wash dishes and we are all aware of chemical hazards and the likes, put two and two together and you have a compelling blog title.

I call these titles my “old man titles”. You know that old guys are a wealth of wisdom, whether that’s true or not is in the eyes of the beholder. Excellent “old man titles” like, “5 things I wished I knew about the internet” will spike attention.

Goood titles build interest, they use keywords strategically, they always have the client in mind, and they always have the objective in mind. The objective of course is to station the client higher and higher in the search results and increase online visibility and brand presence but this will only happen when the articles are well written and the titles are seductive. Whether you use the promise of information, the promise of exclusivity, fear or “old man’s wisdom”, the title is your pipeline to success.

 

July 09, 2012



Enhanced Online Visibility through Blogging

For companies trying to create an internet marketing plan, adding a blog to one’s website is a great way to enjoy enhanced online visibility.  They are a popular, easy and non-threatening way to invite new customers to your product and are great for raising ranking on search engines.  The secret to accomplishing all of the above benefits is to do it right from the beginning.  Internet marketing is not about putting large amounts of money into complex marketing schemes but rather putting money where it will get the most results.

Enhanced Online Visibility - Blog 101

A blog can be a scary venture for a young company just getting their feet wet in internet marketing online and even for established companies just expanding their marketing campaign to the world wide web.  Wherever a company may be in their internet marketing plans, adding a blog is a good investment.  It does, however, require some time and dedication.

How To Leverage Your Blog For Enhanced Online Visibility

First, to be successful a blog needs to look nice.  If there is already a website design guru on staff that can realize an aesthetically pleasing blog - ka-ching! - more money in the bank!  If there is not, then by all means, a company should hire one to set them up in a professional looking blog.  Next, the blog must have some meat to it before it even goes live.  That means someone or someones must write a lot of articles and backdate them.  Current internet marketing wisdom dictates that at least thirty posts should be already included in the blog before it goes live.  If a company has a communications department they can provide the posts, if not, consider hiring a professional marketing company to create content for you.

What’s Inside Matters

The composition of a blog post is a very tricky thing.  Customers will be turned away if a hard sell is evident within the lines.  They will go elsewhere if there is no mention of one’s product.  The balance between the two is a hard equation to figure out.  That is why there are many professional internet marketing companies that provide posts for companies.  They have figured out the successful formula to win customer loyalty, remain interesting and rank high on the search engines to ensure enhanced online visibility.

Regardless of whether a company has a budget big enough to hire the best bloggers available to enhance their internet marketing or is just starting out with a handful of employees and is setting out to build their own site, blogging matters.  Internet marketing is ripe with opportunities for those smart enough to take a chance on something new that will guarantee enhanced online visibility.

 

 

May 22, 2012



Remember the days of scouring the current Yellow Pages to find a local service or business? It's now a fact that a high percentage of people looking for a local company or service perform an online search. According to Google, this percentage can reach as high as 97%, so it appears that any business who wants to keep its head above water must be highly visible online.

 

For every business owner, from the largest down to the smallest, or for anyone offering a product or service, the name of the game is Online Visibility. There are many ways to accomplish this, such as an SEO optimised website, active participation in social media networking and taking advantage of the numerous digital promotion avenues, but the two-fold goal is always to maintain a strong and positive Internet reputation while being highly visible in an online search. Google Places provides excellent tools to help achieve both of these goals and is one of the simplest ways of attracting local customers. Even an individual or small business that doesn't have a website can attract attention and customers by a listing on Google Places.

 

Business owners can begin using Google Places effectively by checking their own listing. Most businesses already appear, so it's important to verify the information. Check that the details are accurate and that the listing is correct. Then, to make sure your company stands out,  begin “dressing up” the listing by adding photos, videos and custom categories. These could include your service area, specific brands that are sold through the business and parking recommendations. Going one step further by offering online coupons or special promotions to first time customers is another way to ensure increased business. Once this is done, check Google Places regularly to add notifications, update information and to gather data on the number of people who have viewed your listing.

 

As a free and popular service, Google Places is one product that can and should be used by anyone who wants to increase and strengthen their online presence.

April 04, 2012



Rumors
There are rumors flying these days about upcoming changes to Twitter that would definitely affect your online brand presence.  Since many small and midsized businesses rely heavily on Twitter for their online brand presence building strategies noting these potential changes is a very good idea.  While the official Twitter spokesperson hasn’t confirmed or denied the changes people who know about these things say the rumors are true.  How you use the rumors depends on your marketing goals and your industry.  Please, though, do try and use these changes to your online brand presence’s advantage.

1)    Open Platform – Twitter seems to have not gotten the memo about how open platforms really help a social network grow.  Just look at Facebook and all the thousands of apps that have been developed to work with the number one social network in the world. By allowing designers to integrate features into Twitter businesses can watch their online brand presence explode with growth.

2)    Contests – Up until this point there hasn’t really been a way for businesses to utilize Twitter for promotional contests or sweepstakes.  With contests being one of the most popular social media strategies to build online brand presence it’s no surprise that Twitter is rumored to be integrating them into their tweets.

3)    Twitter Commerce – This rumor is pure genius on Twitter’s part.  Supposedly Twitter is preparing to unveil t-commerce for mobile Twitter to be used on mobile devices.  It will allow consumers to purchase products or services of brands with Twitter accounts directly from Twitter.  No site jumping required.  The possibilities are unlimited for small businesses to build online brand presence by combining in store promotions with t-commerce.

Whether these rumors will come to light or are simply rumors only time will tell.  What is known is that Twitter is stepping up their game as their popularity is increasing.  With Facebook still leading social network sites as number one in the world it will interesting to follow what Twitter, Pinterest, Google+ and others do to close that gap.  In the meantime, your business can build valuable online brand presence by using new updates and features in the most visited social networks.

 

April 02, 2012



Ser_content-writing
Every content writer intent on increasing online brand presence is always looking for helpful tips to keep readers engaged and interactive.  Compiled in this post are some of the latest content writing tips for online brand presence building.  When used successfully your online brand presence will see a guaranteed boost.  As with any content writing if you are unsure about your abilities or the quality of your content writing consider contacting a professional content writing service to help get you moving in the right direction and ensure that your online brand presence moves in the right direction as well.

  • Use graphics – Pinterest is proof that people love graphics.  Anytime you can incorporate great content into a graphic it will be a success.  For those businesses with a Twitter account a new site, Twylah, turns your most popular tweets into infographics. 
  • Utilize Zemanta – Included in all WordPress blogs is Zemanta which is a good way to embed high quality links in your blog posts through pictures and text links.   By doing this you will improve your rankings which will definitely improve your online brand presence.
  • Post when your audience is there – The best strategy to build your online brand presence is to throw out content when your target audience is looking.  Everytimezone.com is a new service that analyzes your social network activity to predict when you should post, tweet, or comment.
  • Include powerful demographics – No matter what your product or service may be you can always include at least one huge demographic in your marketing.  You may have to get really creative to find a way to pitch your product or service to them, but if you can reach an established audience your online brand presence will be proof enough it works.
  • Think in terms of linkability – When you create content think about how linkable it will be.  Inforgraphics, charts, graphs and other visual organizer are loved the world around and are linked the most often by other content writers.

These are just a few proven ways to increase your online brand presence by making simple changes to your content writing.  They don’t require any massive social media marketing overhauls or even a change in writers.  If you have a small or mid-sized business and want to see more bang for your writing buck consider these tips for content writing for online brand presence.

March 26, 2012



Copyright_symbol_14
This past week Pinterest sent an email to all users announcing upcoming changes to terms and conditions which might have made you wonder about Pinterest Copyright rules and your online brand presence.  With Pinterest being such a young company (a little over two years old) many are not sure of the rules especially as they pertain to copyright.  In fact, Pinterest hasn’t yet ironed out the wrinkles on that matter.  What is known is what the current terms and conditions state as well as what they soon will be changed to say.

Pinterest Copyright Rules and Your Online Brand Presence – Current Policy

Pinterest adopted a standard set of terms and conditions when they first launched in December 2009 never in a million years dreaming they’d be the overnight success that they have been.  The standard terms and conditions cover everything related to content and users – even though it’s incredibly vague. Basically, anything a user pins is not the property of Pinterest but they can use anything they want, whenever they want, for as long as they want, whether the user has an active account or not.

Pinterest Copyright Rules and Your Online Brand Presence – New Changes

Many changes were hinted at in the letter by CEO, Ben Silbermann, to users last week.  There will be new rules pertaining to what content is and isn’t allowed. And there will some sort of private pinning beginning.  This is exciting because if Pinterest is able to pull off something similar to Google+’s Circles your company’s online brand presence could take off like you’ve never imagined.

Pinterest Copyright Rules and Your Online Brand Presence – How it Effects You

While Pinterest’s terms and conditions are under construction it is better to be safe than sorry.  Treat all items pinned by your business as if were on your website. In other words, if you don’t own the content or have license to use it, don’t. Being a business copyright laws are stricter on you than on a private individual.  Pinterest may be new, but the same ‘best practice’ rules apply as they apply to any website.

How Pinterest changes in the near future will be interesting to see as well as how it affects businesses.  Since Pinterest relies on users taking images from the web they must begin dealing with the issues of copyright sooner rather than later.  Whether you are new to Pinterest or are just considering the site it would be in your best interest to research Pinterest copyright rules and your online brand presence and how the two can be mutually beneficial.

 

March 01, 2012



Internet-Reputation
Every company aims for their online brand presence to grow infinitely larger.  Unfortunately as the online brand presence increases in size the likelihood of being the recipient of a negative social media post or comment increases as well.  Since it is likely only a matter of time till a company with a thriving online brand presence gets hit with a negative comment it’s best to be prepared in how to handle it.  Protecting one’s online brand presence is not about preventing negative comments but rather handling them with style.

The first thing that needs to be done when confronted with a negative comment or post on a blog or social media site is for the business to react calmly.  In the majority of cases negative comments are driven by anger.  If the business responds angrily or defensively not only does it add fuel to the fire but it makes them appear to be guilty of whatever allegations are being brought against them.

Next, a business should respond to the comment, online, in a respectful manner, acknowledging any wrongdoing and making an apology if need be.  If the comment is not true then a business should express a sincere appreciation for the commenter’s feelings but not admit wrong doing.  The only exception to this rule would be if the commenter is threatening violence or if they mention sensitive topics or confidential details that do not belong on a social media page.  If that is the case the problem must be dealt with offline and immediately.

If the negative comment and reply goes further than a few posts the business should politely ask the commenter if they would discuss the issue privately.  This will most likely solve the problem, appease hurt feelings, and let the rest of one’s followers see that problems are handled with respect and discretion.

No one can keep all bad comments away from their social media sites.  Part of growing an online brand presence is taking the good with the bad.  More important than avoiding negative comments is showing one’s online community that the business is respectful of its customers and employees and handles problems in a professional manner.  That is how online brand presence results in more sales and customer loyalty.

February 27, 2012



Online-reputation-management-icon
Your company worked hard to create and continually build an online brand presence yet you may be neglecting to monitor that brand to make sure that it is performing as it was intended.  To monitor your online brand presence all that is needed is some regular care and subscriptions to online tools.  With your online reputation so critical to the success of the online brand presence you can’t be diligent enough in monitoring. Below are some online tools that are free and will help you begin to monitor and maintain your online brand presence.

Online Brand Presence Monitoring with Google

Google offers Google Alerts which automatically notifies you via email when a new Google result pops us with the requested topic or search words you tell it to keep an eye out for.  Since Google is the largest and most popular commercial search engine Google Alerts should let you know about what others are saying about your brand fairly quickly.  Depending on what is being said your online brand presence may be strengthened or damaged. Either way, you’ll know and be able to react quickly and properly.

Online Brand Presence Monitoring with Technorati

Technorati is the largest blog search engine in the world.  When you register with Technorati you can be notified when anyone (also registered) mentions your brand in a blog post.  This is ideal for building online brand presence as many people rely on blogs to get first-hand, honest accounts of a brand.  Keeping tabs on what people are saying about your brand will help guide your decisions in reputation management.

Online Brand Presence Monitoring with Backtype

This service goes hand in hand with Technorati and keeping tabs on your online brand presence as portrayed in blogs.  Backtype monitors blog comments opposed to blog posts.  When anyone mentions your brand name in a comment you will receive an alert notifying you.

Online Brand Presence Monitoring with YackTrack

With so much of your online marketing campaign happening on social media sites keeping up with what others say about your brand on those sites is crucial to online brand presence monitoring.  Yacktrack combines the best of the best to let you know when any comment is posted on a social media website about your brand. 

With so much at state reputation management cannot be stressed enough.  If you’ve put all the hard work and time into carefully crafting your brand, releasing it to the online world and as a result creating an online brand presence, you’ll want to monitor and protect that brand as much as possible.  With just a little extra work your online brand presence can remain strong and vibrant through these online services.

February 23, 2012



Every smart business owner understand that social media is directly linked to online brand presence.  These days the two cannot be separated.  With this being the case many get disheartened when their well planned social media campaigned seemingly stall after a short time.  If goals aren’t being met, analytics are less than exemplary, the online brand presence is virtually nonexistent, and one has no idea what is not working, going back to the beginning is probably the best solution.

When going back to the drawing board with a social media campaign a re-examination of the social media marketing goals is the first step.  In many cases goals are lofty, ambiguous and not measurable. That is a recipe for disaster and will not bolster online brand presence. Unless there is a clear way to measure a goal’s success or failure it doesn’t belong in the campaign. When looking at goals every business should also take the opportunity to consider goals from non-tradition sources.  Sometimes thinking outside the box when dealing with social media and online brand presence gets the best results.

After clear and measurable goals have been established some type of metric must be created for each goal.  These can be simple like measuring hits on a webpage or blog or they might have the type of complexity that only a program devoted to social media analytics can handle.  No matter what the metric is it must be used to measure goal progression at all times.  Without accountability of one’s goals and their progress online brand presence will not grow.

Finally, in order to get a fresh start in a social media campaign a sense of humor must be adopted.  Too often businesses start a social media marketing blitz riding high on hopes and dreams and then crash when the results and online brand presence they believed would be forthcoming are not.  In order to combat this ‘blah’ attitude which most definitely seeps into social media and damages the already established online brand presence every business should diversify formatting (photos, videos, text, etc…), use different writers and remember to laugh.

The majority of social media users approach websites like Facebook and Twitter as well as blogs as a fun hobby and if a business is not a partner in that fun they hold no value.  Before giving up on social media marketing and the stellar online brand presence guaranteed to accompany, reviewing one’s entire social media marketing campaign is due. 

February 09, 2012



Computer_plus_magnifying
One of the proven ways to build one’s online brand presence is to be active in industry forums, social media and other’s blogs.  This activity usually takes the form of making thoughtful and compelling comments – not blatant advertising of one’s product or service.  Best practice recommends that to really build online brand presence one must always include a link back to the company blog or website when posting said comments. 

Understandably, after a few dozen comments it becomes difficult to keep track of all the blogs, forums and social media pages upon which one commented in an effort to monitor the ongoing conversations so that online brand presence can continue to be built.  Since this is a universal problem several new programs are available online to do that job exactly.  Below are a few programs that will make monitoring one’s online brand presence incredibly easy so that time and energy can be spent on more important components of creating and maintaining a business’s online brand presence.

Backtype – This is great for monitoring blog comments across the web.  Once one comments on a blog and includes a link to their blog or website Backtype will update any new activity on the blog saving time and energy.  This service can also be used to monitor trends and discussion in one’s industry which comes in useful for the company blog.

Google Alerts – One can now tame the search engine giant by setting up Google Alerts which notify one when a pre-entered phrase or business name is mentioned any where on the internet whether that be in a blog, forum or article.  This is great for monitoring a business’s online brand presence.

Twitter Search – For those small business’s investing their online marketing time on Twitter keeping up with all the Tweets can be exhausting.  Enter Twitter Search.  One can search for all the instances a company’s name is mentioned in a tweet and then choose to respond or not respond.  One of the keys to maintaining online brand presence is constant communication.  Tools like Twitter Search help keep one on top of social media.

Friend Feed – Similar to Twitter Search this tool helps businesses keep an eye on all social media activity that mentions the business name.  An ongoing log is presented that pulls from all the major social media sites. The temptation with a tool such as this is to spend as much time monitoring Friend Feed as one would the individual sites which doesn’t really save time or increase online brand presence.

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