91 posts categorized "Online Reputation Management"

August 01, 2012

Online reputation management, or brand reputation monitoring as it is often also referred to, is the result of the popularity of online media and ease of public accessibility, coupled with the rise of integrated and interconnected Web 2.0 systems.

Suddenly the Internet is more functional and easier to use than ever before. There’s been a dramatic shift in focus from traditional print and broadcast media which simply aren’t as three-dimensional, interactive and convenient as the Web.

Today’s consumers are encouraged to create and share their opinions online for free – a function not normally associated with conventional media. This allows for more consumer consciousness, freedom and advocacy - providing a soapbox for consumers to express their opinions.

Good or bad, sometimes these user viewpoints go unnoticed, but a lot of the time they are the active, uncontrolled voices of the authoritative members of the online public.

There’s no need to fret. By following a few simple tips towards setting up your reputation management tools, you’ll soon beware of any buzz about your brand and building your Google CV all the while.

Choose Your Reputation Management Keywords Wisely

Select which keywords you would like to monitor with your reputation management tools. These should include your brand names, employees’ names, unique product or services names and any other noteworthy terms.

Get An RSS Reader – It’s Really Simple

Before deciding which areas of the Internet you’d like to monitor, find an RSS Reader (Really Simple Syndication) to concentrate the incoming information from the various information sources into one channel.

Two of the free RSS readers include:

Google Reader: This easy to use RSS aggregator compiles your important feeds into one destination – all within your browser.
FeedReader3: Once downloaded and installed, FeedReader3 provides convenient filing of incoming data. Add your key phrases and click which suggested search services you’d like to utilise (e.g. Technorati, YouTube etc.).

Using Your Reputation Search Spotlight

With your key phrases and RSS Reader ready, it’s time to decide where to listen out for mentions of your brand. Your initial setup will probably return a long list of results for your keywords due to a backlog of online information. You may also need to redefine your search terms to narrow down your results.

The following websites can be used for manual search (e.g. meta search with KEOTag) or added to your RSS Feed, and are just a few of the essential monitoring destinations:

Which do you use? Drop us a comment.

We’ll be exploring online reputation monitoring and management over the next few weeks, so be sure to keep an eye out on this blog.

Remember that you can use LookupPage to keep track of where visitors to your profile are coming from. By ensuring that the link to your LookupPage profile is listed on any piece of communication that you submit online, you will get more visitors to your profile. By being able to track where they are coming from you can gain insight into what and where you should target in order to increase your online visibility.

March 01, 2012

Every company aims for their online brand presence to grow infinitely larger.  Unfortunately as the online brand presence increases in size the likelihood of being the recipient of a negative social media post or comment increases as well.  Since it is likely only a matter of time till a company with a thriving online brand presence gets hit with a negative comment it’s best to be prepared in how to handle it.  Protecting one’s online brand presence is not about preventing negative comments but rather handling them with style.

The first thing that needs to be done when confronted with a negative comment or post on a blog or social media site is for the business to react calmly.  In the majority of cases negative comments are driven by anger.  If the business responds angrily or defensively not only does it add fuel to the fire but it makes them appear to be guilty of whatever allegations are being brought against them.

Next, a business should respond to the comment, online, in a respectful manner, acknowledging any wrongdoing and making an apology if need be.  If the comment is not true then a business should express a sincere appreciation for the commenter’s feelings but not admit wrong doing.  The only exception to this rule would be if the commenter is threatening violence or if they mention sensitive topics or confidential details that do not belong on a social media page.  If that is the case the problem must be dealt with offline and immediately.

If the negative comment and reply goes further than a few posts the business should politely ask the commenter if they would discuss the issue privately.  This will most likely solve the problem, appease hurt feelings, and let the rest of one’s followers see that problems are handled with respect and discretion.

No one can keep all bad comments away from their social media sites.  Part of growing an online brand presence is taking the good with the bad.  More important than avoiding negative comments is showing one’s online community that the business is respectful of its customers and employees and handles problems in a professional manner.  That is how online brand presence results in more sales and customer loyalty.

February 27, 2012

Your company worked hard to create and continually build an online brand presence yet you may be neglecting to monitor that brand to make sure that it is performing as it was intended.  To monitor your online brand presence all that is needed is some regular care and subscriptions to online tools.  With your online reputation so critical to the success of the online brand presence you can’t be diligent enough in monitoring. Below are some online tools that are free and will help you begin to monitor and maintain your online brand presence.

Online Brand Presence Monitoring with Google

Google offers Google Alerts which automatically notifies you via email when a new Google result pops us with the requested topic or search words you tell it to keep an eye out for.  Since Google is the largest and most popular commercial search engine Google Alerts should let you know about what others are saying about your brand fairly quickly.  Depending on what is being said your online brand presence may be strengthened or damaged. Either way, you’ll know and be able to react quickly and properly.

Online Brand Presence Monitoring with Technorati

Technorati is the largest blog search engine in the world.  When you register with Technorati you can be notified when anyone (also registered) mentions your brand in a blog post.  This is ideal for building online brand presence as many people rely on blogs to get first-hand, honest accounts of a brand.  Keeping tabs on what people are saying about your brand will help guide your decisions in reputation management.

Online Brand Presence Monitoring with Backtype

This service goes hand in hand with Technorati and keeping tabs on your online brand presence as portrayed in blogs.  Backtype monitors blog comments opposed to blog posts.  When anyone mentions your brand name in a comment you will receive an alert notifying you.

Online Brand Presence Monitoring with YackTrack

With so much of your online marketing campaign happening on social media sites keeping up with what others say about your brand on those sites is crucial to online brand presence monitoring.  Yacktrack combines the best of the best to let you know when any comment is posted on a social media website about your brand. 

With so much at state reputation management cannot be stressed enough.  If you’ve put all the hard work and time into carefully crafting your brand, releasing it to the online world and as a result creating an online brand presence, you’ll want to monitor and protect that brand as much as possible.  With just a little extra work your online brand presence can remain strong and vibrant through these online services.

February 22, 2012

Many companies expect an easy answer as to how to create an enhanced online visibility.  While some fish oil salesman masquerading as online marketing experts claim to be able to achieve this elevated status in ‘three simple steps’ or some other similar nonsense that is just not the case.  Creating an enhanced online visibility takes hard work, perseverance and a dedication to the task.

If one was to line up companies and brands that have achieved an enhanced online visibility certain attributes all had in similar would become evident.  One of those similarities is that each company with an enhanced online visibility is perceived to be an expert in their field or industry.  They might have taken different paths to be seen by their customers and audience (as well as competition even) as experts, but the end result is the same.

Knowing that, it would behoove any company set upon claiming an enhanced online visibility as their own to put forth the dedication and initiative to being identified as an expert.  With most of the world’s business conducted online expert status is gained through blog posts, website content, and forum posts.  The more a company becomes visible in their industry’s online community with helpful, useful and thought-provoking information the quicker their expertise will become invaluable.

Social media has truly been a gift to creating an enhanced online visibility.  Now, with the simple click of a ‘like’ or ‘tweet’ button a company’s expert advice or insights can be shared with an entirely new audience.  By adding such buttons on every blog post companies can be fast on their way to being seen as experts in their field.

Keeping on top of industry news and sharing it as quick as possible will also send the message that the company is maintaining a diligent keep on industry developments.  Having this kind of reputation will only escalate one’s rise to expert status and firm establishment of enhanced online visibility.  Of course to do this companies must devote an appropriate amount of time to surfing the web for relevant news and keeping up with industry blogs and online publications.

All in all, becoming an expert is not an easy chore no matter what online marketing gurus soliciting for business may promise.  To create an enhanced online visibility that will weather the storm companies must commit to the kind of dedication becoming an expert requires.

February 15, 2012

While a company may be utilizing social media, a blog and including fresh content in their campaign to create an online brand presence they many want a little extra something to improve their game.  For many small to mid-size businesses the little extra something that gives a great advantage is charity work.  Not only does it help a good cause and the local community, it is also a proven winner at building online brand presence.

Online Brand Presence – Community Involvement

Everyone likes to help with a good cause.  Whether it is walking to raise cancer awareness or raising money for a local family whose home burned down, people come together for charity events.  Smart businesses realize their target audience is most likely among those helping and advertise accordingly.  With the advances of online marketing businesses can take local causes to the masses via the internet. 

Online Brand Presence – Online Fundraising

Small businesses with even a modest online audience have the capacity to do a lot of good when working with charities.  There are online auctions, prizes given away to all who donate and a myriad of other online fundraising opportunities.  People almost always share positive social media and blogging comments with their friends making online charity work a great way to spread word of a small business.

Online Brand Presence – Reputation Management

Most small business owners understand that reputation means everything in a competitive marketplace.  One bad comment on a blog or social media site and a lot of time and effort must go into correcting it.  Working with charities and local non-profits is a great way to strengthen a good reputation, a task that does a lot for increasing online brand presence.

There are many local charities in every community that anxiously wait for small and mid-size businesses to show interest in helping.  By focusing on only one cause and putting all one’s effort into advancing that cause through fundraising, awareness campaigns and donations a business’s name can become attached to the charity which will create awareness and ultimately bolster online brand presence.

February 02, 2012

As the world continues to rely more and more on the online community many businesses are desperate to try anything to bolster their own online brand presence.  While a passion for moving forward has never hurt anyone, too many small business owners forget the power of networking.  Just like in the real world online brand presence relies heavily on networking and gaining a superior online reputation to match a real world reputation.

Online Brand Presence – Tell Everyone

Most people are used to passing out business cards when meeting customers, peers in one’s chosen industry and even friends and family.  This practice should not be ignored when trying to build an online brand presence.  A simple change to a business card can reflect the growing online presence one is trying to create and encourage people to maintain contact online. 

Online Brand Presence – Conduct More Business Online

It may easiest to pick up the phone and call a customer or client but to really propel one’s online brand presence one must also reach out via the internet.  By no means should someone forego a friendly phone call or face-to-face meeting but add to it a follow up email with one’s company’s website prominently mentioned as well as links to all social media sites and blogs.  Many people prefer to communicate via email and will be happy to make the switch from phone to computer.

Online Brand Presence – Keep an Eye on Reputation

One’s online reputation is just as important as their real-world reputation.  By doing frequent search engine checks of one’s name and business name a good start can be made at catching damaging online content.  One can increase their online reputation by writing articles for other companies within the industry, making frequent and thought-provoking comments on forums and industry blogs and making essential allies of competitors. 

There are many ways an online brand presence can be successfully created and just as many ways it can be restored.  By remembering that what happens on the internet lives on forever and treating every comment and every post as if it were broadcasted to the masses one can begin to build an impressive online brand presence.

Managing one’s online reputation will go far not only with one’s business goals but also for a personal reputation.  No one anticipates slander or demeaning comments but it happens frequently and one must be prepared to battle it when it does.  Keeping tabs on one’s online reputation and doing damage control when necessary will go a long way toward maintaining a powerful online brand presence.


December 12, 2011

When even Google makes a point to notice blog comments for their infamous ranking algorithm, those seeking enhanced online visibility should pay close attention.  Blogs are everywhere and cover every topic conceivable.  Creating a blog to increase online presence is a brilliant online marketing scheme, but it’s not the only way to utilize blogging.  By trolling blogs aimed at one’s target customers and leaving thought-provoking, intelligent comments companies are building enhanced online visibility.

Enhanced Online Visibility is not about setting sales records or recruiting the most potential victims – er, customers.  Companies who use blogs to further their own agendas refusing to pay their dues to the blog gods will only put a bad taste in potential customer’s mouths.  By participating on a blog through commenting, a company is joining a community.  Communities work cooperatively and are not set upon personal gain.  This concept must be remembered at all times when building an enhanced online visibility through blog commenting.

It’s obvious why some companies drop into a friendly blog post, leave an unrelated comment pumping their company or product and then zip out just as quickly. It’s easy. Companies can do that hundreds of times a day to hundreds of blogs.  Taking the time to join a community and offer intelligent feedback is time-consuming and can’t be mass generated.  It’s worth the time, though.  Building an enhanced online visibility is all about time and patience.

Lastly, blog commenting is a commitment.  One blog comment posted will not attract the customers or build an enhanced online visibility.  Daily or bi-daily posting of comments must occur.  That requires one to follow a blog and other comment threads.  If a company is not willing to allow the time necessary to embed oneself deep into a blog it is better to not attempt the endeavor. 

Blog commenting is perhaps one of the best ways, currently, to add to a company’s enhanced online visibility.  It costs nothing more than the man-hours do complete the posts, it is a very specifically aimed marketing tactic depending on the blog and its audience, and it works.  Online marketing specialists will charge companies oodles of money with one of their approaches being blog commenting.  Companies wanting to save money and willing to invest a little time can increase their own enhanced online visibility by blog commenting.

November 17, 2011

This is the internet we’re talking about. The World Wide Web. Everything is interconnected and conjoined to provide information and data about you and your brand. You cannot separate your personal online persona from that of your brand, particularly if you are a small business owner looking to increase your online business.

Personal Brand Reputation

One of the most important things to do as a small business owner is to make sure that your personal social media profile is optimized. This could have a massive impact on how your company is positioned on the web and could be the tipping point that you are looking for to increase your online brand presence.

Authority and establishing yourself as an expert in your field could lead to a massive amount of traffic to your site. It is not just people or corporations selling gadgets that have to invest in social media and internet marketing. Professionals offering services within their community, need to invest in some serious personal branding to drive their business on the internet.

Doctors, Lawyers, Plumbers – Are you a Professional?

Professional online brand management should be carried out by an expert. Your personal reputation as a professional is the only factor that you can truly use effectively to drive your business brand. The key to an authoritative personal and professional reputation on the internet is content.

Content Will ALWAYS be King for Online Brand Presence

As a professional a specific field, you’re expected to be able to deliver an opinion and offer advice on your field of specialty. Content and personal brand management could be the key to unlocking the door to increased clients and sales on the internet. The big search engines are always looking for expert content from professionals on different subjects and if you put your name to a piece of content, you have to make sure that it reflects your business, your profession and the services that you offer. Legal blogging and legal content writing are among the most specialized subjects on the internet. Are you prepared to leave your content to chance?

A piece of poorly written content could spell a reputation disaster. One of the aspects used in internet marketing is the management of your brand and your good name. If you have negative content and information on the World Wide Web about you or your brand you need to take steps to minimize the impact and negate the results. A professional online brand presence company could be the best choice for your personal and professional reputation.



November 13, 2011

If you are the owner of a small business it does not mean that you need to sacrifice your online brand presence due to a restricted budget. Many of the most successful small business owners borrow ideas from large corporations and tailor them to suit a small business model.

One of the areas that small business can borrow from big business is in the realm of strategic planning. It is vital for a small business to have clearly defined goals as well as a firm strategy for growth. Putting a strategy into action can be as simple as making a list of what needs to be done and actionable tasks to get it done.

A sense of business consolidation is also important when you are managing a small business and trying to create a sustainable online brand presence. You need to spend money on your overall plan and make sure that you are not paying money for individual items that will not help establish your online brand presence. Every aspect of your strategic planning should lead toward the goal line. Far too often small businesses try to do many little things without focusing on the big picture.

If you have a firm foundation and strategic plan for growth, you will not feel compelled to latch onto every new trend that comes along. Don’t stretch your resources too far or you won’t be able to harness growth. Some small businesses look outside of the business to establish a strategy, other still look within the growing business to capitalize on internal resources for change and growth. The most successful companies choose consolidation and planning first.

Online Brand Presence - Strategic Planning

One of the biggest factors that affect growth and strategic planning is brand reputation and online brand presence. You need to stop focusing on where you are on Google and start checking your analytics for information on the amount of traffic that is coming through to your site and the amount of traffic that you are converting.

Strategic planning means doing the right keyword research and placing your brand in places that will appeal to your target market. Social media plays an important part in your online brand presence, as does the preparation and regularity of your content. If you are going to invest money into your online brand presence strategy you should look at increasing your online brand reputation through the effective placement of content.

The road to online brand presence for a small business is exactly the same as the road that big business takes. What you can do as a small business might take a little longer, but the chances are that you will not be competing in such a large market. Enjoy enhanced online visibility and online brand presence by watching what the big brands do and making sure that you’re at the top of your niche market.


November 09, 2011

Online brand presence is achieved in a number of ways. Your web business needs just as much marketing as your offline business and clever corporations see the two, not as mutually exclusive, but as hand in hand as well as supporting each other. What you cannot do though to achieve online brand presence is only use traditional marketing and advertising strategies to try and attract links to your internet business.

Online Brand Presence – Is Linking Important?

Even though there are companies who may offer you links and tell you that obtaining any kind of inbound link is going to enhance your rank, the truth is far from that. Great inbound links are back links that set up your website as an authority on a specific subject matter. Your online brand presence can increase dramatically when you have exceptional sites linking to yours. If you choose to acquire whichever links you can get, you could possibly be reprimanded by the large search engines such as Google, simply because they will quickly discover that your inbound links aren't relevant or even well-respected. Don’t think you can attain online brand presence simply by trying to outsmart the search engines. Not only is it regarded as black hat Search Engine Optimization but you will be negatively ranked and that will damage your online brand presence.

Online brand presence – What Will Attract Links?

Link bait is actually an industry phrase that revolves around the creation of content material that could entice other websites and web masters to link to your site. This is where the true talent of a content writer comes in. The work associated with writing content material for SEO purposes and to ensure you have an online brand presence, cannot be handed to your website designer or a promotion department with no experience of Web optimization and technology.

Your content material developer is really a unique specialist with knowledge of both fields in addition to knowledge of the industry of Web optimization. Your written content can easily perform a role as link bait, although not all of it will be used all of the time. You will need to stay consistent however and continue to keep on generating content for the internet site or blog that seeks to draw in other websites by means of quality.

While there is still some controversy around the strength of utilizing surprise techniques within link bait, you will only achieve success once in a while by using this technique. The ultimate way to enjoy online brand presence is by constantly good content material as well as key phrase positioning. Your content must be kept up to date on a regular basis and you must hyperlink your internet site to sites within your industry. It won't damage your business to link to your competition, especially if you are attempting to produce an authoritative reputation for online brand presence.

You need to make your brand name well-known, and more importantly, respected by individuals on the World Wide Web. Brand name trust is a massive element on the internet and if you can position your own brand as a trusted market leader, you are going to automatically experience the benefits of online brand presence.



November 07, 2011

Manage online brand presence
Your online brand presence could be the reason your online business succeeds or fails. Do you have what it takes to make your business successful on the internet? How are you going to increase your online sales? You may have a number of answers thrown at you by well meaning marketers but are you sure that they understand the value and the power of the consumer? Power in marketing has shifted into that hands of consumers and that means that the most important aspect of your business could be creating an online brand presence.

Online Brand Presence – Manage your Online Reputation

It used to be that business was able to control their brand reputation by simply telling consumers what to do and how to buy. The internet changed all of that with the simple fact that consumers suddenly had the power to express their opinions and make themselves heard. This has meant that many companies have had to rethink their brand management strategy and actively try to find ways to manage their online brand presence and reputation.

Online Brand Presence - Work from a Position of Strength

The only way to get your sales message out to consumers more effectively is to create a strong online brand presence. You must remember that every time someone says something about your business, whether it is good or bad, it is available on the internet for everyone to read. You need to get people talking about your business in a positive way to ensure that more people want to know about what you have to offer them. The way to do this is through content.

Online Brand Presence – Content Affects Opinion

Having content that is written about your business does not mean that you have to increase your advertising. Your marketing message on the World Wide Web should be structured very differently than your offline marketing methods. Creating content means the opportunity to establish a relationship with your potential clients and that more than anything could help you manage your online brand presence. You need to be in a position to control the information that you write about your business and create a buzz in the market place using people who write about your business thus carrying your message to the world.

While you do not have absolute control over what people write about you on the internet you can use content as a means of managing and protecting your online brand presence. The value of doing this cannot be underestimated when you consider the light speed at which news travels around the globe. It is always best that you use a professional internet marketer and online brand presence specialist when you want to create the right brand presence on the internet. The internet is a very large universe, but if you get branded by the public, you could very quickly fall from grace.

Managing your online brand presence means that you have to continually scour the web for any content written about you and respond or minimize the negative and accentuate the positive comment through well written content.


September 23, 2011

Brand building


Search Engine Optimization (SEO) is not just a buzzword anymore. To ensure enhanced online visibility, you need to understand that SEO is an integral part of the marketing and advertising department of any business. SEO is utilized in the competitive online marketplace of the World Wide Web to ensure that your website, product or service is found within the first few returns on the big search engines.

Enhanced Online Visibility through SEO is ALL about Content

Some businesses still think that the wording on their website is not as important as photos, videos and widgets. While there is a huge amount of SEO and enhanced online visibility that you can derive from the correct placement of video and photographs, it is still the written content that will pay dividends in the cutthroat world of SEO.

It is not enough to just stuff your online content with keywords. In fact, Google, Yahoo! and other large search engines take a very dim view of keyword stuffing, and may even penalize your business. SEO content writers are some of the most specialized marketers in the world. Don’t be fooled by anyone who says they can write for SEO and enhanced online visibility.

Great results and enhanced online visibility take time, effort and patience. SEO content specialists know that it takes a great deal of skill and talent to be able to rank effectively for keywords and on search engines.

Enhanced Online Visibility Across The Web

The first thing to consider when you are looking at SEO for your online business is your website. The content must be optimized for the best possible results and ranking on search engines. You won’t get ranked on Google by paying for it. The algorithms used by the Google search spiders are immensely complex and only rank websites if they have excellent content. Your website must offer so much more than just a shop window to the world. All content that provides enhanced online visibility will be useful for users and encourage people to stay on your site.

You also need to look at blogs. Having a blog or two that offer informative and useful articles will ensure that you receive enhanced online visibility across the World Wide Web. Forum content, Hub Pages, and article submission are also excellent ways of establishing and maintaining your enhanced online visibility.

Your online brand presence and will all add impetus to your SEO campaign. Make sure you choose a SEO provider who has the technical wizardry and marketing creativity to give you the best enhanced online visibility.

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