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49 posts categorized "Personal Branding"

December 04, 2012



 

7158921905_0414d34929Considering that many employers utilize the internet for a good portion of their recruitment, it may be time to boost your online visibility using digital assets rather than a traditional resume. You need to make sure that all of your online profiles present you in a way that is professional and employable. If you're looking for a new job or a change in career, take a few minutes to have a look at your online profile and make sure it's professional and gives the best first impression for prospective employers.

What Do Prospective Employers Look For Online?

The very first thing you need to do is Google yourself. If you find positive information, images and profiles - that's great. If there is anything negative, you need to institute damage control immediately. If there is nothing about you online, it's just as bad an image to present to a prospective employer. You must ensure that you have, at the very least, a LinkedIn profile and many people have a professional Google Plus profile as well. You may also want to consider a Visual CV if you're looking for an online tool to present an all-inclusive online CV or resume.

Remember that it takes some time for your profile pages to show up in search, so give yourself plenty of time to boost your online visibility.

Facebook Privacy Settings 

One of the first places that employers 'check out' is Facebook. You absolutely have to ensure that your Facebook profile is professional and that a prospective employer will not find anything untoward on your page. This applies to photos and images that you have been tagged in by friends, so go through your social media pages carefully and set your privacy levels so that your online image is professional and friendly.

You may consider this an invasion of privacy and your freedom of speech. It may seem unfair to have to temper your 'voice' on social media, but statistics show that nearly 45%s of all employers use Facebook to pre-screen applicants and they make decisions about hiring based on your activity on social media.

It really pays to spend a little time polishing up your online profiles when preparing for job interviews; it could be as important as your CV or your interview.

 

 

November 17, 2011



Personal-branding
This is the internet we’re talking about. The World Wide Web. Everything is interconnected and conjoined to provide information and data about you and your brand. You cannot separate your personal online persona from that of your brand, particularly if you are a small business owner looking to increase your online business.

Personal Brand Reputation

One of the most important things to do as a small business owner is to make sure that your personal social media profile is optimized. This could have a massive impact on how your company is positioned on the web and could be the tipping point that you are looking for to increase your online brand presence.

Authority and establishing yourself as an expert in your field could lead to a massive amount of traffic to your site. It is not just people or corporations selling gadgets that have to invest in social media and internet marketing. Professionals offering services within their community, need to invest in some serious personal branding to drive their business on the internet.

Doctors, Lawyers, Plumbers – Are you a Professional?

Professional online brand management should be carried out by an expert. Your personal reputation as a professional is the only factor that you can truly use effectively to drive your business brand. The key to an authoritative personal and professional reputation on the internet is content.

Content Will ALWAYS be King for Online Brand Presence

As a professional a specific field, you’re expected to be able to deliver an opinion and offer advice on your field of specialty. Content and personal brand management could be the key to unlocking the door to increased clients and sales on the internet. The big search engines are always looking for expert content from professionals on different subjects and if you put your name to a piece of content, you have to make sure that it reflects your business, your profession and the services that you offer. Legal blogging and legal content writing are among the most specialized subjects on the internet. Are you prepared to leave your content to chance?

A piece of poorly written content could spell a reputation disaster. One of the aspects used in internet marketing is the management of your brand and your good name. If you have negative content and information on the World Wide Web about you or your brand you need to take steps to minimize the impact and negate the results. A professional online brand presence company could be the best choice for your personal and professional reputation.

 

 

April 11, 2011



Charlotte Campbell

Taking it all off -- or even partially off -- on facebook can be a big blow to your career -- or not. Last week, a beauty queen was stripped of her title when allegations that she posted nude photos of herself on facebook surfaced. The twenty-three year old model won Miss York City last year becoming the first single mum to qualify for Miss Great Britain since the competition was opened 65 years ago. 

However, Miss Great Britain's CEO says that the beauty queen violated contest rules when she posted 100% nude photographs of herself, bearing it all on Facebook. In response, the contest decided to strip her of her title and has awarded another woman the title. The beauty queen said that she never broke the rules and that there are no nude photographs of her posted anywhere and that only a semi-nude photo of her (pictured below) was posted online -- on her Facebook -- for the past two years, prior to winning the title, and that it does not violate the rules of the contest.   

Cover-up: Charlotte has strongly denied breaking the rules, claiming she could assure people there had never been any fully nude photographs of her on Facebook or any other internet websites

Whether the beauty queen was bearing too much or not, it is clear that this incident has led to a reputation management dilemma for the beauty queen and the pageant organizers. Responding quickly to the alleged discovery of photos and speaking to the media openly about the pageant's rules has enabled the organizers to cap the reputation management crisis and make it clear that this kind of nudity won't be tolerated.

For the beauty queen, who is a working model, this is certainly a set back, but not one that can't be overcome. Charolette is likely to continue to have modeling opportunities, and may even have more, now that she's gotten some publicity over the photographs and has responded to her de-crowning with professionalism and vigor. Especially for models, who often seem like just a pretty face, it is important to be media savvy, since their image is their income. Charolette seems to have responded quickly enough to this media blitz to in fact gain from it -- even though she will no longer officially be Miss York. 

November 18, 2010



Making hit viral videos and gaining lots of followers for your work isn't easy, but it also isn't a mystery. If you put dedicated, strategic efforts into your videos and your marketing, you'll be able to build a powerful video presence that can help you bring your message and your brand to thousands of new people. In this article, we'll outline some of the most basic building blocks for creating and running a successful YouTube video channel and online presence.

Pick an Audience

When you're getting ready to launch a video campaign or online video presence, you need to be clear about what audience you are trying to reach and make sure that you will produce content that will make people click and be of interest to them. For example, if you want to reach small business owners, you'll want to produce plenty of videos about how to build your business. This is definitely a strong sector to pick in the video department, considering that people really enjoy watching "How-To" videos and learning via video about how they can do things online that will improve their business.

Plan Your Video

One you have a solid idea about who you want to target, it's time to write your idea out clearly and create a script and sketch out a story board. This script and story board will help you know exactly what your video will look like and help you take into consideration many different aspects of your video project. For example, you need to consider not only the what your video will say, but how it will be said. You need to consider the visuals and how they will work with your sound. 

There will also be different types of visuals in your video. For example, if you're doing a "How-To" video you'll want an title page with your brand and the title of your video project. Once the cameras start rolling, you might want to do a brief introduction so your audience becomes familiar with you and your brand. Then, it's best if you launch into the meat of your video and at the end thank people for watching and encourage them to visit your site, sign up for emails about upcoming videos or other action based ideas. When you end your video, put a closing page with your contact information and your brand. This way you'll be sure to get people to take action.

Invest in Basic Video Recording Equipment

While it might seem like a big commitment, one of the best things you can do to insure that your videos will attraced and keep audiences is to invest in some descent video equipment -- it will also make your life much easier, as filming on your laptop camera can be very difficult. In addition to a camera, you should consider microphones, since sound is one of the most important aspects of creating high quality videos that will improve your reputation.  

Edit Your Video

Today most computers with a camera, also come with editing software. However, if your computer doesn't it should be relatively easy to find affordable video editing software online. Editing your video and making sure that it is succinct is very important. You also may want to add some still pictures, screencasts or music to your video -- all additions to your raw video which will need to be edited in.

Promote Your Work Across Platforms

Once you've finished your video, you'll want to promote it across a few different platforms. In addition to uploading it to YouTube with keywords that will attract people to your site, you'll want to share it on facebook and Twitter and possibly send it out in an email marketing campaign.


 

 

May 24, 2010



Online reputation management has become a cornerstone of any successful online endeavor, and even those who aren’t actively doing business online find themselves in need of reputation management to ensure they don’t miss out on job opportunities or lose existing jobs on the basis of negative publicity. It can be a confusing world, and moves at such a quick pace that many people find themselves overwhelmed rapidly. While a simple Google search every few days can provide a great deal of insight, for a truly secure online reputation most people opt to use a dedicated monitoring service or reputation management company. These services have a number of distinct benefits.

1. Cover a Range of Key Phrases and Keywords

When people are searching by hand, they tend to search for only one or two relevant phrases to their brand, since it is time consuming and annoying to repeatedly do searches. A dedicated online monitoring service will allow you to create a large list of keywords and key phrases, and all of the results will then conveniently be displayed in one place.

2. Receive Real-Time Updates

Sometimes even a few days can be enough for a bad piece of publicity to do some serious damage. With an online monitoring service you’ll find out immediately anytime anything changes, so that you can start doing damage control right away. The importance of this level of fast response cannot be over-emphasized.

3. Search Many Different Networks

While a simple Google search is a great start to discovering what your online brand looks like, the truth is there are plenty of other search engines out there, and many site-specific engines as well. A good online monitoring service will check not only major search engines, but also sites like Flickr, YouTube, and Twitter to help you monitor your brand anywhere on the internet.

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May 14, 2010



When starting in the world of online reputation management, it can be difficult to get a handle on exactly how everything works. No amount of abstract articles and tutorials will ever serve as a substitute for actual hands-on experience. At the same time, many people are reluctant to jump in and begin manipulating their online reputation immediately – although this can be a perfectly legitimate choice.

One alternative is to create a fictitious person whose reputation you can freely manipulate without any fear of impacting your own reputation. There are two ways to do this: one is to choose a somewhat-uncommon name that already has an established presence, to practice competing with established names and presences; the other is to create a strange name that shows no Google results whatsoever.

The latter is the easiest way to begin playing with online reputation management, and means you won’t be competing with another real person who might need the results you’ll be sniping from them. One easy way to create a fictitious name is to simply combine two common first names and two common last names to make something new, such as, “Janedy Cannelson.”

The next step is to begin creating online content and social profiles with that name, to see what has the most weight. Using the various tools of online reputation management you can populate the internet with the world of your fictitious person. Facebook, Twitter, Amazon, Digg, and other free services are one place to begin creating profiles. A domain name with the fictitious name and perhaps a blog installed is another. Specialized services such as LookupPage is yet another.

Once you’ve created these pages, you can track over time where they show up on Google in searches for the fictitious names. Try commenting on popular blogs, writing forum posts, and being active in all corners of the internet with the fictitious personality. Over time this will help paint a very clear picture of which services are most effective, and which are less so.  
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May 05, 2010



George W. Bush

If ever there was a group of people who had to wrestle with online reputation management, it is ex-Presidents. No matter what they did during their term in office, there is bound to be some large group of people fiercely critical of their every step. Perhaps no one has faced a harder struggle than George W. Bush – he assumed office just as the popularization of the internet was picking up speed, and immediately incurred the wrath of many of the technorati, who dedicated large amounts of energy towards making searches for his name result in extremely negative material.

His reputation never really improved, and many have said he has a tarnished legacy. A new book due out in November of 2010 aims to undo some of that damage, aiming to shine a more personal light on the 43rd President. The question is, can a book reverse so much negative publicity?

The answer seems to be: maybe. Many presidents who suffered from horrible public opinion numbers – including Bush’s father, George H.W. Bush – have recovered after their term in office ended. Charitable work, bipartisan activities, and yes, book deals, have all helped mitigate years of negative spin.

Bush appears to be taking the ideal tack in managing his own reputation. The book is said to address a number of pivotal decisions he made during his career, and covers not only those which resulted in victory, but also those which were unsuccessful. By taking a humble position, Bush will immediately put his harshest critics at a disadvantage, and by acknowledging where things could have been handled better, he opens readers to be more receptive to his actual triumphs.

Whether or not the book ultimately repairs his reputation, the buzz surrounding its release will likely do wonders for his online reputation. News outlets, blogs, and book sites will all carry extensive reviews which, judging by the building buzz, are likely to be overwhelmingly positive.

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April 28, 2010



There’s a relatively-new, and highly troubling trend in domain name squatting that can affect you and your business quite negatively: personal domain name squatting. While in the past it was relatively common for domain name squatters to buy up high-profile company names, in recent years it has become more and more common for these same people to buy up domain names that are the full names of important executives and key personnel at large companies. These sites are then promoted so that they show up on the first page of a Google search for the name. Then the company attempts to sell the domain name for a hefty fee, essentially extorting the personnel or their parent business in order to regain control over their online reputation.

Now, it’s important to realize that this very likely violates ICANN’s code of use, specifically section 4b, which states that someone has registered a domain in bad faith if: “(i) circumstances indicating that you have registered or you have acquired the domain name primarily for the purpose of selling, renting, or otherwise transferring the domain name registration to the complainant who is the owner of the trademark or service mark or to a competitor of that complainant, for valuable consideration in excess of your documented out-of-pocket costs…”

The thing is, while this has become a relatively cut and dry issue when it comes to actual trademarks, helping to push back the tide of domain squatters, or at the very least making it easy for business to regain their trademarked domains, in the case of personal names the language is a bit more murky. While it seems apparent that registering a personal name of a high-profile person for the purpose of reselling it to them at a huge profit would violate the principle of this rule, in practice it is much more difficult to show someone was operating in bad faith – after all, thousands of people may have the same name, unlike a registered trademark, which is explicitly protected by statute.

Once someone has access to your full name as a domain name, they can do quite a bit of damage to your personal brand. Google and other search engines give a great deal of weight to domains that are formed entirely of a search phrase when determining the results for that phrase, so even with minimal SEO a domain that is your whole name will likely show up near the top of the search results. At its most benevolent this will mean anyone searching for your name will find a parking page, which reflects poorly on you; at its worst the site could forward to pornographic material, material that reflects poorly on you, or a competitor.

Of course, there’s a very easy way to guard against this sort of squatting: either hire a reputable reputation management company, or go out and register the domains that reflect your personal brand in any commonly-used permutations. With the extremely low cost of domain registration, this is an investment that will pay off for years to come.

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April 14, 2010



One of the issues when it comes to search engine optimization (SEO) brand management is how to overcome bad press released onto the news websites. Such negative press may find its way to top ranked positions on the leading search engines for product and company names, so if and when this does happen, what can be done to combat such situations? It is possible to push down the ranking of negative comments on all search engines and here are some top tips on how to achieve this through good online reputation management:

1. Compile a list of your search keywords - including common misspellings and abbreviations. Keep in mind that people often shorten brand names when communicating via the social web, such as sites like Twitter who only allow a specific number of characters in each update.

2. Be active on online forums and any other websites which offer you the chance to post your profile. Always make sure that your profile name corresponds to the search term you wish to promote, and that you can fully control the content on that website.

3. Organize a Skype interview or Podcast relating to the search term. It is important to make sure that the client interviews in the most positive of terms and that the interviewer posts online to as many different websites as possible.

4. Create a Google alert for your targeted search term and Google will send you a message every time your keyword is searched.

5. Write articles and press releases around the subject matter you wish to promote - make sure you upload them to networking sites likely to bring traffic and attention to your search term.

In other words, utilize all and every online opportunity to promote your search term and keywords.

Using the services of LookupPage will not only ensure that your online presence is strengthened but for a minimum cost, you can enjoy your own personal domain to be promoted on the first page of all major search engines. For example search for "Oxford Car Service" on Google to see an example page.

To start benefiting from this upgraded service follow these simple steps:

1.     Sign up to LookupPage.
2.     Click the "My Account" tab.
3.     Click on "Upgrade/ Renew your Subscription" link.
4.     Choose the "Pro" package and purchase.

Now start to manage your online reputation for a safer and more confident future!

March 12, 2010



Image representing Twitter as depicted in Crun...

Twitter is a powerful tool for businesses to control their message and stay in touch with their customers, but in order to be properly leveraged it’s important you stay connected to every conversation that touches on your brand – not just the ones that reach out to you. In order to do that, it’s important to have some tools in place to be steadily tracking Twitter for keywords and phrases related to your brand, so that if a conversation does involve your brand, you can intervene when necessary, to let your customers know you care, to build a larger following, and to address potential problems before they devolve.

Use Twitter Search @

The simplest way to track your brand on Twitter is to use the built in search for @brandname. This will show any tweets that have utilized your brand as a special keyword or phrase. Of course, many conversations in Twitter fail to use the @ nomenclature, so you’ll need to take it a step further to make sure you don’t miss out.

Create a RSS Feed with Keywords

The main Twitter search can also filter for keywords, and one feature you may not know about is the ability to seamlessly create an RSS feed out of these search results. By building an RSS feed comprised of a suite of keywords and phrases relating to your brand – not simply the brand name itself, but product lines and other unique descriptors people might use when discussing your brand – you will receive up-to-the-minute notifications whenever your brand comes up.

Twitter Applications

For those that don’t use an RSS feeder already, a number of Twitter applications exist that offer similar capabilities. TweetDeck is probably the most widely used, allowing you to build robust search panels utilizing a number of keywords, and to filter these searches in many different ways. TweetDeck can then be left running in the background, and may be set to provide you with regular notifications when new conversations around your brand appear.

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January 06, 2010



Marketing Yourself Online While Job Searching With the grim economical news coming from Dubai, the job market continues to be a difficult one. The latest collapse of what seemed to be a thriving economy would undoubtedly result in significant job loss, as corporate restructuring will go into affect.

Maintaining a strong Google CV is not only important for one’s online reputation but it can also be a helpful tool when applying for a new job. It has become considerably easier and faster for employees to “Google” someone than to pick up a phone and ask for recommendations.Professionals who maintain a positive business image online would have an easier time impressing prospective employers than people who do not have any web presence at all.

A recent survey by Harris Interactive for CareerBuilder.com shows that researching of potential candidates on social networks by managers and human resource staff, has doubled in the past year alone. A social network such as LinkedIn or a guaranteed visibility online tool such as LookupPage can rank extremely well on search engines and provide an additional positive result when a job applicant is being searched online by an employer.

Creating a LookupPage that highlights the attributes of a candidate as well as provides links to online reports, pictures and recommendation letters can make the difference between being called back for an interview and being looked over. Another advantage of creating an online resume is that it can be accessed at any time of day and from just about anywhere. Finally, LookupPage Pro users receive a unique domain name as well as comprehensive user statistics about who has been searching for them online. This is without a doubt a great online tool for job seekers!

January 03, 2010



Traditional online email accounts are getting less traffic than in previous years. The reason for that is simple, people are emailing their friends directly from their social networks so they do not need to enter Gmail as often as they used to. Social networks are becoming stronger and are no longer used by a specific age group. 

Although there is an argument among different search engines on what is the most searched word of 2009, we feel that the most explosive and important word for 2009 is Twitter. Apparently, we are not the only ones who think this way. Only recently, Google unveiled its real time search option that will incorporate status updates from popular social networks among other real time results.

If you need any further proof on how seriously Google is taking twitter accounts create a fictitious account on twitter and conduct a Google search for that name 48 hours later. Odds are that this none - existing person will rank on the first page of Google thanks to that twitter account. Because of the fact that social media profiles usually receive indexation by Google and other search engines, creating a brand using free social media tools is certainly achievable.

Pizza Hut - Facebook fan pageFacebook

companies such as Coca Cola, Pizza Hut and U.S based restaurant Chain  T.G.I Friday’s have achieved considerable success by creating a Facebook Fan page. This can be achieved on a smaller scale by getting your friends and clients to become fans of your service. 

A solid Facebook fan page needs to be able to provide information about the business and possibly provide an added value to the fans of the brand. The Pizza Hut fan page is currently offering a 20% discount on all orders made with the Pizza Hut iPhone application as well as other coupons. 

Twitter

As written above, Twitter is currently enjoying the respect of major search engines. Although getting a large following on twitter takes time and effort, it is certainly achievable. Ranking well on Google for a twitter account is certainly easier if the account is active and tweets on a regular basis. The CEO of Zappos , an online shoe retailer  is using Twitter in order to engage and be reachable by Zappos customers. By being readily available, he is strengthening the brand of his company as being attentive to what the customer wants    

Oxford Car Service - LookupPage LookupPage.com - while it is not a social network, creating a LookupPage for a business or a professional can have tremendous return on investment (ROI). LookupPage enjoys excellent indexation by Google and creating a profile can help you establish additional positive results that often rank extremely well and contribute greatly to one’s Google Resume.  For example, you can check out Oxford Car Service which created a LookupPage for their business and their LookupPage is ranking extremely high on organic search. 

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