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27 posts categorized "Self Branding"

December 13, 2011



Online-advertising-tvads
For companies just starting out and looking to improve (or even create) their online brand presence all the advice can be pretty confusing.  Before becoming completely overwhelmed by it all young entrepreneurs should try the simplest online brand presence building activities first.  One of the simplest methods is for new brands to create a key phrase to use over and over.  Customers will grow to associate the phrase with the brand and sales will increase.

If one was to stop and think of all the brands with catch phrases they’d be overwhelmed.  There’s the cute duck who yells, “Aflac!” and who could forget, “Pardon me, do you have any Grey Poupon?”  While those advertising campaigns were highly successful that is not the kind of phrase being recommended to young businesses trying to build their online brand presence. 

The keyword/key phrase recommendation is a much more subtle marketing plan that if done correctly the consumer will never even realize existed.  Early on in a company’s existence a vision should have been created.  With that vision should be a target customer.  Keyword/Key Phrase determination depends wholly upon the target customer when trying to establish an online brand presence. 

Most people visit websites after performing a search.  For one’s website to be clicked on it needs to be listed on the first or second page of the results.  An entire industry has popped up in response to this process helping companies get their website in those coveted spots and, in turn, build their online brand presence.  One of the principles behind ranking is keyword placement.  One must think like one’s target audience and try and predict what words they will put into the search engine.  If the prediction is right and a company has utilized those key words and phrases within their website and blog, their website will be ranked high in the search results cementing their online brand presence.

So, getting back to choosing key words or a key phrase for a new company – keep it simple.  Companies should think of the most concise wording someone looking for their product or service would use.  For instance someone looking for a plumber in New York might put “New York plumbers” into the search engine.  “New York plumbers” would be a great key phrase to use for a plumbing company.

Once a key phrase is determined it needs to be strategically placed in all online content.  There is a thin balance between it not being used enough and being used so much that it detracts from the information being provided.  Companies should place their key phrase in every page of their website, in all blog posts, and in social media updates.  If a company is utilizing blog comments for marketing purposes, the key phrase should be used there as well.

As mentioned earlier, there are many companies specializing in online marketing and helping companies build an online brand presence.  Any company having tried keyword placement and having not seen results should consider contracting with online marketing service providers.  Keyword placement is an easy and smart way to begin one’s online brand presence building.  With a little trial and error it can launch a website to the top of the search results.

November 17, 2011



Personal-branding
This is the internet we’re talking about. The World Wide Web. Everything is interconnected and conjoined to provide information and data about you and your brand. You cannot separate your personal online persona from that of your brand, particularly if you are a small business owner looking to increase your online business.

Personal Brand Reputation

One of the most important things to do as a small business owner is to make sure that your personal social media profile is optimized. This could have a massive impact on how your company is positioned on the web and could be the tipping point that you are looking for to increase your online brand presence.

Authority and establishing yourself as an expert in your field could lead to a massive amount of traffic to your site. It is not just people or corporations selling gadgets that have to invest in social media and internet marketing. Professionals offering services within their community, need to invest in some serious personal branding to drive their business on the internet.

Doctors, Lawyers, Plumbers – Are you a Professional?

Professional online brand management should be carried out by an expert. Your personal reputation as a professional is the only factor that you can truly use effectively to drive your business brand. The key to an authoritative personal and professional reputation on the internet is content.

Content Will ALWAYS be King for Online Brand Presence

As a professional a specific field, you’re expected to be able to deliver an opinion and offer advice on your field of specialty. Content and personal brand management could be the key to unlocking the door to increased clients and sales on the internet. The big search engines are always looking for expert content from professionals on different subjects and if you put your name to a piece of content, you have to make sure that it reflects your business, your profession and the services that you offer. Legal blogging and legal content writing are among the most specialized subjects on the internet. Are you prepared to leave your content to chance?

A piece of poorly written content could spell a reputation disaster. One of the aspects used in internet marketing is the management of your brand and your good name. If you have negative content and information on the World Wide Web about you or your brand you need to take steps to minimize the impact and negate the results. A professional online brand presence company could be the best choice for your personal and professional reputation.

 

 

November 16, 2011



Brand-reputation-management
What are you saying about your business when you start investing in marketing tools to increase your online brand presence? Establishing a reputation on the web and increasing the amount of business you do via the internet is a multi-faceted discipline, and you need to look at what you are trying to say.

How To Increase Online Brand Presence Through Promotion

The first aspect that you have to consider is what you are promoting. Sometimes your online brand presence marketing will be about the promotions and sales of specific products. At other times, you have to use your marketing to establish a strong business presence through the generation of authoritative content for your website or blog.

You never really know how people use the internet and the search engines to find you, although your analytics programs will give you a good amount of information that you can use. The key is to make sure that your business name is as well represented as your products. Don’t lose sight of the fact that creating authority on the World Wide Web is your first goal. If users think that they can trust your brand name, they will be more inclined to look at what you are selling.

The danger of approaching your online brand presence from a retail and selling point of view is that you may come across on the internet as too promotional. This can affect you more than you realize. The way that websites are ranked by the large search engines is through the excellent creation of original content that provides a service for internet users. Never forget that your website, blog, Facebook page and any other internet marketing device should be used to provide a service to internet users.

Can your potential clients get good, relevant and useful information from your website or blog? Is there anything of value on your site apart from a sales promotion?

Potential clients and internet users are able to compare your brand to others on the net and will make a decision about whether or not to use your services in a matter of minutes. If you don’t have anything good to give them, they will go elsewhere.

Don’t let your online brand presence become tarnished through the use of obvious promotion. The internet is the gateway to the age of information and the worst that will happen is that you’re relegated to a lower ranking and your clients will not be able to find you.

Choose a Professional for Online Brand Presence

Traditional marketing may not be the answer when it comes to online brand presence and enjoying an enhanced online visibility. There are so many different ways of establishing authority on the web that will guarantee increased traffic and sales, so carefully consider using a professional online marketing expert to help guide your business brand to the top spot.

 

July 20, 2010



Facebook

Today facebook reached over 500 million users -- that means half a billion people are now on facebook posting, sharing and profiling. Even though individuals can only have up to 3,000 friends before they are forced to open a fan page, facebook profiles are still is one of the most effective places to establish your personal brand -- if you know how to use it effectively.

Setting Up Your Facebook Profile Pro Style

By this time, most everyone (500 million people to be precise) knows how to set up a facebook profile, put up their picture and basic information. However, one of the most important features people often miss is the little box under your picture that you can put links in. This little box is one of the first thing that visitors to your facebook page will see so it’s important to put the most important information there -- for example your website address, twitter contact or maybe just your title.

Segmenting Your Friends To Created Targeted Groups

Another way to make sure that your facebook profile is optimized for professional use is to segment your friends into related groups. For example, you might have one group of family contacts, another of clients and a third group of co-workers. Keeping these groups of people separated will not only help you remember your connection to people, but will help you determine what type of content to share with them based on your privacy settings.

Picking Your Content Carefully

There is so much content on facebook that sometimes friends can be overloaded. It’s important to pick your content carefully and to post it at the right time. In the morning, most people check facebook as well as around 4pm when the boredom sets in at work. If you want your friends to respond to what you post, make sure you know what type of content they like to consume and when is the best time to post it. Keep in mind that people can only consume so much content, so inundating them with more than two or three posts a day can cause people to either tune you out or hide you in their news feed.

Get Your News to the Top of the News Feed

If you want your items to get to the top of people’s news feeds, one of the best ways is to respond to comments and engage other people in discussion. The more comments you have, the more likely your content is to get to the top of the news feed. Luckily, unlike blogs, facebook comments are more likely to be tame because they are connected to people’s real identities.
However, if their are comments that you think are out of line, you can easily delete them or respond to them in an effective way. For the most part, since this is your community, you’re likely to have other friends that will side with you and support you in confronting people who comment out of line and in the worst case, you can hire a reputation management professional to help you get your message across.

June 16, 2010



Today, most people have several online identities online and in different social networks like LinkedIn, facebook, LookupPage and Twitter among others. However, many people rarely make the effort to effectively connect their online identities -- making their online identity appear incomplete and disconnected. Today, we’ll share with you some tips about how you can connect your online identities not only to improve your reputation, but also to help you build your network.

Blogs

Blogs are a great way to improve your reputation. Writing articles, or having a ghost writer, produce relevant content for search engines means that new people who are interested in the same areas and interests as you will be able to find you and your work easily online. If you consistently update your blog, two to three times a week, you’ll be able to maintain momentum and continue to draw new readers to your blog.

However, the power of blogs doesn’t stop there. Today, blogs severe as a extended business card where people can google your personal and company brand and find additional information about you online. In addition, a blog should be connected to your other online identities, for example facebook, Twitter and LinkedIn, so that readers of your blogs have a casual way to get to know you a bit more intimately.

Social Networks

Social networks are a great place for you to connect with new people and improve your online reputation. While facebook used to be a social network for real friends to connect, today it’s become much more professional and even serves as a micro-blogging platform for many high profile personal brands.

For people who are a part of more than one social network, facebook allows you to add the urls of additional websites that you are a part of so that your facebook friends can connect with you on other social networks like LookupPage, LinkedIn, Flickr and others.  By connecting your online identities it makes it easier for people to find you and follow up with you online -- expanding your network and building your brand across the web.

June 10, 2010



Managing your online reputation can seem like a monumental task, especially if you don’t have any previous experience in search engine optimization. By taking things one step at a time, however, it’s relatively easy to build a solid reputation management strategy without undue hardship. These six basic tips will provide a firm foundation on which to build a more robust strategy.

1. Treat Everything As If Can End Up Online

It’s tempting to think that emails you send friends or colleagues, or images you send out, will remain confidential forever. Sadly, that’s not always the case. It’s hard to know when something you thought was private will become public, so it’s a good rule of thumb to treat everything as though eventually it will end up online. This is a basic case of the old adage: better safe than sorry.

2. Be Honest With Yourself About Your Flaws and Weaknesses

None of us like to admit where our businesses and brands are weak. Ignoring these weaknesses, however, doesn’t make them not true. And it’s very difficult to defend against negative spin if you aren’t prepared to acknowledge it may be coming. Taking the time to identify your major weaknesses can help you significantly down the line.

3. Always Comport Yourself Well

No matter what you’re doing online – Facebook updates, blog posts, comments, tweets – make sure to speak with politeness and dignity. It’s all too easy to get sucked into wars of words and say something mean – but two years down the line, when that immature comment is one of the top search results for your name, you’ll regret it immensely.

4. Establish an Official Presence

Don’t let your online reputation be dictated by your personal Facebook page or Twitter account. Instead, set up a professional blog, professional social network presences, and act professionally when interacting with other people’s sites. When using your official presences, take extra care to present yourself in the way you want to be perceived by potential clients or employers.

5. Use Google Periodically

Checking in on your online reputation regularly is one of the best steps you can take to make sure everything is as it should be. If you’re very serious about your online reputation you might want to utilize a monitoring system, but even if you forego that option, it is always worth typing your name into Google at least once every week or two to see what comes up.

6. Act Quickly When Things Go Wrong

If you see something pop up on a Google search that reflects poorly on you or your brand, act immediately. If it’s someone you know who posted a picture that looks bad professionally, ask them to take it down. If someone has a critique of your business or brand, address it respectfully and see if you can resolve the problem. If someone is slandering you, see if you can get the offending information removed. Whatever the situation, every minute you let it sit online is a minute it can be destroying your reputation.
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June 01, 2010



In the past ten years a distinct trend has emerged towards using your real name when interacting online. Whereas in the past even businessmen might go by HotStuff58 when posting on forums – even if they signed their posts with their real name – that has changed such that it’s pretty rare to find any adults using ‘handles’ or pseudonyms online. By and large, that’s a good thing – after all, it doesn’t reflect very well on you to be seen with a childish name, and when you’re building your brand you want everyone to know who you are.

In some cases, though, having an online pseudonym can be a wonderful way to act more freely online. With a growing understanding of how important online reputation is – and how permanent anything you say online actually is – many people have begun to feel constrained about what they do and say online. And ultimately, not everything people want to do online will send across the message they want to be their professional face. Maybe you enjoy getting into vigorous (sometimes unseemly) debates on online forums, maybe you have alternative interests that don’t befit a professional demeanor, or maybe you just want to unwind without always worrying what Google will show.

In that case, an online pseudonym can be an excellent way to still have an active online existence without threatening your online reputation. If you’re going to do it, though, there are a few good rules to follow to make sure your pseudonym remains anonymous:

1. Create a New Email Address

Make a new email address on a site like Gmail, and use it whenever you register with a forum, social media site, or other site. If you use your real email address, even if you hide it from the public, the administrators of the site will still know who you are, and that can come back to haunt you later.

2. Choose an Anonymous Pseudonym

You don’t want to use a pseudonym that has a direct connection to you, as it might allow someone to figure out who you are. If you’re going to come up with an alternate identity online, you’re best off choosing a completely random pseudonym that doesn’t have personal meaning.

3. Don’t Use Your Normal Writing Style

People’s manner of writing forms a sort of digital fingerprint which can easily be picked up by others who know them well. If you’re going to try to be someone else online, make sure not to use the same expressions or grammatical idiosyncrasies you do in your everyday online interactions. Either write with flawless grammar, or come up with a few new idiosyncrasies to use only with your pseudonym.

4. Don’t Tell People Who You Are


It seems obvious, but if you want to keep your alternate identity a secret, don’t tell anyone who you are. Even if you think it’s in confidence, all it takes is one instance where they mention your pseudonym to someone else for the entire thing to be ruined, and all of the material you’ve posted under your new identity to suddenly be linked to your professional manifestation. However, if this does occur, you can use a reputation management company to help you build another more effective online identity.
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May 19, 2010



In the past most people were very casual about how they interacted online. They might have used the same username on a hobby forum for fishing as they did on their stock trading forum, and would post pictures of them skinny dipping on a social media site where they were connected to their boss and potential clients. In the last few years it has become more and more evident that one’s online reputation is worth its weight in gold, and that this casual interaction between the personal and professional can be very destructive to the professional side of things. As a result, keeping these two worlds apart is an integral part to a good online reputation management strategy.

There are two main modes of enforcing this separation: a casual separation and a truly private separation. Both have their advantages and disadvantages.

Casual Separation

People who enforce a casual separation still generally use their real name when interacting online personally and professionally. Sometimes they may differentiate this in some way – such as referring to themselves as Chuck in personal profiles and postings, and Charles in professional dealings – and other times they may just create separate accounts for the personal and professional sides of their life, but leave the name the same. Having a casual separation means you still have to be fairly careful about how you act, even in your casual mode, since professional contacts will likely still see that material – but by making it clear it is your personal life it will at least retain some distance. On a positive note, many prospective employers and clients do like to see a little bit of humanity in their business dealings – so long as you aren’t being offensive or too over the top.

Private Separation

Using a pseudonym or alternate identity is a more secure way of ensuring the distinction between professional and personal personas online. In this case you’ll create entirely new accounts, using a pseudonym or internet handle, generally made with a new email account so that even the operators of the social media sites don’t know who you are. Some care is taken to write posts with different grammar or style, so that even those who know you well won’t recognize you. And in the most extreme circumstances you may even want to use a proxy, so that nothing short of a court subpoena can unveil your true identity. This is a good solution for those who want to be able to be completely liberated online, without the danger of impacting their professional demeanor. On the other hand, some care should be taken to infuse your professional presence with at least a bit of humanity – some pictures of you in daily life, fun quotes, or lists of favorite bands or books – so that you don’t look like you’re simply using the internet as a business tool, with no deeper connection to the world of social media and interaction.


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March 10, 2010



A typical search engine results page

Inbound links, or links that direct people to your site from other sites, are one of the cornerstones of a strong online brand. Not only do they drive traffic directly, they also influence how much weight your site carries with search engines, helping to bolster your online reputation. Many people take a passive approach to inbound links – if they appear, great, if they don’t, they don’t worry. Others work hard at getting new links, but are only aware of the links they directly solicit.

Build Your Link Reputation

Most people don’t realize that by failing to monitor inbound links, you’re actually missing a great opportunity to reach out to supporters, increase traffic to your site and build your Google CV. The internet is built on a model of reciprocity, and many people regularly check their outbound links to see if the link is reciprocated. If it isn’t, they may cull those links to make more room for people who will link back to them. Knowing when a site links to you allows you to decide whether it is a link you want to pursue keeping, and gives you the chance to take the steps necessary to keep it. Knowing when new links come in also gives you the opportunity to reach out to those people and, if necessary, ask them to improve the link text to best help your search engine relevance.

Collect Data About Your Links

There are two main classes of inbound link monitors: standalone software and web services. Both has their merits and flaws, but as both have costs associated with them, most people choose to opt for free web services. Using a web service gives you portability, and ensure you will never have downtime – rather than having to remember to open a program to check your links, it is done for you every day and you receive an email giving you an overview of new links gained and lost.

Develop a Linking Strategy

You can then use this data to develop a weekly strategy. Look at the new links you’ve gained, and visit the sites they came from. Decide whether you think that site has search engine relevance or traffic relevance for you, and if so how valuable it is. Find the context in which your link appears, and see if you think there is anything that could be improved – maybe it should go to a different page on your site, or have different link text. Then find contact information for the site operator and write them an email thanking them for the link to your site, informing them you have put up a reciprocal link (if you felt it was worth it), and if necessary asking them politely if they would mind updating your link information slightly.

You will also be informed when links to your site have disappeared. In these cases, if the inbound link was from a source you cared about, you’ll want to send an email and ask why they removed the link to your site, and whether there is anything you could do to reconcile the situation. If they decide to leave your link removed, you may wish to remove any outbound links you have to their site, as these one-way links may negatively impact your search engine rankings.

Use LookupPage Services

At some point, you may want to hire a team of professionals to manage your link reputation. LookupPage has a team of advanced SEO and linking professionals who know exactly which content to promote and how, greatly improving your link reputation. LookupPage also helps individauls and businesses get first page rankings on major search engines, under unique domain names.To start benefiting from our expertise, upgrade to our plan for professionals and follow these simple steps:


  1. Sign into your account (or create a new one).
  2. Click the "My Account" tab.
  3. Click the "Upgrade / Renew your subscription" link.
  4. Chose the "Pro" package and purchase.

We look forward to helping you manage your online image and reputation to ensure a safer and fully enriched online future.
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February 04, 2010



Image representing Google as depicted in Crunc...

As nearly everyone knows by now, Google is one of the most powerful search engines and providers of online tools. When people are interested to know about you or your business, one of the first things they do is search Google. That’s right, your Google CV is the first impression people have of you, so it’s important to know how to manage your reputation in Google effectively. Here are a few tips to get you started:


Know What’s Crawled Before You Sign Up 

Every day dozens of websites ask visitors to register with their names, create a username, and establish identities in online communities. While it’s illegal to share your email with third parties, many websites and social networks have no problem sharing your name or username with Google and you can be sure that many of these websites will be some of the first results on your Google CV.

Before you sign up to a website, check to see if the website is crawled on Google. See what kind of content is showing up and then determine if you should register to the site and what information you can list there.

Keep Track of Where You’re Registered

As people register to more and more websites everyday, it can get challenging to keep track of all the separate accounts and identities that you or your business may have online. If you have a Google Account you can easily sign up for Google Docs and use a spreadsheet to keep track of all your usernames and passwords. This is a highly effective way to make sure that as you establish more online identities, that you’ll be able to update them with you or your businesses’ information easily and not leave any old information on your Google CV.

Register to Websites that Improve Your Google CV


Most people and businesses have an idea of the image they would like to portray online or an image that they’d like customers to associate with their brand. The best way to craft your Google CV is to register to high ranking websites that will improve your online image. Today there are thousands of niche social networks that rank high on Google and can improve your online identity. Some social networks, like LookupPage, rank especially high on Google and are built for helping users create a positive image online. 

Take a Pen Name

While in some social networks, like Facebook and LinkedIn, is it expected that you will use your real name, many websites give you the option to use a nick name or pen name. You should only register your real name to social networks and websites that improve your online image and brand. For other websites, take a pen name or nickname so that you don’t risk having the website connected to you or your company’s Goolge CV. 

Sign Up for Google Alerts

If you have an account with Google, you can register for Google Alerts and get an email every time Google indexes a new page with your name or your business. Setting up Google Alerts is easy, and helps you to know immediately as your reputation is being built online. One tip: Make sure that you place quotations around your name when you are searching or setting up your Google Alert, this way you’ll get very targeted results.
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January 03, 2010



Traditional online email accounts are getting less traffic than in previous years. The reason for that is simple, people are emailing their friends directly from their social networks so they do not need to enter Gmail as often as they used to. Social networks are becoming stronger and are no longer used by a specific age group. 

Although there is an argument among different search engines on what is the most searched word of 2009, we feel that the most explosive and important word for 2009 is Twitter. Apparently, we are not the only ones who think this way. Only recently, Google unveiled its real time search option that will incorporate status updates from popular social networks among other real time results.

If you need any further proof on how seriously Google is taking twitter accounts create a fictitious account on twitter and conduct a Google search for that name 48 hours later. Odds are that this none - existing person will rank on the first page of Google thanks to that twitter account. Because of the fact that social media profiles usually receive indexation by Google and other search engines, creating a brand using free social media tools is certainly achievable.

Pizza Hut - Facebook fan pageFacebook

companies such as Coca Cola, Pizza Hut and U.S based restaurant Chain  T.G.I Friday’s have achieved considerable success by creating a Facebook Fan page. This can be achieved on a smaller scale by getting your friends and clients to become fans of your service. 

A solid Facebook fan page needs to be able to provide information about the business and possibly provide an added value to the fans of the brand. The Pizza Hut fan page is currently offering a 20% discount on all orders made with the Pizza Hut iPhone application as well as other coupons. 

Twitter

As written above, Twitter is currently enjoying the respect of major search engines. Although getting a large following on twitter takes time and effort, it is certainly achievable. Ranking well on Google for a twitter account is certainly easier if the account is active and tweets on a regular basis. The CEO of Zappos , an online shoe retailer  is using Twitter in order to engage and be reachable by Zappos customers. By being readily available, he is strengthening the brand of his company as being attentive to what the customer wants    

Oxford Car Service - LookupPage LookupPage.com - while it is not a social network, creating a LookupPage for a business or a professional can have tremendous return on investment (ROI). LookupPage enjoys excellent indexation by Google and creating a profile can help you establish additional positive results that often rank extremely well and contribute greatly to one’s Google Resume.  For example, you can check out Oxford Car Service which created a LookupPage for their business and their LookupPage is ranking extremely high on organic search. 

December 29, 2009



An important element of establishing a strong online brand is tracking of what is being mentioned about it across the web at all times. Tracking and monitoring of a brand has many benefits. It could provide valuable feedback about one’s product or service, and this type of feedback can point to what a business is doing wrong and help in making adjustments in an attempt to build a stronger customer base. It is also important to monitor any mentions of a brand online as some of them may become negative at one point resulting in an online reputation problem.

We have often highlighted the advantages of Google Alerts, with the most obvious advantages being that the service is free and simple to set up. A number of premium services out there offer meticulous monitoring services that offer quite a bit of features that Google Alerts does not cover. The question is whether these services are worth the money spent, and how they are different from one another. We decided to review 2 online monitoring services: Trackur and BrandsEye.

Trackur   

Trackur

Tarckur is the first tool that we examined. One important feature that it offers that Google Alerts does not have is filtering., This enables the user to exclude specific domains from the online search it conducts for tracked terms. This is a valuable feature since it allows the person conducting the search the exclusion of websites that are controlled by that business, essentially reducing the results that he or she would have to go through. The user can also filter out certain keyword. For example, an alert can be set up for “Michael Jordan” that has to include the term “shoes” and exclude the term “Golf” allowing for a more specific tracking of what is being said online. This feature would help a large company that has a number of different products and wishes to track only mentions of the brand within a specific context.

BrandsEye  

BrandsEyeBrandsEye, another online monitoring and tracking service, offers three packages each allowing the user to track a certain amount of phrases and receive updates in specified increments of time. Their tracking system does a lot of the filtering for the client as it automatically removes duplicate content and spam from its findings.

The BrandsEye system allows its users to “educate” the tracking system on what is important to them. It enables the user to customize the tracking so that each mention could have a different ranking on significance based on author’s name, origin, credibility and sentiment of the over all mention. These are all advanced features that would most likely only be useful for large companies. 

Both BrandsEye and Trackur are solid tools that offer more than Google Alerts does. While we agree that a professional or a business should be proactive in monitoring what is being said about him, her or it online, we feel that Google Alerts is a solid tool that is effective enough to monitor a personal brand or a small company. A large company that has a number of products and generates hundreds of mentions each day online could benefit from premium monitoring of its brand.   

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