For companies just starting out and looking to improve (or even create) their online brand presence all the advice can be pretty confusing. Before becoming completely overwhelmed by it all young entrepreneurs should try the simplest online brand presence building activities first. One of the simplest methods is for new brands to create a key phrase to use over and over. Customers will grow to associate the phrase with the brand and sales will increase.
If one was to stop and think of all the brands with catch phrases they’d be overwhelmed. There’s the cute duck who yells, “Aflac!” and who could forget, “Pardon me, do you have any Grey Poupon?” While those advertising campaigns were highly successful that is not the kind of phrase being recommended to young businesses trying to build their online brand presence.
The keyword/key phrase recommendation is a much more subtle marketing plan that if done correctly the consumer will never even realize existed. Early on in a company’s existence a vision should have been created. With that vision should be a target customer. Keyword/Key Phrase determination depends wholly upon the target customer when trying to establish an online brand presence.
Most people visit websites after performing a search. For one’s website to be clicked on it needs to be listed on the first or second page of the results. An entire industry has popped up in response to this process helping companies get their website in those coveted spots and, in turn, build their online brand presence. One of the principles behind ranking is keyword placement. One must think like one’s target audience and try and predict what words they will put into the search engine. If the prediction is right and a company has utilized those key words and phrases within their website and blog, their website will be ranked high in the search results cementing their online brand presence.
So, getting back to choosing key words or a key phrase for a new company – keep it simple. Companies should think of the most concise wording someone looking for their product or service would use. For instance someone looking for a plumber in New York might put “New York plumbers” into the search engine. “New York plumbers” would be a great key phrase to use for a plumbing company.
Once a key phrase is determined it needs to be strategically placed in all online content. There is a thin balance between it not being used enough and being used so much that it detracts from the information being provided. Companies should place their key phrase in every page of their website, in all blog posts, and in social media updates. If a company is utilizing blog comments for marketing purposes, the key phrase should be used there as well.
As mentioned earlier, there are many companies specializing in online marketing and helping companies build an online brand presence. Any company having tried keyword placement and having not seen results should consider contracting with online marketing service providers. Keyword placement is an easy and smart way to begin one’s online brand presence building. With a little trial and error it can launch a website to the top of the search results.