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39 posts categorized "Self Marketing"

December 11, 2011



Facebook-like-button
Whether a company is new to social media or trying to figure out what they have been doing wrong in regards to building their online brand presence, turning to Facebook is probably a good idea.  Facebook is free. Facebook is popular.  Facebook probably has your target customers already actively using it.

There are, however, some unofficial rules to Facebook posting that should be religiously followed by companies hoping to increase their online brand presence, not destroy their credibility.  Facebook users range in age, cultural background, interests and just about every other distinguishing factor.  Finding one’s target audience is a challenge, but once it is found a company has the opportunity to subtly (if done well) inject their brand and a need for their brand into the daily lives of that deep potential customer pool.

First, companies need to realize that Facebook is not a mini-version of their website.  By trying to cram in every little bit of information about the company and products they inadvertently turn customers away.   Building online brand presence is about getting a brand’s name and concept out there, not necessarily closing the sale.  Facebook users value insightful, intelligent posts that add value – not elevator pitches. 

Second, companies should value consistency and authenticity above all else on Facebook.  It’s wonderful if a brand has a gimmick, like the gecko for Geiko or the Old Spice man for Old Spice.  If a company has successfully imbedded a gimmick or character into their brand identity they must keep up the charade on Facebook.

Finally, as tempting as it may be, companies must not put all their advertising eggs in the social media basket.  Online brand presence reaches far beyond Facebook, Twitter, LinkedIn and Google +.  While it’s true that an entire full-time position could be created just to update social media it is probably not the best use of company time. 

Anyone using Facebook on a regular basis can probably give a list of products and companies that come on too strong, are blatant in their advertising, and are annoying.  They can’t specify whose online brand presence is subtle and inviting, though.  Instead, they are out buying products from that company when the need arises.  They never even realize they were targeted, wooed and conquered.

November 17, 2011



Personal-branding
This is the internet we’re talking about. The World Wide Web. Everything is interconnected and conjoined to provide information and data about you and your brand. You cannot separate your personal online persona from that of your brand, particularly if you are a small business owner looking to increase your online business.

Personal Brand Reputation

One of the most important things to do as a small business owner is to make sure that your personal social media profile is optimized. This could have a massive impact on how your company is positioned on the web and could be the tipping point that you are looking for to increase your online brand presence.

Authority and establishing yourself as an expert in your field could lead to a massive amount of traffic to your site. It is not just people or corporations selling gadgets that have to invest in social media and internet marketing. Professionals offering services within their community, need to invest in some serious personal branding to drive their business on the internet.

Doctors, Lawyers, Plumbers – Are you a Professional?

Professional online brand management should be carried out by an expert. Your personal reputation as a professional is the only factor that you can truly use effectively to drive your business brand. The key to an authoritative personal and professional reputation on the internet is content.

Content Will ALWAYS be King for Online Brand Presence

As a professional a specific field, you’re expected to be able to deliver an opinion and offer advice on your field of specialty. Content and personal brand management could be the key to unlocking the door to increased clients and sales on the internet. The big search engines are always looking for expert content from professionals on different subjects and if you put your name to a piece of content, you have to make sure that it reflects your business, your profession and the services that you offer. Legal blogging and legal content writing are among the most specialized subjects on the internet. Are you prepared to leave your content to chance?

A piece of poorly written content could spell a reputation disaster. One of the aspects used in internet marketing is the management of your brand and your good name. If you have negative content and information on the World Wide Web about you or your brand you need to take steps to minimize the impact and negate the results. A professional online brand presence company could be the best choice for your personal and professional reputation.

 

 

October 18, 2011



  Ongoing linking

 

Enhanced Online Visibility - Keeping Up With SEO

To experience enhanced online visibility you should ensure that you are keeping up with a variety of SEO tools and techniques on a daily basis. You don't have to follow every development that is released because not all of them will work, but you do have to follow some basic SEO guidelines consistently, rather than trying a completely new SEO tool every month.


SEO is a unremitting drive to make sure that your site and your online brand name is continually capable of ranking in search. The place to start is with your internet site. Onsite SEO may be the key element that gives you the enhanced online visibility which you were looking for. Once again, it can't be performed as a one-time task by a web development company. If you’re serious about SEO and having all that you would like from the World Wide Web, you need to use a professional SEO expert to do your onsite SEO. Excellent SEO sends a signal to the big search engines that you are a site that provides the users a more comprehensive and useful encounter. Keep an eye on your internal hyperlinks and ensure that your code is tidy.


Enhanced Online Visibility - Value of Content material


Great SEO content is excellent for enhanced online visibility, and bad content material can certainly affect you negatively when it comes to position and creating authority with all the search engines. Good content will invariably consist of a sufficient amount of keywords. Never undervalue the importance of finding the best keywords placed in exactly the right position to help your ranking and allow you to enjoy the rewards of enhanced online visibility.

Key word stuffing is dead and will cause a negative ranking, but the use of good keywords in your content will be a significant part of SEO and one of the foundations for enhanced online visibility.

 
Enhanced Online Visibility - Make your Inbound links


Carefully used, and sensibly chosen, your links are the strength driving your enhanced online visibility. Creating links in between your website or blog site and other websites is a difficult task and really should be handled by an SEO professional that has experience in link bait as well as creating content material for your web site or weblog that can attract inbound links from other sites.

You need to use backlinking to create recognition easily within your market, and also increase your online brand presence. There is a huge amount of hard work involved in building power links between your website and other web sites on the net. What you can expect from your efforts is a practically endless volume of free advertising and marketing coming from a different companies. You will only develop good backlinks ​when you have good content. You can buy links and there is no penalty for buying links however it might be a grey area and you'll be watched by engines like Google with great care if you buy links which are not useful or strongly related your web page.
Search engine optimization is a subtle combination of technological innovation, creativity and advertising prowess to maintain enhanced online visibility.

November 18, 2010



Making hit viral videos and gaining lots of followers for your work isn't easy, but it also isn't a mystery. If you put dedicated, strategic efforts into your videos and your marketing, you'll be able to build a powerful video presence that can help you bring your message and your brand to thousands of new people. In this article, we'll outline some of the most basic building blocks for creating and running a successful YouTube video channel and online presence.

Pick an Audience

When you're getting ready to launch a video campaign or online video presence, you need to be clear about what audience you are trying to reach and make sure that you will produce content that will make people click and be of interest to them. For example, if you want to reach small business owners, you'll want to produce plenty of videos about how to build your business. This is definitely a strong sector to pick in the video department, considering that people really enjoy watching "How-To" videos and learning via video about how they can do things online that will improve their business.

Plan Your Video

One you have a solid idea about who you want to target, it's time to write your idea out clearly and create a script and sketch out a story board. This script and story board will help you know exactly what your video will look like and help you take into consideration many different aspects of your video project. For example, you need to consider not only the what your video will say, but how it will be said. You need to consider the visuals and how they will work with your sound. 

There will also be different types of visuals in your video. For example, if you're doing a "How-To" video you'll want an title page with your brand and the title of your video project. Once the cameras start rolling, you might want to do a brief introduction so your audience becomes familiar with you and your brand. Then, it's best if you launch into the meat of your video and at the end thank people for watching and encourage them to visit your site, sign up for emails about upcoming videos or other action based ideas. When you end your video, put a closing page with your contact information and your brand. This way you'll be sure to get people to take action.

Invest in Basic Video Recording Equipment

While it might seem like a big commitment, one of the best things you can do to insure that your videos will attraced and keep audiences is to invest in some descent video equipment -- it will also make your life much easier, as filming on your laptop camera can be very difficult. In addition to a camera, you should consider microphones, since sound is one of the most important aspects of creating high quality videos that will improve your reputation.  

Edit Your Video

Today most computers with a camera, also come with editing software. However, if your computer doesn't it should be relatively easy to find affordable video editing software online. Editing your video and making sure that it is succinct is very important. You also may want to add some still pictures, screencasts or music to your video -- all additions to your raw video which will need to be edited in.

Promote Your Work Across Platforms

Once you've finished your video, you'll want to promote it across a few different platforms. In addition to uploading it to YouTube with keywords that will attract people to your site, you'll want to share it on facebook and Twitter and possibly send it out in an email marketing campaign.


 

 

March 15, 2010



As you become more involved in managing your reputation via social media sites, you may find yourself overwhelmed by the sheer amount of time spent going from site to site every time you want to make an update. It is in your best interest to have the highest visibility you can by being present on as many sites as possible, but with each one adding another few minutes of update time, that might not seem viable. You may find yourself wondering how so many successful internet businesspeople are able to post updates to fifty or a hundred sites every few hours. The answer is simple: ping.fm.

Ping is a tool that allows you to send a single update to dozens of sites where you want to establish an online presence. This includes major sites like Twitter, Facebook, MySpace, LinkedIn, Flickr, Blogger, WordPress, TypePad, and Delicious, as well as lesser-known presences like Koornk, Diigo, Ning, FriendFeed, Brightkite, Posterous, hi5, and Xanga. To use Ping, you simply make a free account, and go through and add each service you want to be updated through Ping. It takes less than a minute to add each site, and you’ll only need to do it once.

Once you have the sites added, you’ll have a dashboard that allows you to update your various profiles all at once. And this isn’t good only for status updates – you can add pictures, songs, and links as well. You can choose which sites you want updated, or can just update them all at once. Ping also allows you to make updates via virtually any mode of transport you can image, from your cell phone to email to various IM clients to Skype. With a robust application development community, Ping is always adding new features and plugins as well, all designed to make it easier for you to manage your online identity in whatever ways the new web demands.

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January 06, 2010



Marketing Yourself Online While Job Searching With the grim economical news coming from Dubai, the job market continues to be a difficult one. The latest collapse of what seemed to be a thriving economy would undoubtedly result in significant job loss, as corporate restructuring will go into affect.

Maintaining a strong Google CV is not only important for one’s online reputation but it can also be a helpful tool when applying for a new job. It has become considerably easier and faster for employees to “Google” someone than to pick up a phone and ask for recommendations.Professionals who maintain a positive business image online would have an easier time impressing prospective employers than people who do not have any web presence at all.

A recent survey by Harris Interactive for CareerBuilder.com shows that researching of potential candidates on social networks by managers and human resource staff, has doubled in the past year alone. A social network such as LinkedIn or a guaranteed visibility online tool such as LookupPage can rank extremely well on search engines and provide an additional positive result when a job applicant is being searched online by an employer.

Creating a LookupPage that highlights the attributes of a candidate as well as provides links to online reports, pictures and recommendation letters can make the difference between being called back for an interview and being looked over. Another advantage of creating an online resume is that it can be accessed at any time of day and from just about anywhere. Finally, LookupPage Pro users receive a unique domain name as well as comprehensive user statistics about who has been searching for them online. This is without a doubt a great online tool for job seekers!

January 03, 2010



Traditional online email accounts are getting less traffic than in previous years. The reason for that is simple, people are emailing their friends directly from their social networks so they do not need to enter Gmail as often as they used to. Social networks are becoming stronger and are no longer used by a specific age group. 

Although there is an argument among different search engines on what is the most searched word of 2009, we feel that the most explosive and important word for 2009 is Twitter. Apparently, we are not the only ones who think this way. Only recently, Google unveiled its real time search option that will incorporate status updates from popular social networks among other real time results.

If you need any further proof on how seriously Google is taking twitter accounts create a fictitious account on twitter and conduct a Google search for that name 48 hours later. Odds are that this none - existing person will rank on the first page of Google thanks to that twitter account. Because of the fact that social media profiles usually receive indexation by Google and other search engines, creating a brand using free social media tools is certainly achievable.

Pizza Hut - Facebook fan pageFacebook

companies such as Coca Cola, Pizza Hut and U.S based restaurant Chain  T.G.I Friday’s have achieved considerable success by creating a Facebook Fan page. This can be achieved on a smaller scale by getting your friends and clients to become fans of your service. 

A solid Facebook fan page needs to be able to provide information about the business and possibly provide an added value to the fans of the brand. The Pizza Hut fan page is currently offering a 20% discount on all orders made with the Pizza Hut iPhone application as well as other coupons. 

Twitter

As written above, Twitter is currently enjoying the respect of major search engines. Although getting a large following on twitter takes time and effort, it is certainly achievable. Ranking well on Google for a twitter account is certainly easier if the account is active and tweets on a regular basis. The CEO of Zappos , an online shoe retailer  is using Twitter in order to engage and be reachable by Zappos customers. By being readily available, he is strengthening the brand of his company as being attentive to what the customer wants    

Oxford Car Service - LookupPage LookupPage.com - while it is not a social network, creating a LookupPage for a business or a professional can have tremendous return on investment (ROI). LookupPage enjoys excellent indexation by Google and creating a profile can help you establish additional positive results that often rank extremely well and contribute greatly to one’s Google Resume.  For example, you can check out Oxford Car Service which created a LookupPage for their business and their LookupPage is ranking extremely high on organic search. 

December 29, 2009



An important element of establishing a strong online brand is tracking of what is being mentioned about it across the web at all times. Tracking and monitoring of a brand has many benefits. It could provide valuable feedback about one’s product or service, and this type of feedback can point to what a business is doing wrong and help in making adjustments in an attempt to build a stronger customer base. It is also important to monitor any mentions of a brand online as some of them may become negative at one point resulting in an online reputation problem.

We have often highlighted the advantages of Google Alerts, with the most obvious advantages being that the service is free and simple to set up. A number of premium services out there offer meticulous monitoring services that offer quite a bit of features that Google Alerts does not cover. The question is whether these services are worth the money spent, and how they are different from one another. We decided to review 2 online monitoring services: Trackur and BrandsEye.

Trackur   

Trackur

Tarckur is the first tool that we examined. One important feature that it offers that Google Alerts does not have is filtering., This enables the user to exclude specific domains from the online search it conducts for tracked terms. This is a valuable feature since it allows the person conducting the search the exclusion of websites that are controlled by that business, essentially reducing the results that he or she would have to go through. The user can also filter out certain keyword. For example, an alert can be set up for “Michael Jordan” that has to include the term “shoes” and exclude the term “Golf” allowing for a more specific tracking of what is being said online. This feature would help a large company that has a number of different products and wishes to track only mentions of the brand within a specific context.

BrandsEye  

BrandsEyeBrandsEye, another online monitoring and tracking service, offers three packages each allowing the user to track a certain amount of phrases and receive updates in specified increments of time. Their tracking system does a lot of the filtering for the client as it automatically removes duplicate content and spam from its findings.

The BrandsEye system allows its users to “educate” the tracking system on what is important to them. It enables the user to customize the tracking so that each mention could have a different ranking on significance based on author’s name, origin, credibility and sentiment of the over all mention. These are all advanced features that would most likely only be useful for large companies. 

Both BrandsEye and Trackur are solid tools that offer more than Google Alerts does. While we agree that a professional or a business should be proactive in monitoring what is being said about him, her or it online, we feel that Google Alerts is a solid tool that is effective enough to monitor a personal brand or a small company. A large company that has a number of products and generates hundreds of mentions each day online could benefit from premium monitoring of its brand.   

December 26, 2009




Lance Armstrong  Seven time Tour De France winner Lance Armstrong is a unique athlete. Not only is he the only person to win the Tour De France more than five times, he is the only person to have won the tour seven consecutive times after recovering from advanced stage cancer. When Armstrong was 26 years old, he was diagnosed with testicular cancer that at that point had already spread to his lungs, abdomen and brain. He underwent several operations and opted for alternative form of Chemotherapy and that led to the remission of the cancer in his body.

By 1998 Armstrong was already deep into a training regiment that would spark his return to the Tour De France, The fact that Armstrong won seven tours in a row starting in 1999 and participated in yet another race in 2009 marks him as one of the greatest athletes of our time.

Lance Armstrong describes himself in the short Twitter Bio as “7-time Tour de France winner, full time cancer fighter “. Armstrong is tweeting on a regular basis about his daily life, travel, cycling and of course, the Lance Armstrong foundation, LiveStrong, a non profit organization which strives to inspire and empower those who have been affected by cancer. Armstrong has over 2.3 million followers on Twitter. He is using Twitter to engage his fans about topics that are important to him and to promote his organization via the micro blog.    

Lance Armstrong is an exceptional athlete that could get the attention of the world media in many ways. The Fact that he chose to have an ongoing relationship with his followers via Twitter is a complement to the technology and the recognition of how ground breaking it really is. Businesses and professionals are choosing to use Twitter as a part of their marketing effort because it is currently enjoying solid web visibility from search engines, meaning that a Twitter account could often rank highly within the Google CV of a professional or a business. Please Follow LookupPage on Twitter to learn more about online visibility social media optimization and online reputation management. 

December 20, 2009



Since the tales of infidelity have started to circle around Tiger Woods, large sponsors such as Accenture have cut ties with the athlete. Accenture who has been a sponsor of Tiger Woods in the past 6 years, using his image for campaigns in print, television and airport advertising in 27 countries around the world has terminated the sponsorship deal all together. Other companies such as Gillette, Tag Heuer and AT&T have all decreased the use of Tiger’s image in their campaigns but have not ended their relationship with the athlete. 

Pepsi who named a Gatorade energy drink after Tiger Woods, decided to pull the plug on the drink shortly before the news of Tiger’s car accident made headway. They too decided to scale back the relationship with the pro golfer as opposed to ending it. Golf is considered an upscale sport and some of the products that Woods was promoting are high scale as well. Some of the potential customers for these products are conservative and others would simply feel that Woods no longer represents elegance and luxury. To put in basic terms, Woods is suffering from a negative online image that brands do not want associated with their products.

The fact that it is much harder to build a reputation than to destroy it could not be any truer in this case. Most of us are not celebrities and will never be known to millions of people around the world. We all go about our business and live our lives without the issue of public perception having an effect on the choices we make. Since we are not paid to be a brand we can afford to do what is best in our opinion at any given point provided it is acceptable by our family and friends. 

It was not long ago that comedian David Letterman confessed on national television that he had not been faithful to his wife. Letterman opted to be the one who breaks the news to his fans as opposed to the media. While it is fair to assume that had Tiger Woods announced that he was leaving his wife and new born a few months back his reputation would take a hit, it would certainly not be as bad as things have become for him as of late. However, there are still things that can be done to protect the brand of Tiger Woods brand – but this is an issue for a different post…

 Tiger Woods Accenture
 

 

December 10, 2009



A recent survey by Harris Interactive for CareerBuilder.com shows that researching of potential candidates on social networks by managers and human resource staff, has doubled in the past year alone. Two thousand six hundred sixty seven managers and human resource employees took part in the survey and were asked whether the information they found on social networks regarding the candidate had an affect on their decision. More than a third of the participants said that what they had found on social networks influenced their decision to pass on a candidate.

The websites employers were searching through included facebook, LinkedIn, Twitter and Myspace and the number one factor that deterred employees was provocative photos followed by references of alcohol and drug use. Other negative elements potential employers were looking for were bad mouthing of previous employers and poor online communication skills. Employers do realize that people lead private lives. At the same time, they also prefer to hire people who are responsible enough in order to maintain a somewhat professional online reputation. Being careless at managing your own image online does not portray a job applicant as someone who would improve the image of his or her employer. 

  What can people do to maintain a positive online reputation?

  1. Create top positive search engines results that you can control. LookupPage allows professionals to create a positive result that ranks high on major search engines and includes additional information regarding the job applicant as well as provide links to reports, images and recommendation letters. Other forms of content that can project positively on a potential candidate include blogging or twitting about a topic that has to do with the position one is trying to obtain.
  2. Keep private profiles private. Social networks (including Twitter) offer various privacy settings that allow users to be visible only to friends and family who obtained the approval of the user.
  3. Consider who your Facebook friends are. Facebook is a great tool to keep in touch with friends and loved ones. Adding people from your office as your friends on facebook means they can have access to most of your conduct on the social network. This has often backfired when people forgot their boss is also their facebook friend.
  4. Keep track of your Google image CV. Removing negative images from search results is a tedious task but is often well worth the effort.

November 18, 2009



LookupPage is proud to announce that over 20,000 businesses are now listed on the LookupPage Business Directory. LookupPage allows professionals and businesses to create at no cost, a positive result on search engines that can rank well and provide valuable external links to any website they wish to promote.
 
The fact that people are searching online for just about everything they need, leads to more businesses competing for web visibility. Online businesses are investing time, effort and money in achieving optimal search engine rankings for their business name because they understand that search engine ranking can dramatically effect the amount of business they will receive. LookupPage is a great tool for establishing a positive search result for businesses and professionals. That is precisely the reason they choose to list themselves on our business directory.


If you do not have a LookupPage for your business, you can easily create one following these steps:

  1. Go to the LookupPage homepage at www.LookupPage.com.
  2. Enter an email address and a password in the right-end signup box.
  3. Select "I'd like a business page".
  4. Enter your business and personal name.

In less than a minute your profile will be up and running. At this point all you have to do is add a logo or additional information to your profile so people will know more about your business and why you are great at what you do!

If you are interested in guaranteed first page ranking on Google for your business, you should consider LookupPage Pro. An excellent example of a Premium business page is www.OxfordCarService.com .We encourage you to Google "Oxford car service" so you could see what LookupPage Pro can do to the web visibility of your business.
 

What are the benefits of upgrading to LookupPage Pro?

  1. Your business, products and services information promoted across all leading search engines with guaranteed visibility on the first page of Google!
  2. Comprehensive visitors' analysis and user information - know when your business is being searched, from where and by whom.
  3. Unique domain name [www.YourBusiness.com - or similar]
  4. Advertisement free interface and much more.


How do I upgrade to LookupPage Pro ?

  1. Sign into your account at http://www.lookuppage.com/lookup-page/login
  2. Click the "My Account" tab.
  3. Click the "Upgrade / Renew your subscription" link.
  4. Chose the "Pro" package and purchase.

 

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