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19 posts categorized "SEO blogging"

October 15, 2012



Can Blogs Build Online Brand Presence
Blogs can be a powerful marketing tool that can be leveraged for enhanced online brand presence if they are managed correctly. They can mean a lot of work and they are highly content driven and demand an investment of time and effort to keep them unique and effective. Business blogs need to be worked at all the time to be truly effective and keep people coming back for more.

Enhanced Brand Presence Through Excellent Content

A business blog sets you apart from your competition because they rate high on SEO scales as well as being an important facet of the social networking community. A good business blog can attract the attention of people who may not have even visited your website. They create awareness and can be used to drive traffic to your site and increase buying and spending levels. They can be used to develop a following on the internet and ensure better brand presence online. When you develop a truly effective blog you have tapped into your potential customer base and are getting your products and services into their space.

The key to having a successful business blog is to ensure that it is updated on a regular basis. If your readers come to expect that there will be a new post at a certain time or on a certain day, they will be logging on to get the news. Blogs also create a huge amount of search engine interest and this can increase your ranking. Blogs are one of the most vibrant and vital ways of creating traffic to your site and increasing sales.

Business Blogging Doesn’t Have To Be a Chore

Blogs are more personal than the content on a website. They fulfill the need in readers to get that personal opinion on different subjects, issues and products. A good business blog never uses the hard sell but rather seeks to inform and provide useful information for potential clients. If you provide excelent content, your online brand presence will be immediately enhanced and people will remember your brand name when they make a purchasing decision in the future. The most successful business blogs are a resource for their readers and get shared more often than blogs that continually push their products or services.

 

 

September 25, 2012



Can Blogs Build Online Brand Presence

In a technological world of tweeting and status updates, social media networking has become the e-marketing buzzword, but what about the humble Blog? Can blogs be leveraged effectively to guarantee an increased online brand presence? Blogs,as a medium of communication that can have tremendous value to the small business owner and can be used as an effective marketing tool.

Effective Use of Blogs for Online Brand Presence

A blog is a web page on the internet that consists of short posts on different or specific subjects. The material is updated frequently and the information is more than likely to be presented in a chronological fashion. Since 1999, the weblog community has grown from a few thousand users to a worldwide community of over 100 million. Divided into two general categories, blog are either personal, much like a journal, or business related which is when they are a tool for corporate communications and to establish an online brand presence.

The Advantages of Having a Business Blog for Online Brand Presence

  • Business blogs can be used to connect with a much wider audience of potential customers. They are used to drive traffic towards a business website and are an excellent way for being able to share information with people on a global platform.
  • Business blog software is easy to use. It is a matter of a few simple clicks to be able to post the information that you have directly onto the blog web page. The three most popular blog software companies are Wordpress.com, Blogger.com and Typepad, all offering valuable software for the business blogger.
  • Blogging is cheap. In fact, it’s almost free. If you are a small business owner, you might not have the time to learn how to write the programs needed to keep a website up and running, and sometimes the cost of hiring a web designer and developer is out of reach. Blogging means that the business can have an important web presence for a few cents per day. It will get your business name out onto the World Wide Web and if you team it with some clever social media networking, you can have as much influence as any website.
  • Share your knowledge. Business blogs provide business owners with the opportunity to share their expert knowledge in their sphere of business. It is a way of adding value to the products and services that a business offers, and if you do have a web site and are able to set up cross-links then you will be increasing the traffic to the website, quickly and effectively.

A business blog can be one of the most powerful marketing and networking tools that your business can use. It will give you a valuable online brand presence and over time, the blog will develop a following of readers who will always be interested in the latest news and developments in the industry.

The best way to develop a loyal readership if to have regular updates. They do not have to be daily updates, but they should be posted at regular intervals so that people know when to check back for new information. If you are just starting out then you can even do a blog post once a week, just ensure that it is always on the same day, so people who come to expect it won’t be disappointed when they log in to your blog page. You can always up the frequency later as it gains momentum and you have an established online brand presence.

July 30, 2012



Create-the-perfect-blog-title


Every part of your content plays an important role in establising your online brand presence. Most people are attracted to an article by its title that is why the choice of the title is so very important. Blog posts are found when someone tweets them or they are posted by a Facebook user who stumbles across it or it pops up on a Google search. However it is found, it will invariably be the title that captures the initial readers attention, and perhaps a snippet of the post itself. It is the title that causes a click through to the entire post and once this most difficult task has been accomplished, content then becomes King.

The gateway to content is the title, if the gateway is not interesting, who would bother wandering in? You need to pay attention to every aspect of your content to ensure maximum enhanced online visibility. The title must be valid, the title is like the big sale banner in the store window that begs attention, the title must fulfill the promise that it makes. The steps to writing titles are actually quite simple, but to understand the concept you have to understand people.

People are looking for information. There is an old saying that a day without new knowledge is a like a day without sunshine. Make your title quantifiable, make the content compelling. “5 steps to writing killer blog posts” will get the attention of a budding blogger. So will “5 tricks that every blogger should know”.

Titles that make you part of an elite insider group are more than compelling, they are like an invitation to an exclusive club. You know you must know “The secrets to successful blogging” or “Do you want to know why the Jeep Wrangler is the worlds best off road vehicle”?

A blog post with the title “Warning, read this before you wash another dish” will attract readers because we all wash dishes and we are all aware of chemical hazards and the likes, put two and two together and you have a compelling blog title.

I call these titles my “old man titles”. You know that old guys are a wealth of wisdom, whether that’s true or not is in the eyes of the beholder. Excellent “old man titles” like, “5 things I wished I knew about the internet” will spike attention.

Goood titles build interest, they use keywords strategically, they always have the client in mind, and they always have the objective in mind. The objective of course is to station the client higher and higher in the search results and increase online visibility and brand presence but this will only happen when the articles are well written and the titles are seductive. Whether you use the promise of information, the promise of exclusivity, fear or “old man’s wisdom”, the title is your pipeline to success.

 

July 09, 2012



Enhanced Online Visibility through Blogging

For companies trying to create an internet marketing plan, adding a blog to one’s website is a great way to enjoy enhanced online visibility.  They are a popular, easy and non-threatening way to invite new customers to your product and are great for raising ranking on search engines.  The secret to accomplishing all of the above benefits is to do it right from the beginning.  Internet marketing is not about putting large amounts of money into complex marketing schemes but rather putting money where it will get the most results.

Enhanced Online Visibility - Blog 101

A blog can be a scary venture for a young company just getting their feet wet in internet marketing online and even for established companies just expanding their marketing campaign to the world wide web.  Wherever a company may be in their internet marketing plans, adding a blog is a good investment.  It does, however, require some time and dedication.

How To Leverage Your Blog For Enhanced Online Visibility

First, to be successful a blog needs to look nice.  If there is already a website design guru on staff that can realize an aesthetically pleasing blog - ka-ching! - more money in the bank!  If there is not, then by all means, a company should hire one to set them up in a professional looking blog.  Next, the blog must have some meat to it before it even goes live.  That means someone or someones must write a lot of articles and backdate them.  Current internet marketing wisdom dictates that at least thirty posts should be already included in the blog before it goes live.  If a company has a communications department they can provide the posts, if not, consider hiring a professional marketing company to create content for you.

What’s Inside Matters

The composition of a blog post is a very tricky thing.  Customers will be turned away if a hard sell is evident within the lines.  They will go elsewhere if there is no mention of one’s product.  The balance between the two is a hard equation to figure out.  That is why there are many professional internet marketing companies that provide posts for companies.  They have figured out the successful formula to win customer loyalty, remain interesting and rank high on the search engines to ensure enhanced online visibility.

Regardless of whether a company has a budget big enough to hire the best bloggers available to enhance their internet marketing or is just starting out with a handful of employees and is setting out to build their own site, blogging matters.  Internet marketing is ripe with opportunities for those smart enough to take a chance on something new that will guarantee enhanced online visibility.

 

 

June 09, 2012



Web Marketing For Enhanced Online Visibility


You need web marketing to turn your website from a dormant business card into a vibrant e-business and enjoy enahnced online visibility. Using a combination of different types of online web marketing strategy will establish your product more firmly to a target audience. It is well recognized that social media and blogging sites are one of the main ways to get a product noticed, liked and talked about. Word of mouth can spread very quickly on these sites, and your online marketing and brand promotion company will be able to point you in the right direction.

What Type of Social Media Marketing is Right For Your Site?

Written social media content will maintain a presence on sites like Facebook, Twitter, Tumblr, Squidoo and HubPages. Build up a social media profile and maintain that profile by reading and making thoughtful comments in forums and as blog posts. Create an interactive profile for a social media strategy, making a number of postings daily to keep the content fresh and dynamic. Identify business social media websites that allow for anchor cross-links, enabling a continual web presence, and optimize visibility to search engines used by potential customers.

Be A Social Media Star In The Blogosphere

Blogs are another way of utilizing this social media optimization to enjoy enhanced online visibility. Research your target audience, see what kinds of blogs are most appealing, and carefully create a blog that uses that information most effectively. Maintain the blog with active, engaging content and update blog posts to include links back to other blogs. All of these web marketing and branding sources will absolutely optimize a product’s visibility on the web.

Create a Hub to be featured on Hub Pages around the product. Search engines consistently grade HubPages highly, so a presence here is very valuable. Include links back to other blogs and pages where comments and feedback on the product are featured. Increase your ranking on HubPages, which will optimize the product even further on the search engines.

Do I Need A Blog?

Many businesses are still struggling to comprehend how important it is to have a web presence, let alone a firm strategy for inline brand presence. Blogs are the place where reputations can be made, by using the right sort of writing, videos, links and input. Companies that want to get ahead in promoting a product on the web need to have a good social media and blog campaign that keeps the product in the forefront of the consumer’s mind. Use multiple social networking sites to optimize the search engine potential. A good online brand presence will offer everything that is needed to make a product both visible and attractive to any target audience. Your enhanced online visibility gives you additional opportunities to drive traffic to your site and to increase sales.

 

 

March 29, 2012



Fresh_Ideas
Even though we know you probably are already using a company blog we want to reiterate how very possible it is to capture enhanced online visibility with blogging.  No matter what industry you are in or what you are selling by following some basic global ideas you can turn your company blog into an enhanced online visibility machine. A review of these tips will be helpful whether your blog is performing brilliantly or just getting by.

Capture Enhanced Online Visibility with Blogging – What’s in a Name?

Everything, that’s what.  Titles can make or break your enhanced online visibility.  If you have bland and boring titles or long and confusing titles you can turn your customers away before they even click on the post.  Especially when so many blog posts are viewed because of a social media share it is absolutely vital to your blog’s health to have great titles.

Capture Enhanced Online Visibility with Blogging – Offer Solutions

Your product or service is great. At least everyone reading your blog knows you think that.  They are about as interested in reading posts full of you telling them your product is great as they are sitting through a slideshow presentation of their co-worker’s grandchildren. By focusing on customers’ problems and offering real, tangible, and relevant solutions you keep their attention much longer and hopefully will convince them to read more of what you have to say.

Capture Enhanced Online Visibility with Blogging – Answer questions

If you have been in business for any length of time you probably have a good list of FAQs.  These may pertain to your products or services specifically or just to the industry in general.  Using these frequently asked questions as titles for your blog posts is a great way to add value to your blog.  Not only do you know the majority of customers and potential customers are wondering about such questions, you already know how to answer them with your product or service the shining star.

Blog content writing can easily become drudgery and if that happens the customers will stop visiting.  Even if you have a lot of experience in content writing or marketing looking at your product or service from a different angle is sometimes all it takes to put a bounce in your step and help you produce new and revitalized content writing.  Try these three suggestions next time you feel a case of the ‘blahs’ attacking and capture enhanced online visibility with blogging once again.

February 14, 2012



GuestBlogging
Anyone who blogs on a regular basis understands how maintaining one’s focus on building an enhanced online visibility can become overwhelming and demanding.  For those whose sole responsibility it is to maintain the company blog scheduling regular breaks from writing is vital to keeping the intensity strong and meeting the challenging goal of creating a vibrant enhanced online visibility.  The best way to schedule regular breaks for oneself is to invite guest bloggers to write. 

Enhanced Online Visibility – Guest Bloggers Add Diversity

There is no better way to break up the monotony of a blog then to invite someone else to write.  A post or two from a new voice in a different situation will refresh the blog and catch readers’ interest.  Enhanced online visibility only works if someone (and lots of them) is reading what is written.  Even if the guest writer is has a similar view on the industry as the primary writer for the guest blog the diversity seen within the posts will still be huge.

Enhanced Online Visibility – Guest Bloggers Challenge Ideas

The best type of guest writer one can get to build an enhanced online visibility is a writer who will challenge the primary writer’s opinions.  This, of course, can’t be a mean and spiteful confrontation, but rather a well-written rebuttal of beliefs.  If done well many new post topics will be created, a series of back-and-forth ‘debate style’ posts can be developed and, best of all, a conversation among commenters will begin.

Enhanced Online Visibility – Guest Bloggers Have an Entourage

Perhaps the best reason to invite a guest blogger to write for the company blog is to increase numbers.  When choosing a guest writer it is important to find one who already has a successful online brand presence with plenty of followers to prove it.  Where they write their crowd will follow.  Even a simple link on the guest’s website or blog leading their followers to the guest post can open many doors for one’s company.  This is one of the best ways to increase enhanced online visibility.

Rather than become a devastating blow to the company website and blog, one should look at a case of writer’s block as an opportunity to help build enhanced online presence. Not only will the primary writer of the blog get a much needed break to recharge their batteries, readers will get a fresh, new perspective and new readers will be drawn to the blog. 

February 13, 2012



Reputation
Many small business owners put so much effort into creating their online brand presence that once an acceptable level is achieved they begin to slack off, failing to maintain that precious online brand presence they worked so hard to build.  In order to keep that from happening to your business you must work tirelessly to maintain your online reputation. The best way to do that is to perform regular maintenance on all web content and blog entries.  An out of date or irrelevant post is all it takes to begin to crack the façade of a strong and dominant online brand presence.

Online Brand Presence Maintenance – Search Engine Monitoring

If you own a small business you should be checking your business’s name on all major search engines on a regular basis.  All it takes is one bad comment or review to seriously endanger your online brand presence.  By not only checking search engines, but also having a plan in place should the worst occur, you are protecting yourself against damages that could cost thousands to repair.  You might consider hiring a professional reputation management company to assist you in keeping tabs on your online brand presence.

Online Brand Presence Maintenance – Blog Comments

It’s easy to forget to read every single comment posted on your blog.  We understand.  Unfortunately, this is one of the ways your online brand presence can seriously be hurt.  Either spammers post nonsense comments promoting their product or someone blasts you in a hate-filled comment and suddenly your online brand presence is suffering life-threatening wounds.  Constant monitoring of your blog is essential not only for maintaining online brand presence but for creating an environment of open and positive community which hopefully will detract spammers and other negative comment.

Online Brand Presence Maintenance – Web Content

Web content is easy to forget about in the world of a busy small business owner.  You work hard to produce quality content and then are expected to update it regularly.  It’s easy to see how the updates might become fewer and fewer as the months pass by.  Unfortunately, keeping web content fresh is one of the best ways to maintain online brand presence.  If you find yourself to busy with the day to day tasks involved with running a business you might consider hiring a company specializing in web content and search engine optimization.

February 10, 2012



Target-audience
All too often a small business has a great product or service but can’t understand why their enhanced online visibility is nowhere to be found.  Quite often the problem isn’t their service or products but rather their inability to reach their target audience.  When working on a company online marketing plan with the goal of building and maintaining an enhanced online visibility target audiences must be thoroughly researched and decided upon before attempting online marketing strategies.

Enhanced Online Visibility – Begin at the Beginning

When developing one’s target audience for online marketing with the intent being to increase enhanced online visibility a small business should start by making a physical list of all the attributes of their target customer(s).  Are they male or female? What income level? What education level?  All these question matter when determining where time and resources should be spent in regards to online strategies.

Enhanced Online Visibility – Think like the Customer

Once the target audience has been thought through and a  list of attributes for each target customer has been assigned the small business owner must determine where their target audience will be online.  If one determines their largest pool of target customers is sixty to eighty years old and of limited means what are the odds of their being active on Twitter and Facebook?

Although the target customer, originally determined, may be that demographic and Facebook may not be a good meeting ground one must take a second look at their target audience.  Would the target customers’ children be on Facebook and Twitter? Might online marketing aimed at them rather than their parents for whom the product or service is designed be more practical?

Enhanced Online Visibility – Trust in the Numbers

After enacting various online marketing strategies such as social media, blogs and forum posting on industry blogs every small business owner needs to make the time on a regular basis to check the numbers to see if their hard work in the online community is paying off.  There are several programs and websites dedicated to analytics that will clearly show where traffic is coming from and the demographic composition of one’s traffic.  Even a simple Google search of the business name will give one an idea of how their business’s enhanced online visibility is doing.

It is easy when creating and structuring an online marketing plan to forget the very foundation of any business – the customers.  Online marketing allows a business exciting new ways to market their business, interact with current and future customers and keep an eye on the competition.  All of that is for naught, though, if a business’s enhanced online visibility is lacking due to mistargeting of audience.

February 08, 2012



Competitions
Hopefully, by this point in the year small business owners are finally able to catch their breaths and analyze if their enhanced online visibility is working out for them.  We’ve gone over several strategies that a business of any size can employ to beef up their enhanced online visibility in the past, but if the numbers are still not where they should be there are a few more tips and strategies one can try.

The first thing that every small business should be doing regularly, regardless of whether one’s enhanced online visibility appears to be thriving, is check out the competition.  This is not something with which one should be obsessed but it never hurts to take a peek every month or so to see what the immediate competition is doing to improve their enhanced online visibility. 

By immediate competition I mean those businesses that are in one’s immediate vicinity and has been known to take a customer or two.  This may be geographically if one is operating a brick and mortar store or it may be an internet store.  No matter who one’s immediate competition may be it is always a good idea to see what they are doing on their social media pages, blog and website.  Of course, one would never steal ideas or strategies from a competitor but if they appear to be thriving one can always see where they put their energy. Is it Facebook, the company blog, or better web content?   

After studying the competition a small business can take a fresh look at their strategies aimed at building an enhanced online visibility.  Rather than duplicate what the competitor down the street is doing successfully one can try and find a unique strategy with the same goal.  If the competitor has a killer Twitter account a small business might want to focus on the Facebook page.  If blogging seems to be where the customers are then finding creative new tactics should be one’s focus.

This review and reevaluation of one’s strategies for gaining an enhanced online visibility should be done on a regular basis whether one’s business is suffering or soaring.  For those stagnate this process should be done more often.  Enhanced online visibility requires hard work and diligence to be maintained.  Even small businesses employing great strategies and staying on top of trends will have to commit to a large amount of work to keep their enhanced online presence thriving.

January 27, 2012



Blogging
We talk a lot about the importance of blogging to create online brand presence and while that is true there is a component of the blog that is often times overlooked.  In short, a blog is a social experience which builds community around one’s service or product.  If a business views their blog this was online brand presence is greatly enhanced.  If they see their blog as a way to increase search engine rank or make a sale online brand presence will be slow in attaining.

A blog might seem like a lonely task, information only going in one direction, from the writer to the audience, but in fact it is an online conversation.  A recent article explained just how important the social aspect of blogging really is to building an online brand presence.  Within the article several tips were given for small businesses to keep in mind when writing blog posts.

Online Brand Presence through Blogging – Communicate

The audience is every bit as important as the writer as a blogpost is a conversation not a lecture.  A post should pose questions to the audience and expect answers in the form of comments.  One relatively new way to engage readers and promote comments is to add social media buttons to each post.  These are small Facebook ‘like’ and Twitter ‘tweet’ buttons that allow readers to send a link to the blog post to their respective social media account.  This is one of the best ways to create and maintain online brand presence available today.

Online Brand Presence through Blogging – Content

While the content will be ultimately determined by one’s industry there are certain topics that readers do not want to see in a post. Small businesses should refrain from technically complicated (above their average audience’s knowledge) information, bland industry news and vulgarity.  Controversial topics are great if they are not too divisive.  Controversy can be a great conversation starter or it can be damaging.  Topics should be part of the overall social media plan with controversial topics one possible strategy to increase online brand presence.

Once a small business gets the hang of writing a blog and is beginning to see involvement from their target audience it is time to take their writing to the next level and seriously begin working on their online brand presence.  By becoming aware of subtle manipulations to one’s company’s blog can make the time invested writing and maintaining it well worth it. Building and creating online brand presence is a job all in itself and when a business works smarter they reach their goals quicker.

January 17, 2012



Blog
Let’s just assume that everyone has their blog up and running, is posting on it every day and makes sure to make the posts thoughtful and well planned – all in the name of building an enhanced online visibility.  Maybe the numbers aren’t as hot as you’d hoped they’d be or you’re running dry on content.  Whatever the problem may be you’re feeling frustrated with the whole blog process starting to wonder if enhanced online visibility is ever going to happen and if it does is it even worth it.

Don’t fret. Yes developing your enhanced online visibility is most definitely worth all the hard work you are putting into the blog whether you realize it today, tomorrow or months down the road.  In an effort to give a new perspective to the company blog this post is devoted to increasing your enhanced online visibility by focusing less on yourself and more on others.

I know it seems counter-intuitive to say that but in reality it works.  Enhanced online visibility depends on others being interested enough in your product or service to know you exist.  A blog is a great way (as we’ve established many times) to accomplish this.   But not all blogs are equal.  One of the ways a blog fails miserably is by focusing only on itself. 

“Look what we are doing.” 

“Aren’t we cool?”

There is only so much of that kind of posting that people can take.  That is why focusing the majority of posts on other companies, other providers of service, other anything related to your industry will beef up the enhanced online visibility.

It doesn’t end there though.  Part of focusing on others is responding to comments.  If a fan of your blog takes the time to comment it is only polite to pay notice.  Not all comments are relevant but many are.  By just checking the comments once or twice a day and making a quick comment back blog traffic will increase followed by enhanced online visibility.

These are not difficult tasks to perform for someone already posting daily or every other day.  Sometimes it is even easier to stop trying to think of more wonderful news to write about your own company and look instead for advancements in the industry.  Enhanced online visibility is not easy to create and time must be dedicated for it to be done right but in the end it is most definitely worth it.

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